vol 3 issue 3 march 2019 c³t^mampn¡v · contents chief editor tom jose assistant editor: sabeena...
TRANSCRIPT
C³t^mamPn¡vVol 3 Issue 3 March 2019
kp-c-£-b-bp-sS-bpw hn-izm-ky-X-bp-sS-bpw Z-im-œw ]n-∂n-´v
Nm-≠o-kvtem-°¿ sk‚¿
I¨-kv-{S-£≥ ta-J-e-bn¬ tk-h-\ an-I-hn-s‚ D-Ø-a-amXrI
ssl\-kv_n¬-tU-gvkv
kz-]v-\ `-h-\w bm-Ym¿-∞y-am-°m≥ k-I-e-Xpw C-\n ""k-I-e'' bp-sS
Ip-S-°o-gn¬
{_m≥-Up-I-fp-sS
hm-´¿-eq
contents
Chief EditorTom Jose
Assistant Editor:Sabeena T.K,
Reshma Subin
Sub Editors :Jewad P.S, Athira
Nideesh V.T, Aneesh V.RGeneral Manager :
Susan Abraham
Marketing :Robison, Tomin K. Joy
Design & Layout:Cochin Digital Media
Editorial & Business Offices
Kottayam:Adlinks India Pvt.Ltd.,
91C4, Thekkanattu Arcade,Nagampadam,
S.H. Mount P.O.,M.C Road, Kottayam,
Kerala - 686006Mob: 9447033800,
9446033800Email: [email protected]
KochiAdlink India Pvt.Ltd.,
Semar Current BusinessCorporation,
Near Focus Computers,Mamangalam, Kochi.
March 2019 Vol 3 Issue 3
contents
4
40
Info Magic March 2019 3
C³t^mamPn¡vDIGITAL BUSINESS MAGAZINE
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4466
4422
1100I¨-kv-{S-£≥ ta-J-e-bn¬
tk-h-\ an-I-hn-s‚ D-Ø-a-amXrI
{_m≥-Up-I-fp-sS hm-´¿-eq
\n-ß-fp-sS I-Y kz-bwkw-hn-[m-\w sN-øp-I
F-fp-∏w Xp-S-ßm≥_n-kn-\-kp-Iƒ
kz-]v-\ `-h-\w bm-Ym¿-∞y-am-°m≥
k-I-e-Xpw C-\n ""k-I-e''bp-sS Ip-S-°o-gn¬
Xr-iq¿-kz-tZ-in-I-fp-sS bq-Syq-_vNm-\¬;
h-cp-am-\w c-≠ve-£w
Z-cn-{Z-\m-b {]-Im-iv dm-hp ]Tn-∏n-°p-∂-Xv 80 Ip-´n-I-sf
<<1166
CCOOVVEERR SSTTOORRYY
Info Magic March 2019 4
-c¨ {]ap-J Hm¨-sse≥ t]m¿´¬ h-gn-bm-Wv tlm-´-en¬ ap-dn
_p-°v-- sN-bv-X-Xv. ÿ-e-sØ-Øn-b-t∏mƒ cm-{Xn-bm-bn. t\-sc
tlm-´-en-te-°v sN-∂v ]-W-a-S-®v dq-an-te-°v-- tN-t°-dn.
ap-dn I-≠ In-c¨ H-∂v sR-´n. km-[m-c-W ap-dn-bp-sS ]-Ip-Xn t]m-
epw h-ep-∏-an-√m-Ø H-∂v. Xn-ßn-sR-cp-ßn I-gn-™p-Iq-Smw. Hm¨-
sse≥ t]m¿´en¬ _p-°v-- sN-bv-X-Xv sIm-≠v hm-S-I Ip-d-hm-Wv. ]-
t£ _p-°v-- sN-øp-∂-h¿-°v tlm-´¬ \¬-Ip-∂ ap-dn-Iƒ C-Ø-c-am-
Wv. ap-dn-sb-°p-dn-®v ]-cm-Xn-s∏-´ In-c-Wn-t\m-Sv am-t\-P¿ ]-d-™p. C-
hn-sS a-‰v ap-dn-I-sfm-∂pw H-gn-hn-√. Cu H-cp ap-dn am-{X-ta H-gn-hp-≈q.
a-‰v K-Xy-¥-c-an-√m-sX In-c-Wn-\v A-∂-hn-sS I-gn-tb-≠n h-∂p. C-\n
Hm¨-sse≥ t]m¿´¬ h-gn _p-°v-- sN-øn-√ F-∂v {]-Xn-⁄ F-Sp-Øn-
´m-Wv In-c¨ tlm-´¬ hn-´-Xv.
{_m≥-Up-I-fp-sS
hm-´¿-eq\-√ Kp-W-ta-∑-bp-≈ hn-tZ-i {_m≥-Up-Iƒ Ir-Xy-am-b am-\-Z-fi-߃ ]m-en-®v I-Ã-a¿-°v {]m-]y-am-b hn-e-bn¬ hn-]-Wn-bn-se-Ø-s´. I-fn-bn¬ am-‰w h-cpw. \mw I-e-°n-b hn-]-Wn \-Ωp-sS X-s∂ A-¥yw Ip-dn-°pw.
In
Sudheer Babu
CCOOVVEERR SSTTOORRYY
Info Magic March 2019 5
C-\n A-∂-bp-sS I-Y t\m-°mw.
kq-∏¿ am¿-°-‰n¬ I-b-dn-b A-∂ I-dn-s∏m-Sn-Iƒ
sj¬-^n¬ \n-∂pw F-Sp-°p-I-bm-Wv. H-∏-ap-≈ `¿-Øm-
hv sj¬-^n-ep-≈ H-cp {_m≥-Uv t\m-°n A-sX-Sp-
°m≥ A-∂-tbm-Sv-- ]-d-™p. A-∂ a-dp-]-Sn ]-d-™p
""G-sX-Sp-Øm-epw hn-j-am-Wv. H-∂pw hn-iz-kn-°m≥ ]-
‰n-√.''
H-∂pw hn-iz-kn-°m≥ ]-‰n-t√? A-ßn-s\ H-cp am-\-
kn-Im-h-ÿ-bn-te-°v I-Ã-a¿ F-ßn-s\ am-‰-s∏-Sp-∂p?
\-ap-°v Np-‰pw cq-]w sIm-≈p-∂ H-cp km-aq-ly hy-h-
ÿn-Xn {_m≥-Up-I-fp-sS hn-izm-ky-X-sb _m-[n-°p-∂p-
t≠m? Xo¿-®-bm-bpw B-g-Øn-ep-≈ K-th-j-Ww B-h-
iy-ap-≈ H-cp h-kv-Xp-X X-s∂-bm-Wn-Xv.
I-Ã-a¿ A-hn-izm-kn-bm-bn am-dp-∂p
F-¥p-sIm-≠v A-∂ A-Ø-c-sam-cp Nn-¥m-K-Xn-bn¬
F-Øn? H-∂pw hn-iz-kn-®v I-gn-°m≥ sIm-≈n-√ F-∂
hn-izm-kw P-\-ß-fn¬ cq-V-aq-e-am-bn-s°m-≠n-cn-°p-∂
H-cp k-aq-l-Øn¬ P-\-߃ F-{X \-√ {_m≥-Un-s\-
t∏m-epw hn-izm-k-Øn-se-Sp-°m-sX-bm-bn am-dpw. am-b-ap-
≈ `-£-W-am-Wv s]m-Xp-hm-bn e-`y-am-Ip-∂-Xv F-∂v P-
\w C-∂v hn-iz-kn-°p-∂p. R-߃ \n-߃-°v \¬-Ip-
∂-Xv an-I-® ta≥-a-bp-≈ `-£-W-am-Wv F-∂v {_m≥-Up-
Iƒ ]-d-bp-I-bpw k-aq-l-Øn¬ tcm-K-߃ h¿-≤n-°p-
I-bpw sN-øp-tºmƒ A-h-Im-i-hm-Z-hpw A-\p-`-h-hpw
X-Ωn¬ s]m-cp-Ø-s∏-Sm-sX h-cp-∂p.
I-Ã-a¿ ta-∑ F-ßn-s\ Xn-cn-®-dn-bpw?
C-∂v am¿-°-‰n¬ F-√mw e-`y-am-Wv. ta-∑-bp-≈-Xpw,
C-√m-Ø-Xpw, \-√-Xpw, tam-i-hpw F-√mw. C-Xv X-Ωn¬
Xn-cn-®-dn-bm≥ I-Ã-a¿-°v am¿-K-߃ H-∂pw X-s∂-bn-√.
B¿-°pw F-¥pw sIm-≠p h-∂p hn¬-°mw F-∂ A-h-
ÿ. A-Ø-c-sam-cp hn-]-Wn-bn¬ P-\-߃-°v-- an-I-®-h
e-`y-am-°-W-sa-∂v B¿-°pw \n¿-_-‘-an-√. \-√ D¬-∏-
∂-߃-s°m-∏w tam-iw D¬-∏-∂-ß-fpw hn-‰-gn-°-s∏-Sp-
∂p. am-bw I-e¿-∂ D¬-∏-∂-߃ I-Ã-a-dp-sS B-tcm-
Kyw A-]-I-S-Øn-em-°p-∂p. I-Ã-a¿ \-√-Xn-t\-bpw tam-
i-am-b-Xn-t\-bpw Xn-cn-®-dn-bm≥ I-gn-bm-sX F-√m-Øn-
s\-bpw A-hn-iz-kn-°p-∂p. D-b¿-∂ Kp-W-ta-∑-bp-≈ \-
√ {_m≥-Up-I-sf-t∏m-epw Cu Nn-¥ tam-i-am-bn Im-
Wp-hm≥ I-Ã-a-sd t{]-cn-∏n-°p-∂p.
ta-∑-°v {]m-[m-\y-an-√m-Ø hy-h-ÿn-Xn-bn¬ {_m≥-Up-Iƒ \n-e-\n¬-°n-√
hn-]-Wn-bn¬ ta-∑-°v {]m-[m-\yw C-√ F-∂n-cn-°-s´.
F-{X \-√ {_m≥-Upw i-‡-am-b In-S-a-’-c-Øn¬ A-
I-s∏-Spw. Im-c-Ww A-h-cpw Kp-W-ta-∑-bn-√m-Ø {_m≥-
P-\-ß-fp-sS B-tcm-Ky-hpw, t£-a-hpw \n-e-\n¿-Øp-I-bpw ]-cn-t]m-jn-∏n-°p-I-bpwsN-øp-∂ H-cp km-aq-ly hy-h-ÿn-Xn-bp-sS A-`m-hw b-Ym¿-∞-Øn¬ {_m≥-Up-I-fp-sS hm-´¿-eq B-Wv. A-Xv {_m≥-Up-Iƒ Xn-cn-®-dn-bp-∂n-√ F-∂p am-{Xw.
Info Magic March 2019 6
CCOOVVEERR SSTTOORRYY
Up-I-tfm-Sv a-’-cn-t°-≠n h-cp-∂p. hn-e Ip-d-hp-≈ Kp-
W-ta-∑-bn-√m-Ø {_m≥-Up-I-fp-sS H-∏w A-h-cpw {]-Xn-
jvTn-°-s∏-Sp-∂p. I-Ã-a-sd kw-_-‘n-®n-S-tØm-fw hn-e-
°q-Sp-X¬ ta-∑ D-d-∏p-\¬-Ip-∂p F-∂-Xn-\v bm-sXm-cp
Kym-c-≠n-bpw \-ev-Ip-∂n-√-t√m. A-h¿-°v C-Xv c-≠pw H-
∂p-X-s∂. B-cm-Wv C-Xv ]-cn-tim-[n-®v Kp-W-ta-∑ D-d-
∏p \¬-Ip-∂ {_m≥-Uv B-Wv F-∂v km-£y-s∏-Sp-Øp-
∂-Xv.
k-aq-l-Øn¬ Kp-W-ta-∑ H-cp A-f-hp-tIm¬ A-√m-
Xm-bn am-dp-tºmƒ H-cp {_m≥-Upw h-ep-tXm sN-dp-tXm
A-√. F-√mw k-aw X-s∂. Iq-Sp-X¬ ]-c-kyw sN-øp-∂
{_m≥-Up-Iƒ t\m-°n I-Ã-a¿ hm-ßp-∂-Xv D¬-∏-∂-
Øn≥-sd Kp-W-ta-∑-bn¬ hn-izm-kw D-≠m-b-Xv sIm-≠-
√. A-Xv ]-c-ky-Øn≥-sd i-‡n-bm-Wv. \m-sf a-s‰m-cp
{_m≥-Uv Iq-Sp-X¬ kzm-[o-\-ap-≈ ]-c-ky-hp-am-bn h-
∂m¬ I-Ã-a¿ B D¬-∏-∂-Øn-s‚ ]n-∂m-se t]m-Ipw.
]-c-ky-hpw Kp-W-ta-∑-bp-am-bn B-cpw _-‘-s∏-Sp-Øp-
∂n-√ F-∂v km-cw.
Xp-d-∂ hn-]-WnB¿-°pw F-¥pw sIm-≠p-h-∂v hn¬-°mw. hn-]-Wn-
bp-sS A-h-ÿ A-Xm-Wv--. B-cm-Wv C-h ]-cn-tim-[n-®v
P-\-ß-fp-sS B-tcm-Ky-Øn-\v {]-iv-\-an-√m-Ø D¬-∏-∂-
am-Wv F-∂v ]-d-bp-∂-Xv? A-Ø-cw kw-hn-[m-\-߃ Im-
cy-£-a-am-bn {]-h¿-Øn-°m-Ø H-cp k-aq-l-Øn¬
{_m≥-Up-Iƒ b-Ym¿-∞-Øn¬ A-`n-ap-Jo-I-cn-°p-∂-Xv
tNm-c Nn-¥p-∂ h-en-sbm-cp bp-≤-sØ-bm-Wv--. Nn-e-
t∏mƒ \-ap-°v tXm-∂pw C-Ø-c-sam-cp hn-]-Wn C-ßn-
s\ Xp-d-∂v In-S-°p-∂-Xv _n-kn-\-kp-Iƒ-°v \-√-Xm-
sW-∂v. ]-t£ bm-Ym¿-∞yw t\-sc Xn-cn-®m-Wv. H-∂n-
t\-bpw hn-iz-kn-°m≥ ]-‰n-√ F-∂ Nn-¥m-K-Xn I-Ã-a-
dn¬ h-f¿-∂p Xp-S-ßn-bm¬ A-Xv _n-kn-\-kp-I-sf tZm-
j-I-c-am-bn _m-[n-°pw. {_m≥-Up-Iƒ \m-i-Øn-te-°v
\-bn-°-s∏-Spw.
\-√-Xpw No-Ø-bpw Xn-cn-®-dn-bp-I I-Ã-a-dp-sS A-h-
Im-i-am-Wv. Cu A-h-Im-i-sØ kw-c-£n-°p-∂ {_m≥-
Up-Iƒ-°v am-{X-ta \n-e-\n¬-∏p-≈q. X-߃ \-∂m-bn
]-c-kyw sN-øp-∂p-≠v. B-fp-Iƒ X-ß-fp-sS D¬-∏-∂-
߃ hm-ßp-∂p-≠v. A-Xp-sIm-≠v X-s∂ A¬-∏w ta-∑
Ip-d-™n-cp-∂m-epw Ip-g-∏-an-√ F-∂v {_m≥-Up-Iƒ Nn-
¥n-®p Xp-S-ßpw. am¿-°-‰n¬ \-∂m-bn hn¬-∏-\ \-S-°p-
∂ H-cp {_m≥-Uv s]-s´-∂v C-Ø-c-sam-cp Nn-¥m-K-Xn-bn-
te-°v t]m-Ip-I-bpw D¬-∏-∂-ß-fp-sS Kp-W-ta-∑ Ip-d-
°p-I-bpw sN-bv-Xm¬ B¿-°v C-Xv I-s≠-Øm-\m-Ipw?
P-\-ß-fp-sS B-tcm-Ky-hpw, t£-a-hpw \n-e-\n¿-Øp-I-
bpw ]-cn-t]m-jn-∏n-°p-I-bpw sN-øp-∂ H-cp km-aq-ly
hy-h-ÿn-Xn-bp-sS A-`m-hw b-Ym¿-∞-Øn¬ {_m≥-Up-
I-fp-sS hm-´¿-eq B-Wv. A-Xv {_m≥-Up-Iƒ Xn-cn-®-dn-
bp-∂n-√ F-∂p am-{Xw.
hn-]-Wn-bm-Wv {]-iv-\wb-Ym¿-∞-Øn¬ I-Ã-a¿ {_m≥-Up-I-sf A-hn-iz-kn-
°p-I-b-√ sN-øp-∂-Xv. A-h¿ A-hn-iz-kn-°p-∂-Xv hn-]-
Wn-sb-bm-Wv. hn-]-Wn hn-izm-k-tbm-Ky-a-√. A-hn-sS
F-¥pw e-`n-°pw. A-Xv Xn-cn-®-dn-bm≥ I-Ã-a¿-°v ap-
∂n¬ am¿-K-߃ bm-sXm-∂p-an-√. H-tc D¬-∏-∂-߃
]-e t]-cn¬, ]-e hn-e-bn¬, ]-e Kp-W-ta-∑-bn¬ e-`yw.
G-Xv \-√-Xv? G-Xv tam-iw? I-Ã-a¿ Nn-¥m-°p-g-∏-Øn-
em-Wv. Cu Nn-¥m-°p-g-∏w {_m≥-Up-I-fp-sS hn-izm-ky-
X-tb-bpw _m-[n-°p-∂p. X-ß-sf ]-cn-c-£n-°p-∂ H-cp
km-aq-ly hy-h-ÿn-Xn-bp-sS A-`m-hw hn-]-Wn-sb A-
hn-iz-kn-°m≥ A-h-sc t{]-cn-∏n-°p-∂p.
sI-Wn-Iƒ \n-d-™ hn-]-Wnh-√-t∏m-gpw am-{Xw \-S-°p-∂ ]-cn-tim-[-\-Iƒ. A-
Xn¬ ]n-Sn-°-s∏-´m-epw F-fp-∏-Øn¬ Du-cn-t∏m-cp-∂
D¬-∏-∂-߃ A-s√-¶n¬ a-s‰m-cp t]-cn¬ A-h hn-]-
Wn-bn-te-°v Xn-cn-s®-Øp-∂p. Kp-W-ta-∑-bp-sS A-f-hp-
tIm-ep-Iƒ \-S-∏n-em-°-s∏-Sm-Ø hn-]-Wn A-]-I-S-I-c-
ß-fm-b sI-Wn-Iƒ H-fn-®n-cn-°p-∂ H-cp `q-{]-tZ-iw
t]m-se-bm-Ip-∂p. F-ßn-s\ \-S-∂m-epw sI-Wn-bn¬
ho-gpw F-∂p-d-∏p-≈ I-Ã-a¿ H-∂n-t\-bpw hn-iz-kn-°n-
√. ]-c-ky-߃ t]m-epw Im-e-{I-ta-W hn-iz-kn-°p-
hm≥ A-h¿ a-Sn-°pw. G-‰-hpw Iq-Sp-X¬ ]-c-ky-߃
sN-øp-∂-h¿ X-ß-fp-sS _p-≤n-tb-bpw i-‡n-tb-bpw
B-tcm-Ky-tØ-bpw Po-hn-X-tØ-bpw c-£n-°p-hm-\-√ a-
dn-®v G-‰-hpw Iq-Sp-X¬ em-`w D-≠m-°p-hm-\m-Wv {i-an-
Kp-W-ta-∑-bp-sS A-f-hp-tIm-ep-Iƒ \-S-∏n-em-°-s∏-Sm-Ø hn-]-Wn A-]-I-S-I-c-ß-fm-b sI-Wn-Iƒ H-fn-®n-cn-°p-∂ H-cp `q-{]-tZ-iw t]m-se-bm-Ip-∂p. F-ßn-s\ \-S-∂m-epw sI-Wn-bn¬ ho-gpw F-∂p-d-∏p-≈ I-Ã-a¿ H-∂n-t\-bpw hn-iz-kn-°n-√.
CCOOVVEERR SSTTOORRYY
Info Magic March 2019 7
°p-∂-sX-∂v A-h¿ I-cp-Xn-Øp-S-ßpw. Im-c-Ww hn-]-Wn-sb
A-h¿-°v hn-izm-k-an-√. B hn-]-Wn-bn-te-°v F-Øp-∂ H-
∂n-t\-bpw hn-izm-k-Øn-se-Sp-°p-hm≥ A-h¿ a-Sn-Im-Wn-®p
Xp-S-ßpw.
F-{X \-√ D¬-∏-∂w hn-]-Wn-bn-se-Øn-®m-epw c-£-s∏-
Sm≥ I-gn-bm-Ø A-h-ÿ C-Ø-cw hn-]-Wn-I-fn¬ _n-kn-\-
kp-Iƒ-°p-≠m-Ipw. sk-°‚ v lm≥-Uv km-[-\-߃ hn¬-
°p-∂ H-cp hn-]-Wn-bn¬ \n-߃ \n-ß-fp-sS G-‰-hpw ]p-Xn-
b-Xpw, an-I-®-Xp-am-b D¬-∏-∂w hn¬-°m≥ {i-an-®p t\m-°q.
\n-߃ F-¥p ]-d-™m-epw I-Ã-a¿ hn-iz-kn-°p-I-bn-√. \n-
߃ hn¬-°p-∂-Xv sk-°≥-dv lm≥-Uv X-s∂-sb-∂pw A-h-
sc ]-‰n-°p-I-bm-sW-∂pw A-h¿ ]-d-bpw. \n-߃ D¬-∏-∂w
hn¬-°m≥ {i-an-°p-∂ hn-]-Wn A-Xm-Wv--. A-Xp-X-s∂ C-hn-
tS-bpw kw-`-hn-°pw.
\-√ D¬-∏-∂-߃ ]-cm-P-b-s∏-Sp-hm≥ km-[y-X Iq-Sp-∂p
C-Ø-c-sam-cp hn-]-Wn-bn¬ I-Ã-a¿-°v an-I-® D¬-∏-∂-
߃ e-`y-am-°-W-sa-∂ k-Zp-t±-i-tØm-sS H-cp _n-kn-\-kv
B-cw-`n-®p D¬-∏-∂-߃ hn-]-Wn-bn¬ F-Øn-®m¬ hn-P-bn-
°pw F-∂v D-d-∏p-t≠m? km-≤y-X-Iƒ h-f-sc hn-c-f-am-Wv.
