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MARKET FACTS

Population 491,000

Radio Homes

Consumer Spendable Income S1,521,434,000

Retail Sales $868,698,000

SOURCE; SRDS JUNE 1969

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More people in Wamsland listen to WAMS each weekthan any other radio station!!

PENNSYLV AN IA p`o1;6

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WILMINGTON COVERAGEDELAWARE RATES

MARKET DATA

GENERAL

1

hr.t/2hr.

t/4hr.

10min.

5min.

1

min.30sec. ID's

1 time ... 80.00 45.00 27.00 20.00 15.00 10.00 7.50 5.00

26 times . 76.00 42.75 25.65 19.00 14.25 9.50 7.10 4.75

52 times . 72.00 40.50 24.30 18.00 13.50 9.00 6.75 4.50

104 times . 68.00 38.25 22.95 17.00 12.75 8.50 6.40 4.25

156 times . 64.00 36.00 21.60 16.00 12.00 8.00 6.00 4.00

260 times . 60.00 33.75 20.25 15.00 11.25 7.50 5.60 3.75

312 times . 56.00 31.50 18.95 14.00 10.50 7.00 5.25 3.50

SATURATION PACKAGE PLAN

1 minute announcements for consecutive weeks' broadcasting

SPOTS PER WEEK

NUMBER OF WEEKS 6 12 18 24 30 or more

1-12 $8.00 $7.50 $7.00 $6.50 $6.00

13-25 7.50 7.00 6.50 6.00 5.50

26-52 7.00 6.50 6.00 5.50 5.00

66th in Population but THIRD HIGHEST INCOME -PER -HOUSEHOLD IN THE NATION!

PopulationSpendable IncomeIncome per HouseholdTotal Retail SalesFoodDrugGeneralApparel' tome FurnishingsAutomotive .......Filling StationRadio Housc`lolris .

., r',

NEW CASTLE COUNTY, DELAWARE Metro

"Editor & Publisher" SRDS SRDS

326,506 318,700 379,300

$1,009,942,000. $921,312,000. $1,038,672,000.

9,680. 10,024. 9,490.

473,190,000. 452,779,000. 520,147,000.

112,395,000. 110,81 1,000. 128,256,000.

16,259.000. 16,120,000. 17,567,000.

62,152,000. 61,71 1,000. 63,611,000.

30,815,000. 29,323,000. 32,261,000.

29,484,000. 26,655,000. 29,695,000.

69,842,000. 70,934,000. 84,295,000.

35,128,000. 38,628,000. 44,150,000.86,740 102,510

9s730 119,020

TUXCOVERS THE CHEMICAL CAPITAL OF THE WORLD . . e

LIKE A GIANT UMBRELLA . - .

WTUX has served Wilmington

for over a quarter of a century.

WTUX BLANKETS

THE DELAWARE

VALLEY WITH A

NON -DIRECTIONAL

SIGNAL ...CLEAN, CLEAR,

EFFECTIVE

BROADCASTING!

Free'J New Be Reñ Ht Pen ° °

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WTUXWILMINGTON, DELAWARE

TEL. 302-655-8821

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P\0 Charlestown ° II K SALEM °torso

° North E st I Delaware City ElmerPerryville + $Olern MalagaPerryville.

Gordon K. Macintosh, PresidentWilliam S. Ewing, V -P, Commercial

Nottingham° Wlmrngton7.Lew ndle ° o'

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1290 ON YOUR DIAL

1GJD WATTSA SENSIBLE SOUND ..

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A SOUND THAT CATERS TO THE ADULT LISTENER

REPRESENTED NATIONALLY by SAVALLI / GATES509 Madison AvenueNew York, New York

WTUXTHE GREATEST COMPANION A LISTENER EVER HAD!

NEWS:

MUSIC:

THE BIG "T"TELLS IT

LIKE IT IS!

TUX has a mature news staff. Up to the minute national and inter-national news - over 30 complete summaries received daily from theAssociated Press, all broadcast by professionals. News from the StateCapitol by a full time AP man plus reports from the Governor's specialnews line. TUX newsmen make regular checks with all police head-quarters and monitor all police and fire dispatchers for late breakingstories. Up to the minute sports, stocks and weather predictions for awide area are broadcast throughout the day. The big and small stories,you hear it all, on TUX.

