etisaluna venturi presentation
Post on 05-Apr-2018
220 Views
Preview:
TRANSCRIPT
-
8/2/2019 Etisaluna Venturi Presentation
1/46
1
Data Optimization Solution for MobileOperators
Prepared for
September 15, 2008
Itisaluna
For Integrated Telecommunication SolutionsVision Valley Levant
-
8/2/2019 Etisaluna Venturi Presentation
2/46
2
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Case Studies
Next Steps Q&A
-
8/2/2019 Etisaluna Venturi Presentation
3/46
3
Venturi Quick Facts
Wireless broadband services optimization for mobile and wireless
operators
Headquartered in Sunnyvale, California
CEO Tomas Isaksson (formerly Europolitan, Vodafone, Ericsson)
65 employees
Investors
Successful deployments at leading mobile and wireless operatorsworldwide
-
8/2/2019 Etisaluna Venturi Presentation
4/46
4
Strategic Partnerships
Infrastructure Device/Chip/Application
-
8/2/2019 Etisaluna Venturi Presentation
5/46
5
Venturis Mission:
Optimize All Wireless Data
Video/Audio
P2P
WWW
GPRS/EDGE1xRTTEVDO Rev 0/Rev AUMTSHSDPAWiMAX
WiFi Mesh
Web BrowsingEmail (POP3/SMTP)MultimediaVoIPPeer-to-peer
Feature PhonesSmartphonesPDAsNotebook PCsUMPCsGateway Devices
Across All Networks Using Any DeviceFor All Applications
EV-DO
http://it.wikipedia.org/wiki/Immagine:Universal_Mobile_Telecommunications_System_Logo.gifhttp://images.google.com/imgres?imgurl=http://www.infowars.net/pictures/index%2520pictures/watermark.jpg&imgrefurl=http://www.infowars.net/virtual_browser.html&h=384&w=495&sz=9&tbnid=Ve_Rv5F6E8sJ:&tbnh=98&tbnw=127&hl=en&start=65&prev=/images%3Fq%3Dweb%2Bsurfing%26start%3D60%26svnum%3D100%26hl%3Den%26lr%3D%26safe%3Doff%26rls%3DDVXA,DVXA:2005-44,DVXA:en%26sa%3DNhttp://images.google.com/imgres?imgurl=http://www.p2p-technology.com/p2p.jpg&imgrefurl=http://www.p2p-technology.com/&h=388&w=600&sz=19&tbnid=Fb8hy9nv6SUJ:&tbnh=86&tbnw=133&hl=en&start=20&prev=/images%3Fq%3Dp2p%26svnum%3D100%26hl%3Den%26lr%3D%26safe%3Doff%26rls%3DDVXA,DVXA:2005-44,DVXA:enhttp://images.google.com/imgres?imgurl=http://www.geekzone.co.nz/images/articles/video/FEscr(4).jpg&imgrefurl=http://www.geekzone.co.nz/content.asp%3Fcontentid%3D1431&h=208&w=176&sz=36&tbnid=BG8Hs4COtJ4J:&tbnh=100&tbnw=84&hl=en&start=4&prev=/images%3Fq%3Dmobile%2Bvideo%26svnum%3D100%26hl%3Den%26lr%3D%26safe%3Doff%26rls%3DDVXA,DVXA:2005-44,DVXA:enhttp://images.google.com/imgres?imgurl=http://www.sss-mag.com/images/3G%2520Box.gif&imgrefurl=http://www.sss-mag.com/3G%2520whoshould.html&h=202&w=251&sz=11&tbnid=RWBE_1SZmwcJ:&tbnh=85&tbnw=106&hl=en&start=30&prev=/images%3Fq%3D3g%2Bwireless%26start%3D20%26svnum%3D100%26hl%3Den%26lr%3D%26safe%3Doff%26rls%3DDVXA,DVXA:2005-44,DVXA:en%26sa%3DNhttp://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1587http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1561http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1584 -
8/2/2019 Etisaluna Venturi Presentation
6/46
6
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Case Studies
Next Steps Q&A
-
8/2/2019 Etisaluna Venturi Presentation
7/467
Venturi Products Address
Key Operator Challenges
Maximizing Network Efficiency
Meeting Subscriber Expectations
Broadband speeds with mobile advantages
Consistent experience in all locations, at all times
Access to a wide range of media-rich services
Lower CAPEX and OPEX per sub
Efficient utilization of RAN resources and spectrum
More services and broader coverage at lower cost
-
8/2/2019 Etisaluna Venturi Presentation
8/468
Optimization Benefits Both
Subscribers andOperators
Superior User Experience
Compelling Economics
Improved Spectral UtilizationMore subscribers and services per Hz
Lower Cost to Serve15-30% reduction in network CAPEXtogether with lower customer care costs
