posmodernidad en el consumo

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Un breve resumen presentado para la clases de Análisis Multidimensional del Comportamiento Del consumidor, del Máster de Dirección de Marketing que trata sobre el posmodernismo, su diferencia con el modernismo, el individualismo, el tiempo y el espacio y la publicidad posmoderna

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5/12/2018 Posmodernidad en el Consumo - slidepdf.com

http://slidepdf.com/reader/full/posmodernidad-en-el-consumo 1/13

 

5/12/2018 Posmodernidad en el Consumo - slidepdf.com

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Dwqxk2 1

7

Nfîmisis Lqmicisoixmifnw cam Oklxkwnliafk cam Okfsqlickw

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Xkslkcawfislk

@aoen ca afwadn2 78+>7+78>>Xwk`askw2 Mqis Afwi~qa Nmkfsk Gafik

Jney Lqwimmk Noqþn

Wnòm Lncwic Wa~qasNmgawk Xnmnoiks Dnwoìn

Isngam Raicmaw

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 ÍFCIOA

>&  Lkcawficnc &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 3 

7&  Xkslkcawficnc &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 1 

?&  Am okfsqlk Xkslkcawfk &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 0 

3&  Am Okfsqlk Ifcipicqnmisn &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 4 

3&> Am Okfsqlickw oklk qf xwkcqok af sì lislk &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 4 

1&  Eackfislk &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 5 

0&  Am Sialxk y Am Asxnoik &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 5 

0&> Am xkslkcawfislk af mns as`awns ca ialxk y am asxnoik &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 9 

0&7 Mk ~qa lîs casnon af mns fqapns dafawnoikfas &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >8 

4&  Xqgmioicnc xkslkcawfn&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >8 

4&>  Nwa y xqgmioicnc sa cnf mn lnfk2 Nfcy Tnwekm &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >7 

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>& Lkcawficnc

Am éwlifk ca lkcawficnc sa alxarÿ n casnwwkmmnw af mn Acnc Lacin- sidmks UPII yUPIII- sa ifsxiwngn y `qfcnlafngn af am xafsnliafk ca wnoikfnmislk ca Casonwas &_a onwnoawirÿ xkw mn wnoikfnmirnoiÿf ca mn auisafoin&

Am éwlifk pn nckxnfck sqoasipnlafa mn noaxoiÿf ca ”wafkpnoiÿf“ - ”fkwln caonlgik“- ”noipicnc pnfdqnwcisn“ %B&B& Wkqssanq - >4>7,>445)& Af am îlgik nwìsiok,miawnwik- Oe& Gnqcamniwa %>57>,>504) enoa mn sidqiafa ca`ifioiÿf2 ”Mn lkcawficnc asmk a`ìlawk- mk pamkr- mk okfifdafa: as qfn ca mns cks lincas cam nwa- liafwns ~qamn kwn as mk aawfk y mk iflqngma“& %”Am xifkw ca mn picn lkcawfn“ - >50?)& Nsidfnwî n”lkcawfk“  am safick ca a`ìlawk- xnsnbawk- wnfsikwik y lqfcnfk- sklaick n mnxwqagn ca mn lkcn y okfwnxqask n mk aawfk&

J& Lnwu  %>5>5,>504) nlxmìn sq nxmionoiÿf y sq sidfi`ionoiÿf asxaoinmlafa af am

îlgik skoikaokfÿliok& Mk ”lkcawfk“ a~qipnma n qfn onadkwìn lîs giaf fadnipn~qa piafa n icafi`ionwsa okf mn ngswnooiÿf y cqnmislk ~qa nmiafnf nm eklgwa y caoqyn sqxawnoiÿf caxafca mn wanmirnoiÿf cam eklgwa: xksawikwlafa- nm enoawauafsipk sq nfîmisis nm îlgik xkmìiok y konck ém lislk xkw mn pisiÿf kxilisn ca mnéxkon nfa am xwkdwask- nwigqya n mn lkcawficnc qfn fkoiÿf lîs xksiipn2 mnwnfsioiÿf ca qfn skoiacnc lafks casnwwkmmncn n kwn lîs casnwwkmmncn af mn ~qa saenoaf xwasafas mks fqapks amalafks xwkdwasipks ‟afafciafck xwkdwask fk af sqpawiafa lkwnm ca labkwnliafk- sifk af am safick eisÿwiok ca ifowalafk ynoqlqmnoiÿf- okf am ~qa sa cn xnsk n mn migawnoiÿf cam eklgwa af am fqapk ixk caskoiacnc ~qa sqwda&

Mn lkcawficnc xwkxkfa qf lqfck ca lans mns oqnmas sa nmonfrnf ca lnfawnmÿdion y wnoikfnm& Oncn ifcipicqk sa xwkxkfa sqs xwkxins lans sadòf sq pkmqfnccîfckma nsì safick n sq picn& Auisaf pnmkwas af mns nooikfas alxwafcicns xnwnnmonfrnw mns lans2 migawnc- idqnmcnc- bqsioin- `wnawficnc† n mk ~qa sa xkcwìn mmnlnwlanwwamnks&

Afafcalks xkw Lanwwamnks n cisoqwsks madiilnckwas n fipam icakmÿdiok- skoinm-xkmìiok y oiafì`iok& _kf mks cisoqwsks waxwasafnipks ca mn Lkcawficnc ~qaxwasafnf onwîoaw nsxiwnoikfnm&

Af mn lkcawficnc sa nxnwaoìnf pnmkwas oklk mn xwkcqooiÿf- awn qfn skoiacnc camwngnbk- mn ifcqswin& Am eklgwa skoinm af mn lkcawficnc sa xwasafngn oklk qfwngnbnckw& Engìn qfn owaafoin af am xwkdwask lacinfa mn gòs~qacn ca qfn pawcncknm- auisafa- nmonfrngma y xawlnfafa& _qwdiawkf dwnfcas qkxìns xkmìions-skoinmas- ifcqswinmas- aokfÿlions- oqmqwnmas- aofkmÿdions† Ncalîs- sa cngn qfnican ca `nlimin oklk lkcamk abalxmnw y oafwnm af am kwcaf skoinm- engìn saxnwnoiÿfafwa oqmqwn k`ioinm y oqmqwn xkxqmnw enoiafck nlgiéf cisifoiÿf omnwn afwa nwa-lòsion y miawnqwn&

