7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

1/22

3]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

Faadzcefa mcucnc `a

e}`c~fzfncnPafz`}ufncn Ec~hfec n` hc Uca~ufoc Edae`yefa

}`c7 Faadzcefa v `oy}`anfof`a~d

]dn}fbd Bc}ec Fadu~}dwc

@u~pnfca~` n` Fab`af`}c Efzfh Fanpu~}fch

}bc}efc!fadIbocfh!edo

l~~y7$$}bc}efcfad!mhdbuyd~!edo$

Gpafd n` =93=

Pafz`}ufncn Ec~hfec n`hc Uca~ufoc Edae`yefa!Jceph~cn n` Fab`af`}cEdae`yefaElfh`

F Edab}`ud n`@u~pnfca~`u n`Fab`af`}c Fanpu~}fch!Fspfsp`Elfh`!

mailto:rgarcia.ino@gmail.commailto:rgarcia.ino@gmail.comhttp://rgarciaino.blogspot.com/http://rgarciaino.blogspot.com/mailto:rgarcia.ino@gmail.com

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

2/22

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

3/22

5]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

FF! ]`upo`a!

@h y}`u`a~` ~}cmcgd u` `aep`a~}c fau`}~d `a hc ~`o~fec n` Faadzcefa v @oy}`anfof`a~d n`h

edaep}ud n` yda`aefcu `u~pnfca~fh`u n`h F Edab}`ud n` @u~pnfca~`u n` Fab`af`}c Fanpu~}fch

Elfh` ,E@FFEL& =93= c }`chfwc}u` `a hc efpncn n` Fspfsp` v d}bcafwcnd yd} hc Pafz`}ufncn

C}~p}d Y}c~! Hc faz`u~fbcefa u` mcuc `a `h edae`y~d n` e}`c~fzfncn v hdu o`ecafuodu`|fu~`a~`u yc}c b`u~fdac} cn`epcnco`a~` c `u~` zchfdud }`ep}ud `a `h eda~`|~d n` hc

faadzcefa( `a~`anf`and c `u~c edod pad n` hdu edae`y~du odn`}adu ou foyd}~ca~`u sp`

`aj}`a~ca hdu fab`af`}du fanpu~}fch`u fau`}~du `a pa pac udef`ncn sp` }`spf`}`

y`}oca`a~`o`a~` n` educu ap`zcu v `a ndan` hc edoy`~`aefc vc ad u` `u~}pe~p}c `a hd

~}cnfefdach( ufad sp` `a mpuec} hc nfj`}`aefcefa o`nfca~` y}dyp`u~cu sp` ccnca }`ch zchd} c

hc udef`ncn! Pac n` hcu ec}ce~`}u~fecu ou edopa`u sp` y}`u`a~c hc faadzcefa `u~ hfbcnc

eda hc edoyh`gfncn v hc ydufmfhfncn n` fau`}~c} fn`cu ap`zcu n`a~}d n` efehdu `edaofedu( yc}c

lce`} j}`a~` c `u~c nfjfeph~cn( hcu y`}udacu ep`a~ca eda pa }`ep}ud n`adofacnd e}`c~fzfncn( `hepch `u pac lcmfhfncn jd}ocnc yd} y`aucof`a~du edaz`}b`a~`u v nfz`}b`a~`u v sp` `u yc}~`

n` up h`bcnd `zdhp~fzd v sp` h` lca y`}of~fnd udm}`zfzf} edod `uy`ef` v cncy~c}u` c pa o`nfd

comf`a~` nfaofed v edoy`~f~fzd! Y`u` c sp` hc e}`c~fzfncn u` `aep`a~}c y}`u`a~` `a ~dncu

hcu y`}udacu( `|fu~`a b}can`u hfof~cefda`u sp` zca ou chh n` ef`}~du }cubdu d edoy`~`aefcu

cudefcndu eda hcu y`}udacu e}`c~fzcu( ufad sp` `|fu~`a b}can`u hfof~cefda`u c hc ld}c n`

p~fhfwc} `u~c lcmfhfncn n`mfnd c hc fa`|fu~`aefc n` eph~p}cu sp` hc y}dop`zca v n`h

edadefof`a~d n` hc ofuoc( yd} hd sp` ce~pcho`a~` ~dnd `h yd~`aefch e}`c~fzd n` hcu y`}udacu(

u` `u~ y`}nf`and v ad d}f`a~cand c hc musp`nc n` udhpefda`u e}`c~fzcu c y}dmh`ocu! @u yd}`hhd sp` up}b` `h edae`y~d n` b`u~fa n` hc e}`c~fzfncn( sp` `a~f`an` c u~c edod pa zchfdud

}`ep}ud ce~pch( sp` yp`n` u`} `oyh`cnd edod pac jp`}wc e}`cnd}c sp` y`}of~f}c upy`}c} hdu

n`ucjdu sp` u` adu y}`u`a~`a o`nfca~` `h `oyh`d n` o`ecafuodu( fau~}po`a~du v ~eafecu

sp` y`}of~ca checawc}( y}d~`b`} v jdo`a~c} c `u~` zchfdud }`ep}ud! @a hcu d}bcafwcefda`u v

o`}ecndu ce~pch`u( hc e}`c~fzfncn ~doc foyd}~caefc ch `a~`an`} c `u~c edod `h od~d} n` hc

faadzcefa v sp` ch `aj}`a~c}hc eda pac o`a~` cmf`}~c c ap`zcu ch~`}ac~fzcu( y`}of~f}c

checawc} hc cal`hcnc nfj`}`aefcefa v edoy`~f~fzfncn ~ca mpuecnc `a hc udef`ncn v `edadoc

ce~pch!

Ychcm}cu ehcz`7 e}`c~fzfncn( b`u~fa n` hc e}`c~fzfncn( faadzcefa( y}de`ud

y}dmh`oc udhpefa( rd}kuldy e}`c~fzd!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

4/22

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

5/22

0]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

ZF! N`uc}}dhhd n` hc yda`aefc!

5! Faadzcefa

3!3 N`jfafefa

Yc}c edoy}`an`} `h up}bfof`a~d n` hc e}`c~fzfncn edod jdo`a~d c hc faadzcefa( `u

a`e`uc}fd edoy}`an`} `a sp edaufu~` hc faadzcefa v eph`u uda hdu y}de`udu(

o`ecafuodu v n`jfafefda`u sp` `hhc fazdhpe}c!

Cpasp` ydncodu fn`a~fjfec} hc faadzcefa edod chbd `uyd}nfed v ecupch( lcv sp` u`}

edauef`a~`u sp` hcu sp` ~f`a`a ou |f~d uda csp`hhcu sp` y}dzf`a`a n` pac faadzcefa

ufu~`o~fec v n` pa ~}cmcgd mf`a yhcafjfecnd( edod hd `|y}`uc Y`~`} N}pek`}7 hcu

d}bcafwcefda`u n` ou |f~d uda j}p~d n` pac musp`nc edauef`a~` v n`hfm`}cnc n`

dyd}~pafncn`u!

Faadzc} `u pac ecycefncn d}fbfacnc yd} pac ce~f~pn v pa `u~cnd n` afod j}`a~` c hdun`ucjdu n` u`} v y`}oca`e`} edoy`~f~fzdu! O`nfca~` hc faadzcefa u` yp`n` checawc} hc

cal`hcnc nfj`}`aefcefa c ~}czu n` pac y}dyp`u~c n` zchd} jh`|fmh` v nfaofec(

y`}of~f`and pa nfu~caefcof`a~d n` hc edoy`~`aefc jd}och v ~}cnfefdach epcand u` ~f`a` pa

y}dnpe~d sp` `u fna~fed ch n`h d~}d( mcucnc `a echfncn( y}`efd( nfu~}fmpefa v ypmhfefncn!

@h ~}cmcgd ufu~`o~fed v `h n`uc}}dhhd n` edoy`~`aefcu sp` cypa~ca lcefc hc faadzcefa

uda ehcz`u yc}c `h |f~d! Hcu d}bcafwcefda`u fazdhpe}cncu eda hc faadzcefa( n`m`a

y}dep}c} b`a`}ca pa ehfoc y}dyfefd yc}c hc jh`|fmfhfncn( cncy~cefa v e}`c~fzfncn!

