Presentation 2017

I ListenI Analyze

I ThinkI InspireI Orient

I Listen

I Analyze

I Think

I Inspire

I Orient

I provide direction and approach to brands and their agencies

I inspire the creatives throwing paper planes, so they land them.

I contribute to account people with a supplementary view of the brief, a second diagnosis

I throw the corner, you shoot it

Day-to-day in an agency is usually exhausting and sometimes thereisn´t much time to think, something so critical for sucess

Thanks to a panoramic view and 18 years of work experience withlovemarks, I can see your forest and make an accurate diagnosis of

what exactly needs your brand

I provide directionand approach to brands and their

agencies

I inspire thecreatives throwing

paper planes

so they land them

I contribute to account people witha supplementary view of the brief, a

second diagnosis

I throw the corner

and you shoot it

These are some of the added value services that provides VBPthinking.

Services

Consulting in Marketing and CommunicationMarketing ResearchBenchmarking. Trend analysis.Brand Diagnosis. SWOT. ApproachStrategic Planning. InsightsContent curation. Big Data analysis and filter.Advertising Media Planning. Touchpoint recommendation. Online & offline. Creativity in media. New formats.Product placement. Branded contentTraining. Coaching. Learning. Education.Return on investment analysis.

Some lovemarks for which VBP has worked to.As employee, as client, as consultant.

Clients

Background & Case study

Client: Telefonica CorporationAchievement: Media sponsorship tool

• Develop a methodology to analyze the return on investment of all media and sponsorship proposals received at Telefonica and their SBU´s.

• Training all around the world

Client: Burn (energy drink)Achievement: San Fermín runnings with 3D subjective camaras. Experiential activation

https://vimeo.com/75950888

Client: Coca Cola light Achievement: Los sueños de Ulma. Branded content short movie

https://www.youtube.com/watch?v=Tu0c5Rjsp4o

https://www.youtube.com/watch?v=iIQ7qZzlelc

Client: UNICEF & University of VigoAchievement: International universities contest to increasedonations. Cross Media Management International Project

Client: Banco SantanderAchievement:

Benchmarking of competition bank. 10 countries. Brand territory strategic plan

Contact

You can contact with VBPthinking through any of these channels

www.vbpthinking.wordpress.com

vicentbadenes@gmail.com

+34 626 80 54 16

https://es.linkedin.com/in/vicente-badenes-plá-18297b129

@vicenbadenes

because the future ain't what it used to be