rainframes presentation - 10-11-2010

8/8/2019 Rainframes Presentation - 10-11-2010

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ThePowerofOneThePowerofOneX500MillionX500Million

Copyright2010rainapps,llc.Allrightsreserved.


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http://www.facebook.com/pages/?browse&ps=151

Everybody is gathering Likes en masse. It measures theirpopularity. But they have NO idea what to do with them!



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Fan endorsed promotionPowerful Social Advertisingowerful Social Advertising

RAGING FANSCopyright2010rainapps,llc.Allrightsreserved.


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New media is creating a new generation ofew media is creating a new generation ofinfluencers and it is resetting the hierarchy ofauthority, while completely freaking out thosewho once held power without objection.. . . Look, you have seven seconds to entertainsomeone. If you dont grab them in sevenseconds then you can forget about someoneeconds, then you can forget about someonesitting through the rest of the video- let alonehaving it go viral.Ashton KutcherCo-Founder ofKatalyst

Social Network Extraordinaire5.8 Million Facebook fans

. . . But if you know what people are looking for . . . if you knowwhere people are interacting . . . if you know what moves people . . .You can engage the human algorithm to immerse viewersand trigger meaningful interaction and vibrationth i l h


across the social graph.


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July 22, 2010

Status update: Facebook logs500 million members500

600

Active Users (in Millions)500 million members

250

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450

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500

1 5.5 122050

100

150175 200

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Facebook CEO


0

Dec'04Dec'05Dec'06Apr'07Oct'07Aug'08Jan'09Feb'09Apr'09Jul'09Sep'09Dec'09Feb'10Jul'10

Facebook CEOMark Zuckerberg


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All In A Days Work 2009# of videos YouTube serves in one day 1billion

82%of Internet user that view videos online

% Facebook users that log in every day 50%

50Billionotal Photos on FacebookCopyright2010rainapps,llc.Allrightsreserved.

o a o os o aceboo


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The second piece, and more difficult to achieveThe second piece, and more difficult to achieveis this: Think about it as reverse sponsorship.Right now its superstars who get sponsored,right? Tiger Woods and the like.Peter Schwartz

Founder and CEO of the Global

Well, I could have a lot of my transactionsand interactions sponsored by brands andcompanies and services that I like.us ness e wor companies and services that I like.And they could attract value from that sponsorship.

J k l l I l BMW I BMW j ki Iust to take a real example. I love BMW. Im a BMW junkie. Im anApple junkie. I just switched to Apple from Windows. Im ecstatic. I usedto be a Mac guy, but I went to the dark side. And now my life is liberatedagain . . . Im three or four times more productive.gain . . . I m three or four times more productive.They ought to sponsor me somehow . . . ,There ought to be ways of doing that kind of thing, in effect,


g y g g. . . for brands hoping to capture loyalties.


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by rainapps, llc.

are peer-chosen and endorsedid l f h dideo player frames that surroundany sort of social media.

IMPORTANT: All examples in this presentation are for internal and discussion useonly. Specific permissions have not been sought or granted yet.Copyright2010rainapps,llc.Allrightsreserved.


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Now any Facebook Fan can promote their favoriteCelebrityCandidateCause

Companyompanyby selecting that entitys custom promotional frame to i b k l ith th id h t th t thpiggy-back along with the video or photos that theypost on their own wall.



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For instance:I LOVE Glenn Beck.Im proud of that! There are over 1.5p oud o a ! e e a e ove .5million of us fans on Facebook.I want to do my part as a voting citizen.S h I t h ido when I post or share a video orphotos within Facebook I simply go tothe rainframes app and choose a Beckframe and show my support.ppIts sort of like plunking a support signin my yard. Except my yard is now themost powerful and exposed location inost powerful and exposed location inthe world.Its like I can wear a I Love Beck shirt


all around my virtual social town.


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When a Friend sees theposted video on theNewsfeed wall and clicksit they are launched toanother Facebook page.

Thi di l th f ll ClickThis page displays the fullwall.

The user-chosen video can be ofanything, even somethingunrelated to the chosen rainframetheme. Choose from YouTube,Blip.tv, user upload and so on.Copyright2010rainapps,llc.Allrightsreserved.