Faster Data SpeedsIncreases up to 3X or more
Increased ReliabilityFewer session drops and connection
time-outs
Consistent performance undervarying RF conditions
Larger effective coverage area
Service Consistency
-
8/2/2019 Etisaluna Venturi Presentation
9/469
Ideal Wireless World
The nearest cell is inyour line of sight
Youre the only person
on the sector
Web pages andattachments are always10 kB or less
All users andapplications limit theirbandwidth consumptionto their fair share
0
100
200
300
400
500
600
700
Throughput(kbps)
1 Mbps
HSDPA Performance In an Ideal World
-
8/2/2019 Etisaluna Venturi Presentation
10/4610
In The Real World Subscribers Experience
Variable Service Levels
Good RF Poor RF
User experience can be dramatically worseunder poor RF conditions
0
20
40
60
80
100
Average RF
MedianTimetoD
ownloadWebPage(se
c)
Degraded Signal
In-building Interference
Fading
High Packet Loss
High Load
RSSI = -70 dBmEc/Io = -1dB
RSSI = -100 dBmEc/Io = -5dB
-
8/2/2019 Etisaluna Venturi Presentation
11/4611
TCP/IP Dramatically Underutilizes Available
Network Bandwidth
Only a fraction of available bandwidth is used Bandwidth efficiency varies as quality of wireless link
fluctuates
Transactions abort frequently
-
8/2/2019 Etisaluna Venturi Presentation
12/4612
TCP/IP Also Hurts Service Quality
Web Download Success RateUsing TCP
Completed
Failed
3% - 14%
TCP causes wide variation in data rates, leading tovariable service consistency
With TCP, some transactions fail completely
Web Page Download Time (seconds)
NumberofOccurrences(count)
0
5
10
15
20
-
8/2/2019 Etisaluna Venturi Presentation
13/4613
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Case Studies
Next Steps Q&A
-
8/2/2019 Etisaluna Venturi Presentation
14/4614
The Venturi Wireless Solution
InternetVenturiClient
Venturi Server
Key Elements Of The Venturi Wireless Solution
- Transport Optimization (VTP) - Vserver
- Smart Compression - Management
- Application Optimization - VAS
- VClient
VCentral
VTP andCompression
TCP Session
CentralizedManagement
Value Added Services
Value AddedServices Server
VTP
UDP
IP
RLP
TCP
IP
MAC
HTTP
-
8/2/2019 Etisaluna Venturi Presentation
15/4615
Core Technology
Adaptive Airlink Optimization
Leverages best ofbreed compressionalgorithms
Significantly reducestraffic on the network
Application layer
Greatest impact on lowspeed networks(2G/2.5G)
Smart Compression
Application-specificoptimization techniques
Email, Web, Streamingvideo
Application layer
Benefits low speed andhigh speed networksequally
Caching & Pre-fetching
Application Optimization
Patented VTP ProtocolOptimization
Overcomes WirelessTCP Issues
High Latency
High Packet Loss
TCP Slow Start
NetworkCharacteristicChanges
Transport
Venturi TransportProtocol (VTP)
Overcomes TCPlimitations to offer:
Improvedperformance
Enhanced coverageand availability
Higher networkefficiency
Bandwidth estimation
Transport layer
Greatest impact on highspeed networks (3G/4G)
Transport Optimization
-
8/2/2019 Etisaluna Venturi Presentation
16/4616
Compression Types
Compressor Name File Types Compressed Supported Applications
PPM
(Prediction by PartialMatching)
Javascript and Excel E-mail, Browsing
zlib
(a.k.a DEFLATE)
Upload: Any
Download: Text E-mail, FTP, Browsing
AirZip GIF Browsing
GIFPNG GIF Browsing
Lossless Compression
Compressor Name File Types Compressed Supported Applications
JPEG JPEG Browsing
GIF Color Reduction GIF Browsing
Lossy HTML
(Removes Comments) HTML Browsing
Lossy Compression
-
8/2/2019 Etisaluna Venturi Presentation
17/4617
Compression Value
Loss less compression appliesto all file types except certainnon compressible file formats
Significantly reduces the filesizes being transported over theair
