pubcon content presentation 2012
TRANSCRIPT
![Page 1: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/1.jpg)
Content Creation for Boring and Regulated
IndustriesPresented by:
Nico Miceli | @NicoMiceliabout.me/nicomiceli
@nicomiceli
![Page 2: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/2.jpg)
Content is king• Yeah we get it!• But do you have content that is
getting you links?• Do you have things getting you
long tail traffic and increasing your internet presence?
@nicomiceli
![Page 3: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/3.jpg)
Do you have Linkable Assets besides just content?
@nicomiceli
![Page 4: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/4.jpg)
This Is Content
@nicomiceli
![Page 5: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/5.jpg)
This Is a Linkable Asset
@nicomiceli
![Page 6: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/6.jpg)
“Ehhh That’s not my target audience”
@nicomiceli
![Page 7: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/7.jpg)
The Mindset• Your clients are thinking about the
target audience• We are thinking how to increase
internet presence and get more people - real people to talk about you
@nicomiceli
![Page 8: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/8.jpg)
Content & Linkable assets are a piece of the puzzle
It helps with linkbuilding & on page factors
Stay on topic but widen your audience!
@nicomiceli
![Page 9: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/9.jpg)
Widening your audience will widen your target audience
@nicomiceli
![Page 10: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/10.jpg)
But it’s sometimes difficult
So let’s dive into the two things that hinder linkable content
@nicomiceli
![Page 11: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/11.jpg)
“There isn’t much cool stuff in my industry”
“My industry is boring”
@nicomiceli
![Page 12: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/12.jpg)
@nicomiceli
![Page 13: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/13.jpg)
• Think about your product– What are the things
related and associated to it?
– Are there any emotions or feelings that come out of it?
– What facts can you think off?
– What are your customers, customers interested in?
– What are the effects of it?
@nicomiceli
![Page 14: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/14.jpg)
Lets Talk Office Supplies
@nicomiceli
![Page 15: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/15.jpg)
Lets Talk Office SuppliesB2B
@nicomiceli
![Page 16: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/16.jpg)
Lets Talk Office SuppliesB2B
@nicomiceli
![Page 17: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/17.jpg)
How do we think about linkable assets?
• Lets ask the people
@nicomiceliAll in one scrapper bit.ly/nico-content-tips
![Page 18: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/18.jpg)
@nicomiceli
![Page 19: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/19.jpg)
@nicomiceli
![Page 20: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/20.jpg)
@nicomiceli
![Page 21: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/21.jpg)
@nicomiceli
![Page 22: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/22.jpg)
OFFICE HACKS!
@nicomiceli
![Page 23: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/23.jpg)
@nicomiceli
![Page 24: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/24.jpg)
“Binder Clips”
@nicomiceli
![Page 25: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/25.jpg)
@nicomiceli
![Page 26: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/26.jpg)
Keep going! • The top 100 office hacks• Best sharpie art• Other uses for dry erase markers• Be the resource that people go to
• But… make it different than what’s out there!
@nicomiceli
![Page 27: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/27.jpg)
HALT! Serious Time!• Red Tape!
– Lots of red tape• Regulated
industries • Legal• Steps of approval
@nicomiceli
![Page 28: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/28.jpg)
No more fun?• Now it’s stricter • You can’t use crazy ideas • But you can use DATA!• Use the resource's you have• And make it look nice
@nicomiceli
![Page 29: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/29.jpg)
Lets talk Finance
@nicomiceli
![Page 30: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/30.jpg)
Lets talk Finance
![Page 31: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/31.jpg)
Finance Industry
@nicomiceli
![Page 32: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/32.jpg)
Biggest increase
@nicomiceli
![Page 33: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/33.jpg)
“People want to know about the market!”“Tell them!”
@nicomiceli
![Page 34: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/34.jpg)
Lets get deeper in Data• The World Fact Book• data.gov• World Bank• International Monetary Fund• State Agency Databases• US Government Printing Office (GPO)• Social Security Death Index• City-Data.com• Census.gov• Bls.gov
@nicomiceliURLs Here: bit.ly/nico-content-tips
![Page 35: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/35.jpg)
So what do I do with it?
@nicomiceli
![Page 36: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/36.jpg)
Turn that data into a Fusion Table!
• Create interactive embeddable charts• Overlay any data on a map• Update the data whenever you want
@nicomiceli
![Page 37: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/37.jpg)
What should you build?• Search and find out what questions
are being asked? – Create something people will want to
use– Create a resource
@nicomiceli
![Page 38: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/38.jpg)
Keep thinking! What will overlay on a
map?
@nicomiceli
![Page 39: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/39.jpg)
•Crime•Income•Places of interest
•Employment Rates
•High way speed limits
•City cleanliness•Historical
events•Public court
data
@nicomiceli
Example Data Sets here: bit.ly/nico-content-tips
![Page 40: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/40.jpg)
guardian.co.uk/news/datablog
![Page 41: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/41.jpg)
![Page 42: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/42.jpg)
Want studies backed by credible sources?
ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease [key word]
ext:pdf site:.edu OR site:.gov "study" ~increase OR ~decrease car
accidents
@nicomiceli
Other query Ideas here: bit.ly/nico-content-tips
![Page 43: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/43.jpg)
Want some Harvard data and research papers to turn into something digestible? You got it!
@nicomiceli
![Page 44: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/44.jpg)
@nicomiceli
Extra Proof?
![Page 45: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/45.jpg)
Who made that?• College Lead Gen Site!• 439 Linking Root Domains• PA 67• medicalbillingandcoding.org
@nicomicelibit.ly/nico-content-tips
![Page 46: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/46.jpg)
![Page 47: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/47.jpg)
Who made that?• A Travel Site!• www.thomson.co.uk• PA 77 • 80 Linking Route Domains
@nicomicelibit.ly/nico-content-tips
![Page 48: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/48.jpg)
Remember…For creating cool interesting content and linkable assets find out what people want around your industry or want to know about your industry
@nicomicelibit.ly/nico-content-tips
![Page 49: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/49.jpg)
But don’t…
@nicomicelibit.ly/nico-content-tips
![Page 50: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/50.jpg)
Don’t think Promotion Think Presence
@nicomicelibit.ly/nico-content-tips
![Page 51: Pubcon Content Presentation 2012](https://reader035.vdocumento.com/reader035/viewer/2022081513/589e5dd01a28ab16348b5dbf/html5/thumbnails/51.jpg)
Thanks!Nico Miceli - SEER Interactive@NicoMiceli
About.me/nicomicelibit.ly/nico-content-tips
@nicomiceli