A-Ø-cw an-I-® D¬-∏-∂-ß-fpw a-’-cn-t°-≠-Xv \n-e-hm-c-an-
√m-Ø D¬-∏-∂-ß-tfm-Sm-Wv--. I-Ã-a-dp-sS I-Æn¬ \n-e-hm-c-
an-√m-Ø B D¬-∏-∂-ß-fpw \n-ß-fp-sS D¬-∏-∂-ß-fpw X-
Ωn¬ F-¥v hy-Xym-kw? B-cn-Xn-s‚ Kp-W-tZm-j-߃ I-
s≠-Øp-∂p. c-≠p¬-∏-∂-߃ A-Xn-s‚ Kp-W-ta-∑-I-fn¬
F-ßn-s\ hy-Xym-k-s∏-´n-cn-°p-∂p F-∂ km-t¶-Xn-I ⁄m-
\w I-Ã-a¿-°v C-√. A-Ø-cw A-f-hp-tIm-ep-Iƒ \-S-∏n-em-
t°-≠ kw-hn-[m-\w A-]-cym-]v-X-am-Wv. C-hn-sS a-’-cw k-a-
∑m¿ X-Ωn-e-√. Nn-e-t∏mƒ Kp-W-ta-∑ Iq-Sn-b h-f-sc an-I-®
H-cp {_m≥-Un-s\-°mƒ hn¬-∏-\ Kp-W-ta-∑-bn-√m-Ø H-cp
{_m≥-Un-\m-Imw. hn-]-Wn A-{X-am-{Xw a-eo-a-k-am-bn-cn-°p-
∂p.
ip-≤o-I-c-Ww A-\n-hm-cywP-\-߃-°v-- e-`n-°p-∂ D¬-∏-∂-ß-fp-sS Kp-W-ta-∑ D-d-∏p
h-cp-Øp-∂ I¿-i-\-am-b kw-hn-[m-\-߃-t° \-√ {_m≥-Up-
I-sf c-£-s∏-Sp-Øp-hm≥ I-gn-bq. ]-c-ky-߃ \-ev-In D¬-∏-
∂-Øn≥-sd hn¬-∏-\ F-√m-k-a-b-hpw ]n-Sn-®p \n¿-Øm≥ I-
gn-bpw F-∂-Xv tam-lw am-{X-am-Wv. ip-≤o-I-cn-°-s∏-´ hn-]-
Wn Kp-W-ta-∑-bp-≈ {_m≥-Up-Iƒ X-Ωn¬ B-tcm-Ky-I-c-am-
b H-cp a-’-cw kr-„n-°p-∂p. I-Ã-a¿-°pw _n-kn-\-kp-Iƒ-
°pw C-Xv Kp-W-I-c-am-Ip-∂p. an-I-® D¬-∏-∂-߃ kr-„n-
°p-hm-\m-Ipw ]n-∂o-Sv a-’-cw. Kp-W-ta-∑-bn-√m-Ø-h hn-]-
Wn-bn¬ \n-∂pw ]p-d-¥-≈-s∏-Spw. \n-b-a-Øn-s‚ H-cp I-Æv
Kp-W-ta-∑-bn¬ {i-≤-bq-∂n-bm¬ hn-]-Wn-bn¬ h-en-sbm-cp
hn-π-hw kr-„n-°-s∏-Spw.
G-sXm-cp D¬-∏-∂-Øn-s‚ Im-cy-sa-Sp-Øm-epw C-Xv hm-kv-
X-h-am-Wv. tam-i-am-b hn-]-Wn tam-i-am-b D¬-∏-∂-߃ kr-
„n-°p-hm≥ D¬-∏m-Z-I-s\ t{]-cn-∏n-®p sIm-t≠-bn-cn-°pw. D-
b¿-∂ em-`-Øn-\m-bn X-ß-fp-sS km-aq-ly {]-Xn-_-≤-X kw-
cw-`-I¿ A-Sn-b-d sh-°pw. hn-]-Wn-bp-sS kz-`m-hw kw-cw-`-I-
s\ Io-g-S-°pw. \n-e-\n¬-°m-\p-≈ t]m-cm-´w am-{X-am-Ipw e-
£yw. P-\-ß-sf ]n-¥p-W-°m-Ø H-cp km-aq-ly hy-h-ÿn-
Xn-bn¬ k-Xy-k-‘-cm-b kw-cw-`-I¿-°v am-{X-am-bn \n-e-\n¬-
∏n-√. hn-]-Wn F-¥m-h-iy-s∏-Sp-∂p-thm A-Xv \-ev-Ip-hm-\m-
bn A-h¿ \n¿-_-‘n-X-cm-Ipw. A-s√-¶n¬ hn-]-Wn-bp-sS Cu
A-h-ÿ A-h¿ ap-X-se-Sp-Øp Xp-S-ßpw.
h-cp-Ø¿ I-S-s∂-Øpwhn-]-Wn-tb-bpw X-t±-i {_m≥-Up-I-tf-bpw hn-iz-kn-°p-
hm≥ km-[y-a-√m-Ø A-h-ÿ-bn¬ I-Ã-a¿ hn-tZ-i {_m≥-
Up-Iƒ tX-Sn-t∏m-Ipw. C-Xv X-t±-i {_m≥-Up-I-sf X-I¿-®-
bn-te-°v \-bn-°pw. \-√ Kp-W-ta-∑-bp-≈ hn-tZ-i {_m≥-Up-
Iƒ Ir-Xy-am-b am-\-Z-fi-߃ ]m-en-®v I-Ã-a¿-°v {]m-]y-
am-b hn-e-bn¬ hn-]-Wn-bn-se-Ø-s´. I-fn-bn¬ am-‰w h-cpw.
\mw I-e-°n-b hn-]-Wn \-Ωp-sS X-s∂ A-¥yw Ip-dn-°pw.
Xp-d-∂v In-S-°p-∂ B-tKm-f hn-]-Wn h-en-sbm-cp sh-√p-hn-fn
X-s∂-bm-Wv. \mw ip-≤o-I-cn-°p-hm≥ X-øm-dm-Im-Ø \-Ωp-
sS hn-]-Wn-sb h-cp-Ø-cm-b D¬-∏-∂-߃ ip-≤o-I-cn-°pw.
I-e-° sh-≈-Øn¬ ao≥ ]n-Sn-°p-∂ \-Ωp-sS X-{¥-߃-°v
Zo¿-L-bp- n-√ F-∂v C-\n-sb-¶n-epw a-\-kn-em-°n-bn-s√-¶n¬
X-t±-i {_m≥-Up-I-fp-sS \n-e-\n¬-∏v-- h-en-sbm-cp tNm-Zy-Nn-
”-am-Ipw. aq-∂-c-t°m-Sn P-\-kw-Jy-bp-≈ hn-im-e-am-b Cu
hn-]-Wn-bn¬ F-¥p-sIm-≠v kw-cw-`-߃ hn-P-bn-°p-∂n-√
F-∂ tNm-Zy-Øn-\v D-Ø-cw I-s≠-Øm≥ sNm-Δm-{K-l-Øn¬
t]m-tI-≠ B-h-iy-an-√. C-Xm Cu aq-°n-\p Xm-sg A-Xns‚
D-Ø-c-ap-≠v.
P-\-߃-°v-- e-`n-°p-∂ D¬-∏-∂-ß-fp-sS Kp-W-ta-∑ D-d-∏p h-cp-Øp-∂I¿-i-\-am-b kw-hn-[m-\-߃-t° \-√ {_m≥-Up-I-sfc-£-s∏-Sp-Øp-hm≥ I-gn-bq. ]-c-ky-߃ \-ev-In D¬-∏-∂-Øns‚ hn¬-∏-\ F-√m-k-a-b-hpw ]n-Sn-®p \n¿-Øm≥ I-gn-bpwF-∂-Xv tam-lw am-{X-am-Wv.
I¨-kv-{S-£≥ ta-J-e-bn¬tk-h-\ an-I-hn-s‚ D-Ø-a-amXrI
ssl\-kv _n¬-tU-gvkv
bbrraanndd & bbuussiinneessss
¿-am-W-cwK-sØ F√mhn-[ tk-h-\-ß-
sfbpw H-cp Iq-S-°o-gn¬ A-Wn-\n-c-Øn-
s°m-≠v {]-h¿-Øn-°p-∂ ÿm-]-\-am-Wv
ssl\-kv _n¬-tU-gv-kv. tIm-´-b-Øn-s‚
\-K-c-lr-Z-b-Øn¬ {]-h¿-Øn-°p-∂ ÿm-]-\w C-∂v
tk-h-\-an-I-h-n-s‚ I-cp-Øp-am-bn an-I-® {]-I-S-\-am-Wv
Im-g-v-N-sh-bv-°p-∂-Xv. A-Xym-[p\n-I km-t¶Xn-I hn-
Zybpw {]-K-¤cm-b Po-h-\-°m-scbpw A-Wn-\n-c-Øp-∂
ÿm]-\w hy-Xy-kv-X-X-bpw \-ho-\-Xbpw km-[y-am-°n-
bm-Wv Hmtcm h¿-°p-Ifpw ]q¿-Øo-I-cn-°p-∂Xv. tI-c-
f-Øn-ep-S-\o-fw an-I-® kw-Xr]v-X D-]-t`m-‡m°-sf
kr-„n-s®-Sp-Ø ÿm]-\w D-]-t`m-‡m-°-tfm-Sp-≈ k-
ao-]-\-Ønepw {]-i-kv-X-am-Wv.
πm-\nw-Kv ap-X-¬ tPm-en ]q¿-Øo-I-cn-°p∂-Xv h-sc D-]-t`m-‡mhn-s\m-∏w ssl-\-kn-s‚ Sow Aw-K-ß-fp-≠m-hpw. A-Xn-\m¬ X-s∂ Hmtcm L-´-Ønepw D-]-t`m-‡m-hn-s‚ B-h-iy-ßfpw Xm¬-]-cy-ßfpw Xn-cn-®-dn-bm≥ A-h¿-°v km-[n-°pw.
\n
Info Magic March 2019 8
]q¿-Øo-I-cn-°m≥ t]m-Ip-∂ Un-ssk-\n-
s‚bpw a‰pw an-I-® hnjz-sse-tk-j≥ am-Xr-I-
Iƒ B-Zy-ta X-s∂ D-]-t`m-‡m-°ƒ-°v I-≠v a-
\-kn-em-°m-hp-∂ hn-[-Øn-em-Wv {I-ao-I-cWw. b-
Ym¿-∞ Zr-iy-Øn-se∂ t]m-se Im-Wp-∂-Xn-
\m¬ X-s∂ D-]-t`m-‡m-°ƒ-°v ho-Sn-s‚ πm≥
F-fp-∏-Øn¬ a-\-kn-em-°m\pw B-h-iyam-b Iq-
´n-t®¿-°-ep-Iƒ \-S-∏n-em-°m\pw km-[n-°pw. πm-
\nw-Kv ap-X-¬ tPm-en ]q¿-Øo-I-cn-°p∂-Xv h-sc
D-]-t`m-‡mhn-s\m-∏w ssl-\-kn-s‚ Sow Aw-K-
ß-fp-≠m-hpw. A-Xn-\m¬ X-s∂ Hmtcm L-´-
Ønepw D-]-t`m-‡m-hn-s‚ B-h-iy-ßfpw Xm¬-
]-cy-ßfpw Xn-cn-®-dn-bm≥ A-h¿-°v km-[n-°pw.
C-Xv πm-\n-epw Un-ssk-\n-ep-sa√mw ]-I¿-Øm≥
km-[n-°p-sa-∂-Xn-\m¬ ]q-¿-Øo-I-cn-°p-∂
Hmtcm h¿-°nepw ssl\-kv kr-„n-s®-Sp-°p∂-Xv
Xr-]v-Xcm-b D-]-t`m-‡m°-sf X-s∂. Hmtcm h¿-
°p-I-fp-sSbpw h-en-∏hpw a-‰v L-S-I-ß-fpw B-
{i-bn-®m-Wv A-h-bp-sS ]q¿-Øo-I-c-W-Øn-\v B-
h-iy-am-bn h-cp-∂ k-a-bw I-W-°m-°p-∂-Xv. F-
¶n-epw km-[m-c-W \n-e-bn¬ F-´v ap-X¬ 10 am-k-
Øn\-Iw X-s∂ tPm-en-Iƒ ]q¿-Øo-I-cn-°m≥
ssl\-kv {i-an-°p-∂p≠v. I¨-kv-{S-ŒnwKv, am-
ÿ πm-\nwKv, kq∏¿-ssh-knMv, Un-ssk-\nMv,
kq-∏¿-ssh-knw-Kv, P-\-d¬ tIm¨-{Sm-Œn-Mvv, I¨-
kƒ-´nMv, F-Ãn-ta-j≥, C‚o-cn-b¿ XpS-ßn \n-
ch-[n hn-`m-K-ß-fn-te-°v ssl\-kv tk-h-\ß-
sf hn-\y-kn-®n-´p-≠v. A-Xn-\m¬ X-s∂ πm-\nw-Kv
ap-X¬ \n¿-am-W-Øn-s‚ ]q¿-Øo-Ic-Ww h-sc D-
]-t`m-‡m-°ƒ-°v ]-e tk-h-\-Zm-Xm°-sf k-ao-
]n-t°-≠n-h-cn√. ]-W-hpw k-a-bhpw A-[zm-\-hp-
sa√mw e-Lq-I-cn-°m≥ CXp-sIm-≠v km-[n-°p-
Ibpw sN-øpw. C-Xn-\v ]pd-sa tPm-bn‚ v t^-ap-I-
f-mbpw ssl\-kv tk-h-\w H-cp-°p-∂p-≠v.
C-∂v I-\-Ø a-’-cw \n-d-™p-\n-¬-°p-∂
hnhn-[ ta-J-e-I-fm-Wv _n¬-tU-gv-kv, C‚o-cn-b¿
Un-ssk-\nMv Xp-S-ßnb-h. C-Xv am-{Xa√, \n¿am-
W ta-J-e-bp-am-bn _-‘-s∏-´v In-S-°p-∂ H-´p-an-
° cw-K-ß-fnepw C∂v Cu a’-cw I-Sp-Ø-
XmWv. Cu Im-e-L-´-Øn¬ Cu ta-J-e-bn-se
F√mhn-[ tk-h-\-ß-fpw H-cp°p-I F-∂-Xv sNdn-
b Im-cya√. C-hn-sS-bm-Wv ssl-\-kn-\v {]-k-
‡n-tb-dp-∂-Xpw. an-I-® {]-h¿Ø-\w Im-gv-N-sh-
bv-°m-Ø ]-£w- hn-]-Wn-bn¬ ]n-Sn-®p-\n¬-∏v
km-[y-am-hn√. Im-en-I-am-b ]-cn-jv-Im-c-߃
F√mw {]-h¿-Ø-\-ta-J-e-bn¬ B-Zyw F-Øn-
°m≥ {i-an-°p-∂ ÿm]-\w an-I-® Po-h-\-°m-
scbpw Dƒ-s∏-Sp-Øn-bn-cn-s°m-≠v A-Xn-s‚ anI-
hv D-∂-Xn-I-fn-te-s°-Øn-°p-I-bm-Wv. a-’-c-Øn-
s‚ I-Sp-∏w Iq-Sp-tºmgpw Izm-fn-‰n-bn¬ H-´pw-X-
s∂ hn-´p-hogv-N h-cp-Øm≥ ssl\-kv X-øm-dm-Ip-
∂n√. D-]-t`m-‡m-°ƒ-°v G-‰hpw an-I-® tk-h-
\-߃ X-s∂ \¬-Im-\m-Wv ÿm-]-\-Øn-s‚
kmc-Yn A-\q-]v {i-an-°p-∂-Xv. Imen-I ]-cn-jv-Im-
c-߃-°-∏p-d-tØ-°v B-[p-\n-I-X-bn-eq-∂n-b
tk-h-\\n-c H-cp-°n-°n-s°m-≠v ssl\-kv D-b-c-
߃ Io-g-S-°p-I-bmWv. Ph: 95626 30624
bbrraanndd & bbuussiinneessss
Info Magic March 2019 9
Info Magic March 2019 10
bbuussiinneessss iiddeeaa
kn-\-kv tªm-Kn¬ A-{X Im-cy-ap-t≠m ? D-
≠v. h-f-sc \n¿-Wm-b-I-am-Wv _n-kn-\-kv
tªm-Kv. C-∂v B-tKm-f ˛-tZ-io-b km-∂n-[y-ap-
≈ an-° ÿm-]-\-ß-fpw H-cp an-I-® B-i-b-hn-\n-a-b Pm-
e-I-am-bn tªm-Kn-s\ I-W-°p-∂p. F-∂m¬ \-Ωƒ ]-{X-
°p-dn-∏p-Iƒ \n-t£-]n-°p-∂-Xn-\p-f-f C-S-am-bm-Wv _n-kn-
\-kv tªm-Kn-s\ k-ao-]n-°p-∂-Xv. A-Xn-\p-a-∏p-d-am-Wv Hm-
tcm ÿm-]-\-Øn-s‚-bpw tªm-Kv.
ÿm-]-\-Øn-s‚ h-f¿-®-sb-bpw hn-]-Wn-sb-bpw {]-Xn-
]m-Zn-°p-∂-sX-¥pw tªm-Kn¬ F-gp-X-Ww. ]p-Xn-b D¬-∏-
∂-hpw tk-h-\-hpw \n-e-hn-se am-‰w h-cp-Ø-ep-Iƒ, Iq-´n-
Im-cy-am-bn F-Sp-°-Ww
_n-kn-\-kv tªm-Kn-Mv
tªm-sK-gp-Xn-bm¬ Im-cyw I-gn-s™-∂v [-cn-°-cp-Xv. kw-i-b-ß-fpw A-`n-{]m-b-ß-fp-am-bn D-]-t`m-‡m-°-tfm hm-b-\-°m-tcm h-cpw. A-h¿-°v hy-‡-am-b a-dp-]-Sn-Iƒ \-ev-I-Ww.
_n-
Info Magic March 2019 11
bbuussiinneessss iiddeeaa
t®¿-°-ep-Iƒ, `m-hn Im-cy-߃,kn-F-kv-B¿ F-∂n-ß-
s\ F-√mw Dƒ-s∏-Sp-Ømw. Sm¿-K-‰v Hm-Un-b≥-kn-s\ ap-
∂n¬ I-≠p-sIm-≠m-Wv- tªm-Kv F-gp-tX-≠-Xv. `m-j-bn-
epw hn-h-c-W-Øn-ep-sa-√mw Cu Hm¿-a th-Ww. an-I-® X-
e-s°-´v \n¿-_-‘-am-Wv. ]p-Xn-b Im-cy-߃ ]-d-™-h-
X-cn-∏n-°p-∂ t]m-Ãm-sW-¶n¬ A-h-km-\w A-Xv F-hn-
sS \n-∂pw e-`n-°p-sa-∂pw Hm¨-sse-\n¬ e-`y-am-sW-
¶n¬ en-t¶m Hm-^o-kv \-º-tdm tN¿-°m≥ a-d-°-cp-Xv.
tªm-sK-gp-Xn-bm¬ Im-cyw I-gn-s™-∂v [-cn-°-cp-Xv.
kw-i-b-ß-fpw A-`n-{]m-b-ß-fp-am-bn D-]-t`m-‡m-°-
tfm hm-b-\-°m-tcm h-cpw. A-h¿-°v hy-‡-am-b a-dp-]-
Sn-Iƒ \-ev-I-Ww. A-tX-k-a-bw {]-Xn-Iq-en-°p-∂-h-cpw
F-Øn-sb-∂n-cn-°mw. A-h-sc hn-Z-Kv-≤-am-bn ssI-Im-
cyw sN-øp-∂n-S-Øm-Wv hn-P-bw. sX-‰m-b hn-a¿-i-\w D-
∂-bn-®m¬ A-Xv Xn-cp-Øn \-ev-Im-\pw C-\n ]n-g-hv X-
s∂-bm-Wv Nq-≠n-°m-Wn-®-sX-¶n¬ _p-≤n-]q¿-Δw A-Xv
ssI-Im-cyw sN-øp-I-bpw th-Ww.
tªm-sK-gp-Øp-Iƒ h-en-®v \o-´m-sX Np-cp-°w hm-Iy-
ß-fn¬ H-Xp-°p-∂-Xm-bn-cn-°pw \-√-Xv. \o-´n h-en-s®-gp-
Øp-Iƒ H-gn-hm-°p-∂-Xm-Wv D-Ø-aw. tªm-Kn¬ D-]-
tbm-‡m-°-fp-sS \-√ Ip-dn-∏p-Iƒ, ÿn-Xn-hn-h-c-°-W-
°p-Iƒ, A-Xm-Xv ta-J-e-bn¬ hn-Z-Kv-[-cp-sS A-`n-{]m-bw
F-∂n-h-sb-√mw tN¿-°p-∂-Xv ÿm-]-\-Øn-\v Kp-Ww
sN-øpw.
bbrraanndd & bbuussiinneessss
Info Magic March 2019 12
¿ tem-°p-I-fp-sS-bpw tUm¿
^n-‰nw-Kv--kp-I-fp-sS-bpw A-
Xn-hn-im-e-am-b tjm-dqw k-
÷-am-°n-s°m-≠v I-gn-™ ]-Øv h¿-j-°m-e-
tØm-f-am-bn G-‰p-am-\q-cn¬ {]-h¿-Øn-°p∂ Nm-
≠o-kv tk-h-\-Øn-s‚ ]p-Ø≥ X-e-ß-fn-te-°v.
h≥ D¬-]-∂-\n-c-bpw an-I-® Un-kv--tπ ku-I-cy-
ß-fpw H-cp-°n G-‰p-am-\q-cn-\v tk-h-\-Øn-s‚ ]p-
Ø≥ X-e-߃ Im-gv-N-sh-® ÿm-]-\w Xn-cp-h-√-
bn¬ ]p-Xn-b tjm-dqw B-cw-`n-°p-I-bm-Wv. G-‰p-
am-\q-cn-se tjm-dq-an-t\-°mƒ \-ho-\-X-Iƒ G-sd
Dƒ-s°m-≈n-®m-Wv Xn-cp-h-√-bn-se ]p-Xn-b tjm-
dqw D-]-t`m-‡m-°-sf h-c-th¬-°p-∂-Xv. G-{]n¬
am-k-Øn¬ {]-h¿-Ø-\-am-cw-`n-°p-∂ ÿm-]-\w
H-t´-sd k-hn-ti-j-X-I-fp-am-bm-Wv F-Øp-∂-Xv.
KAFF, SABER Xp-S-ßn-b {_m≥-Up-I-fp-sS In-
®¨ B-Iv--k-k-do-kn-s‚-bpw ^n-‰nw-Kv--kp-I-fp-sS-
bpw an-I-® ti-J-cw X-s∂ C-hn-sS H-cp-°n-bn-´p-
≠v.
kp-c-£-bp-sS-bpw hn-izm-ky-X-bp-sS-bpw
Z-im-œw ]n-∂n-´v
Nm-≠o-kv tem-°¿sk‚¿tUm
bbrraanndd & bbuussiinneessss
Info Magic March 2019 13
YELE, GODREJ Xp-S-ßn-b {_m≥-Up-I-fp-sS \-ho-\ km-t¶-Xn-I
hn-Zy D-]-tbm-K-s∏-Sp-Øn-s°m-≠p-≈ _-tbm-sa-{Un-Iv tem-°p-I-
fpw Nm-≠o-kv D-]-t`m-‡m-°-fn-te-s°-Øn-°p-∂p. C-Xn-\v ]p-d-sa
UNION, MERIT, DOORSET, EUROPA, YAMA, SPIDER, DOORJEWEL, PRADO, CUBA, BONUS Xp-S-ßn-b A-¥m-cm-{„ {_m≥-Up-
I-fp-sS hn-im-e-am-b D¬-]-∂-\n-c-bpw Nm-≠o-kv A-h-X-cn-∏n-°p-
∂p-≠v. ssh-hn-[y-am¿-∂ Un-ssk-\p-I-fn-epw Cu-Sp-‰ sa-‰o-cn-b-en-
epw \n¿-an-°p-∂ ln-©-kv, S-h¿ t_mƒ-´v, tem-°p-Iƒ, hy-Xy-kv-
X-am-b a-Wn-®n-{X-Øm-gp-Iƒ, SLEEK, EBCO I-º-\n-I-fp-sS _m-kv--
°-‰p-Iƒ, In-®¨ B-Iv--k-k-do-kv Xp-S-ßn h≥ D¬-]-∂-\n-c-sIm-
≠v k-º-∂-am-Wv Nm-≠o-kv. D-∂-X \n-e-hm-c-Øn-ep-≈pw D-d-t∏-dn-
b-Xp-am-b tUm¿ km-j-I-fp-sS a-s‰-ßpw Im-Wm-Im-\m-Ø I-f-£-
\m-Wv C-hn-sS H-cp-°n-bn-cn-°p-∂-Xv. D¬-]-∂ an-I-hn-s‚-bpw tk-
h-\-Øn-I-hn-s‚-bpw ]p-Ø≥ X-e-߃ hn-\y-kn-®p-sIm-≠v, G-‰p-
am-\q-cn-s‚ a-Æn¬ H-cp Z-i-I-Øn-s‚ tk-h-\-an-I-hv ]q¿-Øn-bm-
°n Nm-≠o-kv Xn-cp-h-√-bn-te-°v hym-]n-°p-I-bm-Wv.
