Nonstop you

About Lufthansa

• History traces back to January 6, 1926 after two airlines joined forces and found “Deutche Lufthansa AG”, commonly known as Lufthansa.

• Rated as one of top 10 Safest Airlines, awarded as one of the top 10 Airlines of 2014, and is the Largest Airline in Europe

• Member of Star Alliance as of May 1997 and is one of the founding airlines of the Alliance

Facts and Figures

• It’s Frequent Flyer Program is Miles & More• Annual Passengers=76,30 M• Daily departures=2,086• Number of countries served=78• Hubs(airports)=Frankfurt, Munich, and

Düsseldorf, Germany (Vienna and Zurich)

Target Market

• Age: 19-25• Most of them include students and more

than half of them are employed• Why this age range? We are the future

generation!

Problem1st:Not a lot of people have ever heard of Lufthansa

2nd: Do not like the layover in Germany

24%

72%

Sales

Yes No

32%

20%4%

4%

40%

Column1

Family/ Friend Website Social Media Interest Never heard of it

Solution/Recommendations

• 1st Problem: ADVERTISE!!!– Example: Germany National Football Team

Solution/Recommendations1st Problem (continued): Target more the studentsBenefits:• The lowest Lufthansa

fares for students• Up to 12 months

abroad and 1 free date change on student fares

• An extensive network of international flights

Solution/Recommendations

• 2nd problem: • Create more hubs in the popular destinations– Tokyo, Mumbai, London, Paris, Madrid, Rome

• Offer non-stop flights – Layovers or connecting flights are time consuming

and have a greater risk

Results

• Brand awareness will increase

• Reached a new target audience : the students

• Profit and revenue will increase

THANKS YOUDANKE

Lufthansa