javier martinez-del-río research agenda (spanish)

Nuevas perspectivas de investigación en

gestión medioambiental de los recursos

humanos y emprendimiento sostenible

Javier Martínez-del-Río U. of Almeria (Spain)

[email protected]: @martdelrio

17/10/2014Javier Martínez del Río1

Sobre mi…

� Algunas vueltas…

� Inicio del doctorado en marketing “verde”(1,5 años)

� Socio fundador, gerente de LAB SL (2002-06)

� Doctorado en 2008

� Director de movilidad internacional UAL 2007-2010

� Inicio “carrera” investigadora en 2010


Perfil

� Me gusta el medio ambiente…

� ¿Dónde yo soy especial? ¿En qué tema puedo hacer una contribución?

� RBV – ¿Qué recursos tengo?

� RRHH y Medioambiente

� Puntos fuertes de mi GI, sinergias.

� Campo pequeño, fácil de dominar, relevante y aún incipiente.

� No es mainstream.

� Emprendimiento sostenible

� Experiencia y curiosidad personal

� Si es mainstream (ASQ, AMJ, SMJ, Org Sci…) todas han publicado artículos sobre el tema en los últimos 6 años.


Portfolio publicaciones

Medio Ambiente

RRHH

Emprendimiento

Publicados

JBE (2014)JEM (2008)

HRM (2012) Man Res (2013)

CEDE (2013)

En Revisión

Technovation(3ª)

JBV (1ª)

O&E (2ª)O&E (2ª)

BJM (1ª)

WorkingPaper

Antolín, York y Martinez (Org Sci)

Martinez Guthrie, Li y Céspedes (SMJ)

Work in progress

Regulación europea de renovables, emprendimiento y emisiones CO2Antolín Martinez y Cespedes (Ecol Econ)

Perez et al. (JBE)

Productividad mano de obra y rendimiento ambiental

Practicas medioambientales de alto rendimiento



Medio Ambiente

RRHH

Emprendimiento

Publicados

JBE (2014)JEM (2008)

HRM (2012) Man Res (2013)

CEDE (2013)

En Revisión

Technovation(3ª)

JBV (1ª)

O&E (2ª)O&E (2ª)

BJM (1ª)

WorkingPaper



Work in progress


Perez et al. (JBE)




Por donde empezar en GHRM…

� Perspectiva interna


Implicaciones «externas»Las empresas “sostenibles” resultan mas atractivas para los empleados


Investigación en RRHH y medioambiente

� Preguntas de investigación generales:

� ¿Una buena gestión de los RRHH favorece la proactividad medioambiental?

� El rendimiento medioambiental, ¿atrae, retiene y/o motiva a los empleados?

� ¿Cuál es la causa y cual el efecto?

� ¿Que prácticas de recursos humanos favorecen el rendimiento medioambiental? ¿Cómo?


En este marco…


HOW HIWPS CREATE ENVIRONMENTALLY

BASED COMPETITIVE ADVANTAGES

HIWPs PES PES

+ +

+


Environmental GHRM and competitive

advantage

Pollutionpreventiontechnologies

Cost Adv.

EHRM practices

Differeciation Adv.


¿En qué estamos trabajando?

� Productividad de mano de obra y rendimiento ambiental� Base de datos longitudinal industria eléctrica EU27 98-12

� Emisiones CO2 , productividad mano de obra, controles…

� Análisis envolvente de datos: ¿Cual es el efecto s/ productividad de aumentar o disminuir eficiencia medioambiental?

� Proyecto 3 o 4 años

� Definición y medida de Practicas de RRHH de alto rendimiento medioambiental� ¿Qué son?

� ¿Existen? ¿Cómo se miden?

� ¿Qué efecto tienen sobre el rto. ambiental y económico?



Medio Ambiente

RRHH

Emprendimiento

Publicados

JBE (2014)JEM (2008)

HRM (2012) Man Res (2013)

CEDE (2013)

En Revisión

Technovation(3ª)

JBV (1ª)

O&E (2ª)O&E (2ª)

BJM (1ª)

WorkingPaper



Work in progress


Perez et al. (JBE)




Revisión de la literatura

environmental entrepreneurship

� Revisión de 115 papers

� Diferentes deficiones y términos

� Presentamos Env. Ent´ship como concepto multinivel

� Nivel micro – emprendedor

� Nivel meso – organización

� Nivel Macro – industria o país

� Agrupamos papers en conversaciones sobreantecedentes, el proceso y los resultados de EE en cadanivel – 9 niveles

