solo papel no alcanza inglaterra
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Presentación Fipp 2015.TRANSCRIPT
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Immediate_Media
Which game are you playing?Unlocking the growth opportunity
Tom Bureau, CEO, Immediate Media Co.
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Sustainable Growth
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1. Relevance2. New opportunities3. Capabilities & skills
Sustainable Growth
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the special interestcontent & platform company
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Foodies11m
Television addicts
10m
Cyclists6m
Mums2m
Gardeners1.5m
Kids & Parents1.3m
Brides1.5m
Crafters2m
Historians1m
The power of special interest
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The power of our brands
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Understand the Ecosystem
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Understand the Ecosystem
Media
Face to Face
Data
O!ine Retail
Ecommerce
MarketplaceApps
Services
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Immediate platform strategy
Magazines ResponsiveWeb Video
Digital newsstand
Marketplace Transactional& ecommerce
Mobile !rst
Digital content creationNew business
modelsPrint
Dataservices
Ad tech, Native advertising & Programmatic
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£6bnspend by guests
£4bnspend by couples
£30mspend in media
280,000 weddings in 2015
£10 billion total spend
Weddings economy
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content brands reach over 50% of UK brides planning
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Owning the bridal journey
Media
Inspiration& Advice
Planning tools Venues Suppliers
Products Services Community
MARKETPLACE
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At 92 years old, Radio Times is the UK’s biggest selling quality weekly magazine brand
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£1.5bnconnected TV media
£150mmagazine market
4mmagazine readers
30mdigital consumers
TV digital media economy
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Broadcasters
Digital Subscriptions
Stores
Non linear
Multi-device
CONSUMERS
In/out home
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Broadcasters
Digital Subscriptions
Stores
Digital Subscriptions
Broadcasters
Stores
Broadcasters
Digital Subscriptions
Stores
Non linear
Multi-device
CONTENT OWNERSCONSUMERS
In/out home
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Consumer Need + Guidance & Data = Actionable decision + Data & Revenue
Broadcasters
Digital Subscriptions
Stores
Digital Subscriptions
Broadcasters
Stores
Broadcasters
Digital Subscriptions
Stores
Non linear
Multi-device
Data
Data
APIs
APIs
CONTENT OWNERSCONSUMERS
In/out home
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10m visitors, 60% tra"c growth, pro!ts scaling
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Using data to unlock new revenue opportunities
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Data at the heart of model
Data enabled Models
Direct Marketing
Transactions
Ecommerce
Subscriptions
Research
Advertising
Single customer viewData management platform
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220,000 transactions across Radio Times in last yearHolidays worth £5m, 6000 trips soldRich User Database of 10m consumersRevenue growth of 45%
Database transactional business scaling fast
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Bookazines
Magazine& Bookazines
WebFace to Face
Podcast
A global content brand
Digital Editions
Localisation
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We reach over 2 million crafters
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£3.5bncraft marketplace
£50mspend in media
Crafting economy
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Capabilities & Skills
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750 1100
From 2012 to 2015
Employees from
Revenue from
EBITDA growth
in 3 yearsup
£140m £175m
76%
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Immediate_Media
Thank you