herramientas administrativas para organizaciones de ingenieria
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Herramientas Administrativas
Departamento de Electrónica
Facultad de Ingeniería
Universidad de Nariño
Estudiantes de ingeniería electrónica de la Universidad de Nariño – 2014. Las ideas y conclusiones de esta presentación
reflejan la opinión de los autores y no de la institución
E – COMMERCE O COMERCIO
ELECTRÓNICO
Concept
E-commerce consists in the
buying and selling of products
or services through electronic
devices such as the Internet and
other computer networks
means [1].
Concept
We must be clear that e-commerce
refers to the commercial
transaction itself as such, that is,
the exchange of goods, products or
services for money or other
property similarly [2].
Why use this management tool to
improve quality?
E-commerce can be used in any environment
where documents are exchanged between
companies: purchases or acquisitions,
finances, industry, transport, health, law and
collection of revenue or taxes [3].
Why use this management tool to
improve quality?
This tool improves the quality of a company ororganization by expanding its client base to entera larger market, extending their sale scheduleallow to improve communication with customersand effectiveness in advertising campaigns; inaddition it provides greater convenience anddiversity of information to them [4].
How to implement this strategy in
engineering companies?
This is online business or buy and sell products
and services through Web storefronts.
Virtual Store: It's just like a physical store, but
without structure: local, sales staff, electricity or
water bills [5].
How to implement this strategy in
engineering companies?
-Reality and future
-All products can be sold on the Internet
-It's not enough to be on the Internet
-Global competition
E-Commerce
What statistical tools can be used in
quality improvement according to this
strategy?
- Income Statement.
- Data traffic on our website.
- Conversion Ratio.
- Top Picks.
- Dropout rate Cart [6].
Real case
LAN was awarded Company of the Year in
E-Commerce [7].
FOCUS GROUP
Concept
A focus group is a form of qualitativeresearch in which a group of people areasked about their perceptions, opinions,beliefs, and attitudes towards a product,service, concept, advertisement, idea, orpackaging. Questions are asked in aninteractive group setting where participantsare free to talk with other group members[8].
Characteristic
Give information on how groups of peoplethink or feel about a particular topic.
Give greater insight into why certainopinions are held.
Help improve the planning and design ofnew programs
Provide a means of evaluating existingprograms
Produce insights for developing strategiesfor outreach [9].
Why use this administrative tool to
improve the quality?
This administrative tool aims to identify
what should be implemented to link supply
of a community or area defined toward
specific demands, so that the producers
respond more efficiently to the dynamics
of the market, surpassing the technical
limitations of volume and continuity of the
production through the organized
participation of several factors.
¿How do you implement this strategy in
an engineering company?
An engineering company you can implement this
type of tool through communicative interaction
between a group of people, in the same place and
space in order to confront ideas, experiences on a
particular topic. Primarily it is intended to generate
speeches that let you collect a significant amount
of information or data for the quantitative analysis
later. Leading the company to generate a better
impact on your new product.
¿Which statistical tools can be used in the
improvement of the quality?
Pareto Diagram Cause and Effect Diagrams
Real Case
The famous Kraft food multinational, is planning the
launch to the market for a new product called
Biscuits Kriss. The Marketing Department has
embarked on a deep research to design the labels,
determine the type of package, choose the colors of
the product, and develop the strategy of market
penetration. Now, managers will pose a fundamental
question: what will be the behavior of the target
audience before your new product? [10]
References
[1] Comercio electrónico, disponible en línea: http://es.wikipedia.org/wiki/Comercio_electr%C3%B3nico
[2] Definición de E-commerce, disponible en línea: http://www.culturaemedellin.gov.co/sites/CulturaE/SoyEmprendedor/Noticias/Paginas/antecedentesdeecommerce_080314.aspx
[3] Que es E-commerce, disponible en línea: http://www.redempresariosvisa.com/Ecommerce/Article/que-es-e-commerce-o-comercio-electronico
[4] E-commerce como ventaja competitiva, disponible en línea: http://catarina.udlap.mx/u_dl_a/tales/documentos/laex/patino_b_ma/capitulo3.pdf
[5] Comercio electrónico, disponible en línea: http://es.wikipedia.org/wiki/Comercio_electr%C3%B3nico
[6] Indicadores para medir el éxito del E-commerce, disponible en línea: https://www.palbin.com/es/blog/post/208/5-indicadores-clave-kpis-para-medir-el-exito-de-tu-ecommerce
[7] Premio E-commerce, disponible en línea: http://www.lan.com/es_cl/sitio_personas/promociones/premio-ecommerce/lideres-en-turismo/
[8] Richard Krueger y Mary Anne Casey, Focus Groups, tercera edición, 2000,12-25p
[9] Mary Marczak y Meg Sewell, “Using Focus Groups For Evaluation”, disponible en línea: http://ag.arizona.edu/sfcs/cyfernet/cyfar/focus.htm
[10] Kraft Foods, disponible en línea: http://www.kraftfoodsgroup.com/home/index.aspx
THANKS !!
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