� Agenda de investigación


Conversaciones actuales

RESEARCH

THEMES/LEVEL MICRO LEVEL MESO LEVEL MACRO LEVEL MULTI-LEVEL

DRIVERS

Allen & Malin (2008); Choi &

Gray (2008); Kirkwood &

Walton (2010a); Kruger

(1998); Kuckertz & Wagner

(2010); Linnanen (2002);

Mars & Lounsbury (2009);

Patzelt & Shepherd (2011);

Rodgers (2010)

Arnold & Hockerts (2011); Azzone

& Noci (1998); Dixon & Clifford

(2007); Keogh & Polonsky (1998);

Hartman & Stafford (1998);

Hendrickson & Tuttle (1997); Jolink

& Niesten, (2013); Lober (1998);

Ras & Vermeulen (2009);

Schaltegger (2002); Schaltegger &

Wagner (2011); Schick et al.

(2002); Welsh & Herremans (1998)

Agterbosch et al. (2004); Bryant &

Bryant (1998); Cato et al. (2008);

Cohen (2006); Cohen & Winn

(2007); Dean & McMullen (2007);

Isaak (1997); Meek et al. (2010);

Montiel & Husted (2009); Pacheco

et al. (2010a); Randjelovic et al.

(2003); Russo (2001; 2003); Sine &

David (2003); Sine et al. (2007);

Sine et al. (2005); Sine & Lee

(2009); York & Lenox (2013)

Micro & meso levels

Hostager et al. (1998); Larson

(2000); Rao (2008)

Micro & macro levels

Anderson (1998); Isaak (2002);

Beveridge & Guy (2005);

Lordkipanidze et al. (2005); Meijer

et al. (2007); Philips (2012);

Pastakia (2002); Shepherd &

Patzelt (2011); Walley & Taylor

(2002)

Meso & macro levels

Menon & Menon (1997)

Multi – Level

Kapoor & Furr (2014); Spence et

al. (2011)

PROCESS

Choi & Gray (2008); Holt

(2012); Kearins and Kollins

(2012)

Azzone & Noci (1998); Bohnsack et

al. (2014); Choi & Gray (2008);

Hendrickson & Tuttle (1997); Holt

(2011); Kirkwood & Walton

(2010b); Parrish (2010);

Randjelovic et al. (2003)

OUTCOMES

Cohen et al. (2008); Ras &

Vermeulen (2009); Schaltegger

(2002); Tilley & Young (2009);

Young & Tilley (2006)

Child et al., 2007; Gibbs, 2009;

Desrochers (2002); Hockerts &

Wüstenhagen (2010); Ilskog

(2008); Lounsbury (1998);

Marsden & Smith (2005); Pacheco

et al. (2010a); Parrish & Foxon

(2009); Pastakia (1998); Pinkse &

Groot (2013); Rothenberg (2007);

Volery (2002); Wijen & Ansari

(2007); Wüstenhagen et al. (2003);

York & Venkataraman (2010)


Drivers de EE a nivel macro

Institutional pillar Specific institutional forces Studies

Regulatory

Governmental programs Lordkipanidze et al. (2005); Pastakia (2002); Russo

(2001);

State-level incentive policies Isaak (2002); Meek et al. (2010); Sine et al. (2005);

Sine & Lee (2009); Walley & Taylor (2002); York &

Lenox (2013); York & Venkataraman (2010)

Governmental bureaucracy Isaak (1997); Menon & Menon (1997); Pastakia (1998)

Normative

Trade associations Russo (2001; 2003), Schapper (2002); Sine et al.

(2005); York & Lenox (2013)

Intellectual property rights Pacheco et al. (2010a); Pastakia (1998)

Authorized certifications Pacheco et al. (2010a); Sine et al. (2007)

Supportive culture Anderson (1998); Bryant & Bryant (1998); Cohen

(2006); Kirkwood & Walton (2010); Lordkipanidze et

al. (2005); Schaper (2002); Spence et al. (2011)

Social movements Lounsbury (1998); Sine & Lee (2009)

Social norms Meek et al. (2010); York & Lenox (2013)

Cognitive

Environmental awareness Pastakia (1998)

Media coverage Sine et al. (2005)

Previous foundings Russo (2003); Sine et al. (2005)


Agenda de investigación en EE DRIVERS PROCESS OUTCOMES

Micro level

Why environmental entrepreneurs pursue

opportunities that do not offer the higher

economic rents?