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Via this action theF i d i i iriend is now viewingvirtual real estate thatcontrols.This = Amazing

Possibilities: 1. Promotion 2. Advertising 3. Marketing 4. Sales 5. Information



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The power behind this process is its ability to tap into theSocial Media Revolution.

It is the power of peer-to-peer endorsement and exposure that hasnever been done before on the internet on this scale and ease.



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u po ca examp e:

A political campaign. The candidate wants toconnect with his or her people. They want them to help

m ge e wor or e r campa gn an p a orm. abetter way than to tie in directly and powerfully into their

Facebook experience.

So the candidates fan receives an alert from the

rainframe next time they post a video or photoslideshow. It may not even be relevant social content forthat frame itself, but the fan is doing their part in

promoting their favorite candidate.

These political rainframes can serve a variety ofpurposes:1- Cry to action!2- Collect donations directly within the rainframes.3- Sell promotional products like t-shirts, bumpers c ers, oo s, e c... w n e rame .

4- Publish their travel and speech schedule.5- Display information about their campaign and whatthey are pushing.6- Endorsement of other politicians, agendas or causes.6- Whatever can be dreamed u ! The control thepixels!!!



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Network Marketing (MLM). Every network marketer knows thedifficulty of getting the word out about what they do. And its alwaysdifficult to approach family, friends and neighbors again and again.They need social networking! Through personalized rainframespromoting the parent company or even specific products, thedistributor can simply wear the hat, so to speak. Whenever theypost their own social content or share something on the net, theychoose something relevant to their MLM company.

This doesnt have to be in-your-face or annoying. Its just passiveadvertisement that directly connects back to the home distributor. Itallows them to get totally into the social scene without feeling like

they are being pushy.

Potential1- Up sell of core company product(s).2- Announcement of what is going on locally.3- Sign-up promotions.4- Education of how good the products are.5 S di f h di ib I d li- Seeding for other distributors. Increase downline.The list easily goes on and on. It actually is another new medium thatunlocks advertisement on a huge new world.Location Location Locationocation, Location, Location.And what better location that planted smack in front of every social

network on the planet, starting where all the fish are: Facebook.Copyright2010rainapps,llc.Allrightsreserved.


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Who Is clamoring for access Advertisers

gto the Social Media World? Resellers Corporations MusiciansArtistsrtists Network Marketers / MLM Games Booksl Politicians Licensors (Disney, Marvel,Nickelodean etc...) Charities Amateurs Resumes ANYONE wanted to tap intothe well of viral, socialhe well of viral, socialbehavior of EVERY age group!

Copyright2010rainapps,llc.Allrightsreserved.Goal0: 32,000+ fans


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Copyright2010rainapps,llc.Allrightsreserved.Tifie Humanitarian: 700+ fans. Lets EXPLODE their fan base!


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Copyright2010rainapps,llc.Allrightsreserved.New York Yankees: 2,000,000+ fans Local musician Cameron Rafati: 8,000+ fans


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Copyright2010rainapps,llc.Allrightsreserved.Xango: 4,000+ fans but over 1,300,000 distributors Starcraft: 525,000+ fans


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Copyright2010rainapps,llc.Allrightsreserved.60,000+ fans 38,000+ fans


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Copyright2010rainapps,llc.Allrightsreserved.No Facebook pages yet. AHH! Gotta get in the game! RAINFRAMES!!!


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Copyright2010rainapps,llc.Allrightsreserved.Amber Alert Personal Resume Frame


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Commercial Frame Model Simple frame $200 / Custom Frames start at $500.Includes first 3 months. $89 + $50 per 50,000 Facebook fans monthly thereafter.


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Copyright2010rainapps,llc.Allrightsreserved.Concept MLM Sales Tool Subscription Model


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Copyright2010rainapps,llc.Allrightsreserved.MLM Gallery Samples


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Other rainframe target categories:

Thematic: Sold for $1-$3 within an open design marketplace.All d i d ti t l P t 70/30 tCopyright2010rainapps,llc.Allrightsreserved.

All designers and artists welcome. Payout 70/30 net.


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ThePowerofOneThePowerofOneCopyright2010rainapps,llc.Allrightsreserved.

rainframes presentation - 10-11-2010

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