plan de negocios ropasinlimites.com
TRANSCRIPT
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FACULTAD DE CONTABILIDAD Y AUDITORÍA
Asunto : PLAN DE NEGOCIOS OPTATIVA III
UNIVERSIDAD TÉCNICA DE AMBATO
OPTATIVA III
CONTABILIDAD Y AUDITORÍA
“PLAN DE NEGOCIOSROPASINLIMITES.COM”
INTEGRANTES: ANDRÉS ANALUISA
LIGIA CUSCOPATRICIA LÓPEZ
BRAULIO PARRA
CURSO: SEXTO “C”
OCTUBRE MAR!O
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PLAN DE NEGOCIOS
ROPASINLIMITES'COM
NEGOCIO
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OBETIVO
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PUNTOS CLAVE
Conocer el comercio electrónico.
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Lo.LISIS F' O' D' A
FORTALE!AS
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OPORTUNIDADES:
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DEBILIDAD:
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L" /#t #+ s si#t s/'*" i#/*s"#%+ %"t+s )*s+#"!s " t*"3@s % '#")6/i#" % i#t*#t.
V"&+s " $*"* '#" #'3" st*'$t'*" 0' #$sit"*6 '# ti&)+ % *+%"8 )"*""!$"#9"* s' &6xi&" 7$"$i".
N$sit"*&+s '# ti&)+ )"*" "!$"#9"* #'st*" “)*+%'$$i4# &5#i&"” %'*"#ts ti&)+ )+%*&+s s* &'1 3'!#*",!s " !+s $"&,i+s % $i$!+.
AMENA!A:
L" t$#+!+/5" "3"#9" " )"s+s "/i/"#t"%+s 1 s #'st*" +,!i/"$i4# i* " !" )"*)"*" ,*i#%"* '# s*3i$i+ % $"!i%"%.
Exist &'$(" i#st",i!i%"% # ! s#ti%+ % !" $"*/" t*i,'t"*i" 1" 0' $"%" 39
"'&#t" 1 !+s i&)+*t"%+*s s 3# "2$t"%+s si#%+ st #'st*+ $"s+.N'st*" )*i#$i)"! "&#"9" s*5" '# $"&,i+ % $i$!+ $+#4&i$+ "#ts %"!$"#9"* ! #i3! % s+!i%9 #$s"*i+. Di$(+ $"&,i+ #+ s 3is!'&,*" # !&%i+!"*/+ )!"9+ )*+ %,*&+s )*&"#$* "t#t+s.
"' COMPETENCIA
E# ! E$'"%+* #+ t#&+s $+&)t#$i" %i*$t" 1" 0' st &$"#is&+ %$+&)*"s +# !i# *$i@# s st6 i&)!&#t"#%+ # ! )"5s. T#i#%+ "s5 '#"3#t"8" $+&)titi3" ","*$"#%+ '# /*"# )+*$#t"8 %! &*$"%+.
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' CLAVES DE FUTURO
At,ntos 3- /onsu20+o(
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C+&,i#"* $"#"!s % $+&'#i$"$i4#.
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POLÍTICAS DE SERVICIO Y ATENCI9N AL CLIENTE
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U# !&#t+ ,6si$+ %i2*#$i"! ("$i" #'st*+s $!i#ts s !" “/"*"#t5" %s"tis2"$$i4# +” $+&)*+&is+ )+* ! $'"! #+s $+&)*+&t&+s "! $'&)!i&i#t+
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Di2*#$i"*#+s s',st"#$i"!&#t )+* ! t*"t+ )*s+#"!i9"%+ 1 x0'isit+ !"i#2+*&"$i4# 3*"9 1 )'#t'"! 1 !" 7$"$i" # !" *s+!'$i4# % )*+,!&"s 0'"2$t# " #'st*+s $!i#ts s '# !&#t+ $!"3 %! )+si$i+#"&i#t+ %#'st*" &"*$" # ! &*$"%+.
ESTRATEGIA DE COMUNICACI9N
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&*$"%+ 3+!'$i+#.S+&+s '#" &)*s" 8+3# )*+ *'#i&+s # #'st*+ 0'i)+ !" &"1+* 1 &8+*x)*i#$i" *"! 1 %&+st*",! %! s$t+*.
N+ #+s !i&it"&+s " !"s )*+&s"s +2*$&+s #'st*+ $+&)*+&is+ )+* s$*it+$+# ! $!i#t: “/"*"#t5" % t+t"! s"tis2"$$i4#”.
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ESTRATEGIA DE PENETRACI9N EN EL MERCADO
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L!/"* " !+s $!i#ts 0' %s"# 3sti* " !" &+%" 1 $+# '# /*"# sti!+.
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ESTRATEGIA DE ACCESO AL CLIENTE
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PUBLICIDAD Y PROMOCI9N
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