social media marketing edn 54-2 - parte 1
DESCRIPTION
Marketing is all around,TRANSCRIPT
![Page 1: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/1.jpg)
Módulo: SOCIAL MEDIA MARKETINGProfesor: MATIAS PATERLINI Programa en Negocios 2013
www.tienda54dos.com
Tuesday, August 27, 13
![Page 2: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/2.jpg)
SOBRE ESTA PRESENTACIÓN
• Contarles quién soy y qué hago
• Marketing, Publicidad, Comunicación, E-commerce 101
• Ejemplos y casos de estudio
• Herramientas en la web
• Preguntas
Tuesday, August 27, 13
![Page 3: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/3.jpg)
TRAYECTORIA
• Facebook PMD (solo 90 en el mundo y el único de Latam)
• 5 años desarrollando aplicaciones sobre Redes Sociales
• 25 empleados, + de 300 aplicaciones lanzadas
• + 10K clientes, + 10M Usuarios
• 2 compañías construidas sobre redes sociales
• Escritor del libro Vidas Conectadas (Editorial Vida). Speaker
Tuesday, August 27, 13
![Page 4: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/4.jpg)
Tuesday, August 27, 13
![Page 5: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/5.jpg)
Tuesday, August 27, 13
![Page 6: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/6.jpg)
Tuesday, August 27, 13
![Page 7: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/7.jpg)
Tuesday, August 27, 13
![Page 8: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/8.jpg)
Our Clients
Tuesday, August 27, 13
![Page 9: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/9.jpg)
Tuesday, August 27, 13
![Page 10: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/10.jpg)
Tuesday, August 27, 13
![Page 11: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/11.jpg)
Tuesday, August 27, 13
![Page 12: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/12.jpg)
Tuesday, August 27, 13
![Page 13: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/13.jpg)
Tuesday, August 27, 13
![Page 14: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/14.jpg)
Tuesday, August 27, 13
![Page 15: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/15.jpg)
Tuesday, August 27, 13
![Page 16: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/16.jpg)
Tuesday, August 27, 13
![Page 17: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/17.jpg)
Tuesday, August 27, 13
![Page 18: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/18.jpg)
Tuesday, August 27, 13
![Page 19: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/19.jpg)
Tuesday, August 27, 13
![Page 20: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/20.jpg)
Tuesday, August 27, 13
![Page 21: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/21.jpg)
Tuesday, August 27, 13
![Page 22: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/22.jpg)
Tuesday, August 27, 13
![Page 23: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/23.jpg)
Tuesday, August 27, 13
![Page 24: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/24.jpg)
Tuesday, August 27, 13
![Page 25: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/25.jpg)
Tuesday, August 27, 13
![Page 26: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/26.jpg)
Tuesday, August 27, 13
![Page 27: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/27.jpg)
Tuesday, August 27, 13
![Page 28: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/28.jpg)
Tuesday, August 27, 13
![Page 29: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/29.jpg)
Tuesday, August 27, 13
![Page 30: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/30.jpg)
Tuesday, August 27, 13
![Page 31: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/31.jpg)
Tuesday, August 27, 13
![Page 32: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/32.jpg)
Tuesday, August 27, 13
![Page 33: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/33.jpg)
Tuesday, August 27, 13
![Page 34: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/34.jpg)
Tuesday, August 27, 13
![Page 35: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/35.jpg)
Tuesday, August 27, 13
![Page 36: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/36.jpg)
Tuesday, August 27, 13
![Page 37: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/37.jpg)
Tuesday, August 27, 13
![Page 38: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/38.jpg)
Tuesday, August 27, 13
![Page 39: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/39.jpg)
Tuesday, August 27, 13
![Page 40: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/40.jpg)
SOCIAL MEDIA MARKETING
Tuesday, August 27, 13
![Page 41: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/41.jpg)
¿PARA QUÉ HACEMOS MARKETING?
Tuesday, August 27, 13
![Page 42: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/42.jpg)
PARA OBTENER UN RESULTADO
Tuesday, August 27, 13
![Page 43: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/43.jpg)
EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN
LADO
Tuesday, August 27, 13
![Page 44: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/44.jpg)
¿QUÉ TIPO DE RESULTADOS BUSCAMOS?