N`un` pa ypa~d n` zfu~c n` pa y}de`ud ufu~`o~fed( hc ~`d}c adu nfe` sp` hc faadzcefayp`n` up}bf} edod pac }`zdhpefa( zch` n`ef} faadzcefda`u n` ~fyd }cnfech d yfda`}cu( hcu

epch`u uda n` ch~d yd~`aefch( y`}d sp` cn`ou edahh`zca pa ch~d b}cnd n` }f`ubd

cudefcnd v yd} d~}d hcnd c hcu faadzcefda`u `zdhp~fzcu( sp` uda hcu ou j}`ep`a~`u v u`

}`hcefdaca eda hc ecycefncn n` cncy~cefa v o`gd}cof`a~d eda~fapd! ^`}feco`a~` `u

ydufmh` nfu~fabpf} pac u`}f` n` jce~d}`u sp` ~f`a`a hc ecycefncn n` b`a`}c} faadzcefda`u(

hdu epch`u ed}}`uydan`a c7

N`ocan d oc}k`~ Yphh epcand `u `h o`}ecnd `h sp` n`ocanc chbpac faadzcefa d

mf`a!Hc `oy}`uc }`uydan` c pac udhfef~pn `|y}`uc d n`~`e~cnc n` upu ehf`a~`u dmf`a c y}dnpe~du hcawcndu ch o`}ecnd yd} upu edoy`~fnd}`u!

^`eladhdbv Ypul epcand hcu ap`zcu ~`eadhdbcu uda hcu sp` lce`a up}bf} hc

faadzcefa! Hc `oy}`uc ~f`a` pac ap`zc ~`eadhdbc v }`chfwc pa y}dv`e~d yc}c

hdb}c} pa y}dnpe~d `|f~dud `a `h o`}ecnd mcucnd `a `hhc! @u~ jp`}~`o`a~` hfbcnc

eda `h edae`y~d n` F+N v n`y`an` jp`}~`o`a~` n` hcu ecycefncn`u n`

~}cauj`}`aefc n` hdu }`uph~cndu n` hcu faz`u~fbcefda`u lcefc hc cyhfecefa!

^`d}cu mcucncu `a hc fa~`}ceefa7 Hcu }`hcefda`u `a~}` `h omf~d n` hc ef`aefc( hc

~`eadhdbc v hc fanpu~}fc ad uda cp~do~fecu! Yc}c ydn`} nc} udhpefda`u

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

6/22

:]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

faadzcnd}cu ch o`}ecnd( `u a`e`uc}fd pa edadefof`a~d y}`zfd n`h ofuod v n`

fbpch jd}oc( `h o`}ecnd v `h u`e~d} `oy}`uc}fch n`m`a u`} ecyce`u n` ~}cauof~f}

upu a`e`ufncn`u v edajfc} `a `h ufu~`oc ef`a~jfed v ~`eadhbfed! @u~` ap`zd

mhdsp` n` ~`d}cu yda` `h ce`a~d `a hc a`e`ufncn n` y}dodz`} v jcefhf~c} hcu

}`hcefda`u ef`aefc( ~`eadhdbc( fanpu~}fc!

Ufu~`ocu acefdach`u n` faadzcefa7 Hc faadzcefa ad `u `h }`uph~cnd n` pac u`}f`

n` jce~d}`u edaufn`}cndu n` jd}oc fanfzfnpch( ufad sp` `u~du jce~d}`u v

d}bcafwcefda`u fa~`}ce~ca `a pa oc}ed n` }`j`}`aefc( sp` `u `h ufu~`oc acefdach

n` faadzcefa( yc}c hc y}dnpeefa( nfjpufa v p~fhfwcefa n` ap`zdu edadefof`a~du!

U` ~}c~c n` hcu nfj`}`a~`u fau~f~pefda`u ymhfecu( `oy}`ucu( pafz`}ufncn`u v

e`a~}du n` faz`u~fbcefa v ~`eadhbfedu sp` lce`a ydufmh` hc faadzcefa!

^`d}cu mcucncu `a `h ecyf~ch udefch7 @h edadefof`a~d `u `h jce~d} ehcz` n`

y}dnpeefa v edoy`~f~fzfncn! Up ec}e~`} cepophc~fzd v up nfjefh ~}cauofufa

lce`a a`e`uc}fd jczd}`e`} pa ehfoc n` edajfcawc op~pc yc}c sp` hdu nfj`}`a~`u

fa~`}hdep~d}`u u`ca ecyce`u n` fa~`}ce~pc} v c ~}czu n` hc fa~`}ceefa( jcefhf~c} `h

cy}`anfwcg` fanfzfnpch v edh`e~fzd( v hc cufofhcefa n`h edadefof`a~d!

Hcu faadzcefda`u ~comfa y}`u`a~ca ef`}~cu ec}ce~`}u~fecu( hcu epch`u `u~a `a nf}`e~c

}`hcefa eda `h y}de`ud ufu~`o~fed u`chcnd ca~`}fd}o`a~` v `u~cu ed}}`uydan`a c7

b}cnd n` adz`ncn( `h }f`ubd cudefcnd c `hhcu ,epoyhf`and hc }`hcefa7 ou adz`ndud( ou

fau`bp}d& v hc edoyh`gfncn( `u n`ef}( hdu y}de`udu n` faadzcefa ad uda y}de`udu

cfuhcndu( yd} hd sp` pac zfufa ldhu~fec n`h ufu~`oc y`}of~f} fae}`o`a~c} hcu

y}dmcmfhfncn`u n` |f~d!

U~}`m`h ,=992& y}dyda` epc~}d ~fydu n` faadzcefda`u7

c& Y}dnpe~d7 Dj}`e`} chbd ch edaupofnd}( eda `h dmg`~fzd n` uc~fujce`} upu n`u`du(

a`e`ufncn`u v `|y`e~c~fzcu n` pa pupc}fd sp` `uy`}c zfzf} `|y`}f`aefcu v pa

opand nfu~fa~d eda ecnc ap`zd y}dnpe~d d u`}zfefd!

m& Y}de`udu v y}de`nfof`a~du faadzcnd}`u7 Edomfacefa n` jce~d}`u dy`}c~fzdu v

jpaefdach`u sp` decufdaca pa fae}`o`a~d `a `h }`anfof`a~d n` hdu y}de`udu n``hcmd}cefa n` pa y}dnpe~d d u`}zfefd!

e& Faadzcefda`u udefch`u7 Ecomfdu yhca`cndu `a `h edoyd}~cof`a~d lpocad v

udefch( eda `h dmg`~fzd n` checawc} pac o`gd} echfncn n` zfnc ~ca~d c afz`h

fanfzfnpch edod udef`ncn!

n& Faadzcefda`u n` `u~}pe~p}c7 O gd}cof`a~d `a hc edau~}peefa d n` hdu jhpgdu n`a~}d

n` pac d}bcafwcefa!

Hco`a~cmh`o`a~` ad `|fu~` pa chbd}f~od d }`e`~c yc}c faadzc}( `u ou( hc faadzcefa

upyda` edoyh`gfncn( cnz`}ufncn`u v }f`ubdu( y`}d ce~pcho`a~` `a hc `edadoc n`o`}ecndu bhdmch`u v edoy`~f~fzdu( `h ad lce`}hd `u edanpe`a~` ch j}cecud!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

7/22

2]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

3!= B`u~fa n` hc faadzcefa

@a~`anf`and c hc faadzcefa mcgd pa ypa~d n` zfu~c ufu~ofed( `u a`e`uc}fd ca~fefyc}u` c

hcu a`e`ufncn`u n` hdu o`}ecndu( gpa~d eda jd}oc} `spfydu oph~fnfuefyhfac}fdu ch~co`a~`

y}`yc}cndu yc}c `aj}`a~c} nfjfeph~cn`u! Mcgd `u~` ypa~d n` zfu~c( `u foyd}~ca~` b`u~fdac}

~dndu hdu y}de`udu d ce~fzfncn`u sp` ccn`a zchd} n`un` pa `u~cnd fafefch d ~comfa

hhcocnd ef`aefcu mufecu( lcu~c sp` u` edaufbp` hc fa~}dnpeefa `a `h o`}ecnd! @u yd}

`hhd sp` hc b`u~fa n` hc faadzcefa u` `aec}bc n` jpaefda`u edod7

B`a`}cefa v y}dodefa n` pac eph~p}c d}bcafwcefdach chfa`cnc `u~}c~bfeco`a~`

lcefc hc faadzcefa( ~`af`and pac ce~f~pn yduf~fzc j}`a~` ch ecomfd( ce`y~cand

}f`ubdu v uf`and ~dh`}ca~`u lcefc hdu `}}d}`u c ~}czu n` pa ehfoc n` edajfcawc

sp` y`}of~c yhca~`c} ap`zcu fn`cu( y`}d `u~cmh`ef`and yc}o`~}du yc}c o`gd}c}

hc `j`e~fzfncn v `h }`anfof`a~d n` hc d}bcafwcefa!

Jd}ophcefa v u`bpfof`a~d n` ~c}`cu `a pa `a~d}ad oph~fnfuefyhfac}fd eda nfz`}ucu

y`}uy`e~fzcu v ypa~du n` zfu~c n` pac ofuoc uf~pcefa!

]`ubpc}nc} `h jhpgd n` fajd}ocefa( ~ca~d n` hc edoy`~`aefc( n` hdu ehf`a~`u( `h

o`nfd comf`a~` v yd} udm}`~dnd n`h fa~`}fd} n` hc ofuoc d}bcafwcefa!