Ph: 94470 21871
Info Magic March 2019 1144
bbuussiinneessss iiddeeaa
dp-In-S,Ip-Spw-_ hy-h-km-b-߃-°v
C-∂v G-sd A-h-k-c-ap-≠v. sN-dn-b
ap-X¬-ap-S-°n¬ an-I-® h-cp-am-\w e-
`n-°p-∂ \n-c-h-[n kw-cw-`-ß-fp-≠v. A-Ø-cw kw-
cw-`-ß-fn-sem-∂m-Wv ¢o-\nw-Kv D-Xv-]-∂-ß-fp-sS
\n¿-am-Ww. tSm-bv-e-‰v ¢o-\¿, lm‚ v hm-jv, ^n-
t\m-bn¬, Un-jv hm-jv Xp-S-ßn-b D-Xv-]-∂-߃-
°v B-h-iy-°m¿ G-sd-bp-≠v. ho-Sp-Iƒ,tlm-´-ep-
Iƒ,B-ip-]-{Xn-Iƒ,Hm-^o-kp-Iƒ F-∂n-h-sc-√mw
D-]-t`m-‡m-°-fm-Wv.
]-c-ky ]n-¥p-W-tbm-sS hn-]-Wn-bn-se-Øp-∂
{_m≥-U-Uv ¢o-\nw-Kv D-Xv-]-∂-ß-fp-sS hn-ln-Xw
60 i-X-am-\-am-Wv. _m-°n-bp-≈ 40 i-X-am-\w D-]-
t`m-‡m-°-fpw {]m-tZ-in-I D-Xv-]-∂-߃ C-„-s∏-
Sp-∂-h-cm-Wv. h-en-b sa-jn-\-dn-I-tfm km-t¶-Xn-I-
40% ¢o-\n-Mv sa-‰o-cn-b¬-kv hn-]-Wn H-gn-™p-In-S-°p-∂p;
h≥ A-h-k-cw_m¿-tIm-Uv, sh-_v-ssk-‰vXp-S-ßn ÿm-]-\-Øn-s‚hn-izm-ky-X h¿-[n-∏n-°p-∂-Xn-\p-≈ Nn-”-߃ F-√mw te-_-en-epw t]m-Ãp-I-fn-epw Dƒ-s∏-Sp-Øn B-I¿-j-I-am-b ]m-bv-°n-tßm-Sp-Iq-Sn X-s∂ hn-]-Wn {]-th-iw \-S-Ø-Ww.
sN-
bbuussiinneessss iiddeeaa
Info Magic March 2019 1155
hn-Zy-tbm B-h-iy-an-s√-∂-Xn-\m¬ B¿-°pw Cu
kw-cw-`w B-cw-`n-°m≥ I-gn-bpw. Kp-W-ta-∑ \n-e-
\n¿-Ø-W-sa-∂-Xm-Wv {]-[m-\ am-\-Z-fiw. Ip-Spw-
_ _-Uv-P-‰n-\v C-W-ßp-∂ hn-e-bv-°v D-Xv-]-∂w hn-
]-Wn-bn-se-Øn-°m≥ I-gn-™m¬ \n-߃-°v hn-]-
Wn-bn¬ ap-t∂-dm≥ km-[n-°pw.
_m¿-tIm-Uv, sh-_v-ssk-‰v Xp-S-ßn ÿm-]-\-
Øn-s‚ hn-izm-ky-X h¿-[n-∏n-°p-∂-Xn-\p-≈ Nn-”-
߃ F-√mw te-_-en-epw t]m-Ãp-I-fn-epw Dƒ-s∏-Sp-
Øn B-I¿-j-I-am-b ]m-bv-°n-tßm-Sp-Iq-Sn X-s∂
hn-]-Wn {]-th-iw \-S-Ø-Ww. B-Zy L-´-Øn¬
{]m-tZ-in-I hn-]-Wn ]n-Sn-s®-Sp-°-Ww. D-Xv-∏m-Z-\
tI-{μ-Øn¬ \n-∂pw t\-cn-´v hn-X-c-Ww sN-øp-∂-Xn-
t\m-sSm-∏w do-s´-bv¬ Hu-´v--se-‰p-I-fn-eq-sS-bpw hn-X-
c-Ww sN-ømw. ]n-∂o-Sv tlm-´-ep-Iƒ, hym-]m-c-˛-hy-
h-km-b ÿm-]-\-߃, tlm-kv-]n-‰-ep-Iƒ F-∂n-h-
bv-s°-√mw h-en-b ]m-bv-°-‰p-Iƒ Hm-^¿ hn-e-bn¬
t\-cn-´v hn¬-°mw.
{]m-tZ-in-I D¬-∏-∂-am-b-Xn-\m¬ I-Ωo-j≥ Iq-
Sp-X¬ \-ev-Ip-∂-Xv hn-ev-]-\-°m¿-°v B-I¿-j-I-am-
bn-cn-°pw. X-t±-i kz-bw-`-c-W ÿm-]-\-Øn¬ \n-
∂pw sse-k≥-kpw D-tZym-Kv B-[m¿ c-Pn-kv-t{S-j-
\pw hm-‰v c-Pn-kv-t{S-j-\pw t\-Sn-b ti-jw D-Xv-]m-Z-
\w B-cw-`n-°mw.
bbrraanndd & bbuussiinneessss
Info Magic March 2019 1166
∂v h≥ a-’-cw \n-d-™p \n¬-°p-∂ ta-J-e-bm-Wv _n¬-tU-
gv--kn-t‚-Xv. C-Xp-am-bn _-‘-s∏-´p-≈ F-√m-hn-[ ta-J-e-I-fn-
te-°pw Cu a-’-cw ]-S¿-∂p-I-gn-™p. πm≥ h-c-bv-°¬ Xp-S-
ßn em‚ v--kv--tI-∏v h¿-°p-I-fn¬ h-sc C-∂v \n-c-h-[n I-º-\n-I-fm-Wv
k-Po-h-am-bn \n-e-\n¬-°p-∂-Xv. C-{X-tb-sd a-’-cw \n-d-™ hn-]-Wn-
bn¬ Cu F-√m ta-J-e-I-sf-bpw H-cp-an-®v ssI-Im-cyw sN-øp-I F-∂-
Xv sN-dn-b Im-cy-a-√. F-√m ta-J-e-I-fn-te-°pw tk-h-\-ß-sf hn-\y-
kn-®v A-h-sb hn-]-Wn-bn-se a-’-c-߃-s°m-∏w \-bn-°p-I-sb-∂-Xv
{i-a-I-c-am-b tPm-en-bm-Wv. C-Ø-c-Øn¬ sI-´n-S-ß-fp-sS πm≥ ap-X¬
F-√m-hn-[ tk-h-\-ß-fpw H-cp-°n-s°m-≠v {]-h¿-Øn-°p-∂ ÿm-]-\-
am-Wv k-I-e _n¬-tU-gv--kv B‚ v U-h-e-t∏-gv--kv. Xn-cp-h-\-¥-]p-cw
B-ÿm-\-am-bn {]-h¿-Øn-°p-∂ ÿm-]-\w H-cp ho-Sn-s‚ F-√m-hn-[
tk-h-\-ß-sf-bpw H-cp Ip-S-°o-gn¬ A-Wn-\n-c-Øp-I-bm-Wv. A-Xm-b-
Xv D-]-t`m-‡m-hv X-ß-fp-sS B-h-iy-߃ C-h-cp-am-bn ]-¶p-sh-®m¬
am-{Xw a-Xn. A-X-\p-k-cn-®v πm≥ ap-X¬ Km¿-U-\n-Mv h-sc F-√m-hn-[
kz-]v-\ `-h-\w bm-Ym¿-∞y-am-°m≥ k-I-e-Xpw C-\n
""k-I-e'' bp-sS Ip-S-°o-gn¬C-
4Info Magic March 2019 1177
tPm-en-I-fpw C-hn-sS X-s∂ k-÷-am-Wv. Hm-tcm h¿-
°p-Iƒ-°p-am-bn hn-hn-[ C-S-ß-fn¬ I-b-dn C-d-tß-
≠ B-h-iy-an-√.
D-]-t`m-‡m-°-fp-sS B-h-iy-ß-sf Xn-cn-®-dn-™v
A-h-cp-am-bn \n-c-¥-c k-º¿-°w ]p-e¿-Øn-bm-Wv
'k-I-e' \n¿-am-W-Øn-s‚ Hm-tcm L-´-ß-fpw ]q¿-
Øn-bm-°p-∂-Xv. A-Xn-\m¬ X-s∂ D-]-t`m-‡m-°ƒ-
°v A-h-cp-sS Xm¬-]-cy-߃ Xp-d-∂p-]-d-bp-∂-Xn-\p-
≈ th-Zn-bpw H-cp-°-s∏-Sp-∂p-≠v. \n¿-am-W {]-h¿-
Ø-\-ß-fp-sS B-Zy-L-´w ap-X¬-s° hn-Z-Kv-[ Sow
tPm-en-Iƒ-°v ta¬-t\m-´-hp-am-bn ÿ-e-Øp-≠m-Ipw.
D-]-t`m-‡m-hn-s‚ _-P-‰n-\-\p-k-cn-®v sN-e-hv Np-cp-
°n-bp-≈ πm-\nw-Kp-I-fn-epw k-I-e-bp-sS tk-h-\-
߃ {i-t≤-b-am-Wv. πm≥, F-Ãn-ta-‰v, {Xo Un F-en-
th-j≥, I¨-kv-{S-£≥ h¿-°v, {Xo Un hn-jz-sse-
tk-j≥, C‚o-cn-b¿ Un-ssk-\n-Mv, tam-Up-em¿ In-
®¨, dq-^nw-Kv h¿-°v, πw-_n-Mv, C-e-{Œn-°¬ h¿-°v,
em≥-Uv--kv--tI-∏v h¿-°v, sd-s\m-th-j≥ h¿-°v Xp-S-
ßn h≥ tk-h-\-\n-c X-s∂-bm-Wv k-I-e ap-t∂m-´p-
sh-bv-°p-∂-Xv. t]-cv kq-Nn-∏n-°p-∂-Xv t]m-se X-s∂
\n¿-am-W ta-J-e-bn-se k-I-e tk-h-\-ß-fp-sS-bpw
tI-{μ-am-Wv C-hn-Sw. F-√m h¿-°p-Iƒ-°pw ]-Øv
h¿-j-sØ Kym-c-≠n-bpw A¨-en-an-‰-Uv hm-d-≠n-bpw
k-I-e hm-Kv-Zm-\w sN-øp-∂p-≠v. A-Xn-\m¬ X-s∂
tk-h-\ \n-e-hm-c-Øn-s‚ Im-cy-Øn¬ kw-i-b-Øn-
s‚ B-h-iy-an-√. H-cp h¿-°v e-`n-°p-∂-Xv ap-X¬ A-
Xn-s‚ ^n-\n-jn-Mv Dƒ-∏-sS ]-c-am-h-[n 6 am-k-Øn-\-
Iw ]q¿-Øo-I-cn-®v \¬-Ipw F-∂-Xpw C-hn-S-sØ {]-
tXy-I-X-bm-Wv. ^n-\n-jnw-Kn-\v ti-jw B-h-iy-am-bn
h-cp-∂ F-√m-hn-[ tk-h-\-߃-°pw ]q¿-W-k-÷-
cm-bn an-I-® Sow X-s∂ k-I-e-bv-°v ]n-∂n-ep-≠v. ho-
Sp-Iƒ-°v ]p-d-sa hn-√ t{]m-P-Œp-I-fpw k-_v tIm¨-
{Sm-Œv F-Sp-Øv ]q¿-Øo-I-cn-®v \-ev-Ip-∂p-≠v.
2017¬ en-an-‰-Uv I-º-\n-bm-bn c-Pn-ÿ sN-ø-s∏-´
ÿm-]-\-sØ \-bn-°p-∂-Xv jn-_n≥ tkm-a-tZ-h-\pw
`m-cy B-cy Ko-X tam-l-\p-am-Wv. B-tcm-Ky-I-c-a-√m-
Ø a-’-c-am-Wv cw-K-sØ {]-[m-\ sh-√p-hn-fn-bm-bn
C-h¿ Nq-≠n-°m-Wn-°p-∂-Xv. a-’-c-Øn¬ ]n-Sn-®p-
\n¬-°p-∂-Xn-s‚ `m-K-am-bn em-`w Ip-d-®p-sIm-≠v
B-sI td-‰v Ip-d-®v \-ev--tI-≠ A-h-ÿ-bp-≠v. F-{X
an-I-® tk-h-\-߃ \-ev-In-bm-epw sN-e-hn-\v {]m-[m-
\yw \-ev-Ip-∂ D-]-t`m-‡m-°ƒ C-∂v \n-c-h-[n-bm-bp-
≠v. F-¶n-epw \n¿-an-Xn-I-fp-sS an-I-hn¬ hn-´p-ho-gv-N
h-cp-Øm≥ k-I-e X-øm-dm-bn-´n-√. Im-en-I-am-b Un-
ssk-\p-I-fpw ]p-Ø≥ s{S≥-Up-I-fpw hn-]-Wn-bn¬
A-h-X-cn-∏n-®v k-I-e kz-]v--\-`-h-\-ß-sf kz¿-K-Xp-ey-
am-°n tk-h-\w Xp-S-cp-I-bm-Wv.
Ph: 99959 27403
CCOOLLUUMMNN
-dp-Xpw A-h-iy-hp-am-b h-kv-Xp-°ƒ thym-a am¿-K-
Øn-eq-sS sIm-dn-b¿ sN-øp-∂-Xv h-f-sc em-`-I-c-am-
b H-cp kw-cw-`-am-bn-cn-°p-sa-∂v s{^-Uv kv-an-Xv F-
gp-Xn. 1965 Cu B-i-bw ap-t∂m-´v sh-®-t∏mƒ tem-Iw Cu B-
i-b-sØ I-fn-bm-°p-I-bm-Wv sN-bv-X-Xv. F-∂m¬ X-s‚ B-i-
bw hn-´p-I-f-bm-Xn-cp-∂ kv-an-Xv 1971¬ X-s‚ sIm-dn-b¿ kw-cw-`-
Øn-\v Xp-S-°w Ip-dn-®p. F-∂m¬ aq-∂v h¿-j-Øn-\-Iw I-Sw-
_m-[y-X-bm¬ aq-Sn, {]-Xn-am-kw H-cp an-ey¨ tUm-f-tdm-fw \-
„w t\-cn-Sp-I-bpw sN-bv-Xp. hn-P-b-km-[y-X F-√m-h-cpw ]q¿-W-
am-bpw X-f-fn-°-f-bp-I-bpw sN-bv-Xp. G-sXm-cp a-\p-jy-\pw kw-
cw-`w A-h-km-\n-∏n-°p-∂ L-´w. F-∂m¬ kv-an-Xv X-s‚ B-i-
b-Øn¬ ]-cn-]q¿-W hn-izm-k-a¿-∏n-®p. \-„w t\-cn-´m-sW-¶n-
epw ap-t∂m-´v X-s∂ \o-ßn. C-∂v kv-an-Øn-s‚ s^-Uv-F-Iv--kv
F-∂ ÿm-]-\w 220 cm-Py-ß-fn-em-bn ]-S¿-∂v In-S-°p-I-bm-Wv.
\n-ß-fp-sS I-Y kz-bwkw-hn-[m-\w sN-øp-I
kv-an-Øn-s‚ s^-Uv-F-I v --kv F-∂ ÿm-]-\w 220 cm-Py-ß-fn-em-bn ]-S¿-∂v In-S-°p-I-bm-Wv. {]-Xn-h¿-jw 45 an-ey¨ bp.F-kv tUm-f¿ h-cp-am-\w t\-Sp-∂ \n-e-bn-te-°v Im-cy-߃ am-dn-°-gn-™p.
sN
Dolly NeenaCorporate Trainer and Business Mentor/CoachYour Wing and The IgnistPh: 9895522200dollytheignist.com
DZv-t_m[\w
Info Magic March 2019 18
CCOOLLUUMMNN
{]-Xn-h¿-jw 45 an-ey¨ bp.F-kv tUm-f¿ h-cp-
am-\w t\-Sp-∂ \n-e-bn-te-°v Im-cy-߃ am-dn-°-
gn-™p.
A-h≥ \m-ev h-b-kv h-sc kw-km-cn-®n-√, G-
gv h-b-kv h-sc H-∂pw hm-bn-®p-an-√... A-[ym-]-I-
cpw am-Xm-]n-Xm-°-fpw I-cp-Xn-b-Xv am-\-kn-I
ssh-I-ey-ap-f-f Ip-´n-bm-Wv A-sX-∂m-bn-cp-∂p.
A-Xn-\m¬ X-s∂ t]m-fn-sS-Iv--\n-Iv kv--Iq-fn¬ {]-
th-i-\w \n-tj-[n-°-s∏-Sp-I-bpw sN-bv-Xp. F-
√mw sN-øm≥ A-h-\v Ip-d-®-[n-Iw k-a-b-sa-Sp-
Øp. F-∂m¬ C-∂v tem-I-Øn-s‚ hn-hn-[ tIm-
Wn¬ Zn-h-kw F-{X-tbm {]m-h-iyw B-h¿-Øn-
°-s∏-Sp-∂ hy-‡n-bm-bn A-h≥ am-dn-s√-∂v B-
cpw A-dn-™n-√... B¬-_¿-´v sF≥-Ão≥ !
C-Ø-c-Øn¬ \n-c-h-[n hn-P-b-Km-Y-I-fm-Wv \-
ap-°v Np-‰p-ap-f-f-Xv. km-[m-c-W-°m-cm-bn-cp-∂v
sIm-≠v A-km-[m-c-W-am-b Im-cy-߃ sN-bv-X
\n-c-h-[n B-fp-I-sf Ip-dn-®v hm-bn-°p-I-bpw
tIƒ-°p-I-bpw sN-øp-∂-sXm-s° c-k-am-Wv, ]-
s£ \-ap-°n-sXm-∂pw km-[n-°n-√ F-∂m-bn-cn-
°pw \n-ß-fp-sS-bpw Nn-¥. Z-cn-{Z-\m-bm-Wv X-s‚
65 h-b-kv h-sc sIm-tfm-s\¬ km≥-tU-gv--kv Po-
hn-®-Xv. X-s‚ sIm-®p ho-´n-en-cp-∂v ]-e X-cw a-
km-e-I-fpw cp-Nn ]-co-£-W-ß-fpw \-S-Øn-b
ti-j-am-Wv sI-F-^v--kn Nn-°-\v sIm-tfm-s\¬
]n-d-hn \-ev-Ip-∂-Xv. 1009 Xn-c-kv--I-cn-°-ep-Iƒ G-
‰p-hm-ßn-b-ti-j-am-Wv sI-F-^v--kn Nn-°-\v t\-
sc H-cp 'sb-kv' D-b¿-∂-Xv.
h-ep-Xm-Ip-tºmƒ F-\n-°v tUm-Œ-dm-I-Ww,h-
°o-em-I-Ww,im-kv-{X-⁄-\m-I-Ww, cm-{„-]-Xn-
bm-I-Ww... F-∂n-ß-s\ \o-fpw Ip-´n-°m-e-sØ
tam-l-߃. h-f-cp-∂-Xn-\-\p-k-cn-®v e-£y-hpw
B-{K-l-ß-fp-sa-√mw am-dn-s°m-≠n-cn-°pw. e-
£yw D-≠m-bn-cn-°p-I F-∂-Xv h-sf-c {]-[m-\-
am-Wv. X-s‚ e-£yw ]q¿-Øo-I-cn-°m≥ {i-an-
°p-I-sb-∂-Xm-Wv \mw sN-tø-≠-Xv. Nn-e¿ Xp-S-
°-Øn¬ X-s∂ e-£yw D-t]-£n-°pw. Nn-e-cm-I-
s´ sN-dn-b {]-Xn-k-‘n-Iƒ F-Øp-tºmƒ X-
s∂-bpw. Nn-e¿ A-dn-™p-sIm-≠p X-s∂ sX-‰m-
b ]m-X-bn-eq-sS k-©-cn-°pw. \-Ωp-sS B-{K-lw
Zr-V-am-bn kq-£n-°p-I-bpw {]-Xn-k-‘n-I-sf
A-Xn-Po-hn-®v ap-t∂-dp-I F-∂-Xp-am-Wv.
t\-Xm-°ƒ C-∂-sØ \n-e-bn¬ F-Øn-b-Xv
F-ß-s\-bm-sW-∂v \n-߃ A-¤p-X-s∏-´n-´p-
t≠m ? A-{X h-en-b e-£y-Øn-te-°v F-Øn-s∏-
Sm≥ A-h-sc t{]-cn-∏n-® L-S-Iw F-¥m-sW-∂v
Nn-¥n-®n-´p-t≠m ? F-s¥-¶n-epw B-I-W-sa-∂v
\-ap-s°-√m-h¿-°p-ap-≠v, F-¥m-Wv X-\n-°v
Info Magic March 2019 19
B-tI-≠-sX-∂pw A-dn-bm-am-bn-cn-°pw. F-∂m¬ A-
Xv {]m-h¿-Øn-I-am-°m≥ {i-an-°p-tºmƒ kz-bw X-
f¿-®-bn-te-°v ho-gpw. C-S-bv-°v F-hn-sS-tbm h-®v X-
s∂ {]-tNm-Z-\w \-„-am-Ipw, a-\- n¬ {]-Xn-Iq-e Nn-
¥-Iƒ \n-d-bpw, A-Sp-Øv F-¥v kw-`-hn-°p-sa-∂
Nn-¥-bm-Ipw a-\- n¬. A-c-£n-Xm-h-ÿ-bpw D-Xv-I-
WvT-bpw \n-d-bp-∂-tXm-sS ]-≤-Xn D-t]-£n-°p-I-
bpw sN-øpw.
H-cp hy-‡n-sb \-bn-°p-∂,D-W¿-Øp-∂, X-s‚
e-£y-Øn-te-°v A-Sp-∏n-°p-∂ kz-`m-hw cq-]o-I-cn-
°p-∂-Xn-s\-bm-Wv {]-tNm-Z-\w F-∂-Xp-sIm-≠v A¿-
∞-am-°p-∂-Xv. kz-bw {]-tNm-Zn-∏n-°p-∂-Xn-\p-f-f
ti-jn \-„-am-Ip-tºmƒ X-s‚ e-£y-Øn-te-°-Sp-
°m≥ H-cp hy-‡n-°v I-gn-bm-sX h-cp-sa-∂m-Wv ]T-
\-߃ ]-d-bp-∂-Xv. hn-Im-c-߃ {]-tNm-Z-\-sØ
B-g-Øn¬ kzm-[o-\n-°p-I-bpw sN-øp-∂p. `-bw,hn-
jm-Zw F-∂n hn-Im-c hn-Nm-c-߃ X-e-t®m-dn-s‚ {]-
h¿-Ø-\-ß-fpw Nn-¥-I-fpw Xm-fw sX-‰n-°p-∂p. A-
Xv Im-cy-߃ Ir-Xy-am-bn B-hn-jv--I-cn-°m-\pw \-S-
∏n-em-°m-\pw I-gn-bm-Xm-°p-I-bpw dn-kv--Iv G-s‰-Sp-
°p-∂-Xn¬ \n-∂pw ]n-t∂m-´v h-en-°p-I-bpw Hm¿-a-
i-‡n Ip-d-bv-°p-I-bpw Ir-Xy-am-b Xo-cp-am-\-sa-Sp-
°m-\p-f-f ti-jn \-in-∏n-°p-I-bpw sN-øpw. A-Xn-
\m¬ \n-ß-fp-sS e-£y-Øn-te-°v F-Ø-W-sa-¶n¬
B-Zyw B-fl-hn-izm-kw B¿-Pn-°p-I-bm-Wv th-≠-
Xv. a-‰m-sc-bp-a-√, A-h-\-h-s\ X-s∂ hn-iz-kn-°p-I-
bm-Wv th-≠-Xv. ]n-∂o-Sv \n-߃ kz-bw {]-iw-kn-
°p-sa-∂ Im-cyw D-d-∏m-Wv. Nn-{Xw h-c-bv-°m≥ \-√
I-gn-hp-f-f hy-‡n-Iƒ F-©n-\o-b-dm-bn am-dm-dp-≠v.
