oreos presentation @doniw
TRANSCRIPT
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Oreo products are targeted to
children and teenagers,
between the age of 6 to 18.
TARGET MARKET
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Oreo tries to get the attention of their target
market by creating packaging that appeals to
their targeted age group.
As you can see, all Oreo packaging is blue
themed. The colour is a very important part of
the packaging because it symbolises various
meanings. In marketing, blue symbolises
creativity, reliability and fun.
How Oreo gets the attention
of the target market
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The lighter the blue, the more appealing the
colour is to children and adolescents. Oreo
products are targeted to both genders and the
colour blue shows this because blue is
generally liked by both genders.
This is why Oreo have used generally light
shades of blue in their promotional pieces.
How Oreo gets the attention
of the target market
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Key MessageOreos tries to convey a positive image of their product by focusing its key messages on the nostalgia and fun associated with eating Oreos.
*nostalgia – a sentimental longing or wistful affection for a period in the past.
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http://www.ukessays.com/essays/marketing/companys-segmentation-target-market-and-positioning-marketing-essay.phphttp://www.ukessays.com/essays/marketing/companys-segmentation-target-market-and-positioning-marketing-essay.phphttp://www.empower-yourself-with-color-psychology.com/packaging-colors.htmlPublic Relations Worktext: Strategic Message Development By Joseph M. Zappala, Ann R. Carden
My Oreo Bibliography
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