Walmart's mission statement is “Saving people money so they can live better.” This statement is synonymous to the company's slogan, “Save money. Live better

Walmart's objective Statement. The company traces its success to the ideals of its founder, Sam Walton. These ideals are emphasized in Walmart's vision statement: “To be the best retailer in the hearts and minds of consumers and employees.” The company aims to achieve a top position in the retail industry

Target: Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise

Strategy : Every day low prices , and they always follow customers to know what are their likes and dislikes to keep improving the company .

Strengths* Being the largest company in the world with 260 Billion in sales.* The company has a good reputation in the United States.* The company makes good use of technology, especially in inventory management.* The company has a huge lead ahead of its competition

Weaknesses* High turnover rate of employees.* They face criticism for reliance on temporary and part-time workers as well as accusation in regards to violations of the child labor laws.* Not attractive for employees due to low pay rates and lack of benefits.* Despite being the worlds' largest retail company, Wal-Mart operates in only a handful of countries outside of the United States

Opportunities* The constant incorporation of state of the art technology gives the company a competitive edge.* There are several potential international markets that the company can target.* Wal-Mart has the opportunity to use different strategies for different markets, such as creating normal stores, super centers, and neighborhood markets

Threats* Wal-Mart is under the threat of heavy competition in both local and international markets, due to the fact that they are the number one company.* The trends of stores that focus on one special areas of expertise are now threatening Wal-Mart (such as Best Buy for example).* Political pressure and foreign laws can affect Wal-Marts operations in other countries.

                                           Social Media  . Their social media strategy seeks primarily to advertise the products that they sell and their low prices, but also to promote their services and motivate people to identify with their brand. 

. Rather than just showing what products they have, they try to exemplify how their products can fit into the lives of their customers by solving a need.

Political. Wal-Mart has become a symbol of the American culture and it will become a target for any political faction that opposes the political views of the United States.

.This factor could severely limit the company’s' growth in certain region of the world.

                                           Economical .Wal-Mart is always sensitive towards this aspect, their sales model which depends on low margins of profit and a high volume of sales, could alter relatively fast.

.In an economic surge their selling point of low prices would be of less importance to customers, on the contrary, during a time of recession/depression their goal of high volume of sales would be threatened. .As a result of the previously mentioned points, Wal-Mart should conduct a thorough study before entering an unbalanced economy.

Social

. Wal-Marts model was tailored to suit the American society and their attitudes towards retail shopping.

. That mentality would inevitably clash with the attitudes of clients in foreign countries fueled by social differences. As a result, Wal-Mart would have to make changes to its model in order to adapt to the requirements

Technological

. Wal-Mart has always been a leader in implementing and integrating new technologies to improve its efficiency. However, when venturing to other countries, those systems are sometimes unusable.

. Change could take a different amount of time to reach different countries, and companies would have to take that into consideration before venturing into a new market. That means that Wal-Marts growth would be limited to the countries that can support those technologies.

Legal . The legal factor that could affect organizations willing to enter foreign markets is the different laws, and corporations are forced to abide by those laws should they enter a foreign market. . This is a powerful force due to the various implications it creates, companies could venture into other countries for the sole purpose of taking advantage of certain laws in those countries, for example, companies would usually go to a developing country with a less developed legal systems, and set operations to avoid more strict laws in their home countries (Labor laws, environmental laws, safety laws).

. Wal-Mart has received criticism that it uses this loophole to keep its prices low.

Environmental

. Wal-Mart has had an environmental issue before; they sold furniture that was produced from using wood from a natural reserve.

. They were heavily criticized and were eventually pushed into dropping the product line completely. As a result of that issue, their growth in that field was halted.

Boston Matrix ANLAYSIS

. Stars : Walmart Supercenters

. Question marks : Neighborhood markets

. Cash cows : Sams clubs international segments

. Dogs : Price first , Wild oast

Done by :bilal abou ali