Edoy}`an`} `h y}de`ud n` ce`y~cefa v cncy~cefa n` hc faadzcefa( `h epch `u pa

j`ao`ad eph~p}ch v udefch( edaufn`}cand sp` hc faadzcefa ad `u ochc af mp`ac

yd} u ofuoc( ufad sp` up zchd} n`y`an`} n` hc jd}oc edod u~c hh`bc} c

foyce~c} ch pupc}fd!

3!5 Zfaephcefa eda hc e}`c~fzfncn7 E}`c~fzfncn ` Faadzcefa `a `h y}de`ud

y}dmh`oc udhpefa!

Pac d}bcafwcefa odn`}ac sp` dy`}c `a o`}ecndu cmf`}~du v edoy`~f~fzdu(

y`}oca`a~`o`a~` }`spf`}` fn`cu ap`zcu( n` ecomfdu( n` faadzcefda`u( n` `hcmd}cefa

n` yhca`u v n`efufda`u d}fbfach`u( y`}d u`}c fab`apd y`auc} sp` `|fu~` pac }`e`~c d pa

edagpa~d n` ycudu n`jfafndu yc}c `hhd! Yc}c checawc} hc faadzcefa u` }`spf`}` n` o`gd}c}

n`u~}`wcu y`}e`y~pch`u v hc e}`c~fzfncn n` hdu fazdhpe}cndu( chbd sp` zc ou chh n`p~fhfwc} chbpac ~eafec e}`c~fzc! @u csp `a ndan` ~doc zchd} `h yd~`aefch n` hcu fn`cu( `a

ndan` hc e}`c~fzfncn ~f`a` opeld sp` cyd}~c} yc}c edanpef} c hc faadzcefa( }doyf`and

hdu yc}cnfbocu `|fu~`a~`u v yd} `an` ch`gandadu n` hd ~}cnfefdach v `h odn`hd d j}da~`}c

foyp`u~d yd} `h ofuod yc}cnfboc!

Hdu dmg`~fzdu c hdu sp` cypa~c hc faadzcefa v hc e}`c~fzfncn uda nfu~fa~du( uf mf`a hc

faadzcefa cypa~c a`~co`a~` c pac foyh`o`a~cefa `a pa efehd `edaofed( hc e}`c~fzfncn

ad a`e`uc}fco`a~` ~f`a` c u~c edod dmg`~fzd( `u ou( `h y}de`ud e}`c~fzd u` zfz`

nfc}fco`a~` v opelcu z`e`u c hd hc}bd n`h nc `a ecnc y`}udac( y`}d ufa pa dmg`~fzd

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

8/22

! Fhpofacefa7@~cyc `a hc epch faedauef`a~`o`a~` u` b`a`}ca y}dyp`u~cu( `a `u~c jcu`

ad `u }`h`zca~` uf hcu fn`cu b`a`}cncu ad uda ufbafjfec~fzco`a~` nfu~fa~cu pacu n`

d~}cu( ufad sp` `u ou foyd}~ca~` hc eca~fncn sp` hc echfncn!

0! @hcmd}cefa7 U` `zchca( z`}fjfeca( nfu`ca v y}p`mca hcu fn`cu yc}c edoy}dmc} uf

u~cu y}dnpe`a hdu }`uph~cndu `uy`}cndu! Ufa `u~c jcu` hc e}`c~fzfncn yf`}n` up

u`a~fnd v p~fhfncn!

:! Edopafecefa7 @h cuy`e~d udefch n` hc e}`c~fzfncn( yp`u ~ch edod u` u`chcmc

y}`zfco`a~`( pac fn`c ufa edopafecefa( sp` u` sp`nc a`~co`a~` `a `h yhcad o`a~ch

d jca~cufdud `u ufoyh`o`a~` pac fn`c jchhfnc!

Cn`ou( n`a~}d n`h odn`hd( Y`~`}uda `u~cmh`e` ~comfa c hc `uyf}f~pchfncn d ce~f~pn( y`}d

ad fn`a~fjfec c u~c edod pac jcu` `a u( ufad sp` edod pa `h`o`a~d ~}cauz`}uch n`a~}d

n`h y}de`ud v sp` cydvc c ~dncu hcu jcu`u ca~`}fd}o`a~` n`ue}f~cu!

=!5 Jd}ocu n` y`aucof`a~d

D~}d ypa~d n` zfu~c ce`}ec n`h y`aucof`a~d e}`c~fzd zf`a` ncnd yd} U~}`m`h ,=992&( spf`a

u`chc sp` hc e}`c~fzfncn a`e`uf~c ~ca~d n` ecycefncn`u cudefc~fzcu( hcu epch`u y`}of~`a

`u~cmh`e`} eda`|fda`u hbfecu `a~}` nfu~fa~du ~`ocu sp` ad `u~c}ca nf}`e~co`a~`

}`hcefdacndu `a~}` u( cu edod ~comfa n` ecycefncn`u edbaf~fzcu( hcu epch`u `u~a

jd}ocncu yd} y`}e`yefda`u( y}`bpa~cu( musp`nc( }`edadefof`a~d( n`uedoydufefa(edoyc}cefa( edaehpufa( nf}`eefa( h`eefa v cy}`anfwcg`!

@h y}de`ud e}`c~fzd!Ed}}`uydan`aefc`a~}` hcu y}dyp`u~cun` Y`~`}uda v

]dn}bp`w!,W`y`nc( 3666&

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

11/22

33]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

Yd} `an`( u` nfzfn` c hdu ~fydu n` y`aucof`a~d `a ndu; `h nfz`}b`a~` v `h edaz`}b`a~`(

eda hcu ufbpf`a~`u y}dyf`ncn`u7

Y`aucof`a~d edaz`}b`a~` d

z`}~fech

Y`aucof`a~d nfz`}b`a~` d hc~`}ch

Cudefcnd ch l`ofuj`}fd fwspf`}nd7

y`aucof`a~d z`}mch( cach~fed(

u`ep`aefch( }cefdach v n`

d}f`a~cefa uycefch!

O`~dndhdbc n` jpaefdacof`a~d7

Hbfec cach~fec!

D}f`a~cnd fa~`h`e~pcho`a~`!

@ajdecnd `a pac nf}`eefa!

]bfnd v d}f`a~cnd c }`bhcu!

Pac udhpefa v pac udhc z`}ncn!

Cudefcnd ch l`ofuj`}fd n`}`eld7

Y`aucof`a~du ad z`}mch`u( ldhu~fed(

ufa~~fed( `uycefch/zfupch( fau~}pe~fzd(

c~`oyd}ch( nfjpud v ufoph~a`d!

O`~dndhdbc n` jpaefdacof`a~d7

L`~`}dba`d @|yhd}c~fzd!

Fa~pfefa v ce~f~pn `odefdach!

Oph~fnf}`eefdach!

U` dhzfnca hdu yc}cnfbocu n`

y`aucof`a~d!

Zfu~c edau~}pe~fzc n` hc }`chfncn( opelcu

udhpefda`u( nfz`}ucu }`chfncn`u

fanfzfnpch`u!

Nfeldu odn`hdu( ad `u~a cg`adu c e}~fecu( y}faefycho`a~` yd} `h odnd ec~fed n`

jpaefdac} n` ap`u~}d e`}`m}d( `u ou( u` `u~cmh`e` c hc yc}ch`hfncn edod pac n` hcu

ec}ce~`}u~fecu n`h jpaefdacof`a~d n` u~`( yd} hd epch hdu e}~fedu u`chca sp` `h

y`aucof`a~d e}`c~fzd ad u` yp`n` z`} n`un` pac jd}oc `uy`ejfec n` y`aucof`a~d( ufad

sp` `u opeld ou sp` pac zc}fcmh` fa~`}ceefa `a~}` y`aucof`a~du nfz`}b`a~`u v

edaz`}b`a~`u! Yd} hd ~ca~d `a `h y`aucof`a~d e}`c~fzd u` y}`u`a~c}c pac u`ep`aefc ad

hfa`ch n` hcu jcu`u ca~`}fd}o`a~` n`ue}f~cu v cn`ou( ad mcgd `h ch`}d n` pac udhc jd}oc

^cmhc 37 @|~}ce~d n`7Jd}ocu n` y`aucof`a~d edaz`}b`a~` vnfz`}b`a~`!U~}`m`h ,=992&

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

12/22

3=]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

n` y`aucof`a~d( ufad sp` edod pa of| n` comcu jd}ocu n` y`aucof`a~d( mcgd `h epch

n`y`anf`and n`h eda~`|~d( u` p~fhfwc}c ou pad sp` d~}d `u~fhd!

