lynn mack berkshire hathaway hs listing presentation
DESCRIPTION
Listing Presentation for Clients of Lynn Mack.TRANSCRIPT
Lynn Mack, MBA
480.313.6656
www.LynnMackProperties.com
WE KNOW YOUR HOME IS
YOUR MOST VALUABLE ASSET...
NO TWO PROPERTIES ARE ALIKE
Together We Will Create A Marketing Plan
As Distinctive As Your Home.
I wish to thank you for placing your trust in me to help you through the
process of selling your home.
There are 4 key areas that we will be focused upon. First, we will
establish the best price to market your home to maximize its value. Next
I will create the most effective marketing campaign to attract as many
potential purchasers as possible! Then I will make sure the offer and
acceptance are structured to your benefit in order to best achieve your
goals. Lastly, I will manage the negotiations and transactional process
to ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a sales
executive and organization that understands the market and how to
best service your needs, while achieving your real estate goals.
I welcome the opportunity to serve you, and look forward to working
with you during the marketing process. If you have any questions don’t
hesitate to contact me.
Sincerely,
Lynn A. Mack, MBA
A PEDIGREE LIKE NO OTHER Introducing Berkshire Hathaway HomeServices
By utilizing the strength and valuable resources of one of the
world’s most respected brands, we bring operational excellence
and innovation as a compelling value for our customers. With a
clear vision as one of the most highly valued real estate companies
in the market, our powerful network of brands exemplify the
reputation of Berkshire Hathaway — among Fortune’s 2013 most
admired companies.
A member of the over 200 billion-dollar Berkshire Hathaway
Family, one of the most stable companies in the world employing
over 300,000 people globally among its family of companies.
Berkshire Hathaway HomeServices operates in nine countries; the
U.S. under Berkshire Hathaway HomeServices, Prudential Real
Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via
Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach,
reputation and resources in the Real Estate Industry.
“BERKSHIRE
HATHAWAY IS BUILT
TO BE FOREVER...
IT’S TRUE OF ALL
THE BUSINESSES WE
OWN.”
— WARREN BUFFETT, CHAIRMAN AND
CEO OF BERKSHIRE HATHAWAY
BACKED BY LEGENDARY STRENGTH Berkshire Hathaway HomeServices Arizona,
California and Nevada Properties
Our Company made the 2012, 2013 and
2014 Inc. 500 list of the fastest-growing
privately owned companies in America.
2014, 2013, 2012, Report
Our Company is honored to have more
top teams/agents than any other real
estate company in the nation.
Our Company ranked #4 in the Berkshire
Hathaway HomeServices Nationwide
Network.
Our Company is the fastest growing real
estate company in NV and AZ and the 3rd
fastest growing company in the nation.
Our Company sold more listings at a
higher value than any other real estate
company in the Valley.
Agents & Counting Offices in 3 States Gross Income as of
2014 Total Transactions
as of 2014
Berkshire Hathaway HomeServices
International network
of firms
Consistently rated as one of the
most productive companies in the
nation
Highest average sales price locally and nationwide
“A HOME IS ONE
OF THE MOST
IMPORTANT ASSETS
YOU WILL EVER BUY.”
— WARREN BUFFETT, CHAIRMAN AND
CEO OF BERKSHIRE HATHAWAY
LOCAL, NATIONAL AND
INTERNATIONAL Real Estate Without Boundaries
n 1,100 COMPANIES IN 47 STATES
n OVER 35,000 SALES EXECUTIVES
n OVER 1,000 OFFICES
n $67 BILLION IN SALES VOLUME
n 199,356 CLOSED UNITS
n $3.5 BILLION IN MORTGAGE VOLUME
EXPERTISE YOU CAN TRUST
WITH YOU ALL THE WAY The Selling process from Start to Finish
Meet With Me Agree on Selling Plan Stage Home
Price Adjustment
(if Any)
Showings &
Open Houses
Market Exposure Photos Taken
Offer Presented Negotiations Counter Offer
CLOSING Buyer Closing Process Repair Requests Inspections
SERVICE YOU CAN RELY ON
DARE TO COMPARE OUR SERVICES Compare Our Services To The Competition
Exclusive BHHS Franchise with 11 Locations: We know your needs because we are locally owned
and operated since 1979.
One Stop Shopping: For added convenience, we also offer mortgage, title, relocation & home
warranty services.
