tctalks #socialholic juan luis y fernando
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#Socialholic
#TcTalksEnero 2012
Juan Luis & Fernando Polo@juanluispolo & @abladias
viernes 20 de enero de 2012
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#Te
rrito
rio c
reat
ivo
#Soc
ialh
olic
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#Te
rrito
rio c
reat
ivo
#Soc
ialh
olic
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#socialholic
viernes 20 de enero de 2012
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#Te
rrito
rio c
reat
ivo
#Soc
ialh
olic
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#Te
rrito
rio c
reat
ivo
#Soc
ialh
olic
SER(yo)
ENTENDER(entorno)
RELACIONARSE(vincular)
MEJORAR(crecer)
La motivación del #socialholic
SER+
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#aislamientocero
viernes 20 de enero de 2012
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#Soc
ialh
olic
#Te
rrito
rio c
reat
ivo
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#Soc
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olic
#Te
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reat
ivo
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#personasprimero
viernes 20 de enero de 2012
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#Te
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# advertising# public relations# personal selling# sales promotions{
Las 4 Ps del Marketing (1960)
Pproduct
Pprice
Pplace
Ppromotion
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#Te
rrito
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#Soc
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Evolución de ingresos publicitarios del Washington Post
2004 - 2010
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#Te
rrito
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#Soc
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olic
1960-2000People
Product
Sales
Service
Engagement
XXIst CenturyMarketing
Know Your Community
Develop Products
Sell Them
Give Service
Build Engagement
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#Te
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#Soc
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# advertising# public relations# content# co-creation# customer care# service# loyalty programs# community management# ...
#eng
agem
ent
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#recomendaciónsocial
viernes 20 de enero de 2012
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#Te
rrito
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#Soc
ialh
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#Te
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#Soc
ialh
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#Te
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olic
+ comentarios y reviews = + ventas
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El nuevo funnel de compra
Fuente: McKinsey June 2009
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#Te
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#Soc
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Centro Personal Innovación
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ConocimientoConexionesCoraje
imprendedor
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#Te
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#Soc
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COMUNIDAD REAL
DIFUSAREGISTROCORE
COMUNIDAD DIFUSA
Foros & Comunidades
LinkedIn& FACEBOOK
Blogs Twitter
GALAXIA
comunidad = innovación
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#Te
rrito
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#Soc
ialh
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i’m livin’ it
viernes 20 de enero de 2012
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+ rentabilidad
+ cuota mercado
Empresa neuronal
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social customer #engagement
territoriocreativo.es • territoriocreativo.es/blog • @tcreativo • 91 447 50 87
viernes 20 de enero de 2012