open austin logo presentation
TRANSCRIPT
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OPEN AUSTIN logo redesign
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Open Austin is a citizen volunteer group that promotes open government, open data, and civic application development in Austin, TX
Who we are
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We are a brigade of CfA
An organization that builds open source technology and organizes a network of people dedicated to making government services simple, effective, and easy to use.
Affiliation
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Current logo
Our current logo is dated. It doesn’t reflect our:
SavvinessProfessionalismEnergyDiversity
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Other Brigades
Other brigades have a similar style with use of “</>”. Some deviate but most have an emphasis on code.
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What makes us unique
Non-profitsDevelopersDesignersReportersAnalystsGovernment Workers
WE ARE
We are citizens working together to make a better Austin.
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Exploration
With that in mind lots of exploration took place both on paper and on GithHub.We needed something:
SimpleScalableeffective in black & white
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Hi-fi exploration
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Iteration
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Iteration
ATX/OPEN
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Iteration
OPEN AUSTIN
/
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Iteration
OPEN AUSTIN
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Iteration
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Iteration
Open Austin is more than a group of hackers. Code is only part of the work we do.
A star signifies not only Austin and the capital city but also the lone star state of Texas.
Railway is a friendly font that captures the organization. It’s been modified here to reflect the rounded corners of the logo.
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Scale
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Black & White
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Quick Implementation