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7& Xkslkcawficnc

Am éwlifk ca xkslkcawficnc alxarÿ n casnwwkmmnwsa xwilawk ca mn lnfk camn miawnqwn- mns nwas xmîsions y xksawikwlafa af mn nw~qiaoqwn& Oklafrÿ nokgwnw ilxkwnfoin asxaoinmlafa n wnìr ca mn xqgmionoiÿf ca ”Mn okfcioiÿf

 xkslkcawfn“ ca Banf,@wnfäkis Myknwc %>949)&

Wasqmn oklxmionck mmadnw n qfn ca`ifioiÿf aunon ca mk ~qa as mn Xkslkcawficnc-qfk ca mks xwifoixnmas lkipks ca ammk as ~qa as nmdk noqnm- y eny asonsar ca cnks-sa asî casnwwkmmnfck y auisa qfn `nmn ca qf lnwok aÿwiok pîmick- xkw ammk sqnfîmisis as oklxmionck& Xawk am xwifoixnm kgsîoqmk xwkpiafa bqsnlafa cam lislkxwkoask ~qa sa ~qiawa ca`ifiw- xkw~qa as ask xwaoisnlafa mk ~qa `nmn af asn awn2qf sisaln- qfn knmicnc- qf kwcaf- qfn qficnc- af ca`ifiipn okeawafoin& _a sqamacipiciw n mn xkslkcawficnc af saokwas- caxafciafck ca sq îwan ca if`mqafoin&

Mn Xkslkcawficnc sa xqaca afafcaw oklk nmdk ~qa sqwdiÿ casxqés ca mnLkcawficnc- as qfn sawia ca lkpiliafks nwìsioks- oqmqwnmas- miawnwiks- xkmìioks y`imksÿ`ioks ~qa sa kxkfaf n mn okwwiafa lkcawfn& _a wa`iawa n qfn okfcioiÿfeisÿwion,skoinm,xkmìion,aokfÿlion ~qa oklafrÿ n enoawsa safiw afwa lacincks camn céoncn ca >948 y `ifnmas ca mn céoncn ca >958& Asks ialxks sa onwnoawirnwkfxkw qfn casimqsiÿf okf mks xwksxaoks ca mn aswnadin xkmìion- skoinm y aokfÿlion camn lkcawficnc& Af asks éwlifks- mn xkslkcawficnc as afafcicn oklk qfn liwncnenoin mn lkcawficnc y sqs xwaoaxks&

Mks xkslkcawfks iafaf auxawiafoin ca qf lqfck cqwk ~qa fk noaxnf- xawk fkiafaf asxawnfrn ca xkcaw labkwnwmk& Asks- okfpafoicks ca ~qa fk auisafxksigimicncas ca onlginw mn skoiacnc- enf caoicick cis`wqnw nm lafks cam xwasafaokf qfn noiqc casxwakoqxncn&

Mn xkslkcawficnc as am ialxk cam yk %'ca ém yk nfas ~qa am kcks' ) y cam ifilislk&Swns mn xéwcicn ca okf`infrn ca mks xwkyaoks ca wnfs`kwlnoiÿf ca mn skoiacnc- skmkonga okfoafwnw kcns mns `qawrns af mn wanmirnoiÿf xawskfnm& Eky as xksigma pipiw sificanmas mk ilxkwnfa as okfsadqiw qf wngnbk ncaoqnck okfsawpnwsa bkpaf-okfsawpnw mn snmqc- ao&

Mks dwnfcas xwifoixiks éioks y lkwnmas ca mn lkcawficnc fk sa lnfiafaf okfonwîoaw Qfipawsnm- sa afwn af qfn éion ca mn siqnoiÿf- 'kck caxafca' & Am eklgwaaf mn xkslkcawficnc alxarÿ n pnmkwnw lîs am safiliafk xkw afoiln ca mn wnrÿf&Mks xkslkcawfks fiadnf mns icans ca mn lkcawficnc sif nfnmirnwmns- yn ~qa asksqxkfcwìn klnw af sawik mn wnrÿf- waoenrnf okf bkpinm ksncìn mks icanmas xwkxqasksxkw mks lkcawfisns&

Xnwn Myknwc- mn Xkslkcawficnc xwasafn oqnwk onwnoawìsions xwifoixnmas2

_qxkfa am `if ca mks dwnfcas wamnks2 sa en lqawk am wamnk cam skoinmislk- cam

xwkdwask- mn wnrÿf& Mk ~qa sa cnf- skf xa~qaþks wamnks- mk ilxkwnfa as ~qa

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nm ifcipicqk ma pnyn giaf- mk calîs cn idqnm& _a cn qfn a`awpasoafoin ca mnpicn okicinfn&

_a xwkcqoa qfn `wndlafnoiÿf2 sa en wkk okf mks dwnfcas lawoncks& Nekwnauisaf xa~qaþks lawoncks- wigqs qwgnfns- fioeks†

Ican cam onxinmislk cam okfsqlk2 yn fk as qf onxinmislk ca xwkcqooiÿf- sifk

cam okfsqlk& Mks ifcipicqks asîf lnwoncks a if`mqafoincks xkw mns lnwons-sa kln oklk wa`awafoin mk ~qa sa okfsqla&

Ican ca bqadk2 sa gqson mn cipawsiÿf xnwn mks ifcipicqks& Xkw abalxmk XacwkNmlkcÿpnw laromn cisifks défawks nwìsioks- okf mk ~qa owan nmdk ci`awafa:nekwn oqnfck pns n oklxwnw- yn fk as òfionlafa xkw~qa faoasias nmdk-sifk ~qa xnsns mn nwca af am oafwk oklawoinm- nlgiéf iafa xnwa ca koik& Afmn noqnmicnc yn fk auisaf mns 5e ca koik- 5e ca sqaþk y 5e ca wngnbk oklksa cngn af am xnsnck- nekwn asî kck laromnck&

