socialnomics: icor presentation
TRANSCRIPT
About Crystal
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
CO Native, GO BRONCOS!
DANCE!
Social media addiction started Spring 2007
Started 3 Elements in May of 2009
Self-Proclaimed Tech Dork
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown
Social Media & Web 2.0
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Social media: Transforming people from content readers into publishers
Web 2.0: Interactive, online networking
Examples:Social Networking: Twitter Linked In Facebook MySpace
Social Bookmarking: Stumble Upon Delicious
Web 2.0 Podcasts Wikipedia
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
WOW!
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.comSocialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
$1.54 billion spent on world-of-mouth, social media
marketing in 2008
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
By 2010 Gen Y will outnumber Baby Boomers
1 out of 8 couples married in the US last year met via social media
96% of them have joined a social network
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Years to reach 50 million users:
RADIO – 38 TV – 13
Internet – 4
IPOD – 3
Facebook added 100 million users in less than 9 months
iPod application downloads hit 1 billion in 9 months
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
1. China2. India3. US4.Facebook5. Indonesia6. Brazil7. Pakistan8. Bangladesh
If Facebook was a country, it would be the 4th largest in the world.
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
1 in 6 higher education students are enrolled in online curriculum
80% of companies are using Linked In as their primary tool to find employees
The fastest growing segment on Facebook is 55-65 year-old females
YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
The Facts
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
35% of book sales on Amazon are for the Kindle when available
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…
daily.
It’s about the Conversation
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
How does this apply to me?
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.comSocialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Personal Business
Information/Learn
Conversation
Share Pics, Ideas
Ask Questions
Recreational
Events – Make Plans
Build New Relationships
Job Seeking
Build New Relationships
Gain Online Exposure
Enhance Customer Service
Talk to customers/clients
Enhance reputation
Promote biz, products, news
Increase traffic, sales
The 4 Power Players
+ BlogSocialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.”
Microblogging website
Fastest growing network – 1900% growth in 1 year!
60+ million members
Largest age group = 35-49
Every post indexed by Google
*New* - Twitter Posts found in Google Searches!
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg
Known for photos, videos, apps, news feeds and the wall
Over 300 million active members
4th most trafficked website in the world
Fastest growing demographic = age 35+
Largest photo-sharing platform 1 billion photos/month
5 Ways to Play: Profile, Page, Group, Causes, Ads
Education, Mature, Money!Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Mission : “To connect the world’s professionals”
Over 48 million members in over 200 countries and territories around the world
New member joins approx. every second, and about half of members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members
Job searching and B2B
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.”
Every minute, 20 hours of video is uploaded to YouTube
Broad age range, 18-55
Acquired by Google in Nov 2006
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Blog
One of the best ways for SEO – Keywords!
Allows authenticity and detailed information delivery to provide credibility to readers
Blogspot.com Wordpress.comWordpress.org (self-hosted)
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
2 More!
ActiveRain.com – 162,453 professionals on the world’s largest real estate network - free
Trulia.com - real estate search engine that helps find homes for sale and provides real estate information at the local level to help make better decisions in the process.
Real Estate Pros:Market listings View real estate data Promote services
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Twitter + Facebook = Relationship Management and
Visibility Tools
– Mari Smith, Relationship Marketing Specialist
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
“Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling
Author and Social Media Expert
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Social Media Objections
I don’t have time
I don’t know what I would talk about
I don’t want to learn how
I don’t want the entire world to know about my life/protect privacy
I don’t know how/best practices
I don’t understand how I make money
Twitter/Facebook is for kids, not me
How do I measure my ROI?
I don’t want to lose interpersonal/face timeSocialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Social Media AnswersI don’t have time – 3rd party clients, delegate, hire company
I don’t know what I would talk about – 70/20/10 Rule
I don’t want to learn how – have someone else learn in house, hire company
I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with
I don’t know how/best practices – local seminars, ebooks, companies, ask!
I don’t understand how I make money – Building Relationships = Sales!
Twitter/Facebook is for kids, not me – Baby boomers: fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent!
How do I measure my ROI? – Track traffic, alerts, Alexa and Google PR, RT’s, testimonials, online sales
I don’t want to lose interpersonal/face time – MeetUp…think TweetUp!
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Social Media + Marketing PlanPortion of the plan
What are your SM goals?
Audience?
Appropriate outlets?
Budget/Time?
SM Strategy for promotions, announcements, etc.
Measurement – ROI?
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Business Case Studies
Last December, seeking to enhance sales, Gary Vaynerchuk offered free shipping and promoted it three ways:
Direct marketing mailing cost $15,000 and brought in 200 new customers;
Billboard ad cost $7,500 and won 300 new customers;
Tweeting the promotion on Twitter attracted 1,800 new customers
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
–– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009
Personal Case Study
Donations Help 3-Year-Old Get Closer To Final Wish
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land
By Oct 5 th, Isaac was in Disney Land because of Twitter
Campaign of Donations with Alyssa Milano and CEO of Twitter’s help
Where to find me
Twitter - @madametwit – Twitter.com/MadameTwit
Facebook – Facebook.com/Crystal.Vilkaitis
Linked In – LinkedIn.com/in/CrystalVilkaitis
YouTube – YouTube.com/user/CrystalVilkaitis
StumbleUpon – CrystalVilkaitis.StumbleUpon.com
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
If you worry about what might be, and wonder what might have been, you will ignore what is.
~Author Unknown
References
Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
Social Media Facts, Stats, Definitions:
Qualman, Erik. Socialnommics. 2009. Print. http://socialnomics.net
Smith, Mari. Consultant. http://marismith.com
Wikipedia - http://en.wikipedia.org/wiki/Social_media
Gary Vaynerchuk, March 2009, http://NYTimes.com
Pay It Forward Colorado, Donations Help 3-Year-Old Get Closer To Final Wish, by Suzanne McCarrol, http://cbs4denver.com/payit4ward/wish.isaac.krebs.2.1214522.html