OUAL I

#WEBCONGRESS

Attract - Convert - Engage

#QUEVOYAPRENDERHOY?

There is LOT you can do!

…. …. = 4

SALA 1 SALA 2

NO? NO tengo el tiempo NO tengo la plata NO tengo la tecnologia NO tengo el conocimiento NO hablo idiomas NO tengo los contactos

aprende <#digital>, no inglich

The world is [really] changingWhat the F* are you doing?

Good news: everything is so f*cked up!Technology is here to help.

- los negocios en internet es para todos -

The american dream is reality for Panamathanks to technology

THE NEXT MILLION DOLLARS STARTUPS WILL COME FROM MEDELLIN & LATAM.hq

estan pasandos cosas muy locas

MTOM, IOT, SCOMMERCE, MPAY, CONTEXTUAL, BEACON

Anonymous?

- que no te #tumben -

smartphone. really?

En internet cobras la horas dormidas

negocios digitales abiertos 24 horas

Hoy, tienes mas oportunidades que nuncaLa gente despierta y duerme con su telefono,

a 1 click de tu app.

- interactuar con los usuarios y aprender de ellos -

COMPARTEN TU INFOTE DAN FEEDBACK

LEEN TUS CONTENIDOSTE COMPRAN COSASTE DEJAN SUS DATOS

RECOMIENDAN TU APPVOTAN

tu usuario | es muy infiel

Customer purchase process.

Upselling, crosselling

Buscar es Gratis!

Google resultado 2013: $15.7 Billions

Cerveza? Segmenta.

- piensa local & global a la vez -

- soluciona problemas diarios -

In Internet, you don’t test, you don’t pass.

- sobran las herramientas -

#nobulshit: no comas cuento

Seguimiento !haz cosas para todos

Puedes botar tu web y tu app.

RE_start

- piensa diferente -

DISRUPTREAL TIME

SIMPLECUSTOM

W SEMINAR 2015

Become a Digital Marketing MasterAprende a tener éxito en redes sociales, aumentar ventas y captar nuevos leads.

Crear Ads en facebook que generar Transformar fans & likes en clientes Colectar datos y optimizar conversiones

5 DE MARZO 2015 EN PANAMA – MERCEDES@ACTIONMKT.COM

MERCI!

WEBCONGRESSPANAMA

edfernandez@efernandez

What´s Next after The Smartphones War ?

Really?

Not so fast…

8 Billion still to go?

You just said the

smartphone war was

over

Diffusion of innovations: Everett Rogers. 1962

World is here

US is there

Smartphone Penetration

Source: KPCB internet trends 2014 report. Morgan Stanley Internet report 2009.

ap·par·el/əˈperəl/

Noun US formal

1. Clothing.synonyms: clothes, clothing, garments, dress, attire, wear, garb, getup

wear·a·ble/werəb(ə)l/

Noun US formal

1. An item that can be worn.

OMsignal: bio-sensing apparelHeart Rate, Breathing, Steps

We, humans, become the

interface

Rise of the Natural

User Interfaces (NUI)

Things get “smartified”

All of Them

Smart contact lens for diabeticsBlood sugar reading in tears 1/sec

Mind ReadingFacial expressions:

BlinkLeft wink

Right winkFurrow (frown)

Raise brow (surprise)Smile

Clench teeth (grimace)Glance left

Glance rightLaugh

Smirk (left side)Smirk (right side)

Mental commands:

Neutral

Any of up to 4 pretrained items from a list of 13 labels:

PushPullLiftDropLeftRightRotate clockwiseRotate anticlockwiseRotate forwardsRotate backwardsRotate leftRotate rightDisappear

Emotional States:Instantaneous excitement

Long term excitementFrustration

EngagementMeditation

Interest/ Affinity

What’s making this possible?

1. Techology Evolution Laws

2. Tech economy driven by Asymmetric Business models

Computing capacity Moore’s Law Computing power doubles every 18-24 months. Costs cut by a half. Bandwidth capacity Gilder’s & Nielsen’sDoubles every 2 years - wired Doubles every 2.5 years - wireless (Cooper’s Law) Digital storage capacity Kryder’s Law Doubles every 2 years.

Technology EvolutionLaws

2yrs2x /

AsymmetricBusinessModelsAndroid OS is free to foster Google’s mobile services/ads

Apple invests in iTunes & developer ecosystem to foster HW sales

We sign up for web services/apps for free in exchange for personal data

If you’re not paying for it, you are the product

‘Truth’ is a tweet, photo or video clicked & sent away

New definitions of ‘success’-

money may not be

Access to luxury vs owning luxury – Rise of sharing economy & EaaS

(Everything as a Service)

Self-realization and self-actualization happens now also online

(Win)^3: You help me, I help you, we help others

Klout score in your resume

from now onwards

Global thinking, global objectives - collective intelligence arising (Singularity)

People

Entrepreneur generation• Reduced sense of security since terrorist attacks

2001• Destabilized economy Financial crisis since 2008 • High unemployment levels – ‘Evil’ corporations • Increasing perceived fiscal pressure – self sustain or

live out of the system • Pervasive & cheap computing everywhere • Tech-entrepreneur heroes – Dorsey, Zuckenberg,

Larry, Sergey • All tools you need in the web: crowdfunding yourself

(kickstarter, onevest) • No loss aversion fostering self driven

entrepreneurship

edfernandez@efernandez

www.about.me/ed.world

gratefully

KPCB: MaryMeeker, 2014 InternetreportVisionMobile: MobileMegatrendsreportFjord: AnnualTrendsReport2014JWT: 100ThingsToWatch2014Horace Dediu Asymco

REFERENCES

Social Media: Estrategias de engagement para los usuarios