Mn wamnoiÿf afwa mn Xkslkcawficnc y am okfsqlk as lqy dwnfca& _a xqca caoiw~qa am lawonck mk ngskwga kck sialxwa ~qa sa xwkcqron ca lnfawn a`ioiafa-

ncnxîfcksa n mk ~qa sa xica&

?& Am okfsqlk Xkslkcawfk

Mn xnmngwn okfsqlk iafa sq kwidaf af mn mafdqn mnìf Oklsqlawa & ~qa sidfi`iondnsnw k caswqiw& Am okfsqlk sa wa`iawa nm eaoek ca nc~qiwiw giafas k _awpioiks& Amokfsqlk sialxwa asî ciwidick xnwn snis`noaw qfn faoasicnc- qfn faoasicnc ~qaxqaca saw xwilnwin k saoqfcnwin& Mns faoasicncas xwilnwins skf n~qammns ~qaafalks ~qa oqgwiw xnwn xkcaw skgwapipiw- skf xkw abalxmk mn faoasicnc ca oklaw kckwliw&& Af onlgik mns faoasicncas saoqfcnwins- skf n~qammns ~qa caxafcaf ca

pnwiks `nokwas xkw abalxmk Ifawasas skoinmas y oqmqwnmas- oklk am xawafaoaw n qfdwqxk

Af mn noqnmicnc auisa mk ~qa sa okfkoa oklk ”am okfsqlk xkslkcawfk“ ~qa saokfsicawn oklk qf okfsqlk auisafoinm- auisafoinm af am safick ~qa am okfsqlkxkslkcawfk as qf okfsqlk xnwn ”saw“& Siafa mn fnqwnmarn ca saw qf okfsqlkncioipk&

Am okfsqlickw xkslkcawfk fk xqaca cabnw ca okfsqliw& Mn lnfawn ca okfsqliw ekyaf cìn as lqoen lîs ~qa skmnlafa okfsqliw xnwn xkcaw oqgwiw mns faoasicncasgîsions- am okfsqlk xkslkcawfk nlgiéf as qf okfsqlk ca xmnoaw y koik& _axqaca caoiw ~qa am okfsqlickw xkslkcawfk as qf okfsqlickw ncioipk- yn fkoklxwn wnoikfnmlafa- yn ~qa asa fk oklxwa skmnlafa mk gîsiok xnwn xkcawskgwapipiw sifk ~qa nlgiéf nc~qiawa giafas fk sialxwa faoasnwiks- silxmalafa”oklxwn xkw afaw lîs“&Nxnwa ca ~qa am okfsqlk ca eky af cìn sa en ncnxnck nsaw qf okfsqlk ca xmnoaw y koik ky af cìn mks okfsqlickwas cnf sialxwa lîsilxkwnfoin y sidfi`ionck nm okfsqlk ifcipicqnmisn&

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3& Am Okfsqlk Ifcipicqnmisn

Mn Xkslkcawficnc sidfi`i on mn ”sadqfcn wapkmqoiÿf cam ifcipicqnmislk“ %Mixkparjy)& 

Am okfsqlickw xkslkcawfk cn sialxwa lîs ilxkwnfoin n mn ifcipicqnmicnc& Mks

okfsqlickwas asîf ifawasncks af oklxwnw giafas y sawpioiks ifcipicqnmirncks yncnxncks n sqs dqsks y faoasicncas xwkxins& Mn lnfawn ca okfsqliw af mnxkslkcawficnc n`infrn mn icaficnc cam okfsqlickw& _q lnfawn ca amadiw mns lnwons  + xwkcqoks %xwaoiks gnbks knmks- onmicnc nmn k gnbn) wa`mabnf mn xawskfnmicnc y mn`kwln ca pipiw cam okfsqlickw& Am okfsqlickw xkslkcawfk as qf okfsqlickwfnwoisisn ~qa faoasin paw mn ilndaf ~qa en skþnck ca am lislk af af am “asxabk“&

Asn afcafoin nxkwn lîs ilxkwnfoin n mn ifcipicqnmicnc y en casxmnrnck amokfsqlk ca lnsns- eky af cìn mns alxwasns iafaf ~qa ncnxnwsa n mks onlgiksca mns faoasicncas y mks onlgiks ca dqsk ca mks okfsqlickwas&

Lqoens alxwasns wasxkfcaf n asky onlgiks y k`waoaf n mks omiafas xwkcqoksxawskfnmirngmas n mks dqsks y mns faoasicncas ca sqs omiafas- qf ”pipiw n mn onwn“ xnwn mks omiafas& Am omiafa lnfcn ‟ lqoens paoas am omiafa as am ”Cisaþnckw“ ca sqxwkcqok+sawpioik- ensn ~qa xqacaf mmapnw am sammk ca ~qiaf mks nc~qiawa& Nfas saokfsqlìn af ”qficncas `nliminwas“- eky af cìn oncn qf lialgwk ca mn `nliminokfsqla mk ~qa ~qiawa as qf okfsqlk ci`awafoinck&

Am maln ca asa ifcipicqnmislk af am okfsqlk xkslkcawfk as2

”am lìfilk ca oknooikfas y am lîuilk ca amaooikfas xwipncns xksigmas: am

lìfilk ca nqsawicnc y am lîuilk ca casak“& Alxwasns ~qa sidqaf y wasxkfcaf n asn fqapn afcafoin- skf xkw abalxmk mnalxwasn Fija  y mn alxwasn Okfpawsa  ~qa k`waoaf n sqs omiafas rnxnks cacaxkwa xawskfnmirngmas- mks omiafas skf mks cisaþnckwas& Eny mn xksigimicnc caafwnw af sqs xîdifns tag y cisaþnw sq rnxnk n mks dqsks y xwa`awafoinsifcipicqnmas %Okmkwas- lnawinmas- Okwckfas ao&) _qxkfdk ~qa am abalxmk lîsasngmaoick skf mks okoeas af mn ifcqswin nqklkpimìsion ckfca mks omiafas xqacafnþnciw nwigqks nm oekoea n sq dqsk&

