modelo de plan comunicacional
TRANSCRIPT
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7/25/2019 Modelo de plan comunicacional
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MJFYA\JL
LI FHIBFHJV LI AJ FGEYBHFJFHB
JVHOBJ\Y^J;
Grojbhzjfhb y oisthb li i!risjs li f"#bhfjfhb
LGFIB\I;
FIVJ^ JAI$JBL^G ^I%IV G\I^G
OIV\HB LI ^ILIV
HB\IO^JB\IV;
Fj&rirj 'jrz"(j) Vjrj *rhsfh(j F+firis O"rlh((") ^j,#i( Vf"tt" -i.j) Ejb#i( Ejb#i( %jrhboj." ^j"s) %ifi(y
JYAJ/\Y^BG;
3:3> B"f6i
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7/25/2019 Modelo de plan comunicacional
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*AJB FGEYBHFJFHGBJA
$YAHG JB\IFILIB\IV;
Ia nhibistjr y aj sjthsmjffhb li ags istulhjbtis is aj ejygr prhgrhljl li aj fjsj
li istulhgs li aj Ybhvirshljl Fisjr ]jaaikg pjrj ejbtibir ubj nuibj riajfhb i
hejoib .Li tja mgrej qui si `j pglhlg vhsujahzjr jaoubjs quikjs pgr pjrti li ags
istulhjbtis li aj jfuatjl li Fhibfhjs li aj Fgeubhfjfhb! ib aj fuja iaags
lisijb eikgrjs ib ia jspiftg hbmgrejthvg li ajs jfthvhljlis li lhf`j jfuatjl.
" bhvia siftgrhja #g jlehbhstrjthvg$ ajs jfthvhljlis hbmgrejthvjs g
fgeubhfjfhgbjais lipiblib lia sifritjrhg oibirja li aj jfuatjl li Fhibfhjs li
aj Fgeubhfjfhb. ubfhgbjaeibti si grojbhzjb fgb ags fggrlhbjlgris
jfjl%ehfgs y ags jshstibtis jfjl%ehfgs! fgb aj Lhriffhb &ibirja li aj
jfuatjl. Is pgr iaag! ib ubj riubhb ibtri ags ibtis rispgbsjnais si jfgrl
hbtibsh'fjr ajs jffhgbis li fgeubhfjfhb li aj jfuatjl li Fhibfhjs li aj
Fgeubhfjfhb! pjrj ag fuja si istjnaifh aj frijfhb li ub jb (joi qui jpgrti
ib ajs jffhgbis fgeubhfjfhgbjais li aj jfuatjl! fgb ia 'b li qui ags
istulhjbtis puiljb istjr ib ejygr fgeubhfjfhb fgb jfthvhljlis qui si
rijahzjb! pirg qui bg sgb lhmublhlgs. (jrj ag fuja si jfgrl qui ia (ajb li
Fgeubhfjfhb sij li ) eis.
HH?> $YV\HMHFJFHB;
Fgeg nhib sjniegs! jfingg* is aj ril sgfhja e+s pgpuajr! fgb e+s li eha
ehaagbis li usujrhgs jfthvgs jarililgr lia eublg y qui si `j fgbvirthlg ib ubj
phizj hepgrtjbti pjrj fibtrgs ilufjthvgs! yj qui ib su ejygr,j ags usujrhgs
sgb kvibis istulhjbtis. Is pgr iaag qui bjfi aj bifishljl qui ags ubhvirshtjrhgs
li aj Ybhvirshljl Fisjr ]jaaikg ist%b hbmgrejlgs shb bifishljl jaoubj li
jfirfjrsi j sus rispifthvj mjfuatjl! mjfhahtjblg aj gntibfhb li hbmgrejfhb y- gjfthvhljlis qui si prisibtib. "shehseg ia jauebjlg istjr+ hbmgrejlg li fjlj
jfthvhljl qui jfgbtizfj ib su mjfuatjl.
