sapota mapeto staff presentation.ppt

8/8/2019 Sapota Mapeto Staff Presentation.ppt

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Sapota MapetoPromotion

19th July 2014 to 25th January

2015

1

Prepared by Marketing Division



!"#$%&'(D

2

This is the third year of a 5 year Sponsorshipagreement which commenced in 2012. One of themajor commitments is Sports Equipment andSupporter Engagement.

In une 201!" T#$ %aunched the &rst Sapota$apeto 'romotion to engage with the fans andincrease the usage of S$S and S$S re(enue )y%e(eraging on the Super *eague sponsorship.

+ tota% of $,12"-!"-22.00 was )een raised for the/%u)s participating in the Super *eague. The)iggest recipient" ig u%%ets oot)a%% /%u)"managed to raise $,5"5"-!.00. The 201!promotion generated a tota% of -0!"2 S$Ss.



&J)"*+,)S

!

• To increase usage of S$S

• To engage the foot)a%% fans in the sport with the T#$ S$S ser(ice and %et them participate)eyond just watching

• To create e3citement for the games andencourage supporters and a%% T#$ customers to)e part of the T#$ Super *eague

• To gi(e an opportunity for foot)a%% fans to he%ptheir teams &nancia%%y

• 4ri(e new su)scriptions



SMS P%+"+($

•SMS will be charged at a premium rate of K40 with K28

(70%) going to the !"M# K$0 (2%) to the content

pro&ider ('lic) and K2 (%) to M*

•ho+e regi+tered la+t ,ear will not be re-uired to regi+ter

again



P%+-)S

+*)M .%)/')("/'!(*+* Samsung *, 1 e(ery month

randed ,uvuelas 12 e(ery two wee6s

Megaphones Top three !

%epli3a erseysootballs

- e(ery two wee6s

!irtime 10 e(ery two wee6s

!6ard or 1007000

hit

,1 mi%%ion once7o8

8andsets e(ery two wee6s

*:Shirts 10 e(ery two wee6s



P!%*+"+P!*+($ +( *8)P%&M&*+&(

"ll $ eam+ in the M Super .eague will be allocated a

+pecial code*

/an+ will be a+ed to SMS team code to $$ to regi+ter

on the databa+e for their team

" databa+e of fan+ will be created for all the team+ in the

league* hi+ databa+e can be u+ed for other mareting

acti&itie+*

/or e&er, incremental $0 SMS +ent# the fan will recei&e an

acnowledgement



i%%ing Strategy Sept 2012 :

Sapota Mapeto SMS *rivia

• +fter registering for team of choice"supporters can p%ay tri(ia in either Eng%ishor /hichewa

• To p%ay in /hichewa" S$S ;<am)a= to 1515• To p%ay in Eng%ish" S$S ;Start= to 1515

• To stop p%aying in /hichewa" S$S ;*e6a= to1515

• To stop p%aying in Eng%ish" S$S ; Stop= to1515

• To p%ay" you chose one of the two answerspro(ided



*)!M "&D)S

*)!M "&D) *)!M "&D) *)!M "&D)

"+,& '(+*)D /I>O I? @**ETS $+/O

$+/O

M*;

<!(D)%)%S

#O$+ *@E E+?*ES E+?*ES AE4 *IO#S *IO#S

S+;,)%S

S*%+#)%S SI*>EA *+#T<AE @#ITE4 T@ E'+/

E'+/

"8+#<!<! /,@ ,+AO#?+ ,+@ +IAOA#E +IA

M&!;) $O<+*E ,+$@B@ +AA+/,S ,+$@B@

+4$+A/ TI?EAS TI?EAS



i%%ing Strategy Sept 2012 10

• /ustomers wi%% )e c%assi&ed accordingto how many S$Ss they send

"ategory = o SMSs ene>t

#yatwa 1071 Cee6%y &3turesDresu%ts

,awawa 2072 Cee6%y i3tures" resu%ts other statistics

$apeto !0 F Cee6%y &3tures" resu%ts"statistics" )rea6ing news

;evels o .ans

Parti3ipation



11

/ompetition runs from 1th u%y 201 to25th anuary 2015.

+%% teams that participated in thepromotion %ast year sha%% maintain theircodes.

Gowe(er" codes for promoted teams areH•/hi6wawa @nitedH "#'

•,aronga @nitedH #!'

•+ir)one AangersH !+%

+mportant



i%%ing Strategy Sept 2012 12

)(D

sapota mapeto staff presentation.ppt

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