X-\n-°v C-„-s∏-´ tPm-en sX-c-s™-Sp-°p-∂-Xn-\v
B-fl-hn-izm-kw t\-Sp-I X-s∂-bm-Wv B-Zyw th-≠-
Xv.
a-\p-jy≥ F-∂ \n-e-bn¬ X-s‚ hn-Im-c hn-Nm-c-
߃ am-‰n sh-°m≥ I-gn-bm-Ø-h-bm-Wv. hn-Im-c
hn-Nm-c-߃ \-Ω-sf \-bn-°p-∂-Xn-\v ]-I-cw A-h-
sb \n-b-{¥-°m≥ I-cp-Øm¿-Pn-°p-I; F-¶n¬ am-
{X-am-Wv hn-P-bw t\-Sm≥ km-[n-°p-I-bp-f-fq F-∂v
Hm¿-an-°p-I. D-Xv-I-WvTm-P-\-I-am-b A-h-ÿ-bn-eq-
sS t]m-Ip-tºmƒ \n-߃-°v dn-em-Iv--kv sN-øm≥
km-[n-°p-∂ co-Xn-Iƒ ]-co-£n-°p-I. G-sX-√mw
Im-cy-ß-fm-Wv \n-ß-sf dn-em-Iv--kv sN-øn-∏n-°p-I-
sb-∂v t\-c-sØ X-s∂ a-\- n-em-°n sh-°p-I-bpw
sN-ø-Ww. kz-bw a-\- n-em-°p-I, \n-ß-fp-sS Hm-
tcm am-‰-ß-fp-sS-bpw Im-c-W-߃ a-\- n-em-°p-I,
A-Xn-\-\p-kr-X-am-bn kz-`m-h-Øn-epw Po-hn-X-Øn-
epw A-h-iy-am-b am-‰-߃ h-cp-Øp-I-bpw sN-øp-I;
C-Xm-Wv hn-P-b-Øn-te-°p-f-f H-cp h-gn. k-t¥m-j-
ap-f-f Np-‰p-]m-Sn-te-°v kz-bw \o-ßp-I. k-t¥m-j-
ap-f-f Im-cy-߃ sN-øp-tºmƒ \n-߃-°v ]p-Xn-b
D-W¿-hv e-`n-°pw. A-ß-s\ km-h-[m-\w \n-ß-fn-te-
°pw \n-ß-fp-sS hn-P-b-Øn-te-°p-ap-f-f h-gn kz-bw
Xp-d-°m≥ k-[n-°pw !
CCOOLLUUMMNN
Info Magic March 2019 2200
Info Magic March 2019 2211
ffooccuuss
Ø≥ ho-Sp-Iƒ hm-S-I-bv-°v sIm-Sp-°m≥ \n-߃-°v ]-≤-Xn-
bp-t≠m ? \n-߃ Cu Im-cy-߃ \n¿-_-‘-am-bpw {i-≤n-
°-Ww. cm-Py-sØ dn-b¬ F-kv--t‰-‰v ta-J-e-bn¬ \n-c-¥-c-am-
bn G-‰-Ip-d-®n-ep-Iƒ A-\p-`-h-s∏-Sp-∂-Xn-\m¬ ho-Sv \n¿-Ωn-
®v hm-S-I-bv-°v sIm-Sp-°m-\p-≈ B-i-bw an-I-®-Xm-Wv. F-∂m¬ G-sd {i-≤-
tbm-sS th-Ww Xo-cp-am-\-sa-Sp-°m≥. \n-߃-°p In-´p-∂ hm-S-I Hm-tcm h¿-
j-hpw ho-Sn-s‚ aq-eyw c-≠v ap-X¬ aq-∂v i-X-am-\w h-sc \n-߃-°v X-cp-∂-
Xm-bn-cn-°-Ww.
ho-Sn-s‚ hm-S-I \n-߃-°p-≈ G-sX-¶n-epw tem-Wp-Iƒ A-S-bv-°m≥ A-
Xv k-lm-b-I-am-hp-I-bpw sN-ø-Ww. tem-Wp-I-tfm a-‰v km-º-Øn-I _m-[y-X-
I-tfm C-s√-¶n¬ Cu hm-S-I a-s‰-hn-sS-sb-¶n-epw \n-t£-]n-°m≥ I-gn-bpw.
ho-Sv hm-S-I-bv-°p sIm-Sp-°m≥ Xo-cp-am-\n-®m¬ ho-´n-se A-Sn-ÿm-\ ku-I-
cy-ß-fpw, \n-e-hm-c-hpw \-√-Xm-sW-∂p D-d-∏p h-cp-tØ-≠-Xm-Wv. ho-Sv B-I¿-
j-I-am-°p-∂-Xn-\p B-h-iy-sa-¶n¬ ho-Sn-s‚ A-‰-Ip-‰ ]-Wn-I-fpw s]-bn‚n-
ho-Sv hm-S-I-bv-¡v \Â-Ip-t¼mÄ{i-≤n-t°-≠ Im-cy-߃
ßpw D-S-a-ÿ≥ \-S-tØ-≠-Xm-Wv. Xm-a-k-
°m-c-\v hm-S-I \¬-Im-\p-≈ kw-hn-[m-\-
ß-fpw D-S-a-ÿ≥ X-s∂ k-÷-am-°-Ww.
ho-´n-se ku-I-cy-߃-°pw, \-K-cw, {Km-
aw F-∂n-h-bv-°pw A-\p-k-cn-®m-Wv hm-S-I
\n-›-bn-t°-≠-Xv. G-Xp X-cw Xm-a-k-°m¿
\n-߃ G-Xp X-cw Xm-a-k-°m-sc {]-Xo-
£n-°p-∂p, \n-߃ ho-Sv F-¥v sIm-≠m-
Wv hm-S-I-bv-°v sIm-Sp-°p-∂-Xv F-∂-Xn-
s‚ A-Sn-ÿm-\-Øn-em-Wv Xo-cp-am-\n-°m≥
B-hp-I. ho-Sv hm-S-I-bv-°v F-Sp-°p-∂
Bƒ X-s∂-bm-Wv hm-S-I I-cm-dn-\p-≈ ap-
{Z ]-{Xw hm-tß-≠-Xv. I-cm-dn-s‚ H-dn-Pn-
\¬ kq-£n-t°-≠-Xpw C-bmƒ X-s∂. D-S-
a-ÿ≥ H-dn-Pn-\¬ F-{Kn-sa‚ v B-h-iy-s∏-
Sp-I-bm-sW-¶n¬ c-≠v Ãm-ºv t]-∏¿ hm-
ßn I-cm¿ X-bm-dm-°p-I. A-t∏m-gpw Ãm-ºv
t]-∏¿ hm-S-I-°m-c-s‚ t]-cn-em-bn-cn-°m≥
{i-≤n-°p-I. 11 am-k-am-Wv I-cm¿ Im-em-h-
[n. t\m-´o-kv ]n-cn-b-Uv D-s≠-∂v c-≠p Iq-
´-cpw D-d-∏v h-cp-Øp-I. Cu t\m-´o-kv ]n-cn-
b-Uv ]m-en-°m≥ C-cp-Iq-´-cpw _m-[y-ÿ-
cm-Wv.
\n-߃ hm-S-I-bv-°p sIm-Sp-°p-∂ ho-
´n¬ \n-∂pw Zq-sc-bm-Wv Xm-a-kn-°m≥
t]m-Ip-∂-sX-¶n¬ hm-S-I hm-ßm≥ hn-iz-
kv-X-cm-b B-sc-sb-¶n-epw G-ev-]n-°mw.
Hm¨-sse≥ kw-hn-[m-\-߃ {]-tbm-P-\-
s∏-Sp-Øm≥ hm-S-I-°m-tcm-Sv B-h-iy-s∏-Sp-
I-bpw sN-ømw. hm-S-I F-{X-sb-∂p Xo-cp-
am-\n-°p-∂-Xn-\v ap≥-]v ho-Sv \n¬-°p-∂
ÿ-e-Øp F-{X-bm-Wv km-[m-c-W hm-S-I
\n-c-°v F-∂v A-t\z-jn-®v D-d-∏v h-cp-Ø-
Ww.
]p-
bbuussiinneessss iiddeeaa
Info Magic March 2019 22
c-f-Øn¬ an-I-® hn-]-Wn-bp-≈ kw-cw-`-am-Wv tkm-Um
\n¿-am-Ww. a-Zy \n-tcm-[-\-sØ Xp-S¿-∂v sN-dn-b co-Xn-
bn¬ ]n-t∂m-´v t]m-sb-¶n-epw tkm-Um hn-]-Wn C-∂v
A-{]-Xo-£n-X-amw hn-[w Xn-cn-®p h-∂n-´p-≠v. Ip-d-™
sN-e-hn¬ h-en-b em-`w t\-Sn-Ø-cp-∂ kw-cw-`w Iq-Sn-bm-Wv ¢-_v tkm-
Um \n¿-am-Ww. th-\¬-Im-ew F-Øp-∂-tXm-sS hn-]-Wn km-[y-X h¿-
[n-°p-I-bpw sN-øpw. \n¿-am-W-Øn-s‚ G-‰-hpw A-Sn-ÿm-\ L-S-I-am-
b ip-≤-P-ew e-`y-am-bm¬ h-en-b km-[y-X-bpw C-Xn-ep-≠v.
th-\-en-epw h-‰m-Ø In-W¿ D-≈n-S-Øv πm‚ v ÿm-]n-°p-I F-∂-
Xm-Wv A-Sn-ÿm-\ L-S-Iw. A-Ø-cw H-cn-Sw I-s≠-Øm≥ I-gn-™m¬
am-kw 1e-£w cq-]-h-sc Cu am¿-K-Øn¬ ]-Ww k-ºm-Zn-°m≥ I-gn-
bpw.
k-¶o¿-W-am-b h-en-b b-{¥-߃ C-Xn-\v B-h-iy-an-√. 1000 kv-sIm-
k-¶o¿-W-X-I-fn-√m-Ø
¢-_v tkm-Um \n¿-am-Ww; {]-Xn-am-k-h-cp-am-\w H-cp-e-£w cq-]
tI-k-¶o¿-W-am-b h-en-bb-{¥-߃ C-Xn-\v B-h-iy-an-√. 1000 kv-sIm-b¿ ^o-‰n¬ C-Xn-s‚ πm‚v ÿm-]n-°m-hp-∂-Xm-Wv. ÿ-ewhm-l-\-߃ I-b-dn h-cp-∂-Xm-tWm F-∂-Xpw {]-[m-\-am-Wv
bbuussiinneessss iiddeeaa
Info Magic March 2019 23
b¿ ^o-‰n¬ C-Xn-s‚ πm‚ v ÿm-]n-°m-hp-∂-Xm-Wv. ÿ-ew hm-l-\-
߃ I-b-dn h-cp-∂-Xm-tWm F-∂-Xpw {]-[m-\-am-Wv.
sh-≈w ip-≤o-I-cn-°p-∂ UV Treatment plant B-Zyw ÿm-]n-
t°-≠-Xm-Wv. sh-≈-Øn-s‚ Kp-W-\n-e-hm-cw ]-≤-Xn-°v G-sd Kp-W-I-
c-am-Wv. hm-´¿ ^n¬-‰¿ kw-hn-[m-\w, an-\n Nn-√nw-Kv bq-Wn-‰v, t_m-´n¬
^n-√nw-Kv sa-jo≥, Kym-kv kn-en-≠¿ sa-jo≥ F-∂n-h-bm-Wv {]m-Y-an-
I-am-bpw C-Xn-\v B-h-iyw. hn-X-c-W-Øn-\m-bn H-cp Hm-t´m dn-£-bpw
A-Sn-ÿm-\ Im-cy-am-Wv.
Nn-√p Ip-∏n-I-fm-Wv [m-c-f-am-bn t\-c-sØ D-]-tbm-Kn-®n-cp-∂-sX-¶n-
epw πm-Ãn-Iv Ip-∏n-I-fpw C-∂v D-]-tbm-Kn-®v h-cp-∂p-≠v. Nn-√p Ip-∏n-
Iƒ ]-W-®n-e-th-dn-b-Xm-Wv F-¶n-epw C-h ho-≠pw ho-≠pw D-]-tbm-
Kn-°m≥ I-gn-bpw F-∂-Xv h-en-b {]-tXy-I-X-bm-Wv. A-tX-k-a-bw, Nn-
√p-Ip-∏n-Iƒ H-tcm X-h-W-bpw I-gp-tI-≠n h-cp-∂-Xpw Kym-kv \n-d-°p-
∂ k-a-b-Ø Ip-∏n s]m-´p-∂-Xpw t]m-cm-bv-a-bm-bn Im-tW-≠-Xm-Wv.
Ip-d-™ {]-tZ-i-tØ-°p-≈ hn-X-c-W-Øn-\v am-{X-ta C-Ø-cw Ip-∏n-
Iƒ D-]-tbm-Kn-°m≥ I-gn-bp-I-bp-ap-≈p. Iq-Sp-X¬ Hm¿-U¿ e-`n-°p-∂
ÿ-e-ß-fn¬ Nn-√p-Ip-∏n-Iƒ D-]-tbm-Kn-°m-hp-∂-Xp-am-Wv.
Zq-sc ÿ-e-ß-fn-epw ]-Ww I-S-am-bn h-cm-Øn-S-Øpw πm-Ãn-Iv Ip-
∏n-I-fm-Wv em-`-I-cw. 600ml, 1500ml F-∂o A-f-hp-I-fn¬ πm-Ãn-Iv Ip-
∏n-Iƒ e-`y-am-Wv F-∂-Xv {]-tbm-P-\-I-c-hp-am-Wv. 1500ml t_m-´n-ep-I-
fm-Wv G-‰-hpw em-`-I-cw.
¢-_v tkm-U \n¿-an-°p-∂-Xn-\m-h-iy-am-b sa-jo-\p-Iƒ tIm-b-º-
Øq-cn¬ kp-e-`-am-bn e-`y-am-Wv. a-’-c-ap-≈ hn-]-Wn-bm-sW-¶n-epw h-
en-b km-[y-X Cu ta-J-e-bn¬ C-t∏m-gpw \n-e-\n¬-°p-∂p-≠v. F-√m
sa-jo-\p-I-fpw ÿm-]n-®v H-cp sN-dp-In-S s]-‰v t_m-´n¬ πm‚ v Xp-S-
ßm≥ G-I-tZ-iw c-≠-c e-£w cq-]-°-Sp-Øv ap-X¬ ap-S-°v h-cp-∂p-
≠v.
600ml Ip-∏n-bn¬ F-√m Nn-e-hp-I-fpw I-gn-®v 1.5cq-] em-`w e-`n-
°pw. Zn-h-kw 1500 t_m-´n¬ \n¿-an-°m-\m-bm¬ 2250 cq-] em-`w e-`n-
°pw. A-Xm-b-Xv 67,500cq-]-tbm-fw am-kw e-`n-°pw. 1500ml t_m-´n-
en¬ \n-∂v an-\n-aw 5cq-]-sb-¶n-epw em-`w e-`n-°pw. Zn-h-kw 250 t_m-
´n¬ \n¿-an-°m-\m-bm¬ 1250 cq-] Zn-h-kw em-`w t\-Sm≥ I-gn-bpw. C-
t∏mƒ tkm-Um D-Xv-]-∂-ß-fp-sS hn-e h¿-[n-∏n-®n-´p-≈-Xn-\m¬ h-cp-
am-\-Øn¬ am-‰-߃ kr-„n-°m-\pw I-gn-bpw.
]p-cp-j-∑m¿ am-{X-a-√ kv-{Xo-I-fpw Cu hy-h-km-b-Øn¬ C-∂v k-
Po-h-am-bp-≠v. tkm-^v-‰v {Un-¶v-kv, a-‰n-X-cw ]m-\n-b-߃ Iq-Sn Dƒ-s∏-
Sp-Øm≥ I-gn-™m¬ em-`w C-\n-bpw h¿-[n-∏n-°m≥ I-gn-bpw.
Zq-sc ÿ-e-ß-fn-epw ]-Ww I-S-am-bn h-cm-Øn-S-Øpw πm-Ãn-Iv Ip-∏n-I-fm-Wv em-`-I-cw. 600m-l,1500m-l F-∂o A-f-hp-I-fn¬ πm-Ãn-Iv Ip-∏n-Iƒ e-`y-am-Wv F-∂-Xv {]-tbm-P-\-I-c-hp-am-Wv.1500ml t_m-´n-ep-I-fm-Wv G-‰-hpw em-`-I-cw.
Info Magic March 2019 24
ssuucccceessss
F-d-Wm-Ip-fw Xr-∏q-Wn-Øp-d kz-tZ-in A-\q-]n-s‚
hm-Sv--kv-B-∏v Ãm-‰-kp-Iƒ \n-d-sb ao-\p-I-fm-Wv, \-√
{^-jv ao≥! I-gn-™ A-©v h¿-j-am-bn ao≥ hn-ev-]-
\ \-S-Øp-∂ A-\q-]n-s‚ I-S-bn-se-Øn ao≥ hm-ßp-∂-h-tc-
°mƒ Iq-Sp-X-em-Wv hm-Sv--kv-B-∏v Ãm-‰-kn-eq-sS F-Øp-∂-Xv.
kv-‰m-‰-kv t\m-°n Hm¿-U¿ \-ev-Ip-∂ 800¬ A-[n-Iw D-]-t`m-
‡m-°-fp-≠v A-\q-]n-\v. sN-√m-\w, N-º-°-c am¿-°-‰p-Iƒ-°v ]p-
d-sa {]m-tZ-in-I ao≥-]n-Sp-Ø-°m-cn¬ \n-∂pw A-\q-]v ao≥ ti-J-
cn-°pw. I-S-bn-se-Øn ao-\p-Iƒ hn¬-∏-\-bv-°v \n-c-Øn sh-® ti-
jw A-Sp-Ø L-´w ao-\p-I-fp-sS t^m-t´m-jq-´m-Wv. ao-\pw R-≠pw
I-°-bn-d-®n-bp-sa-√mw kv--ss‰-em-bn \n-h¿-∂v In-S-°p-∂, ao≥ t{]-
an-I-sf sIm-Xn-∏n-°p-∂ Nn-{X-߃...
Im-eØn-s\m-Ø I-®-h-Sw!A-\q-]v ao≥-hn¬-°p-∂ h-gn
kv‰m‰kv t\m°n Hm¿U¿ \evIp∂ 800¬ A[nIwD]t`m‡m°fp≠vA\q]n\v. sN√m\w, Nº°c am¿°‰pIƒ°v]pdsa {]mtZinIao≥]nSpØ°mcn¬ \n∂pw A\q]v ao≥ tiJcn-°pw.
F
ssuucccceessss
Info Magic March 2019 25
Ãm-‰-kv A-]v--tem-Uv B-b D-S≥ X-s∂ D-]-t`m-‡m-°-fp-sS hn-
fn-I-fpw k-tμ-i-ß-fp-sa-Øpw. B-h-iy-°m¿-°v A-\q-]v t\-cn-´v
t]m-bn ao≥ \-ev-Ipw. D-]-t`m-‡m-hn-\v {^-jv ao-\p-Iƒ am-{X-ta
\¬-Ip-I-bp-≈q-sh-∂v \n¿-_-‘-ap-f-Xn-\m¬ C-t∂-h-sc A-\q-]n-
t\m-Sv B-cpw C-t∂-h-sc {^-jv ao-\m-tWm F-∂v tNm-Zn-®n-´p-an-√.
A-\q-]v ^n-jv tIm¿-W¿ F-∂ s^-bv--kv _p-°v t]-Pn-eq-sS-
bpw A-\q-]v a-’yw hn-ev-°p-∂p-≠v. _n-cp-Z-[m-cn-bm-b A-\q-]v a-
’yw hn-‰n-cp-∂ A-Ω-bv--s°m-∏-am-Wv I-®-h-Sw B-cw-`n-®-Xv. ao≥
I-®-h-Sw Hm¨-sse-\n-te-°v Iq-Sn hym-]n-∏n-®-tXm-sS I-®-h-Sw C-c-
´n-bm-Ip-I-bpw sN-bv-Xp.
t{Sm-fnw-Kv \n-tcm-[-\ Im-e-Øpw A-\q-]n-s‚ Ãm-‰-kv Ip-d-bn-√.
Iq-Sp-X¬ k-Po-h-am-Ipw. I-gn-™ t{Sm-fnw-Kv \n-tcm-[-\ Im-e-Øv
ho-´n¬ X-s∂ ao≥ D¬-∏m-Zn-∏n-®p. ssP-h I-cn-ao≥,h-‰,]-f-f-
Øn,sN-º-√n,Xn-tem-∏n F-∂n-h-bm-bn-cp-∂p Ãm-‰-kp-I-fn¬ \n-d-
™-Xv.
A-\q-]v ^n-jv tIm¿-W¿ F-∂ s^-bv--kv _p-°v t]-Pn-eq-sS-bpw A-\q-]va-’yw hn-ev-°p-∂p-≠v._n-cp-Z-[m-cn-bm-b A-\q-]v a-’yw hn-‰n-cp-∂ A-Ω-bv --s°m-∏-am-Wv I-®-h-Sw B-cw-`n-®-Xv. ao≥ I-®-h-Sw Hm¨-sse-\n-te-°v Iq-Sn hym-]n-∏n-®-tXm-sSI-®-h-Sw C-c-´n-bm-Ip-I-bpw sN-bv-Xp.
Info Magic March 2019 26
SSuucccceessss
cw-`-I-Po-hn-Xw G-sd ]-cn-{i-a-I-c-am-Wv. H-∂n-\p-]n-d-sI H-
∂m-bn {]-Xn-k-‘n-Iƒ h-∂p-sIm-t≠-bn-cn-°pw. {]-Xn-k-
‘n-I-fn¬ X-f¿-∂v kw-cw-`-I-Xz-Øn¬ \n-∂pw A-I-∂v G-sX-¶n-epw
ÿm-]-\-Øn-se Po-h-\-°m-cm-bn a-S-ßp-∂-h¿ \n-c-h-[n-bm-Wv. {]-Xn-k-
‘n-I-fn¬ \n-cm-i-cm-Ip-∂-h¿ Xo¿-®-bm-bpw A-dn-™n-cn-t°-≠ hy-‡n-
Xz-am-Wv tUm.c-iv-an {]-tam-Zv.
sk-dn-{_¬ ]ƒ-kn, Hm-´n-kw Xp-S-ßn-b A-h-ÿ-sb X-c-Ww sN-
øm≥ _p-≤n-ap-´p-∂ Ip-´n-Iƒ-°v th-≠n B-bp¿-th-Z sl¬-Øv sI-b¿
sk‚¿ \-S-Øp-I-bm-Wv tUm-Œ¿ c-iv-an. P-∑-\m A-‘-bm-bn-cp-∂n-√ c-
iv-an. B-dv h¿-jw ap≥-]v h-sc Im-gv-N i-‡n-bp-≠m-bn-cp-∂ c-iv-an
2002¬ tIm-´-bv-°¬ B-bp¿-th-Z tIm-f-Pn¬ \n-∂v sa-Un-kn≥ _n-cp-Zw
I-c-ÿ-am-°n-bn-cp-∂p. 2003¬ Im-gv-N-i-‡n \-„-s∏-Sp-I-bpw sN-bv-Xp.
