sted - presentation
TRANSCRIPT
STED“Something from
Somewhere”Fall 2013
Part IProduct Development
The Brand
High quality outerwear
Classic sophistication with endless inspiration
The Inspiration
“Springled Dodge”by
Julian Carotfor
Principles of Geometry
The CustomerMale
35-50
Entrepreneur
Trendy
Not at all price conscious
Sven Von Volkmann39
Brown hair
Blue eyes
German
Bilingual
Loyal Friend
Workaholic
Owns a 2.495M dollar condo
Currently dating
“You not only have to market your business and ideas, but your have to market yourself as a human being -- a think, a doer, and a problem solver.”
The ProductWilhelm $995
Igman $1145
Forbes $845
Lindbjerg $845
The ProductHalland $1395
Everest $1795
Pirin $1595
The ProductGunnbjørn $1095 Damavand
$1595Gotland $1895
Part IIDevelopment Distribution Store Layout
Introductory Phase
Units: 150
Fixtures
Maintenance Phase
Units: 90
Fixtures
Closing Phase
Units: 40
Fixtures