Highly Educated Sales Professionals: With extensive training and continuous education,
Berkshire Hathaway HomeServices Arizona Properties are tech savvy professionals who use their
experience and superior negotiating skills on your behalf.
Full Inventory Colored Buyers Magazine: Your property will be advertised until it sells!
Innovative Marketing & Advertising: Our innovative marketing tools are the best in the business:
Buyers Guide Magazine, Apps, Arizona Republic and other local new publications, Internet,
Instant Info, Online Seller Advantage, Direct Mail, Home Warranty, Flyers & More!
Internet Exposure: www.BHHSAZ.com: www.Realtor.com: www.Zillow.com:
www.berkshirehathawayhs.com: www.realestate.com: www.yahoo.com:
www.homes.com: www.Trulia.com: www.listhubglobal.com and more!
Open Houses- With Maximum Exposure: Open houses are advertised online at BHHSAZ.com
for buyers to see every day. Buyers can view information and photos of your home online before
coming to see it in person.
24 Hour Mobile Property Information program: Buyers will have access to information and
photos of your home 24 hours a day from their smart phones! Track who is looking at your
property and update them with price changes and open house information.
Direct Mail Services: Our exclusive partnership with xpressdocs direct mail marketing can gather
addresses by street names and subdivisions in a radius around your home and even entire zip
codes and send them professional, full color photo postcards to uniquely market your home and
sell it Fast!
Our Sales Executives have access to the tools and technology they need to sell
your home faster and with the highest possible sales price. We encourage you
to compare our services to that of any competitor.
EXPOSURE CREATES DEMAND.
DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA
EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property
that attracts more buyers and gets you the best outcome. This requires a careful mix of strategies,
including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property
marketing plan designed to get you optimum results.
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PRINT MEDIA Local Print Advertising
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely
important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway
HomeServices’ section of the local community newspapers.
Luxury Homes of A
255 4 bd / 3 ba / 3,001 sf
Morristown
Stacey Simmons 480.322
YOUR HOME MAY BE IN A R I Z O N A
YOUR BUYER MAY NOT
Our agents know what speaks to potential buyers —
and how to create a custom marketing plan for your
property that captures their interest.
This sophisticated multimedia approach features
a mix of Internet and print marketing including
online home tours, elegant custom websites and
impressive full-color marketing pieces.
To find your buyers, we can advertise your
property in many local, national and international
publications. These publications have both print
and digital distribution to reach the maximum
number of potential buyers.
When working with a Berkshire Hathaway
HomeServices Arizona Properties sales professional,
your properties will receive special attention in
publications like, The Collection an Arizona Buyers
Guide, Homes & Land Calgary, Wall Street Journal,
NY Times, Robb Report Exceptional Properties and
the Prestige.
ALWAYS KNOW WHO’S LOOKING
AT YOUR PROPERTY Communication And Information At Your Fingertips
The SASM Listing Presentation Reports and Market Watch Reports demonstrate precisely the type of Web
activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our
network, such as:
• How many registered buyers requested to be
notified the minute a property like yours becomes
available through the Multiple Listing Service
(MLS)
• How many registered buyers are monitoring other
listings in your general area
• How many times yesterday, last week, and last
month your property was presented on search
results to prospective buyers
• Daily or Weekly Emails: You will receive daily
or weekly activity emails detailing activity in the
neighborhood with new and existing competing
listings, including new photos and price or status
changes. The email includes information
itemizing online buyers’ interest level and search
behavior specific to your listing. This includes how
many times your property was:
- Included in search results
- Viewed in the one property-per-page view
- Saved in a prospective buyer’s online portfolio
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
INCREASED EXPOSURE
FOR YOUR LISTING
Berkshire Hathaway HomeServices Arizona Properties
Syndicates to Over 1,000+ Websites
ZILLOW.COM We Put The Largest Real Estate Audience In The U.S. To
Work For You With Zillow’s Featured Listings
• Zillow reaches more than 110 MILLION users. That’s a
Year Over Year growth of 66% and ranks #1 in the U.S.
for buyer searches!
• Comprehensive marketing solution across Zillow
Network – Zillow.com, Zillow Mobile, Yahoo Homes,
Hotpads.com, Frontdoor.com and Google Now.
• Capitalize on the country’s largest mobile real estate
platform: 60% of visits come from a mobile device. On
weekends, it’s nearly 70%.
ce: ZiSlloowurInternal, 2014.
Enhanced Listings On:
TRULIA.COM Harness The Power Of Trulia’s Enhanced Listings
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique
home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s
intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for
properties on their mobile devices.
Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• 68% are not on other real estate sites
• 62% are buyers who will buy a home in the next six months**
• 41% are 1st time homebuyers
• 42% are pre-qualified for a mortgage
*Omniture, June 2014
**ComScore Plan Metrix Key Measures
ONLINE HOME SEARCH
BHHSAZ.COM & MOBILE APP
BHHSAZ.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers
highly detailed property information to prospective b u y e r s .
Berkshire Hathaway HomeServices mobile app allows you to view property information in real time, and at
your convenience- anytime and anywhere.
PROPERTIES JUST A TAP AWAY
The Mobility texting platform provides 24 hour instant access on your listing. That’s what we call On
the Road with Arizona Properties Mobile texting. It’s easy- buyers just send a text to 32323, then
enter the message HOMES and get photos of your property, the most current price and property
details instantly! Potential buyers can also dial the number 1-866-314-7789 from any phone and get a
complete voice description of your property in English or Spanish!
n Run out of flyers in your box? No problem. With our text sign rider
buyers will be able to see property photos and info 24/7.
n Automatically Updated! Property details are automatically pulled
and updated from the MLS so your information is always current!
n Your agent will receive updates via text or email when a possible
buyer is looking at your property and will be able to respond to any
questions they may have.
n Alert interested buyers of open houses and price changes instantly
by text message and get buyers in the door!
n Buyers are able to download this feature as the AZHomeSearch App,
allowing them to continue their mobile search, save your property to
their account and send it to a friend! Available in the iTunes and
Google Play stores.
Our website is mobile friendly! Buyers and Sellers can enter
BHHSAZ.com into any smart phone or tablet to: Search for
properties, get property details and photos, Google maps of the
area, find more information about local communities and find an
agent. With our full mobile suite, buyers and sellers are never more
than a finger tap way from an Arizona Properties agent or the latest
property information!
CREATING BUZZ
AROUND YOUR HOME We Put Social Media To Work For You
Social media has changed the way real estate is sold
today. Your broker will use exceptional networking
skills to get the word out and create a buzz around
your property.
While websites and advertising are undeniably
essential in marketing luxury real estate, today a
broker must demonstrate exceptional networking
skills using broker-to-broker marketing, which
includes a strong social media component.
THE PERFECT
INTERNATIONAL PARTNER We Know Where Buyers Spend Their Time On And Offline
The Wall Street Journal is an internationally trusted publication delivering crucial world
news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards, it
is considered the pinnacle of journalism. The Wall Street Journal’s digital and print
publications reach across geographic and language barriers to bring your property to
a powerful, influential and targeted affluent audience throughout the world.
Our luxury listings have access to the pages of Mansion, the dedicated luxury real
estate section of the Wall Street Journal, and all luxury listings are placed on Mansion Global. Dedicated to
luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with
authoritative and intriguing journalism, educating prospective buyers and wetting their appetite for exclusive
estates.
WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com
THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our
listings. By distributing your listing information, along with photographs, to a wide array of premier consumer
websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our
listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K.,
China, and Russia.
DID YOU KNOW?
• The total international market is estimated at $103.8 billion
• International home sales in the U.S. reached their highest level in recent years
• Over 8% of the total market and in some markets up to 30%
ce: TShoeurNational Association of REALTORS ® 2075 Profile of International Home Buying Activity
WE ARE YOUR NORTH AMERICAN &
GLOBAL LEADERS
ONE MORE REASON WE ARE HOME TO SOME OF THE MOST PRODUCTIVE
SALES EXECUTIVES IN THE VALLEY WITH A HIGHER AVERAGE SALES PRICE
Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Neb. Its chairman and
CEO is Warren Buffett, often referred to as the Oracle of Omaha and who, according to Time magazine’s
2012 ranking, is among the world’s most influential people.
Warren Buffett became Chairman of Berkshire Hathaway in 1969.
The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong
leadership. In March 2000, Berkshire Hathaway became the majority owner of Berkshire Hathaway Energy
Company. Berkshire Hathaway Energy Company acquired a majority interest in HomeServices of America in
1998.
Berkshire Hathaway employs nearly 300,000 people and
owns more than 55 companies, including GEICO, Fruit
of the Loom, Dairy Queen, Helzberg Diamonds,
Benjamin Moore Paints, NetJets®, Burlington
Northern, See’s Candies, Berkshire Hathaway
Energy Company and HomeServices of America.