Xo¿-Øpw A-{]-Xo-£n-X-am-b Xn-cn-®-Sn c-iv-an-sb X-f¿-Øn-sb-¶n-epw ho-
Wp-t]m-Im≥ c-iv-an X-øm-dm-√m-bn-cp-∂p.
sk-dn-{_¬ ]ƒ-kn, Hm-´n-kwXp-S-ßn-b A-h-ÿ-bn-ep-f-fIp-´n-Iƒ-°pw ]-e-t∏m-gpwA-h-sc F-ß-s\ ssI-Im-cyw sN-ø-W-sa-∂-dn-bm-sXhn-j-an-°p-∂ am-Xm-]n-Xm-°ƒ-°pw Xm-ßm-Wv tUm.c-iv-an-bp-sS Po-h-\o-bw. 60 Po-h-\-°m-cp-f-f kw-cw-`-am-WvPo-h-\o-bw.
c-iv-an-bv-¡v tXmÂ-¡m³ C-ã-anÃ,
a-äp-Å-hÀ tXmÂ-¡p-¶Xpw;
kw-
Po-h-\o-bw an-I-¨ amXrI
Info Magic March 2019 2277
SSuucccceessss
Po-hn-Xw Xn-cn-®v ]n-Sn-°p-∂-Xn-\p-f-f
Xo-{h ]-cn-{i-a-Øn-s‚ \m-fp-I-fm-bn-cp-∂p
]n-∂o-Sv. tXm-‰m¬ ]n-∂o-sS-∂pw tXm¬-
hn-Iƒ am-{X-am-bn-cn-°pw Po-hn-X-Øn-se-
∂ Xn-cn-®-dn-hn¬ c-iv-an Iq-Sp-X¬ hm-in-
tbm-sS A-Xn-Po-h-\-Øn-s‚ ]m-X-bn-te-
°v Np-h-Sp-sh-®p.
X-s‚ hn-Zym-`ym-k-hpw A-dn-hpw Im-gv-
N-bn-s√-∂ Im-c-W-Øm¬ B¿-°pw {]-
tbm-P-\-s∏-Sm-sX t]m-I-cp-sX-∂ \n¿-_-
‘-ap-≠m-bn-cp-∂p c-iv-an-°v. ]n-∂o-Sv X-
\n-s°-¥v sN-øm-\m-Ip-sa-∂ Nn-¥-bm-bn.
ssh-I-ey-ap-f-f Ip-´n-I-fn¬ c-iv-an-bp-sS
{i-≤ ]-Xn-™-tXm-sS B-bp¿-th-Z-Øn-
s‚ k-lm-b-tØm-sS A-h-sc ssI-∏n-Sn-
®p-b¿-Øp-∂-Xn-\p-f-f {i-a-am-bn. A-ß-
s\-bm-Wv 2009¬ ]m-em-cn-h-´w X-Ω-\-Øv
Po-h-\o-bw B-bq¿-tΔ-Z tlm-kv-]n-‰-epw
dn-k¿-®v sk‚-dpw B-cw-`n-°p-∂-Xv.
sk-dn-{_¬ ]ƒ-kn, Hm-´n-kw Xp-S-ßn-
b A-h-ÿ-bn-ep-f-f Ip-´n-Iƒ-°pw ]-e-
t∏m-gpw A-h-sc F-ß-s\ ssI-Im-cyw
sN-ø-W-sa-∂-dn-bm-sX hn-j-an-°p-∂ am-
Xm-]n-Xm-°ƒ-°pw Xm-ßm-Wv tUm.c-iv-an-
bp-sS Po-h-\o-bw. 60 Po-h-\-°m-cp-f-f
kw-cw-`-am-Wv Po-h-\o-bw. F-d-Wm-Ip-f-
Øn-\v ]p-d-sa tIm-gn-t°m-Spw sIm-√-Øpw
Po-h-\o-b-Øn-s‚ im-J-I-fp-≠v. Im-gv-N
\-„-am-b-t∏mƒ i-–-sØ-bpw a-\- n-s\-
bpw A-`n-\n-th-i-sØ-bpw ap-dp-sI ]n-Sn-
®v B-fl-hn-iz-k-tØm-sS ap-t∂-dp-∂ Cu
kw-cw-`-I kw-cw-`-I tem-I-Øn-\v X-s∂
am-Xr-I-bm-Wv.
bbrraanndd & bbuussiinneessss
Info Magic March 2019 2288
-gn-°p-tºmƒ am-{X-a-√ hn-]-Wn-bn-se-Øn-°p-tºm-
gpw a-[p-cw In-\n-bp-∂ kw-cw-`-am-Wv tNm-t¢-‰v F-
∂v sX-fn-bn-®n-cn-°p-I-bm-Wv F-d-Wm-Ip-fw kz-tZ-
in-\n-bm-b I-hn-Xm cmPo-hv-Ip-am¿. tNm-t¢-‰p-Iƒ G-sd C-„-
s∏-´n-cp-∂ I-hn-X A-hn-Nm-cn-X-am-bm-Wv kw-cw-`-I-Xz-Øn-te-°v
Np-h-Sp-sh-°p-∂-Xv. _mw-•q-cn¬ e-Ivv-N-d-dm-bn-cp-∂ Im-e-Øm-
Wv I-hn-X H-cp tlm-_n-sb-t∂m-Ww tNm-t¢-‰v \n¿-am-W-Øn-
se-Øn-s∏-Sp-∂-Xv.
2004¬ _mw-•q-cn-se A-b¬-hm-kn tNm-t¢-‰v \n¿-an-°p-∂-Xv
I-≠-Xm-Wv I-hn-X-bv-°pw Cu ta-J-e-bn-te-°p-≈ h-gn-Øn-cn-
hvv. ho-´n¬ tNm-t¢-‰v \n¿-an-°m-\m-Ip-sa-∂-dn-™-tXm-sS G-sd
B-th-i-am-bn. ]n-∂o-Sv H-∂v c-≠v ]-cn-io-e-\ ¢m- p-I-fn¬
tN¿-∂v tNm-t¢-‰v \n¿-am-Ww ]Tn-®p. A-Xn-\p-ti-jw ho-´n-epw
kp-lr-Øp-°ƒ-°pw _-‘p-°ƒ-°pw Ip-d-®v tNm-t¢-‰p-Iƒ D-
≠m-°pw F-∂-X-√m-sX kw-cw-`w F-∂ \n-e-bn-te-°v D-b¿-Øp-
∂-Xn-s\ Ip-dn-®v I-hn-X-bpw B-Zyw Nn-¥n-®n-cp-∂n-√. ]n-∂o-Sm-
Wv A-dn-bp-∂-Xv tlm-´-ep-I-fn-epw I-S-I-fn-ep-sa-√mw tNm-t¢-‰p-
tcm-ln-Wo-kv {So-äv-kv ;
lmâv-sa-bv-Uv tNm-t¢-äv hn-]-Wn-bn tIm-f-Pv e-Iv-¨-d-dp-sS ssI-s¿m-¸v
I
Info Magic March 2019 2299
bbrraanndd & bbuussiinneessss
Iƒ Du-´n-bn¬ \n-∂pw ssa-kq-cn¬ \n-∂pw a-‰pw hm-ßn
hn-]-W-\w sN-øp-I-bm-bn-cp-∂p F-∂v. tNm-t¢-‰v X-߃-
°v ho-´n¬ e-fn-X-am-bn \n¿-an-°m≥ km-[n-°p-sa-∂-Xn-s\
Ip-dn-®v `q-cn-`m-Kw B-fp-I-fpw A-dn-™n-cp-∂n-√. A-Xn-
\m¬ X-s∂ h-en-sbm-cp km-[y-X-bpw D-≠m-bn-cp-∂p.
_m-¶v D-tZym-K-ÿ-\m-b `¿-Øm-hn-\v ÿ-ew am-‰w e-`n-
®v F-d-Wm-Ip-f-Øv F-Øn-b-t∏m-gm-Wv I-hn-X 2008¬ kw-
cw-`w B-cw-`n-°p-∂-Xv. Hm¨-sse≥ hn-]-Wn tI-c-f-Øn-\v
A-{X ]-cn-Nn-X-a-√m-Xn-cp-∂ Im-e-Øv X-s∂ I-hn-X X-s‚
tNm-t¢-‰p-Iƒ Hm¨-sse≥ hn-]-Wn-bn¬ F-Øn-®p. tI-c-
f-Øn¬ tNm-t¢-‰v Kn-^v-‰nw-Kv co-Xn A-{X {]-Nm-c-Øn¬ C-
√m-Xn-cp-∂-Xpw lm≥-Uv sa-bv-Uv tNm-t¢-‰n-s‚ Kp-W-sØ
Ip-dn-®v B-fp-Iƒ-°v A-{X A-dn-hn-√m-X-cp-∂-Xn-\m-epw B-
bn-cp-∂p I-hn-X Hm¨-sse≥ hn-]-Wn sX-c-s™-Sp-Ø-Xv.
B-Zy ap-X¬ ap-S-°vkw-cw-`-Øn-\v 12,000 cq-]-bm-bn-cp-∂p B-Zy ap-X¬-ap-S-
°v. tNm-¢-‰v \n¿-an-®v Hm¨-sse-\n¬ C-´-t∏mƒ an-I-® {]-
Xn-I-c-W-am-Wv e-`n-®-Xv. t\m¿-Øv C-¥y-bn¬ \n-∂p-am-Wv
B-Zy Hm¿-U¿ e-`n-®-Xv. B-Zy h¿-j-ß-fn¬ e-`n-® Xp-I
kw-cw-`-Øn-te-°v X-s∂ ap-S-°n B sIm-®p kw-cw-`w hn-
]p-eo-I-cn-®p. B-Zy c-≠v h¿-jw G-sd _p-≤n-ap-´n-sb-¶n-
epw tcm-ln-Wn {So-‰v--kv F-∂ t]-cn¬ B-cw-`n-® kw-cw-`-
Øn-\v ]n-∂o-Sv h-f¿-®-bp-sS \m-fp-I-fm-bn-cp-∂p. H-cn-°¬
\p-W-™m¬ \m-hn-s\ hn-´p-]n-cn-bm-Ø ho-≠pw tX-Sn-sb-
Øn-°m≥ t{]-cn-∏n-°p-∂ cp-Nn-bm-Wv I-hn-X-sb {i-t≤-b-
bm-°p-∂-Xv.
H-cn-°¬ I-hn-X-bp-sS tNm-t¢-‰v \p-W-™-h¿ ho-≠pw
cp-Nn tX-Sn-sb-Øn. Nn-e¿ tNm-t¢-‰v \n¿-am-Ww ]Tn-∏n-°m-
tam F-∂m-bn-cp-∂p tNm-Zn-®-Xv. A-ß-s\ tNm-t¢-‰v \n¿-am-
W ]-cn-io-e-\-hpw B-cw-`n-®p. H-∂v ap-X¬ aq-∂v Zn-h-kw
h-sc \o-fp-∂ ]-cn-io-e-\ ¢- p-I-fm-Wv I-hn-X \-S-Øp-∂-
Xv. tI-c-f-Øn-ep-S-\o-f-ap-≠v I-hn-X-bp-sS hn-Zym¿-∞n-Iƒ.
Ip-°-dn tjm-I-fn-eq-sS ]-cn-Nn-X-am-b ]-e ap-J-ß-fpw I-
hn-X-bp-sS hn-Zym¿-∞n-I-fm-Wv.
\n-c-h-[n ÿm-]-\-߃ I-hn-X-bp-sS lm≥-Uv-a-bv-Uv
tNm-t¢-‰v hm-ßn kz-¥w {_m≥-Uv s\-bn-an¬ hn-]-W-\w
sN-øp-∂p-≠v. tNm-t¢-‰n-\v ]p-d-sa Ip-°o-kpw tI-°pw
\n¿-an-°p-∂p-≠v. B-h-iy-°m¿ F-Øp-∂-X-\p-k-cn-®v am-
{X-am-Wv tI-°v \n¿-am-Ww. {]o an-Iv--kp-Iƒ tN¿-°m-sX
sl¬-Øn tI-°p-Iƒ am-{X-am-Wv X-øm-dm-°p-∂-Xv. U-b-
‰v tI-°p-I-fpw F-Kv--e-kv tI-°p-I-fp-sam-s°-bm-Wv \n¿-
an-°p-∂-Xv. Hm-tcm Hm¿-U-dpw ]p-Xn-b A-\p-`-h-am-Wv I-hn-
X-bv-°v. H-cn-°¬ ]n-¥p-S-cp-∂ co-Xn-Iƒ Np-cp-°w X-h-W
am-{X-am-Wv B-h¿-Øn-°p-I. ]m-bv-°nw-Kn-epw \n¿-am-W-
Øn-ep-sa-√mw Hm-tcm Hm¿-U-dp-I-fpw hy-Xy-kv-X-am-Wv, I-
hn-X ]-d-bp-∂p. B-tcm-Ky-Øn-\v G-sd Kp-Ww sN-øp-∂
{]o-an-bw Izm-fn-‰n tNm-t¢-‰p-I-fp-sS hn-e tIƒ-°p-tºmƒ
]-e-cpw hm-ßm-Xn-cn-°pw. tIm-ºu-≠v tNm-t¢-‰p-I-fm-Wv
Ip-d-™ hn-e-bv-° e-`n-°p-∂-Xv. C-Xv B-tcm-Ky-Øn-\v G-
sd tZm-jw sN-øpw. A-Xn-\m¬ hn-e-bn-em-I-cp-Xv an-I-®
tNm-t¢-‰n-em-bn-cn-°-Ww {i-≤n-t°-≠-Xv, I-hn-X Iq-´n-
t®¿-Øp. Ph: 9447822357
Info Magic March 2019 3300
CCOOLLUUMMNN
-h-\-°m¿-°v F-ßn-s\ B-Wv i-º-f h¿-[-\-
hpw a-‰p B-\p-Iq-ey-ß-fpw \¬-Ip-∂-Xv F-∂v
Nn-e ÿm-]-\-ß-tfm-Sv tNm-Zn-®m¬ c-km-h-
l-am-b a-dp-]-Sn-Iƒ B-Wv ]-e k-a-b-Øpw e-`n-
°p-I .Nn-e¿ h¿-jm h¿-jw F-√m Po-h-\-°m¿-°pw H-tc
tXm-Xn¬ H-cp h¿-[-\ A-\p-h-Zn-°p-tºmƒ a-‰p Nn-e ÿm-]-
\-ß-fn¬ A-Xv h¿-j-Øn¬ c-t≠m aq-t∂m X-h-W \-S-°p-
∂ H-cp {]-{In-b B-Wv .Nn-e-bn-S-ß-fn¬ Po-h-\-°m¿ cm-Pn
`o-j-Wn ap-g-°p-tºm-tgm A-s√-¶n¬ H-cp {]-Xn-k-‘n kr-
„n-°p-tºm-tgm C-S-bv-°n-S-bv-°v Nn-e Po-h-\-°m¿-°v i-º-
fw h¿-[n-∏n-®p \¬-Ipw. C-Xv \-Ωp-sS ÿm-]-\-Øn-\v km-
º-Øn-I \-„w h-cp-Øn sh-°pw F-∂v am-{X-a-√ , b-Ym¿-∞
{]-Xn-`-Iƒ B-b Po-h-\-°m-sc I-s≠-Øp-∂-Xn-epw \mw ]-
cm-P-b-s∏-Spw.
Hm-tcm Po-h-\-°m-c-\pw A-bm-fp-sS tk-h-\w A-\p-
k-cn-®p-≈ i-º-f h¿-≤-\-hv \¬-Ip-∂-Xv Iq-Sm-sX X-
s∂ \-√ s]¿-t^m-a≥-kv D-≈-h-sc I-s≠-Øp-∂-Xn-\v
th-≠n-bp-≈ H-cp Fw-tπm-bo A-ss{]-k¬ kw-hn-[m-
\w \-Ωp-sS ÿm-]-\-ß-fn¬ D-≠m-tI-≠-Xv h-f-sc A-
Xym-h-iy-am-Wv .
Fw-tπm-bo A-ss{]-k¬ kw-hn-[m-\w
Hm-tcm Po-h-\-°m-c-\pw A-bm-fp-sS tk-h-\w A-\p-k-cn-®p-≈ i-º-f h¿-≤-\-hv \¬-Ip-∂-Xv Iq-Sm-sX X-s∂ \-√ s]¿-t^m-a≥-kv D-≈-h-sc I-s≠-Øp-∂-Xn-\v th-≠n-bp-≈ H-cp Fw-tπm-bo A-ss{]-k¬kw-hn-[m-\w \-Ωp-sS ÿm-]-\-ß-fn¬ D-≠m-tI-≠-Xv h-f-sc A-Xym-h-iy-am-Wv.
Po
_n-kn-\-kp-Iƒ-°p ODI, eo-U¿-jn-]vtIm-®n-Mv \¬-Ip-∂ H-cp k¿-´n-ss^-Uv eo-U¿-jn-]v tIm-®v, tkm^v‰v-shb¿ I¨kƒ´‚ v F-∂o \n-e-I-fn¬ {]-h¿-Øn-°p-∂-bm-fm-Wv te-J-I≥,t^m¨ : 9961429066C-sa-bn¬ : [email protected]
Shihabudheen P.K
Info Magic March 2019 3311
CCOOLLUUMMNN
h¿-j-Øn¬ H-t∂m c-t≠m X-h-W \-S-Øp-
∂ Cu H-cp kw-hn-[m-\w Po-h-\-°m-cp-sS Im-
cy-£-a-X h¿-≤n-°p-hm-\pw \-√ Po-h-\-°m-sc
th-≠ co-Xn-bn¬ X-s∂ a-\- n-em-°p-hm-\pw
k-lm-bn-°pw .Hm-tcm h¿-j-Øn-s‚ B-cw-`-
Øn-epw H-cp Io s]¿-t^m-a≥-kv C≥-Un-t°-
‰¿ (KPI ) sk-‰v sN-øp-I F-∂p-≈-Xm-Wv C-Xn-
s‚ B-Zy ]-Sn. Hm-tcm Po-h-\-°m-c-\n¬ \n-
∂pw ÿm-]-\w {]-Xo-£n-°p-∂-Xv F-¥m-Wv F-
∂v hy-‡-am-°p-∂-Xm-Wv Io s]¿-t^m-a≥-kv
C≥-Un-t°-‰¿. C-\n H-cp 6 am-kw I-gn-bp-tºm-
tgm A-s√-¶n¬ h¿-jm-h-km-\-Øn-tem B h¿-
j-sØ A-h-cp-sS {]-I-S-\w sh-®v H-cp hn-e-bn-
cp-ج \-S-Øp-I F-∂-Xm-Wv A-Sp-Ø ]-Sn
.Cu H-cp L-´-Øn¬ \o-Xn-bp-‡w B-b H-cp
hn-e-bn-cp-ج \-S-Øp-hm≥ Xm-sg ]-d-bp-∂
co-Xn-bn¬ H-cp am¿-J tc-J D-≠m-bn-cn-°p-∂-Xv
\-√-Xm-Wv .
Hm-tcm Po-h-\-°m-c-s\-bpw hn-fn-®p A-bm-
fp-sS B h¿-j-sØ {]-I-S-\-sØ Ip-dn-®p-≈
H-cp N¿-® \-S-Øp-I .
A-bm-fp-sS {]-I-S-\-ß-sf A-`n-\-μn-°p-∂-
tXm-sSm-∏w X-s∂ {]-I-S-\w sa-®-s∏-Sp-Øp-
hm≥ D-≈ {In-bm-fl-I \n¿-tZ-i-߃ \¬-Ip-I
.
B H-cp h¿-j-sØ A-bm-fp-sS G-‰-hpw \-
√ kw-`m-h-\-I-sf A-`n-\-μn-°p-I-bpw A-h F-
Sp-Øp ]-d-bp-I-bpw sN-øp-I .
a-‰p-≈ Sow Aw-K-ß-fn¬ \n-∂pw A-bm-sf
Ip-dn-®v e-`n-® t]m-kn-‰o-hv B-b ^o-Uv-_m-°v
]-d-bp-I .
A-bm-fp-sS `m-K-Øp \n-∂pw C-tam-j-W¬
B-b F-s¥-¶n-epw kw-km-cw I-S-∂p h-cn-I-
bm-sW-¶n¬ A-Xv £-a-tbm-sS tI-´n-cn-°p-I .
F-√m-Øn-\pw A-h-km-\w am-{Xw a-dp-]-Sn-
Iƒ t]m-kn-‰o-hv B-b co-Xn-bn¬ \¬-Ip-I .
A-bm-fp-sS kw-`m-h-\-Iƒ F-ßn-s\ ÿm-
]-\-Øn-s‚ h-f¿-®-°v k-lm-bn-®p F-∂pw hy-
‡-am-°p-I .
C-\n A-Sp-Ø h¿-j-ß-fn¬ B Po-h-\-°m-
c-\n¬ \-Ωp-sS ÿm-]-\-Øn-\v D-≈ {]-Xo-£-
I-fpw A-Xv F-ßn-s\ A-bm-fp-sS h-f¿-®-°v
k-lm-bn-°pw F-∂pw hy-‡-am-bn X-s∂ ]-d-
™p sIm-Sp-°p-I .
t\-c-sØ X-s∂ sk-‰v sN-bv-Xp sh-® KPIsh-®v {]-I-S-\w hn-e-bn-cp-Øn A-\p-tbm-Pyw
B-b H-cp dm-¶n-Mv \¬-Ip-I .
A-Xn-\-\p-k-cn-®p-≈ H-cp i-º-f h¿-[-\-hpw
ÿm-\ I-b-‰-hpw \¬-Ip-I .C-ß-s\ H-cp co-Xn
A-h-ew-_n-®m¬ A-Xv \-√ {]-I-S-\w Im-gv-N
sh-°p-∂ Po-h-\-°m¿-°v H-cp {]-tNm-Z-\w \¬-
Ip-I-bpw tam-iw {]-I-S-\-°m¿-°v hn-e-bn-cp-
ج \-S-Øn am-dp-hm≥ D-≈ H-cp A-h-k-cw
\¬-Ip-I-bpw sN-øpw.
Info Magic March 2019 3322
CCOOLLUUMMNN
HHoolliissttiicc YYooggaa
Brindha NairLife Coach, Yoga Coach, Therapist, Beauty Pageant Trainer,Brindha's Pathanjali Yoga Centre,Panampilly Nagar. Mob: 9847392155
s{_-Øv Iu-≠n-Mvsa-Un-t‰j≥
[ym-\-Øn-s‚ dn-kƒ-´v\n-ß-sf A-¤p-X-s∏-Sp-Øp-∂-Xm-bn-cn-°pw.B-fl-hn-izm-kw h¿-[n-°pw,Nn-¥-Iƒ \-√ sX-fn-a-bp-≈-Xm-Ipw, C-—m-i-‡n-bpw{i-≤-bpw h¿-[n-°pw.Iq-Sp-X¬ ]-h¿-^p-fm-bp-≈ Zn-h-k-ß-fn-eq-sS-bm-bn-cn-°pw Hm-tcm Zn-\-hpw ]n-∂n-Sp-tºmƒ \n-߃I-S-∂p-t]m-Ip-I.