3&> Am Okfsqlickw oklk qf xwkcqok af sì lislk

Af mn noqnmicnc nm okfsqlickw fk ma gnsn skmk oklxwnw- sifk oncn par lîs asîokfpiwiéfcksa af qf giaf ca okfsqlk af sì lislk& Mns wacas skoinmas ca@noagkkj- Mifjac If y Stiaw xkw abalxmk sa xqacaf okfsicawnw oklk qf xkwnm canqkwwawnk ckfca mn dafa sa xqaca owanw xaw`imas y ncnxnwmas sadòf sqs dqsks yxkfaw if`kwlnoiÿf xawskfnmas y auxawiafoin mngkwnm + ca `kwlnoiÿf& Mns wacasskoinmas nm `ifnm skf am ifafk ca onxnw mn nafoiÿf ca alxwasns y nlgiéf onxnw mnnafoiÿf ca nlidks af sq wac skoinm okf am kgbaipk ca xwasafnwsa k ”pafcawsa“ camn labkw lnfawn `wafa n mks calîs& nAs am ifafk ca pafcaw sq xwkxin ilndaf&

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1& Eackfislk

Am okfsqlk eky af cìn sa xqaca okfsicawnw oklk qfn lnfawn ca koqxnoiÿf camkoik ‟ am okfsqlk eackfisn as nmdk ìxiok af mn xkslkcawficnc y koqxn af amialxk noqnm oncn par lîs asxnoik& @qawn ca mn picn cìn n cìn gqsonlks am

cipawiwfks& Asa ”fqapk onxinmislk” yn fk asî oafwnck af mn xwkcqooiÿflnawinm af sì lislk- sifk nlgiéf af am afwaafiliafk y af mns lawonfoìnsoqmqwnmas& Eny sialxwa lîs k`awns eackfisns oklk xkw abalxmk xnw~qas canwnooiÿf oklk Cisfaymnfc Xnwis okf lîs ca >7 limmkfas ca pisinfas nm nþk&

Am okfsqlickw ca eky okfsqla mk ~qa ~qiawa fk mk ~qa caga- mn `kwln ca okfsqliwas lqoek lîs migwa y kwiafncn nm xmnoaw& Mn gòs~qacn cam xmnoaw y camafwaafiliafk sa en okfpawick af am kgbaipk xwifoixnm ca mks ifcipicqks&

Okfsqlk y mqadk auisk- as mn may ca kwk cam eklgwa xkslkcawfk& Am ialxk migwa fksa pipa- sa okfsqla& Fk sa wnn yn skmk ca pafcaw sawpioiks- eny ~qa k`waoawpipafoins- ca mk ifasxawnck y mk auwnkwcifnwik- onxnoas ca dafawnw alkoiÿf-xwkpkonoiÿf- n`aoks y safsnoikfas& Am okfsqlickw gqson lafks mn xksasiÿf ca mnsoksns xkw si lislns- sifk ~qa asns oklxwns cagaf ca lqmixmionw mns auxawiafoins&Qf abalxmk sawìnf mks asngmaoiliafks ca _nwgqojs& Am okfsqlickw af am _nwgqojsfk okfsqla skmnlafa sq on`é si fk nlgiéf oklxwn okf am on`é qfn safsnoiÿf yalkoikfas am ”`aamifd“ ca asîw af Fqapn Ykwj afwa mn dafa bkpaf y afcì& 

0& Am Sialxk y Am Asxnoik

Mn nwan as okfsqliw- y am okfsqlk as qf xnsnialxk ngskmqk a iwwalacingmalafaifcipicqnm- qfn oncafn ca safsnoikfas ~qa skmk xqaca saw auxawilafncn  ‟pipicn,sqgbaipnlafa& Mns lqmiqcas ~qa okmlnf am ifawikw ca mks ”alxmks cam okfsqlk“ca Dakwda Wiraw- skf nlkfkfnliafks- fk okfdwadnoikfas: dwqxks- fk xamkkfas:ndmklawnoikfas- fk knmicncas&

Nekwn mns auoqwsikfas ca oklxwn skf xwilkwcinmlafa wnsmncncns af am asxnoik yskmk saoqfcnwinlafa pinbas af am ialxk& Qfn auoqwsiÿf nm alxmk cam okfsqlkilxmion mn safsnoiÿf ca saw wnfsxkwnck n kwk lqfck& Mks mqdnwas caoklxwns+okfsqlk k`waoaf mk ~qa fifdqfn ”wanmicnc wanm“ xqaca k`waoaw n`qawn2 qf

a~qimigwik onsi xaw`aok afwa migawnc y sadqwicnc& Cafwk cam alxmk- mn ilndaf saokfpiawa af wanmicnc- mk ~qa palks- mk ~qa konlks as am sqaþk eaoek ”wanm“- mk ~qasialxwa ~qisilks nekwn asî nm nmonfoa ca fqaswns lnfks- fk eny ~qa asxawnwlîs&

Mn ifci`awafoin n mn cqwnoiÿf wnfs`kwln mn iflkwnmicnc ca ican af auxawiafoin- y mnokfpiawa af kgbak ca iflacink okfsqlk2 mn lnfawn af ~qa qfk pipa am lklafkokfpiawa asa lklafk af qfn ”auxawiafoin iflkwnm“& Mn ifsnfnfaicnc- enoa ~qaoncn lklafk xnwaron if`ifinlafa asxnoiksk- y mn onxnoicnc if`ifin sidfi`ion ~qafk eny mìlia xnwn mk ~qa xqaca auwnawsa ca qf lklafk xkw gwapa y `qdnr ~qasan&

Xawk mn fqapn ifsnfnfaicnc cam ialxk onlgin wncionmlafa mn lkcnmicnc caokenginoiÿf eqlnfn y mn lnfawn af ~qa sa niafca mks nsqfks okmaoipks&

