tic’s i canvis de comportament - academia.cat€¦ · 1 “les tic i el seu rol crucial en els...
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“Les TIC i el seu rol crucial en els canvis de comportament isocials”
Societat Catalana de Salut Digital
Manuel ArmayonesDoctor en Psicología
Director de Desenvolupament del eHealth CenterEstudis de Psicologia i Ciències de l’Educació UOC
@armayones
TIC’s i canvis de comportament
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• BEHAVIORAL ECONOMICS• (comprendiendo como nos comportamos…de verdad)
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• Diseñando comportamiento
saludable• (el maletín del Behavioral Chief Officer)
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• NUDGING…
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• CAPTOLOGY• B=MAT
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BJ: Fogg 2013
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• Persuasive System Design• Oinas 2009
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• Behavioral Design• O’Really 2013
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ReductionNO Trustwothiness
NO
TunnelingNO Expertise
NO
TailoringNO Surface credibility
NO
PersonalizationNO Real-world face
NO
Self-monitoringSI Authority
NO
SimulationNO 3rd party endorsement NO
RehearsalNO Verifiability
NO
PraiseSI Social learning
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RewardsSI Social comparison NO
RemindersSI Normative influence NO
SuggestionSI Social facilitation NO
SimilarityNO Cooperation
NO
LikingSI Competition
NO
Social roleNO Recognition
NO
3_SYSTEM CREDIBILITY SUPPORT
1_PRIMARY TASK SUPPORT
4_SOCIAL SUPPORT
2_DIALOGUE SUPPORT
PERSUASIVE SYSTEM DESIGN
Aplic
acio
nes
eHea
lth(s
ecto
r pr
omoc
ión
mov
imie
nto)
Success
-
Fail
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