branding presentation

Post on 02-Jul-2015

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DESCRIPTION

A presentation that RSG did after they analyzed the middle school afterschool market. Great for Social Branding, which is their expertise.

TRANSCRIPT

• Diagram 2.1

NikeSOccerComercial.gvp

IPODAppleiPodShuffle.gvp

• Attitudes are created from life experiences

• Direct Experiences

• Secondary Experiences

IS BORING

AZ Promise

Youth in the AfterZone are allowed to be:MORE INDEPENDENT,SOCIALLY MATURE, and

CULTURALLY ADEPT. The AfterZone EMBODIES an IMAGE that The AfterZone EMBODIES an IMAGE that

FUSES FUSES URBAN HIP HOP URBAN HIP HOP and and LATINOLATINO CULTURES.CULTURES.

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