Intelligently and selectivelyapplies to different protocol
types
Protocol Compression
FTP YES
POP YES
SMTP YES
HTTP YES
RTSP NO
SSL NO
Loss Less Compression
Word/Excel/Powerpoint Up to 80 % compression
Text Up to 95% compression
PDF/Binary Up to 20% compression
-
8/2/2019 Etisaluna Venturi Presentation
18/4618
Wireless Transport Optimization
Venturi Transport Protocol (VTP)
TCP is designed for Wired linenetworks
Latency < 50ms
Packet Loss < 1%
TCP does not perform wellunder typical wireless network
characteristics Latency 100ms to 4000ms
High amounts of jitter
Packet Loss 3% to 10%
TCP has performance issues
Treats every cases of packetloss as congestion
Slow response to networkcharacteristic changes
Expensive restart aftertemporary loss of link
-
8/2/2019 Etisaluna Venturi Presentation
19/4619
VTP Improves Network Efficiency
Yields More Available Capacity
Traffic Flow DiagramTCP traffic
Venturi-optimized traffic
Extra Capacity
Time
Time
Faster Transaction Delivery Time with Venturi
= More Available Capacity
Traffic
Volume
TrafficVolume
Faster delivery
frees up slots
-
8/2/2019 Etisaluna Venturi Presentation
20/4620
Adaptive Airlink Optimization
Improves Service Consistency
Web Page Download Time (seconds)
NumberofOccu
rrences(count)
0
5
10
15
20
25
Venturi ON
Faster download time = user experience of speed
Lower variability = user experience of consistency
Venturi OFF
-
8/2/2019 Etisaluna Venturi Presentation
21/4621
VTP Impact on Performance
VTP 50-75% ofperformance gains
Without compression
Some data volume
Compression benefits
Data volume reduction
Transmit time savings
File size & type
0
50000
100000
150000
200000
250000
300000
350000
400000
0 1 2 3 4 5 6 7 8 9
ByteSequenceNumber
Time (Seconds)
Compressionbenefit
VTP benefit
T compression TVTP
Vcompression
-
8/2/2019 Etisaluna Venturi Presentation
22/46
22
Caching Value
Examines top-level HTML pages and prefetches all referenced images andframes
Typical hit rate is 30%+ on active networks
Caches GIF, JPG, TIFF, PNG, HTML, TXT, PDF, DOC
cache
VServer
Internet
Venturi Wireless Caching and Prefetch
CD
HS21
-
8/2/2019 Etisaluna Venturi Presentation
23/46
23
Venturi Pre-Fetching and Caching
GET pbskidslogo_off.gif
GET pbs_top.gif
GET bemoreanimation.gif
GET pbslogo.gif>>>DATA 2 packets
>>> DATA 1 packet
>>> DATA 4 packets
>>> DATA 6 packets
GET halfdiscsnow0516.gif
.
Web requests are parsed and all objects are pre-fetched to the server VClient multiplexes connections avoiding gaps in transfer of HTTP Pre-fetched objects avoid effects of request/reply protocol on high
latency network Cache compressed objects
Multiplex Connections Pre-fetch the entire
content
-
8/2/2019 Etisaluna Venturi Presentation
24/46
24
Speed Increases For All
TCP-Based Applications
Venturi speed-up vs. TCP by application/protocol
1x 2x 3x 4x 5x
Most likely improvement Peak improvement
Web
POP3
SMTP
FTP Download
FTP Upload
-
8/2/2019 Etisaluna Venturi Presentation
25/46
25
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Case Studies
Next Steps Q&A
-
8/2/2019 Etisaluna Venturi Presentation
26/46
26
Current Situation
Market Growth = High Costs
More Traffic
Network
Infrastructure
Backhaul
Spectrum
Customer Support
More Investment
http://abc.go.com/primetime/desperate/quiz/index.htmlhttp://www.npr.org/templates/story/story.php?storyId=5164816 -
8/2/2019 Etisaluna Venturi Presentation
27/46
27
Return on Investment
CAPEX and OPEX
RAN Utilization / Coverage
Customer Care
Backhaul /OPEX Reduce bytes traveling over
the network by 2x or more
Less infrastructure means
lower maintenance andrecurring costs
Better, more consistentperformance translates intofewer customer care calls
US$6 - $20 per customer carecall it adds up!