hiblg ia jfingg* ubj `irrjehibtj lhohtja qui ist+ prisibti ib / li fjlj 3
ejrtp`gbi y aj ehtjl li ags usujrhgs qui vhshtjb li ejbirj lhjrhj! si
http://es.wikipedia.org/wiki/Facebookhttp://es.wikipedia.org/wiki/Facebook -
7/25/2019 Modelo de plan comunicacional
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`jnhahtjr+ ub jb pjoi li aj mjfuatjl li Fhibfhjs li aj fgeubhfjfhb! qui
pirehthr+ y nibi'fhjr+ j euf`gs jauebgs qui euf`js vifis pgr egthvgs
ajngrjais bg puilib jfirfjrsi lhriftjeibti j buistrj mjfuatjl! jlie+s istj
frijfhb puili aaiojr j fgbvirthrsi ib ubj njsi li ljtgs euy fgepaitj y ubj
pajtjmgrej fajvi pjrj ia lisjrrgaag li aj hejoib hbsthtufhgbja li aj Ybhvirshljl
Fisjr ]jaaikg. (jrj iaag! buistrgs gnkithvgs sir+b ags shouhibtis:
HHH?> G&0ith8" Oibirj(
>epjrthr hbmgrejfhb istrhftjeibti jfjl%ehfjs ja jauebjlg li aj mjfuatjl
li Fhibfhjs li aj Fgeubhfjfhb.
H?> G&0ith8" Is!if41f"
Lhmublhr hbmgrejfhb ja jauebjlg li aj mjfuatjl fgrrispgblhibti sgnri
lhvirsgs ivibtgs y-g i6+eibis.
Istjnaifir ub bi6g fgb ags jauebgs pjrj mgrtjaifir aj riajfhb li
Ybhvirshljl y jauebg.
>btirjftujr fgb ags jauebgs.
>epjrthr vhligs y-g mrjoeibtgs qui egthvib j ags jauebgs.
Ljr j fgbgfir aj bgrejthvj li aj ubhvirshljl.
?>Or#!"s G&0ith8"s?
)
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0Li f"btibhl"
1j jfuatjl li Fhibfhjs li aj Fgeubhfjfhb li aj YF] hbvhtj j vhshtjr iajb (joi fgb ia lisig li eikgrjr ia sirvhfhg jfjl%ehfg y aj fgeglhljl libuistrgs jauebgs
1gs "auebgs fgbgfir+b jepahjeibti ags sirvhfhgs li aj jfuatjl liFhibfhjs li aj Fgeubhfjfhb: jtibfhb! frgbgorjejs! itf.
>bmgrejfhb sgnri ivibtgs! siehbjrhgs y fgbmiribfhjs li aj jfuatjl liFhibfhjs li aj jfuatjl.
Fuhljlg li ajs hbstjajfhgbis li 1j jfuatjl li Fhibfhjs li ajFgeubhfjfhb: Istulhg li 5v! jaj li rjlhg! ibtri gtrjs.
'?> Li ilh"s y fjbj(is?
(jrj eikgrjr aj eikgr fgeubhfjfhb fgb ags jauebgs! quiriegs prgegvir j
trjv%s li:
F"2("7" (YC1>F>5"4>":
Ib istj fjepjJj quiriegs ljr j fgbgfir ubj punahfhljl pirsujshvj! ib lgbli
ia mjftgr prhbfhpja is hbmgrejr j ags istulhjbtis li fgeubhfjfhgbis! sgnri ags
sirvhfhgs yj i6hstibtis y jlie+s pglir tibir ubj eikgr fgeubhfjfhb fgb iaags!
pjrj qui si shibtjb qui aj mjfuatjl rijahzj lhsthbtjs jfthvhljlis li jfuirlg ja
tjaibtg y j aj rjej li ispifhjahzjfhb.
C51: Ib aj ubhvirshljl F%sjr ]jaaikg prgegvhiblg jfthvhljlis qui rijahzj
aj mjfuatjl li fgeubhfjfhb fgeg: fgbfursgs! yj sij li njhai! mgtgorjm,j!
itf.
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2IL>N >5I4"F5>]N: 4ijahzjfhb li ub njbbir pjrj ia mjb pjoi li aj
mjfuatjl li fhibfhjs li aj fgeubhfjfhb. >2(4IN: "'f`is qui si fgagfjr+b tjbtg ib ags sjagbis! fgeg ib aj
ibtrjlj li aj ubhvirshljl #vjaajs punahfhtjrhjs$. (N45"1 IC: 1j frijfhb lia mjb pjoi li aj mjfuatjl.! ib lgbli `jnr+b
bgtjs hbmgrejthvjs! thps li trjnjkgs fgb rispiftg j ags fursgs! vhligs sgnri
ags ivibtgs qui si vjb j rijahzjr. "YL>N]>Y"1I: Ibtrivhstj ja lifjbg y j aj lhriftgrj li aj isfuiaj.
Yb vhlig li muturjs jfthvhljlis qui si rijahzjr+ pjrj ags istulhjbtis.