Do environmental entrepreneurs differ from

conventional entrepreneurs?

Individual trade-offs between green values and

profit-making to grow their new ventures.

How environmental entrepreneurs contagious

other members of the organization in decision-

making.

Which factors enhance task performance when

recognizing, environmental opportunities

(frequency, number, ect.)

Meso level

Which organizational characteristics or structure

foster environmental intrapreneurship?

What organizational paradigms trigger an EE

orientation?

To what extent are established organizations too

myopic to perceive environmental opportunities?

How different are growth processes between

entrepreneurship companies and established

companies?

The impact of an environmental entrepreneurial

orientation on strategies and decisions.

Study those entrepreneurial green companies

that end up in failures and extract causes of

failure.

Development of a sustainable entrepreneurial

orientation on organizations.

New products, technologies, service,

organizational sustainable innovations.

Environmental performance (waste reduction,

CO2 emissions, etc.)

Macro level

Under what conditions do we expect to see

entrepreneurs pursue environmental ventures

rather than incumbents firms?

Which institutional factors motivate or constraint

EE?

Differences of institutional factors in developing

vs. developed countries to trigger EE.

The effect of institutional factors on growth

strategies.

How and which public policies trigger

entrepreneurial ventures to follow more

proactive or reactive strategies, innovative?

The role of EE in larger processes of

environmental change in societies and industries:

creation and modification of institutions,

stimulation of technologies, et.

Impact on industry/country environmental

performance or natural capital

What are the limits or unintended consequences

of EE?

Multi-level

Interaction between psychological traits,

organizational characteristics and contextual

factors on EE or combinations of two dimensions.

Multi-level theories to explain the emergence of

the phenomenon.

The effect of individual values, organizational

culture and the cultural context on decision-

making and growth strategies.

Multi-level theories to explain the evolution,

survival or failure of EE.

Multiple processes occurring at different level of

analysis influencing the outcomes of EE.

Understanding the links between upward and

downward causation in multi-scale processes.

EMPIRICAL RESEARCH GENERAL OPPORTUNITIES

Multi-level research design, methodologies and analysis for the three research themes.

Operationalization of conceptual dimensions and development of measures at across-

levels.

Robust-large scale quantitative studies.

Temporal considerations within EE by conducting longitudinal studies.

Connection of EE literature with organizational and natural environmental research.

Multi-level investigations in the three research blocks (3-level and 2-level)

Comparisons between new ventures and incumbents regarding the antecedents,

process and outcomes across levels.


Interplay EE, marco legal y Rto. MA

� Varias versiones ya. Envío previsto nov-dic 14

� Análisis longitudinal industria electrica EU 27:

� Evolución marco legal para renovables en cada país (tipo e intensidad)

� Emisiones CO2

� Creación nuevas empresas en renovables

� Valores sociales


Historia de las renovables 98-09

1998Window of

entrepreneurial opportunity

All EU members

sign Kyoto protocol: New target

reduction of 22% emissions

+ EU directive 96/92EC: opening the market for renewables

2001 EU Directive 2001/77EC sets

specific country targets. Heterogeneous policy implementation among

countries.Admin . barriers

disappear

Reduced sector wide risk, costs and increased

investor confidence

Different country regulative, normative and cognitive frameworks interact and

evolve

Different country

outcomes in terms of

adoption and efficiency

2009

New renewables producers (entrepreneurs) interact with established firms


Hipótesis del estudio

H1: Inducement policies will have a greater association with environmentalperformance of the electricity industry in that country than impositionpolicies.

H2: Entry by renewable energy entrepreneurs will be positively associatedwith the environmental performance of the industry.

H3: The effect of inducement policies on environmental performance willbe mediated by the entry of renewable energy entrepreneurs.

Parcialmente


Hipótesis del estudio

H4: Country level regulations favoring renewable energy will have agreater positive impact on the environmental performance of theelectrical power industry in the presence of higher levels ofenvironmental cultural values in that country.

H5: An increase in number of renewable entrepreneurs in a countrywill have a greater positive impact on the environmental performanceof the electrical power industry in the presence of higher levels ofenvironmental cultural values in that country.

Parcialmente


Muchas Gracias!!

¿Sugerencias??

¿Preguntas?

¿Oportunidades?

[email protected]

Twitter: @martdelrio


javier martinez-del-río research agenda (spanish)

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