Precision Agriculture LandscapeAndrew Selck - EY

The Impact of Precision Agriculture goes far beyond the producer’s field

Precision Agriculture Tech: Questions to ask…

#1: What is the product/service?• What are the benefits of the

product/service?• How does the company drive adoption in

the market?

#2: How does it create value?• What is the target market and value (i.e.,

increase profitability or reduce risk)– Farmer Profitability = Yield x Price – Cost– Agribusiness Profitability = Revenue –

Expenses• How does the product/service generate

revenue?

#3: Does it need producer data?• Will producers share data? Is there a

trusted relationship?• What is the data usage, privacy, and

security policies?

Data

Product / Service

Value Creation