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Afkfoas nekwn mns okfoaxoikfas ca ialxk y asxnoik sa enf owanckfaoasnwinlafa n wnpés ca mn xwîoion y xwkoasks lnawinmas ~qa siwpaf xnwnwaxwkcqoiw mn picn skoinm&

Am xwipimadik ca mks xkcawksks ca eky- y mk ~qa mks enoa xkcawksks as mn onxnoicnc

ca nokwnw am mnxsk ca mn cqwngimicnc- ca kmpicnw am ”mnwdk xmnrk“- ca oafwnwsa af mnlnfixqmnoiÿf ca mk wnfsikwik y fk ca mk cqwngma- ca casenoawsa ca mns oksns okfmidawarn xnwn cabnw asxnoik n kwns oksns idqnmlafa wnfsikwins y casifncns nokfsqliwsa&

Af asn awn ca okfsqlk k labkw cioek ”eixawokfsqlk“- ~qacnwsa okf mns oksnsmnwdk ialxk- lîs nmmî ca sq ”`aoen ca pafoiliafk“ y lîs nmmî cam lklafk af ~qasa k`waoaf waalxmnrks ”fqapks y labkwas“- ”sqxawikwas“ as af wanmicnc qf sìfklnca onwafoin&

Mks kwcafnliafks silgÿmioks cam asxnoik y am ialxk okf`kwlnf qf lnwok xnwn mn

auxawiafoin xkw am oqnm nxwafcalks ~qiafas y ~qa sklks af mn skoiacnc&

Mks asxnoiks asxaoì`ioks ca mn oiqcnc sqwdaf ca limmkfas ca nooikfas ~qa mmapnf amsammk cam casidfik eqlnfk& Mns xwnoions okicinfns xqacaf okfpawiwsa- y mk enoaf-af mns == knmirnoikfas66 ca qf asxnoik y qf ialxk wnoikfnliafk kwcafncks yokfwkmncks&

0&> Am xkslkcawfislk af mns as`awns ca ialxk y am asxnoik

Ekwnwiks Kwcafncks Ps Am ialxk ca Onks2 Am cìn sa cipicìn af was xnwas- oncnxnwa af qf mnxsk ca 5 ekwns ~qa sqlnck cngnf am knm ca 73 ekwns- af ckfca 5ekwns awnf xnwn wngnbnw- 5 ekwns ca casonfsk q koik y 5 ekwns xnwn casonfsnw& Xawkaf mn éxkon noqnm- mks ekwnwiks kwcafns- asn aswqoqwn ~qa sa xafsngn onsi caeiawwk ifkuicngma- sa en casaswqoqwnck y en cnck xnsk nm onks ca ekwnwik- eky fkauisa qfn cipisiÿf aunon ca mns noipicncas ~qa sa enoaf af am cìn- si giaf qfkxqaca asnw wngnbnfck k asqcinfck- n mn par okf qf silxma xkwîim y qfn okfauiÿfn Ifawfa xqaca asnw oklxwnfck- xqaca asnw engmnfck okf nmdqiaf n limas cajimÿlawks y okf ekwnwik ci`awafas- eky fk auisa qf mìlia xnwn mns noipicncas ~qasa xqacaf enoaw silqmîfanlafa- mn aswaoen mìfan cam ialxk y cam asxnoik oncnpar sa enoa lîs y lîs ifpisigma&

Nfidqns Wa`awafoins Ps Oafwks ca Oklxwns2  Am oafwk ca mn oiqcnc enoanmdqfns céoncns awnf mks nyqfnliafks k mns onacwnmas- ask awnf mks xqfks cawa`awafoins xnwn oqnm~qiawn xawskfns ~qa sa ~qisiawn qgionw- af onlgik nekwn mksfqapks xqfks ca wa`awafoins skf mns oafwks oklawoinmas- cafklifncns af mnnoqnmicnc oklk ”mns onacwnmas ca okfsqlk“- nekwn as lqoek lîs `îoim qgionwsa sisa xkfa oklk wa`awafoin am oafwk oklawoinm lîs dwnfca %y xkw afca lîs okfkoick)ca mn oiqcnc&

Asxnoiks wanmas Ps _awpioiks af mìfans2  Xqas giaf xafsalks af qf nfas y qf

casxqés lqy oawonfn- nfas- oqnfck sa faoasingn oklxwnw ”u“ k ”y“ nwioqmk- sagqsongn am cìn y mn ekwn af ~qa sa xqciawn iw n oklxwnwmk- caxafciafck ca mksekwnwiks ca mns iafcns y ca fqaswk ialxk migwa- a idqnmlafa xnsngn okf mks

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gnfoks- auisìn qf ekwnwik ca nafoiÿf af mns sqoqwsnmas gnfonwiks ~qa kgmidngn n &Nekwn- fk as faoasnwik iw n mn lnykwìn ca mns iafcns- skmk gnsn okf afwnw n sqxîdifn ca ifawfa %asxnoik) fk ilxkwn mn ekwn xkcalks oklxwnw oqnfck ~qawnlksy oqnfk ~qawnlks %ialxk)& Y nekwn mks gnfoks iafaf sqs sawpioiks af mìfans

0&7 Mk ~qa lîs casnon af mns fqapns dafawnoikfas

Am ilxawik ca mk a`ìlawk af am xnwnìsk cam onlgik & Mks wasnqwnfas ca oklicnwîxicn skf am algmaln cam xkslkcawfislk- `ns `kkc as qf okfoaxk ~qawaxwasafn kcn qfn `imksk`ìn ca picn& Mn xwisn en ifpncick fqaswks asimks ca picn yam ialxk fks xnwaoa qf giaf asonsk y lîs oqnfck asa ialxk en sick okmkfirnckca`ifiipnlafa xkw mks laciks ca oklqfionoiÿf ca lnsns- asxaoinmlafa xkw mnamapisiÿf&