Berkshire Hathaway HomeServices has a network
of over 35,000 sales executives in 47 states and
partnered with our relocation associates, have
moved thousands of families both in the U.S. and
around the globe. Our key relationships
and contacts internationally allow us to provide a
higher level of relocation service than any of our
competitors- a level of expertise you would expect
with a global name such as Berkshire Hathaway.
PHOTOGRAPHY AND VIDEO THAT
IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the
special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A
stunning visual presentation is a key element of persuasive online and print marketing no matter what price
range your property falls into. A professional presentation is key.
CAPTURE THE
LIFESTYLE
PHOTO COURTESY OF STEVE THOMPSON, THOMPSON PHOTOGRAPHICS
HIGHLY MAINTAINED BY ORIGINAL OW COLORS. UPDATED KIT HAS ISLAND,
THROUGHOUT. 3 BEDS ALL WITH BATH HEATER ALL REPLACED IN THE LAST
For the most
PROFESSIONAL BROCHURES,
POSTCARDS AND EMAIL MARKETING
It is important to use eye-catching, professionally designed and printed property flyers, direct mail
postcards and emails. These are often the first contact a buyer has with your property and can be one of
our most effective tools in communicating the distinctive qualities of your property. It is important that
these materials leave buyers with the best impression possible of your property.
NER. LUSH MATURE LANDSCAPING. OPEN AND AIRY WITH VAULTED CEILINGS. DESIGNER
STAINLESS APP., BI DBL OVENS, CUSTOM BACKSPLASH AND 42" CABS. SHUTTERS AND FANS S PLUS LOFT. COV PATIO WITH COOK CENTER & BRICK FLOOR. AC, DISPOSAL, WATER
FEW YEARS.
LET US HELP MAKE YOUR
TRANSITION A SMOOTH ONE
With this in mind, a clean home in good repair sells much more readily than one in poor condition. Use this
guide to help you identify areas of your home that may need touch-ups or repairs. Look at your home as if
you were considering buying it as your new home.
YARD Lawn
Hedges & Shrubs
Flower Beds
Fences & Gates
Walks & Driveways
Home Exterior
Paint
Trim Paint
Porches, Decks, Railings
Brickwork
Siding
Front Door
Roof
Pick Up Clutter
GARAGE Door
Storage
Floor
KITCHEN Counter tops
Cabinets - Exterior
Cabinets - Interior
Appliances
Faucets
Sinks
Floor
Walls & Ceiling
ROOMS Traffic Patterns
Furniture Arrangements
Window Coverings
Fireplace
Floor/Carpet
Walls & Ceilings
BATHROOM(S) Tub
Shower Enclosure
Tile & Grout Sinks
& Counters Toilet
Faucets
Floor
Walls & Ceiling
BEDROOM(S) Traffic Patterns
Furniture Arrangement
Window Coverings
Closets
Floor/Carpet
Walls & Ceiling
HSA HOME WARRANTY PROTECTION
As a seller you can protect the equity investment in your home with an
HSA Home Warranty. The warranty is a service contract that helps protect
you against the high cost of unexpected repairs/replacement
of mechanical systems and appliances that fail due to normal wear and
tear. A warranty placed during the listing period can eliminate many
“out-of-pocket” expenses sellers often experience from unexpected
breakdowns and repairs.
BENEFITS Coverage while your home is on the market. This means if something
goes wrong, you can continue to concentrate your efforts on selling
your home instead of worrying about repairs.
A powerful marketing tool. Your real estate professional will tell you
that buyers prefer to buy a house that includes a home warranty. In
fact, research shows that 8 out of 10 buyers prefer to buy a warranted
home. It’s an added incentive that gives you the edge and sets your home apart from the competition.
Help prevent post-sale disputes. If an unexpected failure occurs in the home after the sale, the buyer
will turn to us, not you, to solve the problem.
Avoid the worry and inconvenience of dealing with unexpected home repairs.
With HSA Home Warranty, you get reliable protection backed by exceptional service.
8 OUT OF 10
BUYERS PREFER
TO BUY A
WARRANTED
HOME
FREEDOM MORTGAGE
Freedom Mortgage is proud to be one of the nation’s top direct mortgage lenders.
