mailchimp company presentation
Post on 14-Feb-2017
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TRANSCRIPT
“The ‘long tail’ of our customer base (people who pay tens of dollars, not tens of thousands) makes
up 93% of our revenue.”
2001 Rocket Science Group founded
2007 focus only on MailChimp
2008 v3 launched
2009 Freemium announced
2015 7m customers; 300m emails/day
2016 15m customers; 1b emails/day
Brief History
Logo evolution
Secret Sauce
- Feature rich
- Easy to use
- Great documentation
- Weird + fun
- Love your customers
Sending a campaign
+ Integrations+ Automations+ Robust analytics+ Multi-channel+ Freemium
+ Market placement- Not as mature- Paid only
- Cluttered UI- No feature parity- Paid only
SaaS Marketing Platforms
Sustain growth by:
1. Continuing e-commerce focus
2. Moving into new channels
3. Expanding PRO features
References
https://www.nytimes.com/2016/10/06/technology/mailchimp-and-the-un-silicon-valley-way-to-make-it-as-a-start-up.html
https://mailchimp.com/about/
https://mailchimp.com/features/
https://blog.mailchimp.com/going-freemium-one-year-later/
https://tinyletter.com/ben/letters/why-i-hate-funnels
https://tinyletter.com/ben/letters/whale-hunting-or-scale-hunting
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