CCOOLLUUMMNN
Info Magic March 2019 3333
-\w i-co-c-Øn-\pw a-\-kn-\pw H-cp-t]m-se B-g-Øn¬ hn-
{i-aw ]-I-cp-∂ H-cp tbm-Km {]-{In-b-bm-Wv. k-t¥m-j-
hpw,{i-≤-bpw ,im-¥-am-b a-\-kpw t\-Sp-∂-Xn-\p-≈ am-\-
kn-I X-{¥-ß-sf-∂pw C-Xn-s\ hn-ti-jn-∏n-°mw. A-kz-
ÿ-am-b Nn-¥-I-fn¬ \n-∂pw \-Ωp-sS Nn-¥-I-sf h-gn-
Xn-cn-®p-hn-Sm-\pw \mw I-S-∂p t]m-Ip-∂ Cu \n-an-j-
Øn¬ {i-≤ tI-{μo-I-cn-°m-\pw C-Xv k-lm-bn-°p-∂p. \-
Ωp-sS ]-c-am-h-[n ti-jn-bp-]-tbm-Kn-®v Po-hn-°m≥ [ym-
\w aq-ew km-[n-°p-∂p.C-hn-sS '{_o-Øv Iu-≠n-Mv sa-
Un-t‰-j≥' s\ Rm≥ \n-߃-°v ]-cn-N-b-s∏-Sp-Ømw.
Xp-S-°-°m¿-°pw Cu sa-Un-t‰-j≥ co-Xn {]m-Œo-kv sN-
ømw.
a-\-kn-s\-bpw i-co-c-sØ-bpw X-Ωn¬- _-‘n-∏n-°p-
∂-Xn-s\-bm-Wv iz-k-\w F-∂v ]-d-bp-∂-Xv. \-Ωƒ izm-
k-Øn-s\m-∏-am-Ip-tºmƒ im-¥-cm-bn-cn-°pw. \-Ωp-sS
Iq-´v \-ap-°v X-s∂ B-\-μ-I-c-am-bm¬ \-Ω-fm-bn-cn-°pw
tem-I-Øn-se X-s∂ G-‰-hpw k-t¥m-j-hm-\m-b hy-‡n.
hn-Im-c-߃ F-t∏m-gpw \-Ωp-sS iz-k-\-{]-{In-b-sb
_m-[n-°p-∂p-≠v. \-n-cm-i-cm-bn-cn-°p-tºmƒ \mw s\-Sp-
ho¿-∏n-Sp-∂p. im-¥-cm-bn-cn-°p-tºm-gm-Wv \mw km-[m-c-
W-K-Xn-bn¬ iz-kn-°p-∂-Xv. \-ap-°v Cu h-≠¿-^pƒ sa-
Un-t‰-j≥ {]m-Œo-kv sN-ømw.
\n-߃ Iw-^¿-´-_nƒ B-b G-sX-¶n-epw s]m-kn-j-
\n¬ C-cn-°p-I. ssI-Iƒ tIm-kv-an-Iv ap-{Z-bn¬ sh-°p-
I. ( C-S-Xv ssI h-e-Xp ssI-øp-sS ap-I-fn¬ a-e¿-Øn-
sh-°p-I. c-≠v X-≈-hn-c-ep-I-fp-sS-bpw A-‰w S-®v sN-øp-
I. ssI a-Sn-Ø-´n¬ sh-bv-°p-I) ap-J-Øv sN-dp-]p-©n-
cn sIm-≠p-h-cm≥ {i-an-°p-I. izm-tkm-—m-k-Øn¬ am-
{Xw {i-≤n-°p-I. {i-≤-tI-{μo-I-cn-°m≥ km-[n-®n-s√-¶n-
epw hn-j-an-t°-≠-Xn-√.
H-cp izm-tkm-—zm-kw F-Sp-Øp-I-gn-™m¬ A-Xn-s\
a-\-kn¬ H-∂v F-∂v F-Æp-I.A-ßn-s\ F-Æn-s°m-≠n-
cn-°-Ww.
C-Xn-\n-S-bn¬ \-Ωp-sS {i-≤ sX-‰n-°pw-hn-[w F-s¥-
¶n-epw Nn-¥-bn-te-°v a-\-kp-t]m-bm¬ ho-≠pw H-∂n¬
\n-∂v X-s∂ F-Æn-Xp-S-ß-Ww.Xp-S-°-Øn¬ c-≠v an-\n-‰v
sa-Un-t‰-j≥ sN-bv-Xm¬ a-Xn-bm-Ipw. \-Ωƒ Iw-^¿-´-
_n-fm-bn ^o¬ sN-øp-tºmƒ \-ap-°v k-a-bw Iq-´n-s°m-
≠v h-cmw.
[ym-\-Øn-s‚ dn-kƒ-´v \n-ß-sf A-¤p-X-s∏-Sp-Øp-∂-
Xm-bn-cn-°pw. B-fl-hn-izm-kw h¿-[n-°pw,Nn-¥-Iƒ \-√
sX-fn-a-bp-≈-Xm-Ipw, C-—m-i-‡n-bpw {i-≤-bpw h¿-[n-
°pw. Iq-Sp-X¬ ]-h¿-^p-fm-bp-≈ Zn-h-k-ß-fn-eq-sS-bm-
bn-cn-°pw Hm-tcm Zn-\-hpw ]n-∂n-Sp-tºmƒ \n-߃ I-S-
∂p-t]m-Ip-I. {]-iv-\-ß-sf-√mw Iq-Sp-X¬ Iq-Sp-X¬ sN-
dp-Xm-bn sN-dp-Xm-bn t]m-Ip-∂-Xm-bn \n-߃-°v tXm-
∂pw. t]m-kn-‰o-hm-b km-l-N-cy-ß-fpw B-fp-I-fpw \-Ωn-
te-°v B-I¿-jn-°-s∏-Spw. ap-º-tØ-°mƒ Iq-Sp-X¬ a-
s‰-√m Im-cy-ß-fpw \-ap-°v h-f-sc \-∂m-bn sN-øm≥
km-[n-°pw. . \-Ωp-sS i-‡n \-Ωƒ X-s∂ Xn-cn-®-dn-bpw.
a-‰p-≈-h-sc B-{i-bn-°p-∂-Xpw a-‰p-≈-h-cn¬ \n-∂v {]-
Xo-£n-°p-∂-Xp-sam-s° \-Ωƒ Ip-d-bv-°pw. [ym-\-Øn-
s‚ X-Xv-^-ew A-Xv A-\p-`-hn-®p-X-s∂ A-dn-b-Ww. H-cn-
°¬ \n-߃ C-Xn-s‚ dn-kƒ-´v A-dn-™p-I-gn-™m¬...
C-Xv ]-Xn-hm-bn sN-øm-Xn-cn-°n-√. \n-ß-fp-sS hy-‡n-Po-
hn-X-Øn¬ \n-∂v ap-dn-®p-I-f-bm≥ km-[n-°m-Ø H-∂m-
bn [ym-\w ]-Xn-sb am-dpw.
Info Magic March 2019 3344
bbuussiinneessss iiddeeaa
tem-\-∏-s‚ D-e-Iw Np-‰p-∂
-≠v Im-e-Øv ]m-f-bpw C-e-bpw D-]-tbm-Kn-®m-bn-cp-
∂p `-£-Ww I-gn-®n-cp-∂-Xv. F-∂m¬ πm-Ãn-Iv hn-]-
Wn ssI-ø-S-°n-b-tXm-sS ]m-f-bpw C-e-I-fpw ]-Sn-bn-
d-°-s∏-´p. πm-Ãn-Iv hn-√-\m-sW-∂v A-dn-™n-´pw πm-Ãn-Iv ]m-{X-
߃ sR-t©m-Sv tN¿-Øv ]n-Sn-°p-I-bm-Wv sN-bv-X-Xv. hn-tZ-i
cm-Py-ß-fn¬ πm-Ãn-Iv A-I-‰n \n¿-Øp-∂-Xn-\v \n-c-h-[n h-gn-I-fm-
Wv tX-Sp-∂-Xv. πm-Ãn-Iv ]p-\-cp-]-tbm-Kn-°p-∂-Xpw D-]-t`m-Kw Ip-
d-bv-°p-∂-Xp-sa-√mw \n¿-tZ-in-°p-∂p-s≠-¶n-epw {]m-h¿-Øn-I-am-
Ip-∂n-s√-∂v am-{Xw. πm-Ãn-Iv F-∂ hn-√-s\ Z-i-I-߃-°v ap≥-
]v X-s∂ Xn-cn-®-dn-™v {]-Ir-Xn-bn-te-°v a-S-ßp-I-bpw {]-Ir-Xn-
ku-lm¿-Z D-Xv-]-∂-ß-fn-eq-sS hn-]-Wn I-s≠-Øp-I-bpw sN-bv-
X hy-‡n-bm-Wv tem-\-∏≥ ]-¥-√q-°m-c≥.
Zo-]w ]mw Un-jv F-∂ kw-cw-`-Øn-eq-sS {]-Ir-Xn ku-lr-Z
tπ-‰p-I-fpw a-‰pw \n¿-an-®v hn-]-W-\w sN-øp-I-bm-Wv tem-\-∏≥.
]m-f-tπ-‰p-Iƒ
tc-jv-a kp-_n≥
25 h¿-jw ap≥-]m-Wv tem-\-∏≥ B-Zy-am-bn ]m-f ]m-{X-߃ hn-]-Wn-bn¬ F-Øn-°p-∂-Xv.I¬-°-Ø-bn-te-°p-f-fs{S-bn≥ bm-{X-bv-°v C-S-bn¬ `-£-Ww e-`n-® C-e,t]-∏¿,πm-Ãn-Iv ]m-{X-ß-fp-sS hr-Øn-bn-√m-bv-a-bpw a-en-\o-I-c-W-hpwB-tcm-Ky-I-c-a-√m-Ø co-Xn-bp-am-Wv ]m-f ]m-{X-ß-sf-∂ B-i-b-Øn-te-°v tem-\-∏-s\ F-Øn-°p-∂-Xv.
]
Info Magic March 2019 3355
bbuussiinneessss iiddeeaa
Xp-S-°-Øn¬ G-sd {]-Xn-k-‘n-Iƒ t\-cn-s´-¶n-epw C-∂v
cm-Py-Øn-\-I-Øpw ]p-d-Øp-am-bn hn-im-e-am-Wv tem-\-∏-
s‚ hn-]-Wn. a-e-bm-fn-Iƒ B-Zyw tem-\-∏-s‚ B-i-bw
hn-P-bn-°n-s√-∂v D-d-∏n-®v ]-d-s™-¶n-epw hn-tZ-in-I-fpw C-
X-cw kw-ÿm-\-°m-cpw tem-\-∏-s‚ ]m-f ]m-{X-߃ sIm-
f-fm-sa-∂v A-Sn-h-c-bn-´-tXm-sS a-e-bm-fn-I-fpw ]m-f ]m-{X-
߃-°v A-Sp-°-f-bn¬ ho-≠pw ÿm-\w \-ev-In.
]m-f D-]-tbm-Kn-®p-≈ tπ-‰v \n¿-am-W-Øn-s‚ km-[y-X
1967¬ X-s∂ tem-\-∏≥ I-s≠-Øn-bn-cp-∂p. 25 h¿-jw
ap≥-]m-Wv tem-\-∏≥ B-Zy-am-bn ]m-f ]m-{X-߃ hn-]-Wn-
bn¬ F-Øn-°p-∂-Xv. I¬-°-Ø-bn-te-°p-f-f s{S-bn≥ bm-
{X-bv-°v C-S-bn¬ `-£-Ww e-`n-® C-e,t]-∏¿,πm-Ãn-Iv ]m-
{X-ß-fp-sS hr-Øn-bn-√m-bv-a-bpw a-en-\o-I-c-W-hpw B-tcm-
Ky-I-c-a-√m-Ø co-Xn-bp-am-Wv ]m-f ]m-{X-ß-sf-∂ B-i-b-
Øn-te-°v tem-\-∏-s\ F-Øn-°p-∂-Xv.
]m-f sIm-≠v hn-hn-[ h-ep-∏-Øn-epw B-Ir-Xn-bn-ep-ap-
≈ tπ-‰p-I-fm-Wv \n¿-an-°p-∂-Xv. 36¬ A-[n-Iw hy-Xy-kv-X
C-\-ß-fm-Wv tem-\-∏≥ \n¿-an-°p-∂-Xv. Cu I-s≠-Ø-en-
eq-sS 2004¬ kw-ÿm-\ k¿-°m-cn-s‚ C-∂-th-j≥ A-
hm¿-Upw tX-Sn-sb-Øn. aq-∂v sXm-gn-em-fn-I-fpw kz-¥-am-
bn cq-]-I¬-∏-\ sN-bv-X sa-jo-\p-I-fpw sIm-≠m-bn-cp-∂p
Xp-S-°w. ]m-f tπ-‰v \n¿-am-W-Øn¬ tem-\-∏-s‚ t\-´w I-
≠-dn-™v ap≥ C-¥y≥ {]-kn-U‚ v tUm.F.]n.sP. A-
–p¬ I-emw A-t±-l-sØ A-`n-\-μn-®n-´p-ap-≠v.
]m-f tπ-‰p-Iƒ-°v ]p-d-sa t\m¨ Hm-h≥ _m-Kv, t]-∏¿
tπ-‰v, F≥-h-e-∏v F-∂n-h-bp-sS \n¿-am-W-hp-ap-≠v. ap-f ]m-
f-Iƒ sIm-≠pw tπ-‰v \n¿-an-°p-∂p-≠v. Hm-kv-t{S-en-b, knw-
K-∏q¿, bp.F-kv.F., Im-\-U, bp.sI., tlm-t¶m-Mv Xp-S-ßn
C-cp-]-Xn-e-[n-Iw cm-Py-ß-fn-te-°v ]m-f tπ-‰p-Iƒ I-b-‰n
A-b-°p-∂p-s≠-∂v A-t±-lw ]-d-bp-∂p. tI-c-fw, I¿-Wm-S-
I, X-an-gv-\m-Sv F-∂n-hn-S-ß-fn¬ \n-∂m-Wv tπ-‰p-I-fp-sS
\n¿-am-W-Øn-\m-h-iy-am-b ]m-f-Iƒ hm-ßp-∂-Xv.
]m-f \n¿-am-W-Øn-\m-h-iy-am-b ]-cn-io-e-\-hpw Zo-]w
]mw Un-jn¬ tem-\-∏≥ ku-P-\y-am-bn \-ev-Ip-∂p-≠v. I¿-
Wm-S-I, X-an-gv-\m-Sv, B-{‘m {]-tZ-iv, A-kw F-∂n-hn-S-ß-
fn¬ sN-∂v ]m-f tπ-‰v \n¿-am-W-sØ-°p-dn-®v ]-cn-io-e-\w
\-ev-In-bn-´p-≠v. ]m-f tπ-‰p-Iƒ-°v hn-ev-]-\ \n-Ip-Xn-bn-√m-
Ø-Xpw kw-cw-`-I-sc B-I¿-jn-°p-∂p. G-Xv πm-Ãn-Iv ]m-
{X-ß-tfm-Spw In-S-]n-Sn-°p-∂-h-bm-Wv tem-\-∏-s‚ ]m-{X-
߃.
`q-an-bn¬ A-en-bm-Ø h-kv-Xp-°ƒ sIm-≠v {]-Ir-Xn-
sb a-en-\-am-°m-sX Po-hn-°m≥ B-{K-ln-°p-∂-h¿-°v ]m-
f tπ-‰p-Iƒ I-Æp-a-S-®p hm-ßmw. hn-tZ-i cm-Py-ß-fn-e-S-
°w h-en-b Un-am‚p-≈ h-kv-Xp-hm-bn ]m-f tπ-‰p-Iƒ am-
dn-bn-´p-≠v. Ip-d-™ ap-X¬ ap-S-°n¬ hr-Øn-bp-≈ ]m-f
tπ-‰p-Iƒ \n¿-an-®v \-ev-Ip-∂-Xv kw-cw-`-I¿-°v h-cp-am-\
am¿-K-hp-am-Wv.
]m-f sIm-≠v hn-hn-[ h-ep-∏-Øn-epw B-Ir-Xn-bn-ep-ap-≈ tπ-‰p-I-fm-Wv \n¿-an-°p-∂-Xv.36¬ A-[n-Iw hy-Xy-kv-X C-\-ß-fm-Wv tem-\-∏≥ \n¿-an-°p-∂-Xv. Cu I-s≠-Ø-en-eq-sS 2004¬ kw-ÿm-\ k¿-°m-cn-s‚ C-∂-th-j≥ A-hm¿-Upw tX-Sn-sb-Øn. aq-∂v sXm-gn-em-fn-I-fpw kz-¥-am-bn cq-]-I¬-∏-\ sN-bv-X sa-jo-\p-I-fpw sIm-≠m-bn-cp-∂p Xp-S-°w.
Info Magic March 2019 3366
CCOOLLUUMMNN
Dr. Renjith RajMBA, MPhil, Phd, CMCStrategist & ManagingDirectorPaddle BusinessConsultants LLPJCI Business Guru AwardWinner 2018
s‚ I-gn-™ H-cp Z-im-–-Im-e-tØm-f-ap-≈ am-t\-Pv--sa‚ v
I¨-kƒ-´n-Mv ]-cn-N-b-Øn¬ ]-e X-c-Øn-ep-≈ _n-kn-\-
kv ÿm-]-\-ß-fpw hy-h-km-b ÿm-]-\-ß-fpw F-s∂
I¨-kƒ-´n-Mn-\m-bn k-ao-]n-®n-´p-≠v .A-h-cp-sS-sb-√mw X-s∂ B-h-iy-I-
X-Iƒ \n-d-th-‰n-s°m-≠v _n-kn-\-kn¬ hn-P-bn-°m≥ k-lm-bn-®n-´p-ap-
≠v. Hm-tcm _n-kn-\-kv ÿm-]-\-ß-fpw F-s∂ I¨-kƒ-´n-ßn-\m-bn k-ao-
]n-°p-tºmƒ A-h-cp-sS B-h-iy-I-X-Iƒ ssh-hn-[y-ap-≈-Xm-bn-cp-∂p; F-
∂n-cp-∂m-epw Iq-Sp-X¬ ÿm-]-\-ß-fpw A-h-cp-sS `m-hn-bn-te-°p-≈ _n-
kn-\-kv ]p-tcm-K-Xn-sb e-£y-am-°n-bp-≈ am-t\-Pv--sa‚ v X-{¥-߃ B-hn-
jv-°-cn-°p-∂-Xn-\m-bn-cp-∂p F-s∂ k-ao-]n-®n-´p-≈-Xv.
Hm-tcm _n-kn-\-kv ÿm-]-\-ß-fpw A-Xn-s‚ Po-hn-X N-{I-Øn¬ ]-e
cq-]m-¥-c-ß-fn-eq-sS I-S-∂p t]m-Ip-∂p-≠v F-∂v \-ap-°-dn-bmw. Cu am-
‰-Øn-\m-bn ]-e h-gn-Øn-cn-hp-I-fn-epw am-t\-Pv--sa‚ v I¨-kƒ-´-ßn-s‚
hn-Z-Kv--t[m-]-tZ-iw B-h-iy-am-bn h-t∂-°mw. F-∂m¬ Iq-Sp-X¬ _n-kn-\-
kv ÿm-]-\-ß-fpw hy-h-km-b-ß-fpw F-s∂ k-ao-]n-®n-´p-≈-Xv A-h-cp-sS
_n-kn-\-kv hn-I-k-\-Øn-s‚ Im-e-L-´-Øn-em-Wv.H-cp ÿm-]-\w ssi-i-
""H-∂m-bm¬ \-∂m-hmw''-kv-{Sm-‰-Pn-Iv ]-¶m-fn-Ø-tØm-sS
F-LLEETTSS TTAALLKK BBUUSSIINNEESSSS
CCOOLLUUMMNN
Info Magic March 2019 3377
hm-h-ÿ-bn¬ \n-∂v ]-Iz-X(a-Nyp-cn-‰n)bm¿-∂ A-h-
ÿ-bn¬ F-Øp-tºm-tgm A-Y-hm ]-Iz-X-bn¬ \n-∂v
_n-kn-\-kn-s‚ A-h-km-\ L-´-Øn-se-Øp-tºm-tgm
B-Wv ]p-tcm-K-Xn-°p-th-≠ Im-cy-߃ A-Y-hm _n-
kn-\-kv hn-I-k-\ X-{¥-߃ B-hn-jv-I-cn-°p-∂-Xn-\p
]-e-cpw X-øm-sd-Sp-°p-∂-Xv.
H-cp _n-kn-\-kn-s‚ km-º-Øn-I ÿn-Xn-K-Xn-Iƒ,
hn-]-Wn-bn-se \n-e-hn-ep-≈ a-’-cw, K-h¨-sa‚ v \n-
b-{¥-W-߃ F-∂n-h-sb A-Sn-ÿm-\-am-°n-bm-Wv H-cp
ÿm-]-\-Øn-s‚ hn-I-k-\ X-{¥-߃ B-hn-jv-I-cn-
t°-≠-Xv.
H-cp hy-h-km-b ÿm-]-\-Øn-s‚ _n-kn-\-kv hn-I-
kn-∏n-°p-∂-Xn-\m-bn X-{¥-]-c-am-b ]-≤-Xn-Iƒ X-øm-
dm-°p-I-bpw \-S-∏m-°p-I-bpw sN-øp-∂ co-Xn-im-kv-{X
(sa-Ø-tUm-f-Pn) sØbmWv hn-I-k-\ X-{¥w (t{Km-Xv
kv-{Sm-‰-Pn) F-∂-Xv sIm-≠v A¿-∞-am-°p-∂-Xv . hn-]-
Wn-bp-sS hym-]-\w, hn-]-Wn hn-I-k-\w, D¬-∏-∂ hn-]p-
eo-I-c-Ww, ssh-hn-[y-h¬-°-c-Ww, G-s‰-Sp-°¬ F-
∂n-h-bm-Wv _n-kn-\-kv ta-J-e-bn-se Nn-e s]m-Xp-hm-
b hn-I-k-\ X-{¥-߃.
G-Xp X-c-Øn-ep-≈ hn-I-k-\w B-bm-epw A-Xn-\p
th-≠-Xv aq-e-[-\-am-Wv .C-Xn-\m-bn I-º-\n-Iƒ \n-t£-
]-I-sc I-s≠-Øm≥ {i-an-°pw .G-Xv X-c-Øn-ep-≈ \n-
t£-]-I-sc-bm-Wv I-º-\n-°v th-≠-Xv F-∂p-≈ Cu
Xn-c-s™-Sp-∏v h-f-sc {]-[m-\-s∏-´-Xm-Wv.F-¥m-Wv Cu
Xn-c-s™-Sp-∏n-\p-≈ am-\-Z-fiw? H-cp \n-t£-]m-h-k-
cw \-Ωp-sS I-º-\n-°v e-`n-®m¬ F-ß-s\-bm-Wp A-Xv
D-]-tbm-K-s∏-Sp-tØ-≠-Xv? Np-a-X-e-Iƒ ap-gp-h-\pw H-‰-
°v G-s‰-Sp-°m-sX H-cp kv-{Sm-‰-Pn-Iv ]-¶m-fn-Ø-tØm-
sS I-º-\n-sb k-ao-]n-°p-I-bm-Wv th-≠-Xv .
kv-{Sm-‰-Pn-Iv ]-¶m-fn-ØwC≥-sh-Ãv-sa‚n-\v th-≠n Xo-cp-am-\-߃ F-Sp-°p-
∂ L-´-Øn¬ H-cp _n-kn-\-kv ÿm-]-\w ]-e X-c-Øn-
ep-≈ A-`n-{]m-b-ß-fn¬-\n-∂pw H-cp Xn-c-s™-Sp-∏v \-
S-tØ-≠-Xm-bn h-cm-dp-≈-Xm-bn I¨-k¬-´n-Mv I-cn-b-
dn-\n-S-bn¬ F-s‚ {i-≤-bn¬ s]-´n-´p-≠v.Nn-e ÿm-]-
\-߃ _m-¶v tem¨ Xn-c-s™-Sp-°p-∂p; a-‰p Nn-e
ÿm-]-\-߃ ]-e {]-[m-\ tc-J-I-fpw Cu-Sm-bn k-a¿-
∏n-®p ^n-\m≥-jy¬ I-º-\n-I-fn¬-\n-∂pw hm-bv-] F-Sp-
°p-∂p A-Y-hm kz-¥w h-cp-am-\-Øn¬-\n-∂pw _n-kn-
\-kv h-f¿-®-°p-th-≠ ]-Ww I-s≠-Øp-∂p. F-∂m¬
H-cp kw-cw-`-I≥ Nn-¥n-t°-≠-Xv km-º-Øn-I hn-‰p-h-c-
hv, sam-Ø em-`w Xp-S-ßn-b km-º-Øn-I kq-Nn-I-Iƒ
(Financial Indicators) Iq-Sm-sX k-a-Xp-en-X-am-b kv-
tIm¿-Im¿-Uv (Balanced Score Card) D-]-tbm-Kn-®v I-º-
\n-bp-sS h-f¿-®-°v B-h-iy-am-b H-cp hy-h-km-b ]-¶m-
fn-sb \-Ωp-sS _n-kn-\-kn-te-°v sIm-≠v h-cn-I-sb-∂-
Xm-Wv.
k-a-Xp-en-X-am-b kv-tIm¿-Im¿-Uv D-]-tbm-Kn-®v \-ap-
C-¥y-bn-se G-‰-hpw h-en-b kz-Im-cy I-º-\n-bm-b sF kn sF kn sF _m-¶v, C-¥y-bn-se G-‰-hpw h-en-b sS-en-tImwtk-h-\-Zm-Xm-°-fm-b thm-Um-t^m¨ C-¥y,'Fw-s]-k' F-∂ A-πn-t°-j≥ \n¿-an-®n-cn-°p-∂-Xv kv-{Sm-‰-Pn-Iv]m¿-Sv-W¿ hy-h-km-b-Øn-\v H-cp an-I-® D-Zm-l-c-W-am-Wv.