We at TUX call it "Music too Good To Miss" and our listeners agree.TUX presents a variety of sounds, never stuffy, always entertaining.Beautiful music attractively orchestrated and performed by such greatsas Percy Faith, 101 Strings, Nelson Riddle, Jack Jones, and Perry Como.Everything from Burt Bachrach to Irving Berlin. Show tunes, happytunes, Big Band, Goulet, Streisand, Durante, they're all on TUX. Ourbusiness is SOUND, and the sound is great on TUX!

We at TUX value our advertisers. We strive for effective scheduling ofyour commercial announcement.

TUX stimulates sales without irritating your potential customer. Ourcommercials are never grouped together.

Your message is prepared by writers with 60 years of creative know-how.

A TUX salesman is an able, experienced friend who will help you planyour advertising budget.

When your message is heard in TUX TERRITORY - you get results.When you buy time on TUX, you buy increased sales for your business!

For an approximate cost of 87 - ONE THOUSAND listeners receiveyour impression at any one time.

WTUX FOR RESULTS THAT COUNT AND CAN BE COUNTED . . .

TUNE 1290 ON YOUR DIAL .. WTUX BROADCASTS FROM 1400 MARKET ST. WILMINGTON

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SERVING THE CAPITOL MARKETfrom DOVER, the State Capitolto REHOBOTH BEACH, The Nation's Sumner Capitolfrom MILFORD, a Living City in the Lance of Plenty....

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POPULATION 243,450I-iOUSEHOLDS 73,265S'ENDABLE INCOME 55,580,950,000T')TAL RETAIL SALES_$4,264,400,000FOOD SALES 51,008,800,000DRUG SALES $981,000,000GROSS FARM INCOME_S1,610,810,000

TEL: 302-422-7575WTHD, BOX 314, MILFORD, DEL. 19963

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COVERAGE MAP DATA(WJWL 1000 watts coverage)

Population . ____ 650,1001 Million Summer Vacationers ____ BonusConsumer Spendable Income(add $000) .. -.--

____ _ _----

Retail Sales (add $000)Farm PopulationNumber of FarmsGross Farm Income(add $000) $ 325,752Cost of Feed Bought(add $000) $ 98,960Value of Products Sold(add $000) . __ __.__ _ ___ . $ 288,560

OCEAN

17.711.775..-

$1,584,280$1,394,232

94,70023,944

SOMETHING TO CROW ABOUT - $17,581 per farm familyIn Delaware and along Maryland's famed Eastern Shore, WJWL reaches the highest income farms ofthe eastern seaboard-the largest broiler -producing area in the world.

1C) QUIVERY DIAL - SUSSEX (DIM1Y'S BEST SALESMAU -- P oe i ADVERTISIII ;IDIOM FOR DELL4ARVA- .TJ!.ts!. 90 - RADIO F,

Isii0eiDCASTivG, INC.LYIOADCAST PARE

SUSSEX COUNTY

vit?, DEL.'

WJWL -- "RADIO SWELL"POULTRY AUCTION DAILY AT 1 P. M.

SUSSEX COUNTY NEWS 1STSUSSEX COUNTY'S 'ONLY I.'r.T1.n MEWS T;TJziFr'z'

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0.5 MV/M (Daytime)

0.5 MV/M (Nighttime)

CALCULATED COVERAGE CONTOURS

1600 kHz

Radio Station WKENDover, Delware

0.5 KW D, 1 KW N, DA - N

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Prepared by

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Scale in Miles

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DelawareCity

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( Harrington

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PHILADELP IA

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CAMDEN

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DELAWARE Cabe May CH

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over 275,00 Listeners in Four States

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Mutual Radio Network

WILM1450 RADIO

WILMINGTON, DELAWARE

920 King Street`\ r yt wr Ill

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COVERING ALL OF DELAWAREPLUS half of Maryland - Southern New Jersey - and Southern Pennsylvania

DOVER, DEL. RE. 4-5816