izea presentation

Congratulations!

Who is ...

Josh Smith

Braden Allen

Director of Sales | Biz Dev

Director of Pricing | Yield Optimization

What is...

In the beginning there was this...

...Circa 1994

Fast Forward

22 Years Later...

Second Price Auction

BuyerBid Price

SubwayJimmy JohnsMcDonald'sBurger King

$1.25$1.40$0.75$1.30

Winner = $1.31 Jimmy Johns

"This year for the first time, U.S.advertisers will spend moremoney on display ads, standardbanners...than they will onsearch ads."

-January 12, 2016

Programmatic

Direct

vs

Programmatic Direct

PMP Deals

Audience Data

Brand Engagement

Retargeting

Traffic Audits

Fixed Rate

Guaranteed Placement

Guaranteed Impressions

Benefits

Limited

Programmatic

Directvs

Programmatic

Direct+

Philosophy

Programmatic Direct

PMP Deals

Audience Data

Brand Engagement

Retargeting

Traffic Audits

Fixed Rate

Guaranteed Placement

Guaranteed Impressions

Benefits

Rich MediaExpanding

FloatingTransitional

Out-stream VideoTake Over

SlidersNative

Pushdowns

Display Ad Size

Targeting

Category- 67 unique categoriesPublisher - 1,200+ individualpublishers of guaranteed directinventory

Targeting

Geo-targeting Country/ Region/ City, DMA, Postal Code

DeviceBrowser/OSFrequencyDaypart

3rd party ad tech

Server of Record Contextual TargetingViewability TargetingRetargetingDynamic Creative Optimization(DCO)

What you need from the brand

Targeting CriteriaSigned IOCreative Tag (Asset) Pixel Information