4
°v \-Ωp-sS ÿm-]-\-Øn-s‚ B-¥-cn-I {]-
{In-b-Iƒ (C-t‚-W¬ t{]m-k- v), D-]-t`m-
Xm-°ƒ \-Ωp-sS D-Xv-]-∂-߃-°pw tk-h-\-
߃-°pw \¬-In-bn-´p-≈ aq-eyw, ]p-Xn-b
km-t¶-Xn-I hn-Zy-Iƒ h-cp-∂ ap-d-°v A-Xv a-
\-kn-em-°n ap-t∂-dp-∂-Xn-\p-≈ \-Ωp-sS So-
an-s‚ I-cp-Øv , \-ho-\ B-i-b-߃ I-s≠-
Øp-∂-Xn-epw A-Xv {]m-h¿-Øn-I-am-°p-∂-Xn-
ep-ap-≈ \-Ωp-sS ÿm-]-\-Øn-s‚ I-gn-hv F-
∂n-h-sb B-{i-bn-®n-cn-°p-∂p. C-Ø-c-Øn¬
\mw I-s≠-Øp-∂ _n-\n-\-kv ]-¶m-fn-°v \-
Ωp-sS ÿm-]-\-Øn-s‚ Zo¿-L Z¿-i-\-Øn-
epw (hn-j≥) Zu-Xy-Øn-epw (an-j≥) H-cp Iq-
´m-b {]-h¿-Ø-\-Øn-eq-sS {]m-]v-X-am-°m≥
I-gn-bp-∂p. \-ap-°v B-h-iy-am-b km-t¶-Xn-
I hn-Zy-bn-tem a-‰p hn-`-h-ß-fp-sS hn-X-c-W-
Øn-tem k-lm-bn-°-Ø-° co-Xn-bn-ep-≈
_n-kn-\-kv ÿm-]-\-ß-sf I-s≠-Øn \-Ωp-
sS _n-kn-\-kn¬ C≥-sh-Ãv sN-øn-°p-∂-Xv
aq-ew C-Ø-c-Øn-ep-≈ _n-kn-\-kv ]-¶m-fn-
Ø-߃ \-Ωp-sS _n-kn-\-kv Nn-e-hp-Iƒ Ip-
d-°m≥ h-f-sc A-[n-Iw k-lm-bn-°p-∂p.\-
Ωp-sS hn-]-Wn-bn-ep-≈ a-’-c-£-a-X (tImw-
]o-‰-‰o-hv A-Uzm≥-t‰-Pv) kp-ÿn-c-am-bn \n-e-
\n¿-Øm≥ C-Ø-c-Øn-ep-≈ ]-¶m-fn-Øw hy-
h-km-b-ß-sf k-lm-bn-°pw. C-Ø-c-Øn-ep-
≈ ]-¶m-fn-Ø-߃ Xn-cn-®-dn-bp-∂-Xn-\p Nn-e
am¿-°-‰v dn-k¿-®v B-h-iy-am-Wv. C-Xn-\m-bn
\n-ß-fp-sS _n-kn-\-kv e-£y-߃ en-Ãp-sN-
øp-I. Ir-Xy-am-bn F-s¥-√mw sN-øm-\m-Wv
k-a-b-_-‘n-X-am-bn \n-߃ B-{K-ln-°p-∂-
Xv, B e-£y-߃ t\-Sn-sb-Sp-°m≥ \n-ß-
sf k-lm-bn-°p-∂ I-º-\n-Iƒ G-sXm-s°-
sb-∂v Nn-¥n-°p-I \n-ß-fp-am-bn _n-kn-\-
kv _-‘w t\-Sn-sb-Sp-°m≥ I-gn-bp-∂ B
]-¶m-fn-I-fp-sS t\-´-߃ Xn-cn-®-dn-bp-I, en-
Ãv A-h-tem-I-\w sN-øp-I. C-Ø-c-Øn¬ \-
Ωƒ I-s≠-Øp-∂ kv-{Sm-‰-Pn-Iv ]m¿-Sv-W¿
hy-h-km-b-߃-°p \-Ωp-sS ÿm-]-\-Øn¬
C≥-sh-Ãv-sa‚ v sN-ø-W-sa-¶n¬ \-Ωp-sS
ÿm-]-\w h-f-sc Im-em-\p-kr-X-am-bpw kw-
L-Sn-X-am-bpw hy-h-ÿm-]n-X-am-b co-Xn-bn¬
e-£y-Øn-te-°p ap-t∂-dp-∂ X-c-Øn-ep-≈-
Xm-bn-cn-°-Ww.
CCOOLLUUMMNN
Info Magic March 2019 3388
ssuucccceessss
Info Magic March 2019 3399
s{I-Un-‰v Im¿-Uv am-t\-Pv sN-øm≥ Nn-e s]m-Sn-ss°-Iƒ
∂n-e-[n-Iw s{I-Un-‰v Im¿-Up-Iƒ ssI-h-i-ap-f-
f-h-cm-Wv ]-e-cpw. s{I-Un-‰v Im¿-Up-Iƒ ssI-h-
iw sh-°p-∂-Xv A-an-X km-º-Øn-I _m-[y-X
h-cp-Øm≥ C-S-bm-°pw. s{I-Un-‰v Im¿-Uv _n-√p-Iƒ Ir-
Xy k-a-b-Øv X-s∂ Xn-cn-®-S-bv-°-Ww. A-√m-Ø ]-£w
sN-dp-X-√m-Ø ]-en-i A-S-bv--t°-≠-Xm-bn h-cpw. C-sX-
√mw Ir-Xy-am-bn am-t\-Pv sN-øm-Ø-]-£w h-en-b {]-Xn-
k-‘n-bn-te-°v \-bn-°pw.
A-Xn-\m¬ s{I-Un-‰v Im¿-Uv _m-e≥-kpw ]-en-i-bpw
Ir-Xy-am-bn tc-J-s∏-Sp-Øn sh-°-Ww. _n¬ A-S-bv--t°-
≠ Zn-h-k-Øn-\v H-cp Zn-h-kw ap-sº-¶n-epw ap-S-ßm-sX
_n-√-S-bv-°p-I. C-Xv Ir-Xy-am-bn F-gp-Xn kq-£n-°p-∂-
Xv Xn-cn-®-S-hv ap-S-ßm-Xn-cn-°m≥ k-lm-bn-°pw. H-∂n-te-
sd Im¿-Up-I-fn¬ \n-∂m-bn h-en-b Xp-I H-∂n-®v A-S-bv-
°p-∂-Xn-\v ]-I-cw sN-dn-b Xp-I-Iƒ C-S-bv-°n-S-bv-°m-
bn A-S-bv-°p-∂-Xv h-en-b Xp-I H-∂n-®-S-bv-°p-tºm-gp-
≠m-°p-∂ am-\-kn-I k-Ω¿-Zw H-gn-hm-°m≥ k-lm-bn-
°pw.
17 i-X-am-\-am-Wv s{I-Un-‰v Im¿-Un-se i-cm-i-cn ]-en-
i. A-S-hv sX-‰n-bm¬ ]-en-i {I-am-Xo-X-am-bn D-b-cpw. A-
Xn-\m¬ Iq-Sp-X¬ ]-en-i-bp-f-f-Xv G-Xv Im¿-Un-\m-sW-
∂v ]-cn-tim-[n-®v A-Xv B-Zyw A-S-®v Xo¿-°p-I-bm-Wv D-
Ø-aw. am-k-Øn-sem-cn-°¬ A-S-bv-°p-∂-Xn-\v ]-I-cw
am-k-Øn¬ c-≠v {]m-h-iy-sa-∂ co-Xn-bn¬ Im¿-Un-se
Xp-I A-S-®v Xo¿-°-Ww.
s{I-Un-‰v Im¿-Uv h-gn-bp-≈ ]-Ww hy-‡n-K-X hm-bv-
]-bm-°n I¨-tkm-fn-tU-‰v sN-øp-I-bm-Wv D-b¿-∂ ]-en-
i-bn¬ \n-∂pw c-£ t\-Sm-\p-f-f H-cp t]mw-h-gn. hm-bv-]-
bp-tS-Xv s{I-Un-‰v Im¿-Uv ]-en-i-bp-am-bn Xm-c-X-ayw sN-
øp-tºmƒ h-f-sc Ip-d-hm-sW-∂v am-{X-a-√, A-S-®v Xo¿-
°m≥ s{I-Un-‰v Im¿-Un-t\-°m¬ k-a-b-hpw e-`n-°pw.
\n-›n-X Im-e-b-f-hn¬ ]-en-i Cu-Sm-°m-Ø s{I-Un-
‰v Im¿-Up-I-fpw D-≠v. H-cp h¿-j-tam A-Xn¬ Iq-Sp-X¬
Im-e-tam ko-tdm F-]n-B¿ D-≈ s{I-Un-‰v Im¿-Up-I-fpw
D-≠v. Hm-tcm am-k-hpw ap-gp-h≥ Xp-I-bpw A-S-®p-Xo¿-°-
W-sa-∂n-√ F-∂-Xm-Wv C-Ø-cw s{I-Un-‰v Im¿-Up-I-fp-
sS Kp-Ww. C-Xn-\p-]-I-cw \n-›n-X Xp-I am-{Xw A-S-®m¬
a-Xn-bm-Ipw. ko-tdm F-]n-B¿ A-\p-h-Zn-® ]-cn-[n-bn¬
Iq-Sp-X¬ sam-Øw s]-bv-a‚ v \o-f-cp-sX-∂v am-{Xw.
H-
bbuussiinneessss iiddeeaa
Info Magic March 2019 4400
Sn-I-fpw e-£-ß-fpw D-≠m-bm¬ am-{X-am-Wv H-cp
_n-kn-\-kv sI-´n-∏-Sp-°m-\m-Iq-sh-∂m-Wv ]-e-
cp-sS-bpw [m-c-W. F-∂m¬ Im-cy-߃ A-ßn-
s\-b-√. H-cp kw-cw-`-Øn-\v B-h-iyw th-≠-Xv F-t∏m-gpw D-]-
t`m-‡m-°-fm-Wv. A-h-k-c-hpw B-h-iy-I-X-bpw H-cp-t]m-se Xn-
cn-®-dn-™v B-cw-`n-® sN-dp-In-S _n-kn-\-kp-Iƒ F-t∏m-gpw
B¬-a-cw t]m-se ]-S¿-∂p-]-¥-en-°p-∂-Xm-Wv kw-cw-`-I-N-cn-
{Xw. Kƒ-^n-se tPm-en D-t]-£n-®v \m-´n-se-Øn-b H-cp bp-hm-hv
Cu-hn-[-am-Wv X-s‚ _ n-kn-\-kv Po-hn-Xw sI-´n-∏-Sp-Ø-Xv. I-
]m¿-´v-ssSw _n-kn-\-kv F-ßn-s\^pƒ-ssSw kw-cw-`-am-°mw;
""D-an-°-cn''am-Xr-Ikn-tP-jn-s‚
Kƒ-^n-se tPm-en D-t]-£n-®v \m-´n-se-Øn-bH-cp bp-hm-hv Cu-hn-[-am-Wv X-s‚ _ n-kn-\-kv Po-hn-XwsI-´n-∏-Sp-Ø-Xv. I-Æq-cp-Im-c-\m-b kn-tP-jv X-s‚ {]-hm-k Po-hn-X A-h-km-\n-∏n-®v \m-´n-se-Øn-b-Xv F-s¥-¶n-epw _n-kn-\-kv Xp-S-ß-W-sa-∂ Nn-¥-bn-em-Wv.
tIm-
Info Magic March 2019 4411
bbuussiinneessss iiddeeaa
Æq-cp-Im-c-\m-b kn-tP-jv X-s‚ {]-hm-k Po-hn-X A-h-
km-\n-∏n-®v \m-´n-se-Øn-b-Xv F-s¥-¶n-epw _n-kn-\-kv Xp-
S-ß-W-sa-∂ Nn-¥-bn-em-Wv.
F-∂m¬ F-¥p-Xp-S-ßp-sa-∂-Xn-s\ Ip-dn-®v H-cp [m-c-
W-bp-ap-≠m-bn-√. H-cp-Zn-h-kw cm-hn-se ]-Xn-hv t]m-se
{_-jv sN-øm-\m-bn t]-Ãn-\v ]-I-cw ho-´p-Im-tcm-Sv D-an-°-
cn B-h-iy-s∏-´p kn-tP-jv. A-t∏m-gm-Wv ]-g-b-t∏m-se \m-
´n-se-ßpw D-an-°-cn In-´m-\n-s√-∂v a-\-kn-em-b-Xv. B-h-
iy-°m-cp-≠m-bn-´pw X-\n \m-S≥ Sq-Øv ¢o-\-dm-b D-an-°-
cn F-¥p-sIm-≠v hn-]-Wn-bn¬ t]m-epw In-´p-∂n-s√-∂m-bn
]n-∂o-Sv B-tem-N-\. A-t∏m-gm-Wv F-¥p-sIm-≠v D-an-°-cn
X-s∂ I-®-h-Sw sN-bv-Xp-Iq-Sm F-∂v kn-tP-jn-\v tXm-∂n-
b-Xv.
\-√ D-∏pw Ip-cp-ap-f-Ipw H-s° tN¿-Øv D-an-°-cn km-
ºnƒ tUm-kv D-≠m-°n. hn-Nm-cn-®-Xn-t\-°mƒ an-I-® {]-
Xn-I-c-W-am-Wv D¬-∏-∂-Øn-\v kz-¥w ho-´p-Im-cn¬ \n-
∂pw e-`n-®-Xv. _n-kn-\- m-°n-bm¬ hn-P-bn-°p-tam F-∂v
B-i-¶-bp-≠m-bn-cp-∂p-sh-¶n-epw ap-tºm-´v t]m-Im≥ X-
s∂-bm-bn Xo-cp-am-\w. kw-cw-`-߃-°v th-≠ km-t¶-Xn-
I \n¿-tZ-i-߃ \¬-Ip-∂ I-Æq-cn-se kw-cw-`-I-cp-sS
't]m-Ão-hv I-Ωyq¨'hm-Sv--kv-B-]v Iq-´m-bv-a-bn¬ kn-tP-
jv Im-cyw A-h-X-cn-∏n-®p.
km-º-Øn-I,km-t¶-Xn-I Im-cy-ß-sf Ip-dn-®v t]m-kn-
‰o-hv I-Ωyq¨ Iq-´m-bv-a \¬-In-b am¿-K-\n¿-tZ-i-߃
A-tZ-l-Øn-\v Xp-W-bm-bn. tI-c-f {Km-ao¨ _m-¶n¬ \n-
∂pw F-´p-e-£w cq-] hm-bv-]-bp-sa-Sp-Øv _n-kn-\-kv B-
cw-`n-®p. kn-tP-jn-s\m-∏w k-tlm-Z-c≥ [-t\-jpw `m-K-am-
b-tXm-sS _n-kn-\-kv F-fp-∏-Øn¬ h-f¿-∂p. F-´p tPm-
en-°m-cm-Wv Xp-S-°-Øn¬ im-¥o-kn-ep-≠m-bn-cp-∂-
Xv.]m¿-Sv ssSw B-bn-Xp-S-ßn-b _n-kn-\-kv C-∂v H-cp
^pƒ-ssSw kw-cw-`-am-Wv.Z-¥-kw-cw-£-W-Øn-\v H-cp {]-
Ir-Xn-Z-Ø ]-cn-lm-c-sa-∂ \n-e-bn¬ D-an-°-cn _n-kn-\-kv
h≥ h-f¿-®-bn-se-Øn. I-Æq-cn¬ am-{X-ap-≠m-bn-cp-∂ hn-
]-Wn C-∂v h-f¿-∂v ]-e Pn-√-I-fn-te-°pw ]-S¿-∂n-cn-°p-
I-bm-Wv. an-I-® em-`-am-Wv kn-tP-jn-\v C-∂v ap-X¬-°q-´v.
kw-ÿm-\-am-I-am-\-ap-≈ hn-]-Wn e-£y-an-´m-Wv C-tZ-l-
Øn-s‚ {]-h¿-Ø-\w.
]m¿-Sv ssSw B-bn-Xp-S-ßn-b _n-kn-\-kv C-∂v H-cp ^pƒ-ssSw kw-cw-`-am-Wv.Z-¥-kw-cw-£-W-Øn-\v H-cp {]-Ir-Xn-Z-Ø ]-cn-lm-c-sa-∂ \n-e-bn¬ D-an-°-cn _n-kn-\-kv h≥ h-f¿-®-bn-se-Øn.
.Sn hn-Z-Kv-[-\m-b hn-eyw am-
Xyp G-sd {]-i-kv-X-\m-Wv. F-
∂m¬ sF.Sn ta-J-e-bn-e-
√,Im¿-jn-I ta-J-e-bn-em-sW-∂v am-{Xw. Kƒ-
^n¬ sF.Sn ta-J-e-bn¬ tPm-en sN-bv-Xn-cp-∂
tIm-gn-t°m-Sv Hm-a-t»-cn kz-tZ-in-bm-b hn-eyw
am-Xyp I-gn-™ c-≠v ]-Xn-‰m-≠m-bn Im¿-jn-I
cw-K-Øv k-Po-h-am-Wv. F-´v G-I-dn-em-bn \m-\q-
dn-te-sd ^-e-hr-£-ß-fm-Wv hn-eyw Ir-jn sN-
øp-∂-Xv.
Hm-a-t»-cn-bn-se 'C≥-^mw t\-gv--k-dn sh-
tè K-´v t{Sm-∏n-°¬ Km¿-U≥' C-∂v hn-]p-
e-am-b Im¿-jn-I ]T-\-tI-{μw Iq-Sn-bm-Wv. Kƒ-
^n¬ \n-∂pw Xn-cn-sI h-∂ hn-eyw am-Xyp Im¿-
jn-I Ip-Spw-_-Øn-em-Wv P-\n-®-Xv. A-Xn-\m¬
X-s∂ Ir-jn G-sd C-„-s∏-´n-cp-∂ hn-eyw Ir-
jn X-s∂ sX-c-s™-Sp-°p-I-bm-bn-cp-∂p. a-‰v
Ir-jn-tb-°m-fpw em-`w \-ev-Ip-∂-h-bm-Wv ^-
e-h¿-K Ir-jn-sb-∂m-Wv hn-ey-an-s‚ A-\p-`-
hn-tZ-i-^-e-§-fp-sS a-e_mÀ l-ºv bm-YmÀ-°y-am-¡m³ A-{Kn-kw-cw-`-I-\m-bn sF-Sn hn-Z-Kv-[³
bbrraanndd & bbuussiinneessss
Hm-a-t»-cn-bn-se 'C≥-^mw t\-gv--k-dn sh-tè K-´v t{Sm-∏n-°¬ Km¿-U≥' C-∂v hn-]p-e-am-bIm¿-jn-I ]T-\-tI-{μw Iq-Sn-bm-Wv. Kƒ-^n¬ \n-∂pw Xn-cn-sI h-∂ hn-eyw am-Xyp Im¿-jn-I Ip-Spw-_-Øn-em-Wv P-\n-®-Xv.A-Xn-\m¬ X-s∂ Ir-jn G-sd C-„-s∏-´n-cp-∂ hn-eyw Ir-jn X-s∂ sX-c-s™-Sp-°p-I-bm-bn-cp-∂p.
sF
Info Magic March 2019 4422
Info Magic March 2019 4433
bbrraanndd & bbuussiinneessss
hw. hn-tZ-i ^-e-߃-°p-]p-d-sa \m-S≥ ^-e-ß-
fpw hn-ey-an-s‚ tXm-´-Øn-ep-≠v. Xm-bv--e‚ v, t_m¿-
tUm, {_-ko¬, C-t¥m-t\-jy, B-a-tkm¨ F-
∂n-hn-S-ß-fn¬ \n-∂p-f-f ^-e-hr-£-ß-fm-Wv {]-
[m-\-am-bpw tXm-´-Øn-ep-≈-Xv. Ir-jn-bn-Sw \-\-bv-
°p-∂-Xn-\m-bn tXm-´-Øn¬ h-en-b Ip-f-hpw k-
÷o-I-cn-®n-´p-≠v.
Hm-tcm hn-Øpw ssX-I-fpw ti-J-cn-°p-∂-Xn-\m-
bn F-{X Zq-c-hpw k-©-cn-°m≥ hn-eyw X-øm-dm-
Wv. Hm-tcm-∂n-s\ Ip-dn-®pw C‚¿-s\-‰n-eq-sS-bpw a-
‰pw Ir-Xy-am-bn a-\- n-em-°n-b-ti-j-am-Wv Hm-tcm-
∂pw \-Sp-∂-Xv. X-s‚ A-dn-hp-Iƒ X-s‚ t^-kv-_p-
°v t]-Pn-eq-sS a-‰v I¿-j-I¿-°v ]-I¿-∂v \-ev-Ip-I-
bpw sN-øp-∂p-≠v. a-‰v \-h km-aq-ly-am-[y-a-ß-fpw
C-Xn-\m-bn D-]-tbm-Kn-°p-∂p-≠v.
an-° ^-e-h¿-K-ß-fpw sN-dn-b ]-cn-]m-e-\-Øn-
eq-sS 40 h¿-j-sa-¶n-epw hn-f-hv \-ev-Ip-∂-h-bm-Wv.
hn-ev-]-\-bv-°v ti-jw _m-°n h-cp-∂-h ho-´n-epw
k-ao-]-Øp-f-f-h¿-°pw \-ev-Ip-I-bpw sN-øpw hn-
eyw. C-Xv A-h-cp-sS B-tcm-Kyw sa-®-s∏-Sp-Øm-
\pw k-lm-bn-°p-∂p. ^-e-߃ th-K-Øn¬ tI-Sm-
bn t]m-Ip-∂p-sh-∂-Xm-Wv hn-eyw C-t∏mƒ t\-cn-
Sp-∂ {]-[m-\ {]-iv--\w. A-Xn-\m¬ ss{U {^q-´v hn-
]-Wn-bn-se-Øn-°p-I-bm-Wv sN-dn-b tXm-Xn¬. C-
h-bn¬ \n-∂pw aq-ey h¿-[n-X D-Xv-]-∂-߃ \n¿-an-
°p-∂-Xn-\pw X-øm-sd-Sp-°p-I-bm-Wv. tI-c-f-sØ,
{]-tXy-In-®pw a-e-_m-dn-s\ ]-g-h¿-§-ß-fp-sS H-cp
l-∫m-°n am-‰p-I-bm-Wv hn-ey-an-s‚ e-£yw.
