ux@addthis nova ux meetup presentation
TRANSCRIPT
what is UX?
how do I communicate what UX is to the rest of the organization?
what is the overlap between UX and other teams? how do we work together?
how do I demonstrate the ROI of UX?
makecustomershappy
what we believe
simple
informed
google analyticskissmetricschartmogul
crazyegg / inspectletconvert / optimizely / unbounce
usertesting.comgoogle hangouts
surveymonkey
purposeful
impactful
everywhere
process as a product
how we’re organized
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
user-centered organizationembedded design strategy
cross-team collaborationunified creative directionmentorship & innovation
growth hacking
how we work
process
Plan
tactical sprint design
Define Design Test Build Release
sprint ahead
Define Design Test
Build Test Release
Define Design Test
Build Test Release
...
full design exploration
Plan Define Design Test Build Release ......
Market research
Customer Journeys Ideation Prototyping Field Testing
tools
how do i get started in ux?
