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RECOMMENDATION REPORT: THREE NEW UP AND COMING DESIGNERS FOR NEIMAN MARCUS STORE By: Mikayla Mays

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Page 1: Recommendation report presentation

RECOMMENDATION REPORT: THREE NEW UP AND COMING DESIGNERS

FOR NEIMAN MARCUS STOREBy: Mikayla Mays

Page 2: Recommendation report presentation

TABLE OF CONTENTS

• Introduction • Methods• Results• Conclusion• Recommendation• References

Page 3: Recommendation report presentation

INTRODUCTION

• “Retailers that are our customers may pose our most significant competitive threat by sourcing their products directly or marketing their own private label brands. Some of our competitors have greater financial and marketing resources than we have, which may place us at a competitive disadvantage” (wikinvest).

Page 4: Recommendation report presentation

METHODS

• Three tasks for this report are:• Determine the customer demographics of the Neiman Marcus Store.• Determine the cost of each new product I have researched to put in the store• Determine the customer reviews of the product that I have selected

K.Amato Jewelry

Sergio HudsonDesigns

BeaufilleDesigns

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RESULTSCompany Name of Person

Commenting Comment Made About Product

Kristen Amato Chi City Fashion Article “Not only are her pieces unique and stylish, but

they’re actually affordable”

Sergio Hudson Rhianna “I love when a designer can excite me, and sir, you and I

are going to make magic together”

Beaufille Emily Farra “This fabric gets more marked up every time you wear it, so over time, it just

gets cooler and cooler.”

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CONCLUSION

• “Neiman Marcus is more than 100 years old, so the in-store experience was the main data collection in its history, where sales associates would learn about their best customers and be able to provide a tailored experience”(Jones).

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RECOMMENDATION

• Constantly bringing in new product for the store, to always have a fresh look for the customers that come in regularly.

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REFERENCE LIST• Baller Alert. Ballerific Fashion News: And The Styled To Rock Winner Is Sergio

Hudson.December29th2013.Web.http://www.balleralert.com/profiles/blogs/ballerific-fashion-news-and-the-styled-to-rock-winner-is sergio?no_redirect=true

• Chi City Fashion. Chicago Designer K. Amato Goes International. May 2011.Web.http://chicityfashion.com/chicago-designer-k-amato-goes-international/

• Farra,Emily. RUNWAY. Fall 2016 Ready-To-Wear Beaufille. Fabruary 2016. Web. http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/beaufille

• Jones, Sarah. Luxury Daily. Neiman Marcus Exec Says Data Recreates The In Store Relationship Online. New York. April 25,

2016. Web. <http://www.luxurydaily.com/data-recreates-the-in-store-relationship-online-neiman-marcus-exec/>• Wikinvest.Oxford.Industries.10K.2007.Web.<http://www.wikinvest.com/stock/Oxfo

d_Industries_%28OXM%29/Apparel_Industry_Highly_Competitive_Face_Significant_Threats_Business>