=!> Ec}ce~`}u~fecu n` hcu y`}udacu e}`c~fzcu

Opelcu y`}udacu `a epchspf`}c sp` u`c up omf~d uda e}`c~fzcu `a ocvd} d o`ad}

o`nfnc( hc z`a~cgc n` `u~cmh`e`} eph`u uda hcu ec}ce~`}u~fecu sp` }`a`a c `u~cu

y`}udacu lc ufnd od~fzd n` nfz`}udu `u~pnfdu yd} yc}~` n` yufehdbdu( n`mfnd c sp` `a hc

jd}oc n` sp` o`gd} u` edadwec `h y`}jfh n` pa `a~}` e}`c~fzd( o`gd} yp`n` hh`bc} c u`} hc

`u~}c~`bfc yc}c n`uc}}dhhc} v yd~`aefc} upu lcmfhfncn`u!

Ecoym`hh ,3622& edaufn`}c c hcu ufbpf`a~`u ec}ce~`}u~fecu edod `u`aefch`u n`a~}d n` hcu

y`}udacu e}`c~fzcu7

Jh`|fmfhfncn edae`y~pch7 Ecycefncn n` ecomfc} `h `ajdsp` jefh v

`uyda~a`co`a~`!

D}fbfachfncn7 Ecycefncn n` b`a`}c} ap`zcu fn`cu( ufa foyd}~c} sp ~ca mp`acu

u`ca `u~cu!

Y}`j`}`aefc yd} `h y`aucof`a~d edoyh`gd7 Y}`j`}`aefc yd} hc edoyhfecefa( yd}

uf~pcefda`u comfbpcu( sp` cnof~`a ou n` pa ypa~d n` zfu~c( fau`bp}cu `

foy}`n`efmh`u( `u~d y`}of~f}c pac o`gd} }`hcefa eda fn`cu fapupch`u d `|~}ccu!

@a~d}ad `u~fophca~`7 Y`aucnd}`u e}`c~fzdu c o`apnd ycuca opeld ~f`oyd eda

y`}udacu sp` uda mp`adu odn`hdu yc}c eda~fapc} cy}`anf`and v u` oca~f`a`a `a

pac musp`nc edau~ca~` n` `u~fophcefa!

Lcmfhfncn`u oh~fyh`u7 ecyce`u n` n`u`oy`c}u` ed}}`e~co`a~` `a ou n` pac

ce~fzfncn( yd} `g`oyhd7 H`dac}nd Nc Zfaef jp` yfa~d}( `ueph~d}( cac~dofu~c(

md~afed( ef`a~jfed( `ue}f~d}( jfhudjd( fab`af`}d( oufed( faz`a~d}( yd`~c v

p}mcafu~c!

Ecycefncn yc}c ~}cmcgc} np}d7 Epcand hh`bp` hc fauyf}cefa( sp` u~c o`

`aep`a~}` ~}cmcgcand! Ycmhd Yfecuud!

Gpfefd fan`y`anf`a~`7 Oca~f`a`a pa jp`}~` u`a~fnd lcefc hc fanfzfnpchfncn( `hhdu~doca upu y}dyfcu n`efufda`u v edajca `a upu y}dyfdu gpfefdu!

]`ufhf`aefc7 Ecycefncn n` cupof} eda jh`|fmfhfncn uf~pcefda`u hof~`u v ucm`}

udm}`yda`}u` c `hhcu! Hcu y`}udacu e}`c~fzcu ad yf`}n`a hc od~fzcefa ca~` hcu

jchhcu d `}}d}`u( ~doca c u~du edod yc}~` n`h cy}`anfwcg`!

Mp`adu edopafecnd}`u7 @h o`gd} e}`cnd} n`h opand( ufa hc lcmfhfncn n` hc

edopafecefa( u`} fa`j`e~fzd! @u ou( `hhdu nfuj}p~ca lcefandhd!

Fa~`}`ucndu ou `a edae`y~du sp` `a n`~chh`u7 @u~a ou fa~`}`ucndu `a pa

`ajdsp` edae`y~pch coyhfd sp` `a pad mcucnd `a n`~chh`u! Uda y`aucnd}`uldhu~fedu!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

13/22

35]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

Fa~`h`e~pcho`a~` ep}fdudu7 ^f`a`a pac ep}fdufncn fajfaf~c lcefc `h `a~d}ad!

Zca`bcu ,=996& ~comfa u`chc sp` `h y`aucof`a~d e}`c~fzd `u yd~`aefcnd yd} hdu

}cubdu sp` y}`u`a~ca hcu y`}udacu v nfu~fabp` ec}ce~`}u~fecu y}dyfefcu yc}c checawc} c hc

e}`c~fzfncn edod7 ep}fdufncn( `uy}f~p faspfuf~fzd( d}fbfachfncn n` y`aucof`a~d v ceefa(

fan`y`an`aefc n` dm}c v y`aucof`a~d( j}~fh focbfacefa( faedajd}ofuod( ecy~cefa n`

}`hcefda`u n`ucy`}efmfncu yc}c hdu n`ou( jhpfn`w n` ychcm}cu( edau~caefc n` ceefda`u v

cy}`efd yd} hc edoyh`gfncn! Yd} up yc}~`( Rcfump}n ,366:& ccn` ch dy~fofuod( u`auf~fzdu

,edauf`a~`u n` upu fa~`}`u`u v `h n` hdu d~}du&( edoy}do`~fndu( u`a~fnd n`h lpod} ,edod

`spfhfm}fd yc}c hc zfnc&( cycufdacncu yd} up hcmd} v sp` ndofaca pa }`c ou n` d~}c v

gpu~co`a~` `u udm}` u~c sp` jdechfwca up ecycefncn yc}c b`a`}c} ap`zcu fn`cu( `u yd}

`hhd sp` `u ydufmh` yd} `g`oyhd dmu`}zc} c y`}udacu upoco`a~` e}`c~fzcu `a

oc~`o~fecu( y`}d ad `a yd`uc!

=!0 Eph~p}cu e}`c~fzcu

Hc eph~p}c `u `h jpanco`a~d sp` bpc b}ca yc}~` n` hd sp` dep}}` `a pa ufu~`oc udefch(

yp`u `u~c jfh~}c hcu jd}ocu `a sp` hcu y`}udacu eda~`oyhca v edoy}`an`a hdu opandu! Hc

eph~p}c y}`ue}fm` chbpacu edanpe~cu v y}dlm` d~}cu( hc eph~p}c bpc hcu }`uyp`u~cu

`odefdach`u sp` nca hcu y`}udacu c hdu upe`udu sp` h`u }dn`ca! @a ef`}~c jd}oc(

ydn`odu `a~`an`} c hc eph~p}c edod `h y`bco`a~d sp` oca~f`a` pafnc c pac udef`ncn

yd} o`nfd n` hdu zchd}`u( ad}ocu( ~}cnfefda`u v c}~`jce~du! Yd} eph~p}c e}`c~fzc n`m`odu

`a~`an`} ch eda~`|~d `a `h epch `u~ fau`}~d pa fanfzfnpd v hcu hfm`}~cn`u( dyd}~pafncn`u(

zfufda`u( ad}ocu v zchd}`u sp` bpca c `u~` `a up ce~pc} e}`c~fzd!

Hc e}`c~fzfncn ~f`a` pa edoyda`a~` n` l`}`aefc mfdhbfec v d~}d n`h o`nfd comf`a~` `a `h

epch `h fanfzfnpd `u~ fau`}~d( yd} hd ~ca~d( dmzfcand `h edoyda`a~` fa~`}ad n`h fanfzfnpd

,ec}ce~`}u~fecu&( `u a`e`uc}fd ~comfa lcmhc} n`h `a~d}ad `a `h epch u~` u` `aep`a~}c( `u

yd} `hhd sp` hc e}`c~fzfncn `u pac jceph~cn sp` padu lca ucmfnd `npec} v d~}du lca n`gcnd

hco`a~cmh`o`a~` c~}djfc}!

N`a~}d n` hdu jce~d}`u ca~f/e}`c~fzfncn u`ba Z`hcued ^cyfc ,=99:& u` `aep`a~}ca7c& N` d}n`a jufed7 Pa o`nfd oda~dad( `u~~fed( yp`n` u`} ~ca `a`ofbd n` hc

e}`c~fzfncn edod pa o`nfd fa`u~cmh`( ~`oy`u~pdud( ce`h`}cnd v ec~fed!

m& N` d}n`a edbaduef~fzd7 Comf`a~` n` y}`gpfefdu( ~}cnfefdachfuod( }`elcwd

ufu~`o~fed c hd ap`zd( ce~f~pn`u }p~fac}fcu( j}cu( foy`}udach`u v cy~fecu!

e& N` d}n`a cj`e~fzd7 Fau`bp}fncn( hof~`u cp~dfoyp`u~du( u`a~fof`a~du n` ephyc(

lcu~d n` ~}cmcgd v y}`ufda`u a`p}~fecu!