Accommodate more users /data on existing infrastructure
Expand usable data services
footprint; reduce BTS datacoverage requirement
Better experience drivessubscriber loyalty
Reduced churn means lowersubscriber acquisition costs tomeet same objectives
Churn (Cost)
-
8/2/2019 Etisaluna Venturi Presentation
28/46
28
Return on Investment
CAPEX / OPEX Reduction
VenturiOptimization Engine
GSM CoreNetwork Architecture
GGSN
SGSN
RNC
BTS
Internet
VClients
Reduced ordeferred
requirement forcarrier addition
Reduced backhaulrequirement due tofewer bytes beingtransmitted over
the network
Node B
Reduced ordeferred
requirement forcarrier additionat neighbor /
handover sites
Fastertransactions
increasethroughput /
capacity
Load Balancer
-
8/2/2019 Etisaluna Venturi Presentation
29/46
29
Fundamental Basis for OPEX/CAPEX
Savings
1x 2x 3x 4x 5x
Received
Sent
Most likely improvement Peak improvement
Venturi bytes saved vs. TCP by link direction (client/server)
-
8/2/2019 Etisaluna Venturi Presentation
30/46
30
Venturi Impact
Faster Video Streaming
With Venturi Without Venturi
-
8/2/2019 Etisaluna Venturi Presentation
31/46
31
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Case Studies
Next Steps Q&A
-
8/2/2019 Etisaluna Venturi Presentation
32/46
32
Mobile Operator Solution
Optimization Servers
Load Balancer(3rd party)
VCentralElement Manager
(EMS)
Layer 2 Switch(3rd party)
VClientLaptop
VClientSmartPhone
VClientHandset
Cliented Terminals
Clientless Terminals Wir
elessNetw
ork
wTCP
VTP
or
V5000 Appliance ATCA Chassis
http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1561http://www.rackable.com/products/compute.htmhttp://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1584http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1561 -
8/2/2019 Etisaluna Venturi Presentation
33/46
33
Basic Architecture
Router
Internet
Venturi Server
PDSN or GGSN
Carrier EdgeNetwork
Outbound IP Packets
Inbound IP Packets
VTP streamTCP stream
-
8/2/2019 Etisaluna Venturi Presentation
34/46
34
Centralized Deployment
VClient uses reverse DNS to identify server IP addresses and routes to the fastest
responding server VClient insertion is transparent
Capable of server bypass mode
-
8/2/2019 Etisaluna Venturi Presentation
35/46
-
8/2/2019 Etisaluna Venturi Presentation
36/46
36
VCentral - Network Management
Configuration Management:Configure multiple Venturi serverssimultaneously
Fault Management: Monitor serverstate and activities throughout the
network
Performance Management: Viewperformance details in aggregate or atthe individual server level
Reporting: Generate system-wideaggregate customized server healthreports for historical and trendinganalysis.
