profundizaciÓn en inglÉs de negocios_guide 4

8/13/2019 PROFUNDIZACIÓN EN INGLÉS DE NEGOCIOS_GUIDE 4

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PROFUNDIZACIÓN EN INGLÉS DE NEGOCIOS

GUIDE 4: CRISIS MANAGEMENT

ZULMA YAZMÍN GARZÓN NIVIA

TUTOR:

GUY HENDERSON.

Facultad de estudios en ambientes virtuales

Modern languages

Group 1 Fourth cycle

Bogotá

November de 2013



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Contents

Activity 1. Business speech ............................................................................................................ 3

Activity 2. Business English. ........................................................................................................... 3

Activity 3. Project (Fourth stage) .................................................................................................... 5

Activity 4. Bec vantage reading & writing practice....................................................................... 7

Self assessment ............................................................................................................................. 11



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Activity 1. Business speech

Watch the complete video The Business of English –Episode 10: Wrapping it up

http://goo.gl/Bw1UgY. According to the information on the video, create a visual aidwhich could help any speaker to finish an oral presentation and deal with questions

from the audience.

Link to the visual aid in: http://mllejazz.blogspot.com/

Activity 2. Business English.

Listen to the complete interview with Mike Seymour, an expert on crisis

management. (Track 11.1-11.3) and take notes.

With your notes create a complete mind-map to summarize the organization the

information. Include key words in each section.

http://goo.gl/Bw1UgY


http://mllejazz.blogspot.com/







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Mind map



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Activity 3. Project (Fourth stage)

Write the outline of the final oral presentation.

Send the outline to your tutor in a word document with the other activities

developed in the fourth learning guide.

Dunkin' Donuts

Purpose:

Inform the audience the high competitiveness of Dunkin Donuts from its beginnings

to its current growing business.

Introduction:

How do you achieve greatness? is it going on par with the passing of the years? All

as a simple rule of life: it has any type of beginning, these beginnings may be

basic, but if we do this very strong start, we can build great things over them. And

how you can achieve greatness? ... All a matter of hard work towards improving

and be the leader, and how we can be the best? ... Being unique; make the

difference between what is already known.

Body:

I. Brief historical

A. Shops in the beginning

B. Total today Shops

II Trade nationally and internationally

A. Different parts of sales



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1. Franchises

2. Stores in Latin America

3. Shops in Colombia

4. How to get a Dunkin’ franchise.

III. Strategies

A. At the global level

1. Convenience

2. Trend-spotting

3. Dunkinization

4. Focus on the community

B. Hispanic demographic targeting.

1. Advertising in Spanish

2. strategic locations:

a. Colombia

b. Peru

c. Chile

IV. Dunkin’ Donuts Financial Summary

A. At the global level

1. General Financial Summary last 5 years.



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2. 2. Graphics for Local Stores

3. 3. Graphics for Franchise

4. 4. Graphics for leading product

Conclusion:

According to the study made in Dunkin’ Donuts we can conclude with the following:

a company is a market leader and head of by its importance, the variety of

products offered to all kinds of people.

http://franchisewisdom.com/dunkin-donuts-review

Activity 4. Bec vantage reading & writing practice

-Complet ing the exercises from y our Market Leader Boo k.

Page 63-64 Reading (Unigate)

Answers:

1. (b) range

2. (a) launched

3. (b) developed

4. ( c ) cow

5. (a) financial

6. (d) revenue

7. (b) turnover

8. (d) segment



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9. ( c ) foothold

10. ( c ) brand

11. (a) positioned

12. (d) distributed

13. (b) range

14 (c) endorsement

Page 65 Reading (successful negotiations)

Answers

1 h

2 a

3 c

4 b

5 f

6 g

7 e

Page 67 (the two proofreading exercises)

Proofreading 1

1 shop

2 wider

3 there their



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4 follows following

5 were are

6 most more

7 awareness aware

8 had have

9 for to

10 him them

Proofreading 2

1 correct

2 the

3 one

4 as

5 who

6 correct

7 it

8 correct

9 and

10 up

- E-mail.

Go to the following link and according to the instruction, complete the activity in

part two http://goo.gl/zvIJjH. Send it in a word document by the activities section.

To: All Staff



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From: Zulma Garzon

Subject: Working Conditions

Good Morning Everyone,

This email addresses concerns amongst staff about possible negative effects of

XYZ Corporation’s takeover of our company on the working conditions.

Management wants to reassure staff that there is no reason to be concerned. On

the contrary, working conditions will improve going forward. For example,

i) Upper salary limit will increase to £22,000 for admin/clerical staff and

£34,000 for managers

ii) Retirement will now be open to all staff after age 56 (and not managers

only)

iii) The minimum working period for joining the pension scheme will bereduced from 18 to 12 months.

iv) Staff leave will increase to 25 days after 5 years instead of 10 years

previously.

The above clearly shows that the takeover poses no adverse effects on the

working conditions. Rather, it is expected improve the working conditions.

Thanks,



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Self assessment

During the development of the fourth guide we learnt how to properly close

an oral presentation. It is important to highlight that although this stage is

sometimes disregarded, it is actually very important since a bad closing could harm

a totally good presentation since it is what the audience will remember more easily.

We also reviewed our previous knowledge about how to introduce and deliver an

oral presentation and finally, we unified all the concepts into an oral practice in

which; in addition, we socialized our research on the strategies companies use to

enter into a foreign country.

Dealing with an audience during an oral presentation is something that could result

problematic, but, with the use of the proper guidelines, all insecurities and fears

could be overcome.

profundizaciÓn en inglÉs de negocios_guide 4

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