kairos presentation
TRANSCRIPT
WHY ???It is my dream that every mom with a newborn should know about and have access to having her child’s hands and feet cast.
It comes out of my own wish for a 3D cast and missing the opportunity with my first daughter.
2004 – 2009 Commissions only2010 – 2011Developed kitsPartnershipForever Treasure Trademarked11 Agents countrywideOn/Offline Marketing CampaignHospitalsMonthly t/o grewPartnership dissolved 2013 Business renamedUpgrade branding
2001 – 2003 Research
Crafter’s Training video
Medi-Clinic Presentation video
GumtreeBlogspotGoogle +
Affiliate websiteWiki
Hotfrog & various business lists
Supply stock to crafters in:
Richards Bay KZN
Oudshoorn
WC
Mooinooi NW
Baby Shops relationships:
PinkfootDbvl
PregeezHighStre
etMediClinic: Antena
tal& clinic
Maternity tour packs -
Monthly
Pregnancy
Month
Support
Groups
Pamphlets & posters:
Pre & junior
schools
Kiddie play
areas
Shopping
centers
Retail notice boards
Inside stock Librari
esDr Rooms
Costumes
Dbvl
Commissions:
Retail :
Where: South Africa & Namibia Baby stores in EVERY
province
Strengths:
Weakness:
Obstacles:
S W
O T
• Brand well known
• Trusted• Experience• Quality product• Unmatched
pricing• Reliable
suppliers
• Funds• Marketing & sales
skills• Pricing ?• Branding ?• SAPO – costs &
strikes
• Kits not retailed in SA• Nobody else
manufacturing
• Copycat home businesses