Subscriber Analysis: Module forsegmentation by user profiles fortargeted service offerings
CAPABILITIES
VCentral
-
8/2/2019 Etisaluna Venturi Presentation
37/46
37
VClient version
VClient Handset Edition Easily ported to any handset RTOS
Lightweight, stack-independent APIs
Samsung A900
VClient Laptop Edition Highly customizable, easy to manage
Windows 2000/XP/Vista, Mac OS
Auto-update capable
Performance indicator (spinning V)
Bundle with data card or download
VClient Smartphone Edition Highly customizable, easy to manage
Windows Mobile 5.0
Windows Mobile 6.0, Symbian on 07roadmap
Auto-update capable
-
8/2/2019 Etisaluna Venturi Presentation
38/46
38
Venturi VClient
Full benefits of Venturi optimization Uplink compression
Adaptive Airlink OptimizationTM
Intelligent Connection Sensing
Detects connection characteristics Intelligence to optimize or go to bypass
mode
Interoperable with VPN
Easy to deploy and support Integrates into communications managers
(e.g., Verizons VZAccess)
Automatic upgrades via Web download
Transparent no user configuration requiredWindows OS (Vista, 2k, XP)Mac OS X (10 v.2 and higher)Windows Mobile 5 and 6
-
8/2/2019 Etisaluna Venturi Presentation
39/46
39
Client Integration Options
Image controls
Contextsensitive menus
Submenu for all
settings
Informativetool-tips
Online help
UsabilityFeatures
Standalone Client Integrated Client
-
8/2/2019 Etisaluna Venturi Presentation
40/46
41
Mobile Client (Smartphone/Feature Phone)
Mobile Phone Client
Venturi client library for feature phonesavailable
Porting toolkit available
Customized clients for Windows Mobileand Symbian devices available
http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1780http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=1516 -
8/2/2019 Etisaluna Venturi Presentation
41/46
46
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Case Studies
Next Steps Q&A
-
8/2/2019 Etisaluna Venturi Presentation
42/46
47
Verizon Wireless Overview
Largest 3G mobile data card user basein U.S. (2+ million)
Venturi customer since 1999 for CDPD,1xRTT, and now EV-DO networks
Selected Venturi because of: Performance improvement
Solution Reliability and Scalability
Wireless Data Expertise
150 Million EV-DO POP coverage
Venturi VClient bundled with PC card installers and on web site
300% increase in EV-DO subscribers
Customer Case StudyOptimizing Three Generations of Networks
Rollout
-
8/2/2019 Etisaluna Venturi Presentation
43/46
48
Reliance Communications Overview Indias largest mobile operator (25 million
total subs, 0.5 million data subs)
Chose Venturi after extensive evaluation ofthree other optimization providers
Selected Venturi for: Performance improvement
Connection reliability in poor RF
Fast ROI pays for itself in network savings
Adaptive Airlink Optimization technology
Customer Case Study
Enhancing Connection Reliability and ROI
Service Launch in 3Q06 under NetConnect / NetBooster brand
Venturi VClient bundled with NetConnect data cards
Targeting large corporate and enterprise customers
Rollout
http://www.photos.com/en/search/close-up?oid=3677523&a=&pt=&k_mode=any&k_exc=&cid=&date=&ct_search=&k_var=Indian%20woman&bl=%2Fen%2Fsearch%2Findex%3Ff_h%3D1%26f_i%3D1%26f_o%3D1%26f_v%3D1%26f_b%3D1%26f_c%3D1%26k_var%3DIndian%20woman%26k_mode%3Dany%26big%3D1%26srch%3DSearching...%26&ofirst=&srch=Y&hoid=e771f80e6350e7f6eac521456a6bc2ce -
8/2/2019 Etisaluna Venturi Presentation
44/46
49
Unwired Australia Overview
Largest commercial portable wirelessbroadband operators in the world(since 8/04)
International authority in wirelessbroadband
Selected Venturi because of:
Subscriber experience improvement
Enhanced coverage footprint
Fast ROI
Optimized service soft launch in 4Q06
POP coverage of > 4M expected by year-end 2007
Venturi VClient bundled with all wireless data PC cards
Realizing 40% reduction in data traffic with Venturi Solution
Case Study: Unwired AustraliaEnhancing Experience and ROI
Rollout
C C S d
-
8/2/2019 Etisaluna Venturi Presentation
45/46
50
Willcom (Japan) Overview Over 1.5 million AirEDGE subscribers
Venturi customer since 2002
Selected Venturi because of:
Performance improvements
Enhanced service availability Ease of integration
Launched MEGA PLUS service in 2005 with Venturi as value-added service(additional $4.30/month)
Launched worlds firstSmartphone with optimization client (VClient)(additional $2.60/month)
AirEDGE subscriber base increased 4X since 2001
Customer Case Study
Venturi Optimization Sold as VAS
Business Impact
-
8/2/2019 Etisaluna Venturi Presentation
46/46
Agenda
Introduction to Venturi Wireless
Operator Challenges
Venturi Solution
ROI basics
Network Architecture and Deployment
Results of Recent Network Testing
Case Studies Next Steps Q&A
top related