mterwil :: MailChimp

MailChimp is...

a marketing platform for small businesses.

Problem

Marketing is expensive and hard.

Main Product: Web Application

$400m revenue 2016

43% revenue growth YoY

600 employees in ATL

$0 venture capital

“The ‘long tail’ of our customer base (people who pay tens of dollars, not tens of thousands) makes

up 93% of our revenue.”

Whale hunting vs. scale hunting

2001 Rocket Science Group founded

2007 focus only on MailChimp

2008 v3 launched

2009 Freemium announced

2015 7m customers; 300m emails/day

2016 15m customers; 1b emails/day

Brief History

Logo evolution

Secret Sauce

- Feature rich

- Easy to use

- Great documentation

- Weird + fun

- Love your customers

Sending a campaign

+ Integrations+ Automations+ Robust analytics+ Multi-channel+ Freemium

+ Market placement- Not as mature- Paid only

- Cluttered UI- No feature parity- Paid only

SaaS Marketing Platforms

Sustain growth by:

1. Continuing e-commerce focus

2. Moving into new channels

3. Expanding PRO features

References

https://www.nytimes.com/2016/10/06/technology/mailchimp-and-the-un-silicon-valley-way-to-make-it-as-a-start-up.html

https://mailchimp.com/about/

https://mailchimp.com/features/

https://blog.mailchimp.com/going-freemium-one-year-later/

https://tinyletter.com/ben/letters/why-i-hate-funnels

https://tinyletter.com/ben/letters/whale-hunting-or-scale-hunting