Mortgages are all we do, allowing us to focus on serving our borrowers smarter, better and faster. Along with our extraordinary service, we offer a wide array of
mortgage solutions including:
• First-time homebuyer programs
• USDA loans
• 203(k) renovation loans
• FHA and VA loans
• Conventional fixed-rate loans
• Jumbo loans
Before the house hunting begins, find out what you can qualify for and learn about
all your financing options.
Contact us today. FreedomMortgageNow.com
Freedom Mortgage Corporation is a corporation organized, and existing under the laws of the State of New Jersey, and is not a part of, or affiliated with, the Government of the United States.
Freedom Mortgage Corporation, 907 Pleasant Valley Avenue, Suite 3, Mount Laurel, NJ 08054, (800) 220-3333. Lender NMLS# 2767. Equal Housing Lender. dba Freedom Home Mortgage
Corporation, Arizona License# 0907890; Licensed by the Department of Business Oversight under the California Finance Lenders Law (License# 603A340) and by the Department of Business
Oversight under the California Residential Mortgage Lending License Act (License# 4130514); Nevada License# 1131 and #1687. To confirm that the financial-services company or professional they
wish to conduct business with is authorized to conduct business in their state, consumers may visit www.nmlsconsumeraccess.org.
© Freedom Mortgage, 2015. All rights reserved. RT171 1015
Let’s talk about the mortgage options available to you
KEY MARKET FACTORS The First Impressions Are The Most Important
How long does it take to sell a home?
There is no easy answer but we know that there are significant factors that
will affect your final price and time on market.
We Can Control:
• Price
• Condition of your home
• Terms offered
We Can’t Control:
• Location
• Competition
• Market Conditions
Asking Price in Relationship
to Fair Market Value
% of Prospective Purchasers
Who will look at Property
+ 10% 2%
+ 5%
Fair
Market
Value
30%
60%
1 2 3 4 5 6 7
Weeks
- 5%
- 10%
80%
92%
There are 4 major factors in selling your home:
Price | Marketing | Terms | Effective Transaction Management
Because pricing is one of the most important factors affecting your sale,
it is critical to be positioned correctly when you first come on the market.
Act
ivit
y
WHERE BUYERS COME FROM The Home Buying And Selling Process
From Start To Finish
TOUCHING HEARTS, IMPROVING LIVES
THE CHARITABLE FOUNDATION Agent Community Outreach
At Berkshire Hathaway HomeServices, we are part of our community. We sell real estate, but our goal is to be
good neighbors and strengthen our c om m u n i t y .
Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year
through the Americana Charitable Foundation. Funds are raised through a variety of fund-raising events,
company contributions and Sales Executives who donate on every closed transaction in Arizona, California
and Nevada markets.
CAMELBACK/PARADISE VALLEY
3200 E. Camelback Rd. #103
Phoenix, AZ 85018
602-288-4400
Toll Free 888-206-0094
CAREFREE/CAVE CREEK
36600 N. Pima Rd., Suite 107
P.O. Box 5390
Carefree, AZ 85377
480-575-6575
GILBERT/MESA
1630 S. Stapley Drive, Suite 100
Mesa, AZ 85204
480-467-4900
Toll Free 800-970-4788
GOODYEAR
1646 N. Litchfield Rd., Suite 110
Goodyear, AZ 85395
623-266-3550
NORTH PHOENIX/TRAMONTO
34975 N. North Valley Pkwy, Bldg. 8
Suite 152 Phoenix, AZ 85086
623-209-6575
NORTH SCOTTSDALE/TROON
28190 N. Alma School Pkwy. #111
Scottsdale, AZ 85262
480-473-4900
Toll Free 800-990-7786
NORTHWEST VALLEY (PEORIA)
16155 N. 83rd Ave. #140 Peoria, AZ 85382
623-298-2200
Toll Free 888-206-5569
SCOTTSDALE
14635 N. Kierland Blvd. #160
Scottsdale, AZ 85254
480-505-6300
Toll Free 888-206-6811
TEMPE/AHWATUKEE
8950 S. 52nd St., Suite 107
Tempe, AZ 85284
480-385-1500
TUCSON
2 East Congress, Suite 900
Tucson, AZ 85701
520-261-7889
CORPORATE HEADQUARTERS
14635 N. Kierland Blvd. #160
Scottsdale, AZ 85254
480-505-6300
Toll Free 888-206-6811
RELOCATION SERVICES DIVISION
14635 N. Kierland Blvd. #160
Scottsdale, AZ 85254
480-505-6298
Toll Free 888-205-7277
WE HAVE THE VALLEY COVERED.