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IMPLEMENTATION OF MASS
AWARENESS ACTIVITIES UNDER
IEC SCHEME
Central Water Commission
Estimated Cost: Rs.145 Lakhs
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Tentative Fund Allocation Under
IEC Scheme for the year 2009-10
IEC Section, MOWR : Rs 8.64 Cr.
Central Water Commission : Rs 1.45 Cr.CGWB : Rs 1.54 Cr.
NIH : Rs 0.20 Cr.
CSMRS : Rs 0.10 Cr.CWPRS : Rs 0.06 Cr.
Total : Rs 12.00 Cr
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Activities Proposed to be undertaken
by Central water commission
Printing &distribution of printed material like poster,
banners, pamphlets etc30.00
Advertisement through mass media, transport vehicle
bus back panel, hoardings etc
30.00
Mural and Display at Prominent place like airport, bus
stop, railway stations etc15.00
Organising classical music concert and shows 10.00
Organising exhibitions in Prominent places parliament
annex, rail museum, national museum, pragati
maidan, science museum and other places in state
60.00
Amount in Lakh
TOTAL:1.45 CRORE
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Action Plan for IEC Activities
Allocated to CWC
IECInformation, Education, and Communication.
A proposal for IEC activities under IEC Scheme -
Advertising & Publicity, estimated cost of Rs 145.00lakh was discussed in media committee meeting on11/6/09 and agreed , formal approval awaited
IEC Activities shall be carried out both at CWCH.Q. as well as its 13 regional field offices to coverentire country
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Action Plan for IEC Activities-
Material for Printing
Propose to engage consultant from the approvedlist of MOWR for preparing material for posters,banners, pamphlets, stickers, booklets (this can besent to Regional Offices for printing and displaying inlocal languages) sent to
Printing of matter for sunscreen for Car backglasses.
Plays/Drama on water Awareness Activities
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Proposed fund allocation to Field
Organisation of CWCAmount in Lakh
S.
NO
Name of field
organisation
Regional
Area
Printing &
distribution
of Printed
material
Advt.
through
mass
media
Mural &
Display
Classical
music
concert
Exhibitions Total
1 CE(M&ER)Bhubaneshwar
Orissa 1.50 1.50 0.70 3.70
2 CE(NBO)Bhopal
MP,Chatisgarh
1.50 2.00 0.70 4.20
3 CE(B&BO)Shillong
NE States 2.50 2.00 0.75 3.00 8.25
4 CE(Mon-C)Nagpur
Maharashtr
a1.50 1.50 0.70 3.70
5 CE(UGBO)Lucknow
UP,
Uttarakhan
d
3.50 3.25 1.45 8.20
6 CE(KGB)Hyderabad
AP 1.50 1.75 0.70 3.95
7 CE(C&SR)
Coimbatore
Kerala,
TN,Pondichery
2.50 2.00 0.75 5.25
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Proposed fund allocation to Field
Organisation of CWCAmount in Lakh
S.
NO
Name of field
organisation
Regional
Area
Printing &
distribution
of Printed
material
Advt.
through
mass
media
Mural &
Display
Classical
music
concert
Exhibitions Total
8 CE(Mon-S)
Bangalore
Karnataka
Goa1.50 1.50 0.70 3.70
9 CE(NTB)Gandhinagar
Gujarat,
Dadra&NH1.50 1.75 0.70 3.95
10 CE(LGBO)Patna
Bihar,
Jharkhand1.50 1.75 0.70 3.95
11 CE(TBO)
Siliguri
WB, Sikkim
A&N1.50 2.00 0.70 4.20
12 CE(IBO)Chandigarh
Punjab,HP,
J&K1.50 1.75 0.70 3.95
13 CE(YBO)Delhi
Delhi, HR,
Rajasthan1.50 15.00* 0.75 54.00* 71.25
14 CWC(HQ) 6.50 7.25 3.00 16.75
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THANKS
Display Material
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UNIPOLE NIZAMUDDIN RAILWAY STATION - DELHI
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11/19 Pamphlet Water for all
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Booklet on Sprinkler system of Irrigation
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Booklet on The story of Water
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Media Plan Activities of YBOAmount in Lakh
S.
No
Activities Amount
1 Mural & Display at Prominent Places like Airport, bus
stop, metro station, railway station
a Display/Hoardings at Metro station, inside metro Train 3.00
b Display at DTC bus stop 4.00
c Display/Hoardings at Railway Station/Railway
Properties
2.00
d Display/Hoardings at Metro Pillars 2.00
e Display/Hoardings at Other Prominent Places 2.00
2 Organising IITF-2009 at Pragati Maidan 54.00
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India International Trade Fair-2009
Theme Proposed- Increase of Water Use
Efficiency & Recycling -concept paper beingprepared
Domestic Water use
Irrigation use
Industrial useAwareness Campaign to Conserve Water inDomestic, irrigation and industrial use
Suitable Place at Pragati Madian to be identified
and BookingUp to July,2009 Identify the agency for hall decoration up to 15August,2009
Identification of New Working models for displayat IITF-09
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World Water Day-2010
To be celebrated in large scale
President/Prime Minister may be Chief Guest
Vigyan Bhawan May be booked.
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Participation of Fair/Festival
North East-Asom International trade Fair,Guwahati
South- Thrissurpuram festival, kerala
Central- Gwalior/Malwa festival
East- Festival at Kolkatta
West- Gangaur Festival in Rajasthan
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India Water Hub at CSMRS Campus
Identification of land at CSMRS Campus
Museum will be constructed at ground floor&First floor will be Conference hall
Landscaping and Park in front of Water hub
Guidance/consultancy may be taken fromexperts.
Committee formed under CE(YBO),
Director(CSMRS), Dir(Fin), Dir(IEC),SE(Coord.) are Members.
Preliminary estimate may be prepared
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THANKS
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