tecnocreatividad
DESCRIPTION
La tecnocreatividad es la nueva forma de creatividad, no solo a nivel educativo, liderado por Javier Furones y The College of Everything, sino a nivel de aplicación en los nuevos departamentos de innovación y tecnocreatividad de las agencias.Técnicas avanzadas como el Adtrenhunting, el meme conceptualization method, los panel view, la generación de nodos, el seguimiento de los flujos de innovación, sustituyen a las formas viejas derivadas del error de Roger Sperry como las teorias de Edward de Bono, el brainstorming, los mapas de ideas y demás teorias desfasadas.TRANSCRIPT
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