Laure Van HoeckeProgramme Officer, Mediawijs

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Existence

Call for ‘Knowledge Centre Media Literacy’ Summer 2012

Partnership with 13 stakeholders Media literacy organizations Research group In collaboration with iMinds

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Vision

Creating added value for civil society Online platform as a central point for the sector Analysis and exchange of knowledge and good

practices Intermediary role

Encouraging new ways of cooperation Multi-stakeholder processes and projects Bridge between civil society – private sector – public

sector

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Organisation

Central Staff Experts with experience in the field of media literacy Quick start Supported by the sector

Collaboration with iMinds Infrastructure and support services Bridge between civil society - research - industry Specialised in multi-stakeholder action

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Mediawijs.be

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Executive board Central Staff

Steering Committee

Consultation groups Stakeholders

iMinds Media

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Leo Van Audenhove - Director

Laure Van Hoecke – Network Coordinator

Annet Daems – Project Manager

Pieter Verdegem – iMinds Digital Society

Ilse Mariën – iMinds Digital Society

Elke Boudry - Coordinator Online platform

Carmen V. Puyenbroeck – Training Co-ordinator youth

Karolien Stockx – Training Co-ordinator Adults

Sanne Hermans – Communications Manager

Central Staff Executive Board

Mission

Mediawijs.be wants to enable all citizens to make a more critical and informed approach to the mediatised society. It plays a coordinating and inspiring role in the media literacy field. The goal of Mediawijs.be is to strengthen media literacy initiatives through cooperation projects with partners from the civil society, the private and the public sector. It plays an active role in vision and policy development with and for the civil society. Through knowledge and good practices, mediawijs.be contributes to innovation at the level of content and project development.

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Central goals

Consulting and Coordination Innovation and Synergy Practices and methods Knowledge acquisition and sharing Vision and policy development

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Consulting and Coordination 6 consultation groups

Goals Multi-stakeholder approach Identify specific needs Stimulates cooperation Widen the scope Developing long-term vision

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Competencies Adults and media literacy

Media literacy for media producers Media literate online communication

Advertising literacy Gaming

Innovation and Synergy

Multi-stakeholder projects Partners Civil society – Private sector – Public sector Integrated projects New approaches and practices

Year 1: Flagship projects Year 2: Pilot projects / Open Call

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I & S: Year 1: Flagship projects

Toolkit Media Literacy MAKS vzw & SMIT-VUB Analysis media profiles young people Development and analysis of used methods

(digtal storytelling, games, digital portfolio, etc.)

Young Media Professionals REC Radiocentrum & ICRI KULeuven Manual / tutorial copyright 5 How-to videos

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I & S: Year 1: Flagship projects

Advertisement Literacy PHL, KHL, MIOS-UA Education Packages

Test-Case - Working with Dept. Education Tutorial for advertising industry

In cooperation with industry

Guides Teachers, Parents, Youth Facilitators MIOS-UA Media literate online communication & Gaming

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I & S: Year 2: Pilot projects

Multi-stakeholder principals Partnership with different actors

New call 2013 2-3 projects in 2014 Partly funded– partly based on own resources Focus on synergies and/or innovative approaches Focus persons with disabilities Collaboration public/private

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Good practices and methods

Exchange good practices and methods Monitoring the media literacy field Workshops and studydays

(about Telecenters, Information skills, ICT en elderly people, Media days for young people, …)

Guide with indicators Trainer Coordinators Youth and Adults

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Knowledge acquisition and sharing

Online platform Mediawijs.be Up and running in December/January Files

Bringing together knowledge on specific topics Valorisation of existing research and knowledge Cooperation with international partners

Good practices and Methods Mapping actors and initiatives of the media literacy

field Portal that refers to other platforms

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Vision and policy development

Based on the consultation groups Based on academic research Monitoring and mapping the media literacy field

Input in policy processes White Papers Advice

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Contact

Knowledge Centre Media Literacy Pleinlaan 9, 1st floor 1050 Brussels www.mediawijs.be mediawijs@iminds.be

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