Hm-tcm hn-Øpw ssX-I-fpw ti-J-cn-°p-∂-Xn-\m-bn F-{X Zq-c-hpw k-©-cn-°m≥hn-eyw X-øm-dm-Wv. Hm-tcm-∂n-s\ Ip-dn-®pw C‚¿-s\-‰n-eq-sS-bpw a-‰pw Ir-Xy-am-bn a-\- n-em-°n-b-ti-j-am-Wv Hm-tcm-∂pw \-Sp-∂-Xv. X-s‚ A-dn-hp-IƒX-s‚ t^-kv-_p-°v t]-Pn-eq-sS a-‰v I¿-j-I¿-°v]-I¿-∂v \-ev-Ip-I-bpw sN-øp-∂p-≠v.
bbuussiinneessss iiddeeaa
Info Magic March 2019 4444
_n-kn-\-kp-Iƒ
F-fp-∏w Xp-S-ßm≥
6 kw-cw-`-I-Xzw _m-en-tI-dm-a-e-b-√. Ir-Xy-am-b B-kq-{X-W-hpw ]-cn-
{i-a-hpw D-s≠-¶n¬ kw-cw-`w hn-P-b-Øn-te-°-Sp-°pw. ho-´n-en-cp-∂p-
sIm-≠v B-cw-`n-°m-hp-∂-Xpw h-en-b ap-X¬-ap-S-°v B-h-iy-an-√m-Ø-Xp-
am-b B-dv kw-cw-` B-i-b-߃ C-Xm;
Im≥-Un ta-°nw-Kv]-g-b-Im-e anTm-bn-Iƒ-°v G-sd
km-[y-X-bp-≠v. s\m-Ãmƒ-Pn-b G-
sd C-„-s∏-Sp-∂ tI-c-fo-b¿-°n-S-
bn¬ {]-tXy-In-®pw. \n-ß-fp-sS
ho-´n-se A-Sp-°-f-bn¬ \n-∂p
Im≥-Un D-Xv-]-∂-߃ D-≠m-°p-
I-bpw B-I¿-j-I-am-b ]m-bv-°nw-
tKm-sS hn-ev-]-\-bv-°v F-Øn-°p-
sN-ømw.
Hm¨-sse≥ Kn-^v-‰v tjm-∏v Hm-∏-td-j≥
hn-hn-[ Kn-^v-‰v D-Xv-]-∂-߃
ssh-hn-[y-tØm-sS B-I¿-j-I-am-bn
\n¿-an-°m≥ I-gn-bp-sa-¶n¬ kz-¥-am-
bn H-cp Hm¨-sse≥ tjm-∏v Xp-S-
ßmw.
lm≥-Uv-_m-Kv\n¿-am-Ww
ho-´n-en-cp-∂v kz-¥w ssI-sIm-≠v B-I¿-j-I-am-
b _m-Kp-Iƒ \n¿-an-°mw. ]-g-b Po≥-kpw D-]-tbm-
Kn-°m-Ø h-kv-{X-ß-fp-sa-√mw _m-Kv \n¿-am-W-Øn-
\v D-]-tbm-Kn-°pw. e-fn-X-hpw B-I¿-j-I-hp-am-b
C-Ø-cw _m-Kp-Iƒ-°v Hm¨-sse-\n-eq-sS h-f-sc
th-Kw D-]-t`m-‡m-°-sf I-s≠-Øm≥ km-[n-°pw.
bbuussiinneessss iiddeeaa
Info Magic March 2019 4455
lm-‰v Un-ssk-\nw-KvXp-Wn,sXm-en,\q¬ F-∂n-h D-]-tbm-Kn-®v
F-fp-∏w sXm-∏n \n¿-an-°mw. C-h Hm¨-
sse≥ B-bpw Hm-^v-sse≥ B-bpw hn-ev-]-
\ \-S-Ømw.
kv--Im¿-^v ta-°nw-KvXp-Wn D-]-tbm-Kn-®v hn-hn-[ Un-ssk-t\m-
Sp-Iq-Sn-b kv--Im¿-^p-Iƒ \n¿-an-°mw.
Hm¨-sse-\n-eq-sS hn-]-Wn F-fp-∏w I-
s≠-Øm≥ km-[n-°pw. kv--Im¿-^p-Iƒ-°v
hn-]-Wn-bn¬ G-sd B-h-iy-°m-cp-≠v.
C-˛-_p-°v c-N-\km-ln-Xy kr-„n-I-fn¬ A-`n-cp-Nn-bp-f-f-
h-cm-sW-¶n¬ \n-ß-fp-sS B-i-b-߃
D-]-tbm-Kn-®v ]p-kv-X-Iw F-gp-Xm-\pw A-
Xv H-cp C-˛-_p-°v B-bn {]-kn-≤o-I-cn-
°p-I-bpw sN-ømw.
Info Magic March 2019 4466
bbuussiinneessss iiddeeaa
jy¬-ao-Un-b-bn¬ sIm-®p-sIm-®p s{S‚n-Mv
ho-Un-tbm-Iƒ Im-Wm≥ C-„-s∏-Sm-Ø-h-cn-√.
\-√ c-kn-I≥ A-s√-¶n¬ Iu-Xp-Iw \n-d-™-
Xv A-Xp-a-s√-¶n¬ C≥-^¿-ta-j≥ sj-b-dn-Mv
ho-Un-tbm-Iƒ . t\m-´n-^n-t°-j-\n-tem,sj-b-dn-tem en-¶v I-≠m¬
B-cp-sam-∂v H-∂v ¢n-°v sN-øpw. C-sXm-s° Im-Wp-∂-h¿-°v B-kzm-
Z-\w B-sW-¶n¬ A-]v-tem-Uv sN-øp-∂-h¿-°v H-cp h-cp-am-\-am-Wv. C-
Ø-c-Øn¬ ]-e bq-Syq-_¿-am-cpw \-Ωp-sS \m-´n-epw h-f¿-∂p-h-cp-∂p-
≠v. e-£-I-W-°n-\v t^m-tfm-th-gv--km-Wv C-h¿-s°m-s°-bp-≈-Xv. A-
Xp-t]m-sem-cp bq-Syq-_v kw-cw-`-I-sc-bm-Wv C-hn-sS ]-cn-N-b-s∏-Sp-Øp-
∂-Xv.
Fw-t^m¿ sS-Iv bq-Syq-_v Nm-\-en-s‚ X-e-∏-Øp-≈ c-≠v bp-hm-
°ƒ. Up C-‰v bp-h¿-sk¬-^v am-Xr-I-bm-Wv C-h-cp-sS bq-Syq-_v Nm-
\¬. X-\n-\m-S≥ co-Xn-bn¬ Hm-tcm-cp-Ø¿-°pw \n-Xy-Po-hn-X-Øn¬ B-
h-iy-ap-≈ D¬-∏-∂-ß-tfm a-t‰m kz-bw \n¿-an-°m≥ ]Tn-∏n-°p-I-bm-
Wn-h¿. sS-d-kn-se hm-´¿ Sm-¶v F-ßn-s\ Sm-¶n¬ C-d-ßm-sX hr-Øn-
kq-{X-߃ ]-d-™p-X-∂v Xr-iq¿-kz-tZ-in-I-fp-sS
bq-Syq-_v Nm-\¬;h-cp-am-\w c-≠v e-£w
tkm-Fw-t^m¿ sS-Iv bq-Syq-_v Nm-\-en-s‚ X-e-∏-Øp-≈ c-≠v bp-hm-°ƒ. Up C-‰v bp-h¿-sk¬-^v am-Xr-I-bm-Wv C-h-cp-sS bq-Syq-_vNm-\¬. X-\n-\m-S≥ co-Xn-bn¬ Hm-tcm-cp-Ø¿-°pw \n-Xy-Po-hn-X-Øn¬ B-h-iy-ap-≈ D¬-∏-∂-ß-tfm a-t‰m kz-bw \n¿-an-°m≥ ]Tn-∏n-°p-I-bm-Wn-h¿.
Info Magic March 2019 4477
bbuussiinneessss iiddeeaa
bm-°mw? F-∂v \n-߃-°v Fw-t^m¿ sS-Iv ]Tn-∏n-®v X-cpw.
am¿-°-‰n¬ Np-cp-ßn-b-Xv 1500 cq-]-sb-¶n-epw sIm-Sp-Øv hm-
tß-≠ Cu D-]-I-c-Ww sh-dpw 200 cq-] sN-e-hn-´v \-ap-°v kn-ºn-
fm-bn D-≠m-°m≥ km-[n-°pw. tI-Sm-b _ƒ-_n¬ a-™p-]m-{Xw
D-≠m-°mw, ap-´-tØm-Sv sIm-≠v sa-gp-Ip-Xn-cn Iq-Sp-≠m-°mw Xp-S-
ßn-b kq-{X-hn-Zy-I-fpw C-Xn¬ Nn-e-Xp-am-{Xw. Cu B-i-b-ß-sfm-
s°-bm-Wv km-[m-c-W-°m-cp-sS {i-≤-bn-te-°v Fw-t^m¿-sS-°n-
s\ F-Øn-®-Xv. 2017 G-{]n¬ am-kw B-cw-`n-® Nm-\¬ 2019 P-\p-
h-cn-bn¬ F-Øn-b-t∏m-tg-°pw h≥ k-_v--kv--ss{I-t_-gv--kn-s\ e-`n-
®p. Xr-iq¿ s]m-ø kz-tZ-in-I-fm-b Pn-tbm tPm-k-^pw {]-ho¨
tPm-k-^p-am-Wv Cu Nm-\-en-s‚ D-S-a-Iƒ. H-∂-c h¿-jw sIm-≠v
]-Øp-e-£w k-_v--kv-ss{I-t_-gv--kp-≠v . {]-Xn-am-kw c-≠p e-£w
cq-]-bm-Wv C-h-cp-sS A-°u-≠n-se-Øp-∂-Xv. F-´p-tIm-Sn B-fp-I-
sf-¶n-epw Fw-t^m¿ sS-Iv C-t∏mƒ k-μ¿-in-®p-I-gn-™p.
Nm-\¬ F-∂ B-i-bw
π-kv-Sp,t]m-fn-sS-Iv--\n-Iv hn-Zym-`ym-k-hpw I-gn-™v J-Ø-dn¬
tPm-en sN-øp-I-bm-bn-cp-∂p Pn-tbm. C-Xn-\n-sS-bm-Wv X-s‚ B-fl-
kp-lr-Øv {]-ho¨ bq-Syq-_v Nm-\¬ Xp-S-ßn-b-Xv. Nm-\-en¬ sN-
dn-b sN-dn-b ho-Un-tbm-Iƒ A-]v tem-Uv sN-bv-Xv Xp-S-ßn. Nm-
\¬ k-Po-h-am-°m≥ ]n-s∂ Pn-tbm-bpw tPm-en cm-Pn-sh-®v F-
Øn. c-≠v t]-cp-sS-bpw B-flm¿-∞-X s]-s´-∂v X-s∂ dn-kƒ-´pw
\¬-In.
h-cp-am-\w sIm-≠v ho-Spw, hn-Zym-`ym-k-hpw
bq-Syq-_n¬ \n-∂v h-cp-am-\w e-`n-®p-Xp-S-ßn-b-tXm-sS Pn-tbm
kz-¥w kz-]v--\-am-b ho-Sn-s‚ ]-Wn-bpw Xp-S-ßn. {]-ho¨ X-s‚
]m-Xn-ap-S-ßn-b hn-Zym-`ym-k-hpw ho-s≠-Sp-Øp. bq-Syq-_v ln-‰m-b-
tXm-sS ]-e h≥-In-S I-º-\n-I-fpw Hm¨-sse≥ {]-tam-j-\v th-
≠n C-cp-h-sc-bpw k-ao-]n-s®-¶n-epw th-s≠-∂v sh-®p. Fw t^m¿
sS-Iv Nm-\-en-s‚ t{]-£-I-tcm-Sv \o-Xn ]p-e¿-tØ-≠-Xp-≠v F-∂m-
bn-cp-∂p C-cp-h-cp-sS-bpw \n-e-]m-Sv.
sS-d-kn-se hm-´¿ Sm-¶v F-ßn-s\ Sm-¶n¬ C-d-ßm-sX hr-Øn-bm-°mw? F-∂v \n-߃-°v Fw-t^m¿ sS-Iv ]Tn-∏n-®v X-cpw.am¿-°-‰n¬ Np-cp-ßn-b-Xv 1500 cq-]-sb-¶n-epw sIm-Sp-Øv hm-tß-≠Cu D-]-I-c-Ww sh-dpw 200 cq-] sN-e-hn-´v \-ap-°vkn-ºn-fm-bn D-≠m-°m≥ km-[n-°pw. tI-Sm-b _ƒ-_n¬ a-™p-]m-{Xw D-≠m-°mw, ap-´-tØm-Sv sIm-≠v sa-gp-Ip-Xn-cn Iq-Sp-≠m-°mwXp-S-ßn-b kq-{X-hn-Zy-I-fpwC-Xn¬ Nn-e-Xp-am-{Xw.
Info Magic March 2019 4488
bbuussiinneessss iiddeeaa
]-fl-{io ]-´n-I-bn¬ C-Sw t\-Sn H-cp Nm-b-°-S-°m-c≥;
Z-cn-{Z-\m-b {]-Im-iv dm-hp ]Tn-∏n-°p-∂-Xv 80 Ip-´n-I-sf
-Py-sØ G-‰-hpw kp-{]-[m-\-
am-b \m-em-a-sØ kn-hn-en-
b≥ A-hm¿-Un-\v A¿-l-cm-b
94 t]-cp-sS ]-´n-I-bn¬ H-Uo-j-bn¬ \n-
∂p-f-f H-cp Nm-b-°-S-°m-c-s‚ t]-cp-ap-
≠v. Nm-b-°-S-°m-c-\v ]-fl-{io-bn¬ F-
¥v Im-cy-sa-∂-t√? F-¥p-sIm-≠pw
tbm-Ky-\m-b hy-‡-bm-Wv tZ-h-cm-]-f-fn
{]-Im-iv dm-hp. Xm-\pw ]-fl-{io ]-´n-I-
bn¬ C-Sw t\-Sn-bn-´p-s≠-∂ Im-cyw
ssh-In-bm-Wv C-tZ-lw A-dn-bp-∂-Xv. 59
h-b- p-Im-c-\m-b {]-Im-iv dm-hp Z-cn-{Z-
\m-Wv, A-tX-k-a-bw 80 Ip-´n-I-sf-bm-Wv
hn-Zym-`ym-kw \¬-Im≥ ]n-¥p-W-\¬-Ip-
∂-Xv. C-Xp-sIm-≠m-Wv ]-fl-{io A-tZ-
l-Øn-te-°v A-Sp-°p-∂-Xpw.
I-gn-™ 50 h¿-j-am-bn Nm-b hn-ev-]-
\-bm-Wv {]-Im-iv dm-hp-hn-s‚ tPm-en.
G-I h-cp-am-\-hpw C-Xp-X-s∂. Nm-b hn-
cm
Info Magic March 2019 4499
bbuussiinneessss iiddeeaa
‰v In-´p-∂ ]-W-ap-]-tbm-Kn-®m-Wv
\n¿-[-\-cm-b 80 hn-Zym¿-∞n-I-sf
]Tn-∏n-°p-∂-Xv. ]Tn-°m-\pw hm-bn-
°m-\pw F-gp-Xm-\p-sa-√mw G-sd
C-„-s∏-Sp-∂-bm-fm-Wv {]-Im-iv dm-
hp. F-∂m¬ ]-Ømw ¢m- v ]m-
km-Ip-I-sb-∂ kz-]v--\w t]m-epw
]q¿-Øo-I-cn-°m≥ I-gn-bm-sX H≥-
]-Xmw h-b- n¬ A-—-s‚ Nm-b-°-
S-bn¬ k-lm-bn-bm-bn Iq-tS-≠n h-
∂p. A-—≥ A-kp-J-_m-[n-X-\m-b-
tXm-sS ]T-\-sa-∂ kz-]v--\w ]m-sS
D-t]-£n-®v ho-Sn-s‚ Np-a-X-e ]q¿-
W-am-bpw G-s‰-Sp-t°-≠n h-∂p.
X-\n-°v kv--Iq-fn¬ sN-∂v ]Tn-
°m≥ I-gn-™n-s√-¶n-epw \n¿-[-\-
cm-b Ip-´n-Iƒ-°v X-\n-°-dn-bm-hp-
∂-sX-√mw ]Tn-∏n-®v \-ev-I-W-sa-∂v
Xo-cp-am-\n-®n-cp-∂p. A-ß-s\
2000¬ 'B-im H B-izm-k-\' F-
∂ t]-cn¬ sN-dn-sbm-cp kv--Iqƒ
B-cw-`n-®p. tN-cn-bn-se am-Xm-]n-
Xm-°-tfm-Sv A-h-cp-sS Ip-´n-I-sf
kv--Iq-fn-te-°v A-b-bv-°-W-sa-∂v
A-`y¿-∞n-°p-I-bpw sN-bv-Xp.
aq-∂mw ¢m-kv h-sc am-{X-am-Wv
{]-Im-iv dm-hp-hn-s‚ kv--Iq-fn-ep-f-f-
Xv. aq-∂mw ¢m-kv I-gn-bp-∂ Ip-´n-
I-sf k¿-°m¿ hn-Zym-e-b-Øn-te-
°pw A-b-bv-°p-I-bpw sN-øpw {]-
Im-iv dm-hp. kv--Iq-fn-se {]-h¿-Ø-
\-߃ I-≠v {]-Im-iv dm-hp-hn-s\
k-lm-bn-°m≥ \n-c-h-[n t]¿ ap-
t∂m-´v h-cn-I-bpw km-º-Øn-I k-
lm-bw \-ev-Ip-I-bpw sN-øp-∂p-≠
C-t∏mƒ. 2018¬ {]-Im-iv dm-hp-hn-
s\ Ip-dn-®v A-dn-™ {]-[m-\-a-{¥n
\-tc-{μ tam-Zn 'a≥ In _m-Øn'¬
kv--Iq-fn-s\-bpw {]-Im-in-s\-bpw
Ip-dn-®v ]-d-™n-cp-∂p.
cp-N-{I hm-l-\ hn-]-Wn-bn-se I-cp-Ø≥ kn-_n-B-dn-s‚
]p-Ø≥ ]-Xn-∏v C-¥y≥ hn-]-Wn-bn-te-s°-Øp-∂p. C-S-Ø-
cw `m-c-ap-≈ kv--t]m¿-Sv--kv tam-t´m¿-ssk-°nƒ hn-`m-K-
Øn¬ kn-_n-B¿ 650 B-dm-Wv F-Øp-∂-Xv. \n-e-hn-ep-≈ kn-_n-B¿
650F-^n-\v ]-I-c-°m-c-\m-bm-Wv ]p-Xn-b Xm-c-Øn-s‚ ]n-d-hn. Im-gv-N-
bn-epw I-cp-Øn-epw ]q¿-hn-I-cp-sS t]-cv \n-e-\n¿-Øpw-hn-[-Øn-em-Wv
]p-Xn-b X-e-ap-d-bp-sS ]n-d-hn.
H-‰ t\m-´-Øn¬ X-s∂ I-cp-Ø≥ {]-Xo-Xn kr-„n-°m≥ hm-l-\-
Øn-s‚ Un-ssk-\n-\vv km-[n-°p-∂p-≠v. Szn≥ F¬-C-Un sl-Uv--em-ºv,
Un-Pn-‰¬ C≥-kv-{Sp-sa‚ v ¢-ÿ, knw-Knƒ A-≠¿-ssk-Uv F-Iv--kv--
tlm-Ãv Xp-S-ßn-b-h ]p-dw-Im-gv-N-bn-se {]-[m-\ B-I¿-j-W-ß-fm-Wv.
{Km≥-Uv {]n-Iv--kv sd-Uv, am-‰v U¨ ]u-U¿ ªm-°v sa-‰m-en-Iv F-∂n-
ß-s\ c-≠v \n-d-t`-Z-ß-fn¬ hm-l-\w e-`y-am-Wv. ap-∂n¬ 41 Fw-Fw
F-kv-F-^v-F-^v A-]v--ssk-Uv Uu¨ t^m¿-°pw ]n-∂n¬ A-Uv-P-Ã-
_nƒ tam-tWm-tjm-°v k-kv--s]≥-j-\p-am-Wv Dƒ-°m-≈n-®n-cn-°p-∂-
Xv.
I-cp-Øn¬ an-I-® {]-I-S-\w Im-gv-N-sh-bv-°p-∂ 649 kn-kn en-Izn-
Uv Iqƒ-Uv t^m¿ kn-en-≠¿ Un-H-F-®v--kn 16 hm¬-hv F-©n-\m-Wv hm-
l-\-Øn-ep-≈-Xv. 12000 B¿-]n-F-Ωn¬ 94 _n-F-®v-]n ]-h-dpw 8500 B¿-
]n-F-Ωn¬ 64 F≥-Fw tSm¿-°pw D¬-]m-Zn-∏n-°m≥ ti-jn-bp-≈-Xm-
Wv C-Xv. 6 kv-]o-Uv Kn-b¿-t_m-Iv--kpw …o-∏¿ ¢-®v kw-hn-[m-\-hp-am-
Wv Dƒ-s°m-≈n-®n-cn-°p-∂-Xv. I-cp-Øn-s\m-∏w X-s∂ kp-c-£-bv-°pw
G-sd {]m-[m-\yw kn-_n-B¿ 650B¿ \-ev-Ip-∂p-≠v. Uyq-h¬ F-_n-
F-kv I-cp-tØm-Sp-Iq-Sn-b t{_-°nw-Kv kw-hn-[m-\-am-Wv hm-l-\-Øn-ep-
≈-Xv. ap-∂n¬ 310 Fw-Fw Un-kv--Ipw ]n-∂n¬ 240Fw-Fw Un-kv--Iv t{_-
°pw L-Sn-∏n-®n-cn-°p-∂p. ap≥-X-e-ap-d-bn-te-Xv t]m-se X-s∂ Im-gv-N-
bn-epw I-cp-Øn-epw H-cp-t]m-se an-I-hv ]p-e¿-Øn-bm-Wv ]p-Xn-b hm-l-
\w \n-c-Øn-se-Øp-∂-Xv. cm-Py-sØ tlm-≠ hnw-Kv thƒ-Uv Hu-´v--se-
‰p-Iƒ h-gn-bm-bn-cn-°pw hn-ev-]-\. F-´v e-£-
Øn-\-Sp-Øm-bn-cn-°pw hm-l-\-
Øn-s‚ hn-e F-∂m-Wv I-º-\n
A-dn-bn-®n-´p-≈-Xv. _p-°n-Mv
B-cw-`n-®n-´p-≠v. Hu-´v--se-‰p-I-
fn¬ \n-∂v 15,000 cq-] A-S-®v
kn-_n-B¿ 650 B¿ _p-
°v sN-øm-hp-∂-Xm-Wv.
aauuttoo mmoobbiillee
\n-c-Øv hm-gm≥ I-cp-Ø-s\-Øp-∂p;
\n-[o-jv
CBR 650 RC-
Info Magic March 2019 5500