Y`}d ~comfa lcv jce~d}`u y}d/e}`c~fzfncn edod7

f! N` d}n`a jufed7Ch ch~`}ac} n` y`}fdndu n` `u~fophcefa eda y`}fdndu n` echoc u`dm~f`a` `h ehfoc y}dyfefd yc}c cufofhc}( u`nfo`a~c} ` faepmc}!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

14/22

3>]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

ff! N` d}n`a edbaduef~fzd7 ]dn`c}u` n` y`}udacu eda pa ch~d afz`h fa~`h`e~pch( eda

fa~`}`u`u eph~p}ch`u( e}`c~fzdu v ~dh`}ca~`u ch yhp}chfuod n` fn`dhdbcu!

fff! N` d}n`a cj`e~fzd7Hc u`bp}fncn n` u`} ce`y~cnd; hc ch`b}c n` zfzf}; hc j` `a hcu

y}dyfcu ecycefncn`u v `a hc y}dyfc zdecefa!

fz! N` d}n`a udefdeph~p}ch7 N`u`azdhz`}u` `a pac udef`ncn faspf`~c( comfefduc v

e}`c~fzc lce` up}bf} pa e}ephd zf}~pdud n` e}`ef`a~` zf~chfncn v `u~fophcefa!

Hc eph~p}c y}d/e}`c~fzfncn `u csp`hhc sp` y}dop`z` c hc ep}fdufncn ce~fzc( hc dmu`}zcefa

y}djpanc( `h ep`u~fdacof`a~d n` hdu jpanco`a~du( sp` ce`y~c `h gp`bd edod o`ecafuod

n` `|yhd}cefa h`b~fod( sp` jdo`a~c `h cy}`anfwcg` o`nfca~` hc `|y`}fo`a~cefa v

}`jh`|fa( sp` h`bf~foc hdu `uycefdu n` faepmcefa( `a~}` d~}du! Yd} ~ca~d( pac eph~p}c y}d/

e}`c~fzfncn `u csp`hhc `a sp` epchspf`} fanfzfnpd uf`a~` b`apfaco`a~` sp` lcv hfm`}~cn

yc}c lce`} ecofad ch canc}; sp` u` yp`n` v u` n`m` czcawc} v sp` ~dnd hd ca~`}fd} u`

yp`n` lce`} `a edopafncn( yd} hd sp` `h ~}cmcgd edhcmd}c~fzd `u pa yfhc} jpanco`a~ch `a

`h eda~`|~d n`h n`uc}}dhhd n` hc e}`c~fzfncn!

@u mcgd `u~` `usp`oc sp` P}fm` ,=933& y}dyda` c hdu ufbpf`a~`u jdedu n` n`uc}}dhhd n`

pac eph~p}c y}d/e}`c~fzfncn7

H`bf~foc} `h gp`bd u`}fd7 @h gp`bd cpo`a~c hc y}dnpe~fzfncn( jczd}`e` hc

cncy~cefa( hc |y`}fo`a~cefa faepmcefa!

Fau~chc} `h zchd} n`h `oy}`anfof`a~d7 Hc b`a~` v `uy`efcho`a~` hdu gz`a`u n`m`a

`oy`wc} c }`ed}}`} hd ca~`u ydufmh` hc ep}zc n`h @oy}`anfwcg`( `a~`anf`and c

`u~` edod ch `oy}`anfof`a~d edagpbcnd eda `h cy}`anfwcg`!

@}}cnfec} `h fa~`hfb`a~fuod7 @h fa~`hfb`a~fuod falfm` hc `|yhd}cefa( u` n`m` c~}`z`}

c y}dmc} v c `|y`}fo`a~c} ufa of`nd( n`gc} n` hcnd `h of`nd c u`} y`}efmfnd edod

yded fa~`hfb`a~` d ad cy~d `a ecud n` `spfzdec}u`!

Fau~chc} pac eph~p}c n` yphf} }decu7 @a~`an`} sp` lcv sp` yphf} hcu fn`cu(

y}dv`e~du d fafefc~fzcu o`nfca~` hc `|y`}fo`a~cefa v hc f~`}cefa!

=!: B`u~fa n` hc e}`c~fzfncnCh lcmhc} n` b`u~fa adu }`j`}fodu c pa edae`y~d sp` `a upu fafefdu u` `ajdecmc

a`~co`a~` `a hd `edaofed( ce~pcho`a~` ufbafjfec `h `oyh`c} ~ca~d `jfecw edod

`jfef`a~`o`a~` hdu `uecudu v zchfdudu }`ep}udu nfuydafmh`u( `a~`anf`and c `u~du edod `h

edagpa~d jd}ocnd yd} y`}udacu( ocspfac}fc( ~`eadhdbc( fajd}ocefa v }`ep}udu

jfacaef`}du d n` epchspf`} d~}d ~fyd!

Epcand u` spf`}` ndofac} ch }`ep}ud e}`c~fzfncn( u` n`m` ~`a`} pac mcu` b`a`}chfwcnc

ce`}ec n` hd sp` `u~` edae`y~d fazdhpe}c( hc edoy}`aufa ufu~ofec n` hc edoyh`gc

fa~`}ceefa sp` u` nc `a `h }`c n`h y}de`ud e}`c~fzd n` musp`nc n` udhpefda`u cy}dmh`ocu( cu edod ~comfa fn`c} o`ecafuodu v `u~}c~`bfcu sp` y`}of~ca dm~`a`} hdu

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

15/22

30]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

o`gd}`u }`uph~cndu c yc}~f} n`h ecyf~ch lpocad `|fu~`a~` v `h pud n` ydufmh`u o`ecafuodu

sp` y`}of~ca y}d~`b`} v checawc} c hc e}`c~fzfncn mcgd ef`}~d eda~`|~d! Hc b`u~fa n` hc

e}`c~fzfncn u` }`jf`}` yd} `an` ch edagpa~d n` o`nfncu sp` y`}of~` hh`zc} cn`hca~` `h

y}de`ud e}`c~fzd n` musp`nc n` udhpefda`u c y}dmh`ocu n`a~}d n` pa n`~`}ofacnd

comf`a~`( ajdeandu` a7

Upy`}c} hcu hfof~ca~`u sp` yhca~`ca hdu y}de`udu hbfed/}cefdach`u( y`}d ad

y`}n`}hdu n` zfu~c( ncncu hcu yd~`aefchfncn`u n` `u~` ufu~`oc yc}c hc

edae`y~pchfwcefa v n`jfafefa n` y}dmh`ocu n`a~}d n` pa y}de`ud edoyh`gd n`

musp`nc n` udhpefda`u v up fa~`b}cefa `a hcu ~eafecu n` e}`c~fzfncn yc}c hc

b`a`}cefa v ydan`}cefa n` nfz`}ucu ch~`}ac~fzcu n` udhpefa!

N`~`}ofac} hcu edoy`~`aefcu }`sp`}fncu yd} hdu `spfydu oph~fnfuefyhfac}fdu n`

~}cmcgd( hcu fa~`}ceefda`u `|fu~`a~`u `a~}` hdu nfu~fa~du ce~d}`u fazdhpe}cndu `a `h

y}de`ud y}dmh`oc/udhpefa( cu edod ~comfa hc zfaephcefa n` `u~du `spfydu

eda hdu hhcocndu comf`a~`u e}`c~fzdu n` ~}cmcgd( `a `h eda~`|~d n` hc }`chfwcefa

n` ~chh`}`u d Rd}kuldyu e}`c~fzdu!

Chfa`c} hc `u~}pe~p}c( zfufa( `u~}c~`bfc v eph~p}c d}bcafwcefdach eda `h y}de`ud

e}`c~fzd n` musp`nc n` udhpefda`u( cu edod `u~cmh`e`} o`nfncu n`

`a~}`acof`a~d( y}d~`eefa v nfjpufa n` hc e}`c~fzfncn edod pa `h`o`a~d

jpanco`a~ch a hcu d}bcafwcefda`u odn`}acu

]`edade`} `h ufu~`oc y}dmh`oc/udhpefa edod pa ~dnd ad hfa`ch ncnd hc

ac~p}ch`wc n`h u`} lpocad v n`h o`nfd comf`a~` sp` hd }dn`c edoy}`anf`and ch

y`aucof`a~d e}`c~fzd ad n`un` pac jd}oc `uy`ejfec n` y`aucof`a~d( ufad sp`

edod pac fa~`}ceefa ufa}bfec `a~}` hdu ~fydu n` y`aucof`a~d edaz`}b`a~` v

nfz`}b`a~`!

