ux@addthis nova ux meetup presentation

ux@addthis

jim lane • vp ux addthis • jim@addthis.com • @jimlanenova

what is UX?

how do I communicate what UX is to the rest of the organization?

what is the overlap between UX and other teams? how do we work together?

how do I demonstrate the ROI of UX?

makecustomershappy

what we believe

simple

informed

google analyticskissmetricschartmogul

crazyegg / inspectletconvert / optimizely / unbounce

usertesting.comgoogle hangouts

surveymonkey

purposeful

impactful

everywhere

process as a product

how we’re organized

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user-centered organizationembedded design strategy

cross-team collaborationunified creative directionmentorship & innovation

growth hacking

how we work

process

Plan

tactical sprint design

Define Design Test Build Release

sprint ahead

Define Design Test

Build Test Release

Define Design Test

Build Test Release

...

full design exploration

Plan Define Design Test Build Release ......

Market research

Customer Journeys Ideation Prototyping Field Testing

tools

how do i get started in ux?

questions?

jim lane • vp ux addthis • jim@addthis.com • @jimlanenova