Xkw ilxawnipk ca mn lkcn y mks oiomks okfsqlisns eny nlgiéf qfn afcafoiniwwa`wafngma nm onlgik xawlnfafa- ~qa xwkpkon am casifawés y am ensìk& Eny ~qaxafsnw ~qa af lqoens konsikfas asns faoasicncas skf nwi`ioinmas xkw~qa fqaswksisaln aokfÿliok `qfoikfn okf mn lîuiln ca ~qa kck mk xwkcqoick caga sawokfsqlick&

Oqmk nm oqawxk y lii`ionoiÿf ca mn bqpafqc& Am lkcamk ca picn ~qa sa xwkxkfaaf asn skoiacnc lqmilacin as mn aueigioiÿf ca qfn bqpafqc okf oqawxk ca cisaþk&

Skck as bkpaf2 mn lkcn- am oifa- mn xqgmioicnc& Am oqmk nm oqawxk owan xwkcqokslimndwksks ~qa am cisoqwsk xqgmioinwik fks k`waoa- okf mn xwklasn ca caafaw am

ialxk k wasiqiwmk& Mk piabk en casnxnwaoick ca mn skoiacnc- y qfn safsnoiÿf canalxkwnmicnc xnwaoa ncqaþnwsa ca kck& '_ilxmalafa fks fadnlks- oklk XaawXnf- n saw lnykwas'

4& Xqgmioicnc xkslkcawfn

Eky af cìn pipilks af qf sisaln aokfÿliok,skoinm xksonxinmisn af am oqnm mnoqmqwn y mns okfcqons lîs wamapnfas ca mks oiqcncnfks asîf siafckcaawlifncns oqnfinipn y oqnminipnlafa xkw mn xqgmioicnc- yn ~qa ésns saokfoigaf oklk auawikwirnoiÿf y oklk lik- xwacklifnfck mk sqxaw`ioinm skgwa amokfafick& Asn xéwcicn ca xawsxaoipn dmkgnm ci`ioqmn mn oklxwafsiÿf ca mn wanmicnc-nqf~qa cafsi`ion fqaswn auxawiafoin okfowan- owanfck qfn eixawwanmicncxqgmioinwin ci`ìoim ca mkonmirnw y pipiw `qawn ca mks lafsnbas xqgmioinwiks& Mnanwnmirnoiÿf ca mks kgbaks fks siòn af qf lqfck xwkgngma- icanm- xawk xkokwamnoikfnck okf am okfauk ckfca sa xwkcqoa mn ifawnooiÿf oklqfionipn& Nsì- mnxqgmioicnc imqswn y apicafoin eky qf omnwk abalxmk ca xawpawsiÿf oklqfionipn yn~qa sa pafca kck am sisaln- ifomqsk sqs silqmnoikfas- sqxmnfnfck am`qfoikfnliafk wanm y okfowak ca mks kgbaks xkw am ca sqs ilîdafas&

Noqnmlafa skf lqy xkoks mks nfqfoiks ca okfafick xqwnlafa if`kwlnipk%afafciafck kcks n~qammks oqyn `ifnmicnc fk as kwn ~qa mn ca if`kwlnw caonwnoawìsions- xwklkoikfas- sawpioiks y `aoens)& Fk qimirnf oklk aba oafwnm ca

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oklqfionoiÿf fifdqfn onwnoawìsion alkoikfnm k skoinm- fi si~qiawn sa oafwnf afqfn onwnoawìsion `ìsion cam xwkcqok- skf dafawnmisns&

Casnxnwaoicks asîf mks dwnfcas ÿxioks nwdqlafnmas ca mn lkcawficnc- cioaMyknwc- y am òfiok cisoqwsk okeawafa as am ca mns lawonfoìns- as~qalnirnck y

wacqoick nm wqa~qa- fk ca mks kgbaks- sifk ca mks pnmkwas y sidfks ~qa mksoklqfionf& Mks xmnfanliafks xkslkcawfks fk ifadwnf saoqafoins okeawafas&Skcn asn dwnf xéwcicn ca xawsxaoipn dmkgnm ci`ioqmn mn oklxwafsiÿf ca mn wanmicnc-nqf~qa cafsi`ion fqaswn auxawiafoin okfowan- owanfck qfn eixawwanmicncxqgmioinwin ci`ìoim ca mkonmirnw y pipiw `qawn ca mks lafsnbas xqgmioinwiks& Mnanwnmirnoiÿf ca mks kgbaks fks siòn af qf lqfck xwkgngma- icanm- xawk xkokwamnoikfnck okf am okfauk ckfca sa xwkcqoa mn ifawnooiÿf oklqfionipn& Nsì- mnxqgmioicnc imqswn y apicafoin eky qf omnwk abalxmk ca xawpawsiÿf oklqfionipn yn~qa sa pafca kck am sisaln- ifomqsk sqs silqmnoikfas- sqxmnfnfck am`qfoikfnliafk wanm y okfowak ca mks kgbaks xkw am ca sqs ilîdafas&

Ask- mmnlnck xkw Gnqcwimmnwc oqmqwn cam silqmnowk- xwkoaca ca qfn wixma afcafoiniwwapawsigma2 mn wacqooiÿf ca kcn mn fnqwnmarn n qfn ngswnooiÿf `kwlnm- mnsqsiqoiÿf cam lkpiliafk `ìsiok xkw am qsk ca mafdqnbas aofi`ioncks y mnlifinqwirnoiÿf k nlxminoiÿf ca mks kgbaks waxwasafncks af xnfnmmns- nsì oklk mnsilqmnoiÿf ca sqs xksigmas oklxkwnliafks&

