izea presentation

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Page 1: Izea presentation
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Congratulations!

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Who is ...

Josh Smith

Braden Allen

Director of Sales | Biz Dev

Director of Pricing | Yield Optimization

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What is...

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In the beginning there was this...

...Circa 1994

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Fast Forward

22 Years Later...

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Second Price Auction

BuyerBid Price

SubwayJimmy JohnsMcDonald'sBurger King

$1.25$1.40$0.75$1.30

Winner = $1.31 Jimmy Johns

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"This year for the first time, U.S.advertisers will spend moremoney on display ads, standardbanners...than they will onsearch ads."

-January 12, 2016

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Programmatic

Direct

vs

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Programmatic Direct

PMP Deals

Audience Data

Brand Engagement

Retargeting

Traffic Audits

Fixed Rate

Guaranteed Placement

Guaranteed Impressions

Benefits

Limited

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Programmatic

Directvs

Programmatic

Direct+

Philosophy

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Programmatic Direct

PMP Deals

Audience Data

Brand Engagement

Retargeting

Traffic Audits

Fixed Rate

Guaranteed Placement

Guaranteed Impressions

Benefits

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Rich MediaExpanding

FloatingTransitional

Out-stream VideoTake Over

SlidersNative

Pushdowns

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Display Ad Size

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Targeting

Category- 67 unique categoriesPublisher - 1,200+ individualpublishers of guaranteed directinventory

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Targeting

Geo-targeting Country/ Region/ City, DMA, Postal Code

DeviceBrowser/OSFrequencyDaypart

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3rd party ad tech

Server of Record Contextual TargetingViewability TargetingRetargetingDynamic Creative Optimization(DCO)

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What you need from the brand

Targeting CriteriaSigned IOCreative Tag (Asset) Pixel Information