=!2 Rd}kuldy E}`c~fzd edod fau~caefc e}`c~fzc

=!2!3 N`jfafefa

Rd}kuldy e}`c~fzd ed}}`uydan` c pac `uy`ef` n` ~chh`} eda jded `a pa ~}cmcgd e}`c~fzd(yc}c hd epch `u a`e`uc}fd n` ndu cuy`e~du7 `a y}fo`} hpbc} hc b`a`}cefa n` pa comf`a~`

y}dyfefd y}d/e}`c~fzfncn v `a u`bpand hpbc} hc cyhfecefa n` pac ~eafec e}`c~fzc! Pa

Rd}kuldy `u pac o`~dndhdbc n` ~}cmcgd `a hc sp` u` fa~`b}ca hc ~`d}c v hc y}e~fec( u`

ec}ce~`}fwc yd} hc faz`u~fbcefa( `h n`uepm}fof`a~d ef`a~jfed v `h ~}cmcgd `a `spfyd( `h epch

~f`a` edod jfa hc `hcmd}cefa n` pa y}dnpe~d ~cabfmh`! Pa ~chh`} n` `u~` ~fyd `u ydufmh`

~comfa n` `a~`an`} edod pac u`ufa n` `a~}`acof`a~d d bpc( `a ndan` u` `ajc~fwc hc

udhpefa n` y}dmh`ocu( ecycef~cefa v sp` }`spf`}` hc yc}~fefycefa n` hdu cufu~`a~`u!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

16/22

3:]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

=!2!= Y}`yc}cefa n` pa Rd}kuldy e}`c~fzd

Hc y}`yc}cefa n` pa ~chh`} n` `u~` ~fyd }`spf`}` n` hdu ufbpf`a~`u `h`o`a~du7

Ed}}`e~c n`~`}ofacefa n` hdu dmg`~fzdu n`h Rd}kuldy( zch` n`ef} sp` u`ca

}`chfu~cu( ced}n`u c hdu y}dmh`ocu c ~}c~c} v `u~cmh`e`} yc}o`~}du yc}c

epca~fjfec} up afz`h n` checae` d epoyhfof`a~d!

B}cnd n` edoy}`aufa n`h y}dmh`oc c ~}c~c}( yd} hd ~ca~d `u fanfuy`aucmh` hc

nfuydufefa n` hc fajd}ocefa a`e`uc}fc ce`}ec n`h y}dmh`oc( cu edod ~comfa up

cahfufu v ydufmh` `u~}pe~p}cefa( hc n`~`}ofacefa n` hdu U~ck`ldhn`}u

fazdhpe}cndu v `h ca~fefyc}u` c hc ydufmh` fajd}ocefa c a`e`uf~c}!

]dh`u v ~c}`cu `u~cmh`efndu yc}c hdu nfu~fa~du yc}~fefyca~`u!

Edajfbp}cefa n`h comf`a~` v eda~`|~d n` n`uc}}dhhd n`h ~chh`}!

@h`eefa n` hc ,cu& ~eafec ,cu& n` e}`c~fzfncn c depyc}( hc ,u& epch ,`u& `u~ ,a&

jp`}~`o`a~` hfbcnc eda7

d ^fyd n` y}dmh`oc c ~}c~c}7 `a epca~d c edoyh`gfncn v ec}ce~`}u~fecu!

d Jcu`u fazdhpe}cncu `a `h y}de`ud y}dmh`oc/udhpefa!

d Ec}ce~`}u~fecu n` hcu y`}udacu fazdhpe}cncu `a `h ~chh`}7 eca~fncn(

edoy`~`aefcu v y}d|fofncn d }`hcefda`u `a~}` hdu fazdhpe}cndu `a `h ~chh`}!

d Edoy`~`aefcu n`h odn`}cnd}7 `|y`}f`aefc( ecycefncn n` od~fzcefa(

h`e~p}c n` `ue`ac}fdu v jcu`u n`a~}d n`h y}de`ud( edadefof`a~d cecmcnd

}`uy`e~d c hdu chcae`u( ycudu v dmg`~fzdu n`h Rd}kuldy!

d Ycef`aefc ch cyhfec} pac ~eafec( uf u~c ad nc j}p~du u` n`m`7 ehc}fjfec}

ap`zco`a~` hc fn`c( fajd}oc} }`uy`e~d ch y}dmh`oc d uf~pcefa `a hc sp` u`

`aep`a~}ca( n`jfaf} d eda~`|~pchfwc} ap`zco`a~` `h y}dmh`oc( }`paf} ou

fajd}ocefa }`uy`e~d c hc ~`o~fec sp` u` `u~ ~}c~cand! Ad n`uod~fzc}u`(

spfwu hc ~eafec `uedbfnc d `h comf`a~` e}`c~fzd ad `}c `h cn`epcnd(

}`jd}ophc} hc ~eafec d b`a`}c} ou edajfcawc `a~}` fa~`b}ca~`u!

d Y}`bpa~cu }`hcefdacncu7

Eph ~eafec yc}c eph jcu` n`a~}d n`h y}de`ud4 ^}cmcgd a upm/b}pydu4

^}cmcgd fanfzfnpch4

Sp lce`} `a ecud n` j}cecud d edajhfe~d4

Udyd}~` ~eafed fazdhpe}cnd( eda~c} eda hdu oc~`}fch`u c a`e`uf~c} d}bcafwcndu( n`

jefh cee`ud( }`cu n`uy`gcncu( ofafofwc} hcu jp`a~`u n` fa~`}}pyefa d

nfu~}ce~d}`u!

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

17/22

32]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

=!2!5 Ehcufjfecefa n` hcu ~eafecu e}`c~fzcu

Hc j}cu` ca~`u n`ue}f~c hc ydn`odu ~comfa `a~`an`} `a `h eda~`|~d n` hc e}`c~fzfncn

edod7 n`m`odu mpuec} hc ~eafec sp` o`gd} u` cgpu~` ch `ue`ac}fd `a `h sp` adu

`aeda~}codu( `u~` `ue`ac}fd u` ec}ce~`}fwc yd} jce~d}`u edod `h b}cnd n` edajfcawc sp`

u` b`a`}c `a `h b}pyd( ec}ce~`}u~fecu n` hdu fa~`b}ca~`u( d}f`a~cefa n`h Rd}kuldy

e}`c~fzd( ~fyd n` y}dmh`ocu c }`udhz`}( `a~}` d~}du!

Hcu ~eafecu n` e}`c~fzfncn u` yp`n`a ehcufjfec} u`ba `h ufbpf`a~` `usp`oc7

Mcgd pa y}fo`} yc}o`~}d( hcu ~eafecu u` yp`n`a ehcufjfec} n` cep`}nd ch ~fyd n`

y`aucof`a~d sp` `u~cu edahh`zca( `u yd} `hhd sp` u` cncy~c hc y}fo`}c ehcufjfecefa7

^eafecu E}`c~fzcu/fa~pf~fzcu7

d Yded `u~}pe~p}cncu!

d Y}dmh`ocu d uf~pcefda`u fan`jfafncu d n`jfafncu `a odnd foy}`efud!

d ^fyd n` y`aucof`a~d nfz`}b`a~` ,ecycefncn`u cudefc~fzcu&!d D}f`a~cncu ch jhpgd hfm}` n` fn`cu!

^eafecu hbfecu/ufu~`o~fecu7

^dndu udodu pa b`afd! Y`}d uf

gpwbcodu c pa y`w yd} up lcmfhfncn

yc}c ~}`yc} pa }mdh( u~` zfzf}

e}`v`and sp` u pa `u~yfnd

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

18/22

3 eafecu e}`c~fzcu

@|fu~` pac b}ca eca~fncn n` ~eafecu yc}c jdo`a~c} hc e}`c~fzfncn( yc}c `u~` ~}cmcgd u`

lca u`h`eefdacnd hcu ou fa~`}`uca~`u yc}c `h cp~d} d hcu ou coyhfco`a~` p~fhfwcncu!3! ^d}o`a~c n` fn`cu7@u hc ~eafec n` e}`c~fzfncn ou edadefnc( u` jpanco`a~c

`a epc~}d }`bhcu7

f& Epchspf`} ~fyd n` e}~fec `u~ y}dlfmfnc!

ff& Ad lcv hof~`u yc}c hc jca~cuc!

fff& Hc eca~fncn zf`a` ca~`u n` hc echfncn

fz& ^do` hcu fn`cu n` hdu d~}du v n`uc}}hh`hcu!

Jce~d}`u edod hc nfuefyhfac yc}c u`bpf} hcu }`bhcu( hc ecycefncn n`h odn`}cnd}( hcu

y`}udachfncn`u n` hdu yc}~fefyca~`u fajhpv`a `a `h }`uph~cnd! Ad `u edaz`af`a~`yc}c y}dmh`ocu n` ch~c edoyh`gfncn! @|fu~`a zc}fca~`u mcucncu `a `h ofuod

y}faefyfd( edod hc ~d}o`a~c n` fn`cu caafoc( hc ~d}o`a~c n` fn`cu n`u~}pe~fzc/

edau~}pe~fzc( `a~}` d~}cu!

