sheena reno presentation prsa npd
Post on 14-Apr-2017
142 Views
Preview:
TRANSCRIPT
Sheena McFarlandCommunications Specialist at the University of Utah David Eccles School of Business
Tell Your Story• There is less time than ever for journalists• It’s a Copy and Paste world• Don’t forget the details
What to Include in a Release• Date• Time• Place• Contact Info
It’s All About the Timing• Look at the calendar• Know the weekend/holiday staff• Give enough warning
Building Relationships• Mutual respect• Pitch features, even when under attack• Be Responsive and Anticipate Needs• Tell journalists of errors
top related