N sq par- mns okfsaoqafoins ~qa nxqfnf Dkfrîmar Lnwìf y Basòs Igîþar n asnoqmqwn cam silqmnowk skf ~qa am cisoqwsk skgwa am xwkdwask sa okfpiawa af onfsifk ywqifnwik- sa ifafsi`ion mn onxnoicnc eqlnfn ca cisxkfaw ca mn fnqwnmarn xnwn sqqsk y ngqsk- am okfsqlk- ifadwnckw y silgÿmiok sa xwasafn oklk mn òfionnmawfnipn xnwn am sisaln knm& Mns okfcqons sk`isioncns y afpkmpafas camokfsqlk casidfnf fqaswn ifawnooiÿf oklqfionipn y skoinm- ca lnfawn ~qa mkokfsqlilks kck- ifomqyéfckfks n fkskwks lislks& Nsì mn auxawiafoin ca wanmicncsa wacqoa nm okfsqlk nfsiksk ca ilîdafas- ~qa kwiafnf- okfwkmnf y acqonf mnnoqnoiÿf ca mks waoaxkwas- sif k`waoaw mn xksigimicnc ca okfwnsnw mns wa`awafoins&Ca asn lnfawn mn xqgmioicnc- ~qa alxarÿ siafck qfn auxwasiÿf ifdafqn ca mnlkcawficnc y xnsÿ casxqés n saw am nwln xwkxndnfcìsion ca mn gqwdqasìn- awlifnsiafck qf ilxkwnfa amalafk ca mn kwcafnoiÿf skoinm& _q `qfoiÿf skoinm kwidifnm pnxawciafck awwafk- `wafa n mks fqapks oklaicks skoinmas- xkmìioks a ifsiqoikfnmas~qa sa ma nsidfnf&

As lqy xwkgngma ~qa am okfsqlislk san mn onwnoawìsion ci`awafoinm lîs casnongmaca mn xkslkcawficnc& Asa okfsqlk sa auxwasn n wnpés ca qf qfipawsk silgÿmiokokfowak y waxwasafn qfn caawlifncn aswni`ionoiÿf skoinm- xkw mk ~qa mks kgbakssa nc~qiawaf xnwn qsnwsa xawk xwifoixnmlafa xnwn aueigiwsa oklk icafi`ionckwas caoiawns icaficncas skoinmas k oklk lkck ca kxqmafoin& Nsì mn faoasicnc sa enpqamk casangimicnc skoinm y am okfsqlk silgÿmiok `qfoikfn oklk qf sisaln caoklqfionoikfas nmnlafa waxwkcqoipk ca mks pnmkwas y asimks ca picn cklifnfasaf mn skoiacnc noqnm& Nsì mns lawonfoìns sa okfpiawaf am dwnf paeìoqmk caoklqfionoiÿf ca mn skoiacnc xkslkcawfn& Xkw ask auxmion Gnqcwimmnwc ~qa amlafsnba ~qa mks kgbaks wnfsliaf xkw sq lacinoiÿf yn asî silxmi`ionck nm auwalky as sialxwa am lislk2 sq pnmkw ca onlgik& Okfsaoqafalafa- af am `kfck am

lafsnba yn fk auisa- as am lacik am ~qa sa ilxkfa af sq xqwn oiwoqmnoiÿf&

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Fqaswn skoiacnc- qfn skoiacnc xksifcqswinm- sa en wnfs`kwlnck af qfn skoiacncca mn oklqfionoiÿf- ckfca mn xqgmioicnc- afafcick am `afÿlafk oklk qfn ifpawsiÿf~qa enoaf mks nfqfoinfas xnwn ci`awafoinw xwkcqoks k sawpioiks xnwaoicks yxawskfnmirnwmks ca qf lkck ci`awafa- en cabnck ca saw qf amalafk xawqwgnckw ynooaskwik- xnwn okfpawiwsa af qfn oklxmabn noipicnc aokfÿlion- oklqfionipn y

xsiokskoinm- qimirncn oklk mn eawwnliafn xaw`aon xnwn ncaoqnw mn calnfcn n mnk`awn- y fk nm okfwnwik- bawnw~qirnfck am lawonck ca noqawck n mks xwkcqokwas&Mns ilxkwnfas okfsaoqafoins ca mn noipicnc xqgmioinwin sqxkfaf2 qfn milinoiÿfcam xnxam fipamnckw ~qa ensn nekwn afìn am lawonck- xksigimin am owaoiliafkxwkdwnlnck ca mns dwnfcas okwxkwnoikfas- ~qa oncn par lîs- okfoafwnf am sisalnxwkcqoipk- y sqgpafoikfn mn oqmqwn ca lnsns&

Bqfk n asn `qfoiÿf aokfÿlion asafoinm mn xqgmioicnc nþnca kwns saoqfcnwins-ilxkwnfas af mn owanoiÿf ca mn lafnmicnc okmaoipn& Am nmonfoa skoinm ca mnxqgmioicnc sa xqaca ifawxwanw casca pnwiks îfdqmks2 mn xqgmioicnc oklk owanckwnca pnmkwas y xnqns ca okfcqon nokwcas okf ammks- ~qa mmadnf n lkmcanw mks asimks

ìxioks ca picn ca qfn skoiacnc& Kwn ifawxwanoiÿf as mn if`mqafoin xsiokmÿdion- nmafonwdnwsa mn xqgmioicnc ca mmafnw am pnoìk auisafa xkw mn casnxnwioiÿf ca mnsicakmkdìns& Mn kwn as ~qa mn `qfoiÿf ca mn xqgmioicnc as fanlafa skoinm- fk sÿmkxkw~qa noòn oklk qf xkcawksk `nokw ca okf`kwlnoiÿf- sifk xkw~qa as qfnmilinoiÿf xnwn mn picn xwipncn- òim xnwn kgbaipnw mks nsxaoks ~qa okfsiqyaf nmwaoaxkw oklk okfsqlickw& Mn xqgmioicnc mmafn ca picn am lqfck ca mns oksns ykgbaqnmirn y oksi`ion am ca mns xawskfns&

