EVANGELINE M. VAZQUEZ

787.462.3773 ▪ vangivazquez@gmail.com

DIRECTOR OF BUSINESS DEVELOPMENT,

ON-AIR MARKETING AND PROGRAMMING

Competitive strategist and transformative business leader leverages 20+ years of progressive experience including

advanced subject matter expertise in multimedia TV broadcasting, programming, and promotions. Drives

significant revenue gains and market penetration by designing and deploying strategic marketing campaigns for

multibillion-dollar, world-renowned networks. Interested in achieving continued upward mobility.

Core Competencies

Revenue Growth, Market Share Expansion, Brand Campaigns, Staff Development, Contract Administration,

Optimized Content, Direct and Digital Marketing, Deal Strategy and Closing, Negotiations, Advertising Sales

Bilingual Fluency in English and Spanish

EDUCATION

BA, Mass Communication; Telecommunications Minor | SACRED HEART UNIVERSITY

PROFESSIONAL OVERVIEW

OLYMPUSAT INC., West Palm Beach, FL 2014 – 2016

Olympusat, Inc., is a top provider of independent programming networks to the cable, satellite, and

telecommunications industries, also renowned as the first company offering a package of Spanish-language

networks in the United States.

Director of On-Air Marketing and Promotion

Took charge of directing and deploying integrated and innovative marketing campaigns across all channels

owned by the large-scale, multimillion-dollar enterprise.

Enhanced brand awareness to create consumer interest and demand. Rolled out creative marketing strategies

and methodologies to drive audiences to networks, stations, and various digital platforms.

Key Contributions:

Ensured consistency and continuity of brand content and messaging for consumer programs.

Exercised collaborative leadership of marketing, PR, and cross-functional teams to produce an impactful

digital presence to promote major network priorities.

Facilitated brand support and cohesiveness between various television networks under Olympusat by

skillfully coordinating external and internal coordination.

Developed on-air marketing and promotion plans with budget oversight and strategic, cost-effective

allocation of resources. Evaluated proposals and ensured brand integrity across channels.

PUERTO RICO PUBLIC BROADCASTING CORPORATION- WIPR TV CHANNEL 6, San Juan, PR 1993 – 2014

WIPR-TV is a non-commercial, full-power public television station transmitting over analog channel 6 and digital

43 featuring local programming primarily in Spanish.

Director of Programming and Promotion

Manifested a programming and promotion implementation schedule across six digital channels.

Initiated and sustained a lucrative network of high-profile and key industry contacts to heighten success of

programming deals and revenue opportunities. Continued on Page Two

EVANGELINE M. VAZQUEZ 787.462.3773 ▪ vangivazquez@gmail.com Page Two

Oversaw the development and delivery of station marketing for on-air spots, outside media placement, sales

promotions, and station events.

Captured partnership and distribution deals while also purchasing content and scheduling of programming.

Served as a key liaison and primary point-of-contact with media communication, traffic, and operations

involving program scheduling, special recording, and playback information.

Recruited, hired, and supervised professional service contractors. Enforced standard operating procedures for

across the TV station.

Key Contributions:

Ensured high-quality and diversified content offering across drama, feature films, live events, sports,

animation, and breaking news, resulting in market penetration, brand expansion, and global visibility.

Demonstrated a high level of expertise in handling FCC matters including licensing renewals, DTV, as well

as political, children’s, and public files. Also implemented quality control procedures.

Coordinated budgets as allocated by PBS, APS, V-ME, NETA, ION, NBA, and FIBA across the programming

services division.

Proved vital to successful implementation of the WIPR-TV broadband delivery system including non-real

time program distribution.

Conducted market research, gathered competitive intelligence, and determined target demographic.

Positioned programming for optimal ratings and audience satisfaction as well as retention.

PROFESSIONAL AFFILIATIONS

NATPE, TEPAL, PROMA, Public Broadcasting Service (PBS), American Public Television (APT), National Education

Telecommunication Association (NETA), Latino Public Television (LPTV), DOCTV IBEROAMRICA

TECHNICAL SKILLS

MS Office and TV Traffic Software