monetización y modelos de negocios de apps - alejandro silva
TRANSCRIPT
APPS: Monetización y modelos de negocio
Alejandro Silva [email protected]
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Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
Quién paga?
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Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
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PAID Competencia! “Nichos” En retracción
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Subsidio directo = “El primero es gratis…pagas por el resto” Subsidio 3ros = Ads Freemuim = algunos pagan por todos http://www.freemium.org/
FREE
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FREEMIUM
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Contenido SAAS Up-selling/Cross-selling
SUBSCRIPTION
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SUBSCRIPTION
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App = storefront Moneda virtual Upgrades (30%) & Consumables (68%) http://www.raywenderlich.com/39647/40-secrets-to-making-money-with-in-app-purchases
COMPRAS IN-APP
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COMPRAS IN-APP
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Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
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ADS El usuario es el producto! Tracción + Targeting
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ADS
Avisador
• Productos/Servicios
• Objetivo/Target• Presupuesto
APP
• Contexto/Público• Características• Tracción• Ad Manager
Usuarios
• Demographics• Location• Comportamiento
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ADS Formato
Text
Banner
Interstitals
Video
Install
Ad Manager
Stores
3ros
Custom
Target
Contextual
Behavioral
Location
Demography
Event
Open
Login
Registration
View
…
Acción
Tap for ad
Rewards
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ADS
#GX25
ADS Formato
Text
Banner
Interstitals
Video
Install
Ad Manager
Stores
3ros
custom
Targeting
Contextual
Behavioral
Location
Demographics
Event
Open
Login
Registration
Checkout
…
Acción
Tap for ad
Rewards
#GX25
ADS
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Demo + Paid Paid + InApp (+ marketing) Freemium+Ads Ads + Rewards + InApp
RESEARCH
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Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
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SPONSORSHIP
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Branded apps – “Powered by” Sponsored content - Promote to sponsor Custom ads
SPONSORSHIP
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SPONSORSHIP
#GX25
Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION