cb presentation2007
TRANSCRIPT
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PROBLEM STATEMENT
To get an insight view of the Indiansportswear scenario.
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OBJECTIVE
To understand the importance consumers give
to different parameters related to sportswear
while making a choice of the sportswear they
buy and also to analyze how they evaluate
different sportswear brands.
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SUB OBJECTIVES
1. To find out major factors considered to be important byconsumers while choosing sportswear.
2. To find out the major players of the sportswear sector.
3. To find out the price at which a consumer is willing tobuy a specific brand.
4. To find out the role played by the brand image of a brandin the buying behaviour of a consumer.
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1- According to you which is the most important parameter, which you
consider, while buying a sports wear?
15%
20%
10%35%
20%
Durability
Price
Design
Comfort
Brand Image
Inference: 35% of the Respondents consider Comfort as the most important
parameter while buying a sports wear, 20% of the respondents consider brand image, 20%
consider price, 1% consider durability and 10% consider design as the most important
parameter while buying sports wear
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2. According to you which is the most durable sportswear brand?
34%
26%
23%
17%
0% 0%
NIKE
ADIDAS
PUMA
REEBOK
LOTTO
OTHERS
Analysis- 34 % of the respondents believe that NIKE is the most durable
sportswear brand. 26% said ADIDAS, 23% said Puma and 17% said Reebok is
the most durable sportswear brand.
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3. According to you which sportswear brand offers the best value for money
deals?
19%
27%
21%
27%
3% 3%
NIKE
ADIDAS
PUMA
REEBOK
LOTTO
OTHERS
Inference: 27% of the Respondents believe that Adidas offers the
best value for money deals, 27% said Reebok, 21% said Puma, 19%said
Nike, 3% said lotto and 3% believe that other brands offer the best value for
money deals.
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4. According to you which sportswear brand is the most innovative in terms of
design?
26%
21%40%
13%
0% 0%
NIKE
ADIDAS
PUMA
REEBOK
LOTTO
OTHERS
Inference: 40% of the Respondents believe that Puma is the most innovative
brand in terms of Design, 26% said Nike, 21% said Adidas, 13% said Reebok is the most
innovative brand in terms of designs.
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5. According to you which sportswear brand is most comfortable sportswear
brand?
23%
32%
24%
21%
0% 0%
NIKE
ADIDAS
PUMA
REEBOK
LOTTO
OTHERS
Inference: 32% of the Respondents believe that Adidas is the most
comfortable sportswear brand, 24% said Puma, 23% said Nike and 21% said Reebok is
the most comfortable sportswear Brand.
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6. What do you expect to pay for buying a pair of sports shoes if it had all the
attributes which you want? (In rupees)
11%
20%
37%
29%
3%
1001-20002001-3000
3001-4000
4001-5000
ABOVE 5000
Inference: 37% of the Respondents expect to pay Rs. 3001-4000 for a pair of
Sports shoes, 29% expect Rs. 4001-5000, 20% expect Rs. 2001-3000, 11% expect Rs.
1001-2000 and 3% expect to pay above Rs. 5000 for a pair of sports shoes if it had all
the attributes.
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7. What do you expect to pay for buying the team jersey of your favourite
sports team?(in rupees)
9%
33%
18%
9%
13%
18%501-1000
1001-1500
1501-20002001-2500
ABOVE 2500
DONOT BUY
Inference: 33% of the Respondents expect to pay Rs. 1001-1500 for
buying the team jersey of the favorite sports team, 18% expect Rs. 1501-
2000, 13% expect Above Rs. 5000, 9% expect Rs. 501-1000, 9% expect Rs.
2001-2500 and 18% will not buy the team jersey of the favorite sports team
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8. What do you expect to pay for buying an apparel related to sports( in
rupees)
13%
30%
37%
19%
1%
501-1000
1001-1500
1501-2000
2001-2500
ABOVE 2500
Inference: 37% of the Respondents expect to pay Rs. 1501-2000, 30%
expect Rs. 1001-1500, 19% expect Rs. 2001-2500, 13% expect Rs. 501-1000
and 1% expect to pay above Rs. 2500 for buying an apparel related to sports
wear
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9. Which brand do you prefer for buying a pair of shoes?
32%
26%
27%
14%
1% 0%
NIKE
ADIDAS
PUMAREEBOK
LOTTO
OTHERS
Inference: 32% of the Respondents prefer Nike , 27% prefer Puma, 26%
prefer Adidas, 14% prefer Reebok and 1% prefer lotto for buying a pair of sports
shoes
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10. Which brand do prefer for buying sports related apparel?
19%
34%22%
20%
1% 4%
NIKE
ADIDAS
PUMA
REEBOK
LOTTO
OTHERS
Inference: 34% of the Respondents prefer Adidas, 22% prefer
Puma, 20% prefer Reebok, 19% prefer Nike, 4% prefer Other brands and 1%
prefer lotto for buying sports related apparel
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11. Which purchase method do you prefer for buying a sportswear?
0%2%
96%
2%
PHONE
ONLINE
IN PERSON
CATALOGUE
Inference: 96% of the Respondents prefer In-person purchase method
for buying a sportswear
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12. Which payment method would you prefer for buying a sportswear?
44%
22%
33%
1%
CASH
CREDIT CARD
DEBIT CARD
CHEQUE
Inference: 44 % of the respondents prefer to shop by cash, 33 % prefer to shop by
debit card and 22 % respondents prefer credit cards for shopping.
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13. Which of the following categories describes your age?
3
< 1
1
3 3
>
Inference of the respondents belong to the age category 1 yrs.
of the respondents belong to the age category : less than 1 yrs.
of the respondents belong to 3 3 years category.
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10%
%
%
%
IN LAKH RUPEES
.
.
14. Which category best describes your family annual income? (In lakh rupees)
Inference- 34 % of the respondents surveyed have an annual household income of more
than Rs. 8 lakhs, 28 % have an annual house hold income between 6-7.99 lakhs, 27 %
have an annual house hold income between 4-5.99 lakhs and 11 % have an annual
house hold income between 2-3.99 lakhs.
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15. Which sportswear brand is your favourite overall?
1
nference- of the respondents have as their favourite sportswear brand,
like , like and 1 have as their favourite sportswear brand.
We can clearly infer from the analysis that is the best sportswear brand according
to the respondents.
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Conclusion
Majority of the respondents consider comfort as
the most important parameter while buying a
sportswear.
Majority of the respondents believe that Nike is
the most durable sportswear brand
Majority of the respondents believe that Adidas
and Reebok offers the best value for money deals Majority of the respondents believe that Puma is
the most innovative brand in terms of design.
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Majority of respondents believe that Adidas is
the most comfortable sportswear brand. Nike is the favourite brand of the majority of
the respondents for buying a pair of shoes.
Adidas is the favourite brand of the majorityof the respondents for buying apparels and
accessories related to sports.
Overall Nike is the favourite sportswear brand
of the respondents.
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THAN YO