unai extremo - introducción a la gamificación y mercado
TRANSCRIPT
INTRODUCCIÓN A LA GAMIFICACIÓN Y MERCADO
Unai Extremo Baigorri
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The alliance between brands seems to work well: In 2010, McDonald’s increased its sales by 5.6% in USA through this program, with many people engaged in impulse buying just to get tickets
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Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving businessimplementations.
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Cuáles son los sectores que más se pueden beneficiar?