Tuesday, August 27, 13
![Page 45: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/45.jpg)
CONSEGUIR NUEVOS CLIENTES
Tuesday, August 27, 13
![Page 46: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/46.jpg)
HACER BRANDING
Tuesday, August 27, 13
![Page 47: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/47.jpg)
GENERAR VENTAS
Tuesday, August 27, 13
![Page 48: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/48.jpg)
MANTENER NUESTROS CLIENTES
Tuesday, August 27, 13
![Page 49: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/49.jpg)
CONVERSIÓN
Tuesday, August 27, 13
![Page 50: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/50.jpg)
ESTRATEGIA
Tuesday, August 27, 13
![Page 51: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/51.jpg)
¿Y LA PUBLICIDAD QUÉ ES?
Tuesday, August 27, 13
![Page 52: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/52.jpg)
UNA HERRAMIENTA
Tuesday, August 27, 13
![Page 53: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/53.jpg)
OTRAS HERRAMIENTAS
Tuesday, August 27, 13
![Page 54: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/54.jpg)
COMMUNITY MANAGEMENT
Tuesday, August 27, 13
![Page 55: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/55.jpg)
PROMOCIONES
Tuesday, August 27, 13
![Page 56: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/56.jpg)
JUEGOS
Tuesday, August 27, 13
![Page 57: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/57.jpg)
CONCURSOS
Tuesday, August 27, 13
![Page 58: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/58.jpg)
¿SIRVE INVERTIR EN SOCIAL MEDIA?
Tuesday, August 27, 13
![Page 59: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/59.jpg)
SO.... NI....
Tuesday, August 27, 13
![Page 60: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/60.jpg)
SI NO MEDIS, NO
Tuesday, August 27, 13
![Page 61: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/61.jpg)
SI NO SIMPLIFICÁS, NO
Tuesday, August 27, 13
![Page 62: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/62.jpg)
SI NO TARGETEAS, NO
Tuesday, August 27, 13
![Page 63: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/63.jpg)
¿DESARROLLO VS.
PUBLICIDAD?
Tuesday, August 27, 13
![Page 64: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/64.jpg)
DESARROLLO +
PUBLICIDAD
Tuesday, August 27, 13
![Page 65: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/65.jpg)
MASA CRITICA
Tuesday, August 27, 13
![Page 66: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/66.jpg)
EJEMPLO CONVERSE
Tuesday, August 27, 13
![Page 67: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/67.jpg)
ALCANZANDO TU PÚBLICO OBJETIVO
Tuesday, August 27, 13
![Page 68: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/68.jpg)
QUIERO MÁS LIKES!!!
QUIERO MÁS ME GUSTA!!!
Tuesday, August 27, 13
![Page 69: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/69.jpg)
TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE
SER PELIGROSO!
Tuesday, August 27, 13
![Page 70: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/70.jpg)
LA REGLA DEL 1 AL 15% DE REACH PROMEDIO
Tuesday, August 27, 13
![Page 71: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/71.jpg)
CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON
RESPECTO A LA PUBLICIDAD TRADICIONAL?
Tuesday, August 27, 13
![Page 72: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/72.jpg)
LA SEGMENTACIÓN
Tuesday, August 27, 13
![Page 73: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/73.jpg)
DIFERENCIA CON GOOGLE ADWORDS
Tuesday, August 27, 13
![Page 74: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/74.jpg)
EMBUDO
Tuesday, August 27, 13
![Page 75: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/75.jpg)
MODELO TRADICIONAL
Tuesday, August 27, 13
![Page 76: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/76.jpg)
RADIO, TV, GRAFICA
Tuesday, August 27, 13
![Page 77: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/77.jpg)
MODELO DIGITAL
Tuesday, August 27, 13
![Page 78: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/78.jpg)
PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN
GEOLOCALIZADA
Tuesday, August 27, 13
![Page 79: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/79.jpg)
MODELO SOCIAL
Tuesday, August 27, 13
![Page 80: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/80.jpg)
FACEBOOK, MOBILE ADS, COMUNIDAD
Tuesday, August 27, 13
![Page 81: Social Media Marketing EDN 54-2 - Parte 1](https://reader033.vdocumento.com/reader033/viewer/2022052618/554ed673b4c905d1158b467b/html5/thumbnails/81.jpg)
MODELO 360º
Tuesday, August 27, 13