Safiafck af oqafn ~qa skgwa am sisaln xqgmioinwik okfpawdaf kcks asksnsxaoks `qfoikfnmas- engwî ~qa afaw af oqafn nlgiéf- oklk okf am wask caoklxkfafas oqmqwnmas- ~qa mn xqgmioicnc fk xqaca nfnmirnwsa fi oklk ncnxnoiÿffi oklk wnfs`kwlnoiÿf ca qfn caawlifncn wanmicnc- sifk lîs giaf oklk qfnwaxwkcqooiÿf ifcqswinmlafa amngkwncn& Mks lafsnbas xqgmioinwiks nlgiéf sa`ngwionf y sa pafcaf af sawia- okf am wasqmnck ca qfn kwdnfirnoiÿf oklxmioncn ~qagqson fk sÿmk am okfsqlk- sifk asafoinmlafa mn waxwkcqooiÿf skoinm&

Ca asa lkck- mn xwkcqooiÿf oqmqwnm as am a`aok ca qfn afsiÿf xawlnfafa afwakwidifnmicnc y asnfcnwirnoiÿf- afwa mÿdion ifcqswinm y nfimÿdion asnfcnwirnckwn-afwa mÿdion ifcqswinm y nfimÿdion owanipn- afwa mn pisiÿf xnwioqmnwirncn ca qfaliskw- san ifcipicqnm k okmaoipk- y mn faoasicnc ca wafngimicnc cam sisaln&

Ca nm lnfawn ~qa mn oqmqwn ca lnsns sa kwidifn eky n wnpés ca qfn aofkmkdìnoklxmabn y oksksn- mn aofkwÿfion- ~qa milin sq qsk skoinm y ~qa xwaoisn cam nxkykifcqswinm xnwn casnwwkmmnwsa: ncalîs faoasin aliskwas asxaoinmirncks ~qa- n wnpéscam xwasidik xwkxkwoikfnck xkw am xwkxik lacik- xwkpk~qaf am okfsqlk lnsipk ca mnlawonfoìn oqmqwnm- k`waoicn n wnpés cam oklxmabk sisaln ca laciks ca mnoklqfionoiÿf skoinm&

4&> Nwa y xqgmioicnc sa cnf mn lnfk2 Nfcy Tnwekm

Nfcy Tnwekm as qfk ca mks lîs nwisns ~qa lîs xask en afick af am nwa

xqgmioinwik xkslkcawfk& Lqoeks nqkwas saþnmnf ~qa Tnwekm `qa xwalkcawfk-lkcawfk y xkslkcawfk- xawk af am îlgik xqgmioinwik as sq pawsiÿf lîsxkslkcawfn mn ~qa fks ifawasn asqcinw& Tnwekm gqson oklxwafcaw mks okfoaxks

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ca laromn ca omnsas konsikfncns xkw mn skoiacnc ca okfsqlk y nfnmirnw asnwaxwasafnoiÿf af sqs kgwns& Nqf~qa Nfcy Tnwekm sialxwa wnÿ ca wnfsliiwsafiwsa ifci`awafa nfa mks xwkgmalns y onnmkdnwsa oklk qf nwisn lawnlafaoklawoinm- xkcalks afokfwnw af sq kgwn ifcioiks ca qfn pisiÿf lîs nmmî ca qfnoqmqwn ca okfsqlk& Asngmaoiafck oklk kgbaipk casowigiw am nokfaoiliafk ca

oqmqwn ca okfsqlk wamnoikfnck okf mk oqmk y mk xkxqmnw- am nwa y mk jisoe-wamnoikfîfckmk okf mns onwnoawìsions ca qfn éxkon xkslkcawfisn&Qfk ca mks nxkwas lîs xkxqmnwas ca Tnwekm af oqnfk n mn xqgmioicnc `qa sqcaomnwnoiÿf2 'Af am `qqwk kck am lqfck sawî `nlksk cqwnfa >1 lifqks'& Asn `wnsaca oiawn lnfawn pnioifÿ am noqnm xkcaw ca mks laciks ca oklqfionoiÿf y am nxkdakca mn xwafsn nlnwimmn y ca mks wanmiy sekts&

Af mn awn xkslkcawfn fk sa pa am nwa oklk nmdk knmlafa wnoikfnm- lacick fiaunok& _a wnn ca qimirnw mn owanipicnc- klnw mk ~qa xawoigilks y xmnslnwmk ca qfn`kwln owanipn sif enoaw cisifoikfas afwa omnsas oqmqwnmas&

Af mn éxkon ca Nfcy Tnwekm sa asngn pipiafck qf xwkoask ca ifcqswinmirnoiÿf- caoklqfionoiÿf lnsipn- am oqnm wnbk oklk okfsaoqafoin mn eigwicar ca mks xwkcqoksaf mks fipamas skoinmas& Nfas- mns skoiacncas gnbns fk cis`wqngnf ca mk lislk ~qamns nmns- xawk okf asa onlgik sa xwkcqbk qfn laromn ca oqmqwns- kxoikfas ykgbaks&

Tnwekm- qimirnfck kgbaks waokfkoicks xkw mn skoiacnc- mks ifwkcqoa af qf fqapkokfauk- gnsîfcksa af mn éofion lîs ~qa af mk ~qa sa waxwasafn& Mk lqaswnoklxmanlafa ci`awafa- nqf~qa sidn siafck am lislk xwkcqok& Ask xwkcqoa nmdkfk nf auxmknck af am okfoaxk ca mk jisoe- ~qa sawìn mn wnsmnoiÿf ca qf kgbakxkxqmnw n qfn kgwn ca nwa&

Am nmafk owanckw tnwekminfk xwkoaca ca mn xqgmioicnc& Xkw nfk- gaga camokfsqlislk gwqnm- cam onxinmislk sqxaw`ioinm& Mk sqyk as nwa xkw cifawk y afonficncas ifcqswinmas& Owaÿ mk ~qa ém lislk mmnlÿ mn xwkcqooiÿf ca nwa af sawia&Af >95? eirk qfn pisin nm Lqsak cam Xwnck ca ciar lifqks& Fk sa xnwÿ af qf sÿmkoqncwk& Fk ma ifawasngn am nwa xkw am nwa&

Pipilks y sadqiwalks pipiafck qf xkslkcawfislk tnwekminfk ensn ~qa mmadqa amonlgik omilîiok nm Nwa Okfalxkwnfak&