=! Fn`cu `ue}f~cu7^d}o`a~c n` fn`cu `ue}f~c( mcucnc `a hc `ue}f~p}c `uyda~a`c n`

hcu fn`cu `a ldgcu sp` uda `a~}`bcncu c hc ufbpf`a~` y`}udac n`h b}pyd! Hcu

z`a~cgcu }cnfeca `a7 acnf` ~f`a` sp` ~`o`} sp` upu fn`cu u`ca e}f~fecncu d

n`uy}`efcncu( ad }`spf`}`a n` pa odn`}cnd} `|y`}~d( }`edo`ancncu yc}c `h

~}cmcgd `a b}pyd!5! O~dnd :/5/07U`fu fa~`b}ca~`u ~f`a`a efaed ofap~du n` ~f`oyd yd} y`}udac yc}c

`ue}fmf} ~}`u fn`cu `a pac ~cmhc( hc epch `u hp`bd `a~}`bcnc ch ufbpf`a~` of`om}d

n`h b}pyd! @u }`edo`ancmh` yc}c b}pydu l`~`}dba`du v ~f`a` z`a~cgcu cudefcncu

eda `h ad `|yda`} hcu fn`cu v `h edaufn`}c} v jd}~ch`e`} hcu fn`cu n` hdu

y}`n`e`ud}`u!

>! Cahfufu od}jdhbfed7 ^eafec sp` u`yc}c `h y}dmh`oc `a yc}~`u( hcu epch`u ch

edoyh`o`a~c}u` `a~}` u b`a`}ca hc udhpefa edod pa ~dnd! U` }`edof`anc yc}c

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

19/22

36]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

y}dmh`ocu n` lcu~c o`nfcac edoyh`gfncn! Up n`uz`a~cgc `u~ }`hcefdacnc eda hc

y}nfnc n` d}f`a~cefa `a hc musp`nc n` pac o`gd} `u~}pe~p}cefa n`h y}dmh`oc!

0! Ufae~fec ,upoc} nfu~fa~du `h`o`a~du&7 Y}de`ud o`a~ch ac~p}ch edaufu~`a~` `a

edoyc}c} pac educ d edae`y~d ap`zd eda fajd}ocefa y}`zfco`a~` edadefnc v `a

jpaefa n` u~c edaz`}~f} hd `|~}cd `a chbd jcofhfc}! P~fhfwc > ~fydu n` cachdbc7

f& Cachdbc nf}`e~c ,CN&7 Edoyc}cefa eda l`eldu( edadefof`a~du d

~eafecu n` `|fu~`aefc }`ch!

ff& Cachdbc y`}udach ,CY&7 Fn`a~fjfec}u` y`}udacho`a~` eda hdu `h`o`a~du

n` pa y}dmh`oc( `u~` o`ecafuod }`spf`}` hc n`uy`}udachfwcefa n`h vd

edauef`a~`( hd epch u` dm~f`a`( ac~p}cho`a~ ( c ~}czu n` pa

`a~}`acof`a~d sp` y`}of~` upy`}c} h edoyd}~cof`a~d }cefdach!

fff& Cachdbc ufomhfec ,CU&7 Puc fob`a`u dmg`~fzcu ` foy`}udach`u yc}c

pac n`ue}fyefa edoy}fofnc n` hc jpaefa d n` hdu `h`o`a~du n`h

y}dmh`oc! Edod yd} g`oyhd hc focb`a n` pa lfan sp` hdb}c eda up

jhcp~c sp` pac ep`}nc d zmd}c upmc( jp` hc fauyf}cefa yc}c e}`c} pa

bc~d lfn}phfed

fz& Cachdbc jca~u~fec ,CJ&7 Foyhfec hc jfeefa n` sp` chbd zc c upe`n`}

eda uhd n`u`c}hd! Pa `g`oyhd fa~`}`uca~` `a `u~` ~fyd n` cachdbc jp`

`h nfu`d n`h ef`}}` n` hdu ~}cg`u n` hdu cu~}dacp~cu n` hc ACUC

:! Mfafec7 @u~c ychcm}c `u pac edomfacefa n` mfdhdbc v ~eafec d ~`eadhdbc!

Edaufu~` `a `aeda~}c} pac udhpefa edyfcand ef`}~du y}faefyfdu n` hc ac~p}ch`wc v

`oyh`andhdu yc}c dm~`a`} pac udhpefa edoyh`~co`a~` ap`zc n`h y}dmh`oc `a

ep`u~fa!

ZFF! Ydufmh` udhpefa n`h y}dmh`oc!

C hd hc}bd n`h y}`u`a~` ~}cmcgd u` lc nfuep~fnd hc hcmd} `u`aefch sp` gp`bc hc e}`c~fzfncn

n`a~}d n` hc hcmd} faadzcnd}c( `a~`anf`and c u~c edod pac jp`a~` n` }fsp`wc

jpanco`a~ch ` fanfuy`aucmh` `a `h eda~`|~d n` hcu odn`}acu `edadocu c afz`h bhdmch( `andan` `u ecnc z`w ou nfjefh checawc} hc edoy`~fzfncn v cal`hcnc nfj`}`aefcefa! @h

y}dmh`oc n` hdu fab`af`}du v y`}udacu( }cnfec `a sp` u` h`u lc `au`cnd c y`auc}

a`~co`a~` n` pac oca`}c hbfec/}cefdach mcucnc `a hcu ec}ce~`}u~fecu n` n`~`}ofafuod

v }`npeefdafuod( ca~` hd epch ch y}fo`} y}dmh`oc u` `oyh`c `u~c jd}oc n` edadefof`a~d

edod afec l`}}cof`a~c zhfnc yc}c cj}da~c}hd! Hco`a~cmh`o`a~` `u~` ~fyd n` y`}uy`e~fzc

ad y`}of~` dmu`}zc} udhpefda`u ap`zcu( ufad sp` udhco`a~` y`}of~` ce~pc} `a mcu` c pa

`u~}`eld }cabd n` zc}fcmh`u sp` `u ndofacnd yd} ~dnd csp`h sp` lc }`efmfnd pac

jd}ocefa oda~dac v e`a~}cnc `a `u~` ~fyd n` y`aucof`a~du! Hc jd}ocefa yhca~`cnc(pac jd}ocefa mcucnc `a e}`c~fzfncn( y`}of~` cj}da~c} hdu y}dmh`ocu edoyh`gdu hfbcndu c

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

20/22

=9]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

faadzc} n`un` pac ap`zc y`}uy`e~fzc( pac y`}uy`e~fzc eda jded `a hc e}`c~fzfncn( `a

ndan` ad `|fu~` ou hfof~ca~` sp` hc sp` u` `aep`a~}c fau`}~c `a hd ou y}djpand n`

ap`u~}du y`aucof`a~du v sp` yd} ~ca~d( yd} o`nfd n` pac cn`epcnc b`u~fa n`

comf`a~`u v yd~`aefcefa n` lcmfhfncn`u y`}udach`u( y`}of~f}c z`} hdu y}dmh`ocu n`un`

pac ap`zc y`}uy`e~fzc( z`} c hdu y}dmh`ocu edod chbd cmf`}~d( sp` cnof~` nfz`}ucu

udhpefda`u v `a ndan` hd ap`zd( u`}c pa c}oc jpanco`a~ch yc}c `aj}`a~c}hdu! @u yd} `hhd

sp` `u ydufmh` u`chc} sp` hc e}`c~fzfncn ce~pcho`a~` n`u`oy`c pa ycy`h jpanco`a~ch(

yp`u hc faadzcefa hc }`spf`}` edod od~d} yc}c hh`zc} c cn`hca~` up ofufa!

ZFFF! Edaehpufda`u v }`edo`ancefda`u!

Hc e}`c~fzfncn n`m` u`} zfu~c ad edod chbd ou~fed( fachecawcmh` d y`}~`a`ef`a~`

udhco`a~` c y`}udacu nd~cncu( ufad sp` edod pa y}de`ud ufu~`o~fed v yhcafjfecnd( `h

epch fazdhpe}c ad uhd c hcu ecycefncn`u n` hdu fanfzfnpdu( ufad sp` ~comfa c hc

cn`epcnc edajfbp}cefa n`h comf`a~` `a `h sp` `u~du u` `aep`a~}ca! N`mfnd c `u~d( `u

sp` up}b` `h edae`y~d n` b`u~fa n` hc e}`c~fzfncn( `h epch y`}of~` edoy}`an`} c hc

e}`c~fzfncn edod pa zchfdud }`ep}ud v sp` ad u` n`m` nc} n` oca`}c cwc}duc( ufad sp`

`|fu~`a o`~dndhdbcu edod `h Rd}kuldy e}`c~fzd v sp` `u~ jpanco`a~cnd `a hc ed}}`e~c

edajfbp}cefa n` hc eph~p}c y}d/e}`c~fzfncn v `a `h `oyh`d n` ~eafecu sp` u` cn`e`a c

hcu ec}ce~`}u~fecu n`h `spfyd v b}pyd n` ~}cmcgd yc}c dm~`a`} cu `h o|fod }`anfof`a~d

n` ecnc pad n` hdu fazdhpe}cndu( `u~cu ~eafecu uda nfz`}ucu `a~}` u v dm`n`e`a c hcu

jd}ocu n` y`aucof`a~d n` ap`u~}d e`}`m}d cu edod ~comfa ch ~fyd n` uf~pcefa `a hc

sp` u` `aep`a~}` d c hcu ec}ce~`}u~fecu n` hcu udhpefda`u sp` u` n`u``a dm~`a`}( `u cu

sp` ~doc hpbc} ~eafecu edod `h M}cfau~d}ofab( hcu fn`cu `ue}f~cu( `h cahfufu od}jdhbfed(

hc ufae~fec v hc mfafec( `a~}` d~}du!

