revo tor presentation
TRANSCRIPT
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Revos Re-launch
Group Members:
Anam Alam
Asad Abbas
Noman Naeem
Sana Zahra Ahmed
Tooba Ashfaq
Terms of Reference
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REVO!!!
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About Omar Jibran Engineering
Automobile parts manufacturer for almost all vehicles being
assembled in Pakistan.
Around 70% ofMehransparts were also supplied by Omer Jibra
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About Revo And What Went Wrong
About Revo
Launched in 2005
Stopped in 2006
Low-cost compact car
Caters to lower and middlesegments of urban areas ofPakistan.
Issues
Sold 700 only cars (o5000 aimed)
Customer Service
Quality
Government expect
Mehran
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Vision
To evolve Revo car and relaunch it as a solely Pakistani-mfor lower and middle tier segments (SEC B & C).
This car will be fuel efficient and have a better look than competitors.
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Project Objectives
To determine:
Challenges faced by the brand at the launchphase;
Consumer perception of brand Revo;
The price point of brand Revo;
Give recommendations with respect to productdesign and pricing, based on the findings andanalysis of the above three factors.
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Research Methodology
SecondaryResearch
Scholarly-reviewed articles
Case studies
Research on direct and indirect competitors
Primary
Research
Target market segmentation will be ownership-wise
Three focus groups:
males who drive cars similar to Revo
males who drive expensive cars
males who drive motor cycles
Indepth interviews with car dealers in three major cities
Questionnaire surveys (500-600) In-depth interviews and surveys will be conducted face-to-face, telephonic, a
internet
Analysis Analysis will be done using SPSS
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Time Selection
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Budget
The expenses incurred during our research will include:
Traveling expenditure
Arrangements of focus groups and interviews
Stationery expenditure
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Risks and Constraints
Time horizon and the risk of overrunning it .
Changing global economic conditions, which might affect ouRevospricing strategies.
Political instability, which would hinder our schedulesresearch.
Sampling errors.
Limited budget and the risk of overrunning it.
Threat from competitors (especially Suzuki Motors).
Privacy / Confidentiality issues.
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THANK YOU!!
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APPENDIX
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