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8/8/2019 Presentatio IM
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International Marketing in International Marketing in
Gems and Jewelry IndustryGems and Jewelry Industry
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International Marketing International Marketing Marketing is now universal discipline International marketing deals essentially with
the trade patterns (import-export) among the various countries of the world. It also
considers the trade policies and trade practices of the various countries as these
govern the buyer-seller relationship in the international market.
The process of focusing the resources (people, money, and physical assets) and
objectives of an organisation on global market opportunities and threats.
International marketing as the marketing of goods and services across national
frontiers and the marketing operations of an organization that sells and produces with
in a given country. Promotion is the best step of international business. Promotionwhich plays a major role in export marketing success.
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T ool of International Marketing T ool of International Marketing
Advertising
Price promotions
Sponsorships
Point-of-purchasePersonal Selling
Public Relation
Export Promotion Organization-
Trade Fairs and Exhibitions
BrandAmbassador
Website promotionJewelers use Bollywood stars to promote jewelery
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S omething about S omething about GitanjaliGitanjali
Gitanjali Group a 5000 crores company, strategically positioning itself as the leading
diamond studded jewellery-manufacturing company, today has one of the largest fully
integrated diamond and jewellery manufacturing plants in the country. The Group, which has
been a pioneer in the branded jewellery industry, has always been at the threshold of boosting
the production of quality jewellery, which has obliquely proved to be an excellent, branding
and marketing strategy backed by a formidable retailing network - all ensuring the group an
enviable advantage in the jewellery arena. The Gitanjali Group is engaged in the business of
sourcing rough diamonds, its manufacture, import and export of diamonds, manufacture of
plain and diamond studded gold and platinum jewellery and its marketing and domestic
retailing. As Jewellery exports form one of the largest contributors to the foreign exchequers,
the jewellery major Gitanjali, is one of India¶s high-end contributors to the foreign exchequer
as well as a major player in the domestic market.
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Marketing Strategy of Marketing Strategy of D·damasD·damas
Immense Retailing
Extensive advertising
Association with Sports:
3-year contract to create jewellery for Wimbledon Tennis
Championship
Gitanjali behind Kolkata Riders-2008
exploring a whole new sphere of e-tailing..expect to capture 35 per cent of the total online jewellery sales in India by 2010. By 2010,targets 3-5 per cent of its
total sales to come through ecommerce.
The D¶damas Global Souk offers fun, excitement and a shopping experience.
OmanAir welcomes D¶damas as its newest partner in the Sindbad Frequent Flyer Programme.
Entered the field of themed malls with Wedding Centres .
Mass media ( advertisement in newspaper, TV, etc)Jewelry exhibitions
They have brand ambassadors
And company have own website like WWW.D¶damas.com there we can easily watch their
products & their prices and buy the products by E-business.
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C om pany profile of C om pany profile of T anishqT anishq
Tanishq is apart of Tata group. Tata Group has operations in more than 85
countries across six continents and its companies export products and services
to over 80 nations. Tata Jewellery comprises of- Tanishq and Gold Plus.
Tanishq have Ta-Tata and nishk-gold coin. Tanishq started the business in
1995.Mr. Jacob kurien is CEO of tanishq.
To expand its retail presence overseas, Tata's promoted Tanishq, the jewellery
business group of Titan Industries, will be coming up with its two stores in
United States by 2008-end.
Speaking to The Indian Express on sidelines of a conference, the vice president
Retail and Marketing, Jewellery, V Govindraj said, "Tanishq would be opening
two jewellery boutiques in US by this year end. These stores will be company
owned and are on a pilot basis."
With an interesting product mix, the company will be including a large part of its jewellery design mix, targeted at ethnic Indians. "Clearly, a large part of the
product mix will be for ethnic Indians and Non Resident Indians (NRI)," said
Govindraj.
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Marketing S trategy of Marketing S trategy of T anishqT anishq
Customer Schemes-Durga Pooja,Akshaya Tritiya.
CategoryMelas-Limited Period Offers.
Karat Meter Testing-Jewellery Servicing.
BrandAmbassador-Asin.
M
ovieA
dvertising-JodhaA
kbar, Paheli.DirectA pproach to Marketing.
Hoardings, FM Radio.
Bank in association with jewellery major Tanshiq group launches the first jewellery card
First comprehensive and powerful Jewellery Credit Card
Exclusive Purchase and Lifestyle benefits.
Chit funds etc.
Recently Tanishq International jewellery shows
Japan's largest jewellery trade show covering the entire range of jewellery, gemstones and
jewellery products. Collections unveiled from some 1,200 prestigious suppliers from 35
countries. Discover the latest Japanese jewellery designs. IJT attracts retailers,
wholesalers/distributors, import/export traders and manufacturers in the jewellery industry from
all over the world.
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C ompany profile of C ompany profile of RosyBlueRosyBlue
The Rosy Blue Group was founded in 1960 by Arunkumar Mehta and Bhanuchandra
Bhansali. The company started as a small Mumbai workshop, but soon became a
network of specialist businesses, each able to successfully fulfill client needs. This
eventually formed the platform for a global company which provides employment to
over 10,000 people.
Rosy blue are a key player in the diamond business with a global client base. Our
reputation in the industry is unparalleled in terms of both quantity and quality. We
would like to emphasize that our primary focus is in manufacturing. The polished and
rough dealing activities are there to create efficiency and scale in our manufacturing
operations, thus enabling us to provide consistent supply to our polished and jewellery
clients.
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Marketing strategy of Marketing strategy of RosyBlueRosyBlue
Used commercial ads to recapture the brand's heritage since Orra has been around for
116 years and it was essential to portray its rich tradition.
Retail strategy- Positioned as an µOnly Diamonds Store,¶ it aims at bringing to the
consumers the finest diamond jewellery in a world-class retail setting.
Rosy blue was associated with IIFA 2006.
ORR A has had a long and successful association with the Hollywood and Bollywood.BCCI commenorates Sachin Tendulkar for his feat of achieving 12000 runs, with a
trophy designed by ORR A.
BCCI appointed ORR A to create a trophy to honour Anil Kumble for his
commendable record of 600 test wickets.
Recent Rosy blue jewellery shows
TheG
emstone Industry & Laboratory Conference (G
ILC) will return to Tucson in2010. For more than a decade the International Colored Gemstone Association (ICA)
has organized GILC in various parts of the world, bringing top industry leaders
together to present research findings and discuss gemological and (certification or
laboratory) issues relevant to the trade and the consumers.
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