Y`}d hc e}`c~fzfncn ~comfa `u~ edoyp`u~c yd} jce~d}`u cj`e~fzdu ` fa~`aefdach`u( yd} hd

sp` `u~c ecycefncn `u ~comfa d}fbfacnc yd} pac ce~f~pn v `u~cnd n` afod j}`a~` c hdu

n`ucjdu n` u`} v y`}oca`e`} edoy`~f~fzdu( yd} hd sp` hc edoy}`aufa n` eod jpaefdac

ap`u~}d e`}`m}d `a `h n`adofacnd y}de`ud n` musp`nc n` udhpefda`u c y}dmh`ocu `u~comfa foyd}~ca~` yc}c yd~`aefc} c `u~` }`ep}ud v edoy}`an`} c hc jcu`u sp` `u~a

fazdhpe}cncu `a `h up}bfof`a~d n` hc e}`c~fzfncn!

N`un` `u~` ypa~d n` zfu~c hc e}`c~fzfncn u`}c pac ydn`}duc l`}}cof`a~c c hc ld}c n` z`}

hcu uf~pcefda`u v `h opand `a b`a`}ch n`un` pac ap`zc y`}uy`e~fzc( mcgd pa `ajdsp`

nfu~fa~d c hdu mcucndu `a y}de`udu n` y`aucof`a~d hbfed/}cefdach sp` lca bdm`}acnd

ap`u~}c `au`cawc ~}cnfefdach v sp` up ed}}`e~c ecachfwcefa yp`n` cvpnc} c }`udhz`}

y}dmh`ocu edoyh`gdu c b}ca `uechc! @u yd} `hhd sp` pac n` hcu ad~cmh`u cyhfecefda`u n`

`u~` }`ep}ud zf`a` ncnc `a hc faadzcefa( `a~`anf`and c `u~c edod jp`a~` n` }fsp`wc `ahcu edoyh`gcu `edadocu ce~pch`u v cu( u`}c ydufmh` cjf}oc} sp` `a `h ed}cwa n`h

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

21/22

=3]dn}fbd Bc}ec Fadu~}dwcl~~y7$$}bc}efcfad!mhdbuyd~!edo$

~}cmcgd faadzcnd} u` `aep`a~}c edod }`ep}ud jpanco`a~ch c hc e}`c~fzfncn! @u yd} hd

ofuod( sp` hcu d}bcafwcefda`u v hdu fab`af`}du sp` n`u``a u`} faadzcnd}`u( `u~a

dmhfbcndu c b`u~fdac} ed}}`e~co`a~` hdu }`ep}udu n` e}`c~fzfncn ` faadzcefa( bpfcand `h

ecofad n`un` hc b`a`}cefa n` hc fn`c( hc e}`cefa n` zchd} n`un` pa `u~cnd fafefch lcu~c

sp` u` edaufbp` hc fa~}dnpeefa `a `h o`}ecnd v edoy}`anf`and sp` `a hc fab`af`}c ad

mcu~c eda y`aucof`a~d n`h ~fyd hbfed/}cefdach( ufad sp` `h y`aucof`a~d sp`

z`}ncn`}co`a~` ccn` zchd} c hcu fn`cu `u `h y`aucof`a~d e}`c~fzd v `a `h opand ce~pch

`a sp` ad zchd}c c `u~` }`ep}ud nfjefho`a~` ydn} ~`a`} |f~d `a hc faadzcefa!

F\! ]`j`}`aefcu mfmhfdb}jfecu!

3! Ecoym`hh( N! ,3622&! ^ck` ^l` ]dcn ^d E}`c~fzf~v can B`~ Djj Vdp} N`cn @an!

E`a~`} jd} E}`c~fz` H`cn`}ulfy

=! Elfcz`ac~d( F! ,=996& B`u~fa n`h ~ch`a~d lpocad! OeB}cr Lfhh @npecefa

5! n` Ofbp`h J`}aan`w( @! ,=990&! Fa~}dnpeefa c hc b`u~fa7 -Ocacb`o`a~-!

Zch`aefc7 Pafz`}ufncn Ydhf~eafec n` Zch`aefc!

>! `Ehcuu Elfh`! ,u!j!&! `Ehcuu Elfh`! ]`epy`}cnd `h =2 n` Cbdu~d n` =933( n`

l~~y7$$rrr!`ehcuu!eh$edopafncn$c}~fephdu$=>5$=939$b`u~fda/n`/hc/faadzcefda

0! Jpancefa Rfkfo`nfc! ,30 n` Cm}fh n` =93=&( Rfkfy`nfc! Dm~`afnd n`

l~~y7$$`u!rfkfy`nfc!d}b$rfkf$FaadzcefE5M5a%Faadzcef!E5!M5aTn`Ty}dnpe~d

:! Jpu~`}/Jcm}c( J! ,=99

l~~y7$$rrr!fajdocacb`u!edo$faadzcefda

6! DAPNF( D}bcafwcefa n` hcu acefda`u pafncu yc}c `h n`uc}}dhhd fanpu~}fch! ,=99:&!

Ocapch n` y}dnpeefa ou hfoyfc!39! Y`~`}uda( R! ,3663&! @h c}~` n`h y`aucof`a~d e}`c~fzd! O|fed7 @nfzfufa!

33! Y}cnc( ]! ,=995&! E}`c~fzfncn ` Faadzcefa @oy}`uc}fch! Mdbd~7 ^`eadY}`uu!

3=! ]dmmfau( U!( * Edph~`}( O! ,=995&! Edoyd}~cof`a~d D}bcafwcefdach! @nf~d}fch

Y}`a~fe` Lchh!

35! ]dn}bp`w @u~}cnc( O! ,3665&! E}`c~fzfncn `a hc `oy}`uc! O|fed7 Yc|!

3>! U~}`m`h( L! ,=992&! Faadzc~fdau/ pan ^`eladhdbf`ocacb`o`a~! Zf`ac7 Jceph~cu

rpz!

30! d}}`u( Hpfu! ,=99:&! Fab`af`}c v e}`c~fzfncn!l~~y7$$rrr!zf}~pch!pach!`np!ed$ep}udu$fab`af`}fc$=9930==$ndeuTep}ud$nde$c}~3=!ynj

http://www.eclass.cl/comunidad/articulos/243/2010/gestion-de-la-innovacionhttp://es.wikipedia.org/wiki/Innovaci%C3%B3n#Innovaci.C3.B3n_de_productohttp://www.virtual.unal.edu.co/cursos/ingenieria/2001522/docs_curso/doc/art12.pdfhttp://www.virtual.unal.edu.co/cursos/ingenieria/2001522/docs_curso/doc/art12.pdfhttp://es.wikipedia.org/wiki/Innovaci%C3%B3n#Innovaci.C3.B3n_de_productohttp://www.eclass.cl/comunidad/articulos/243/2010/gestion-de-la-innovacion

7/31/2019 Innovacin basada en creatividad ACHEII. Rodrigo Garca

22/22

==

3:! P}fm`( N! ,=933&! Eph~p}cu n` e}`csp`4! Fec}`7 B`u~fa n` hc E}`c~fzfncn!

Uca~fcbd!

32! Zca`bcu( E! O! ,=6 n` De~pm}` n` =996&! C}~fephdW!edo! ]`epy`}cnd `h 59 n`

Cbdu~d n` =933( n` l~~y7$$rrr!c}~fephdw!edo$cnofafu~}cefda/c}~fephdu$b`}`aefc/v/

e}`c~fzfncn/356>3::!l~oh

3

Hdan}`u!

36! Rcfump}n(B ,366:&! E}`c~fzfncn v ~}caujd}ocefda`u! ^}fhhcu!

=9! W`y`nc L`}}`}c( J! ,3666&! Yufedhdbc d}bcafwcefdach! O|fed7 Cnnfuda R`uh`v

Hdaboca n` O|fed!

http://www.articuloz.com/administracion-articulos/gerencia-y-creatividad-1394166.htmlhttp://www.articuloz.com/administracion-articulos/gerencia-y-creatividad-1394166.htmlhttp://www.articuloz.com/administracion-articulos/gerencia-y-creatividad-1394166.htmlhttp://www.articuloz.com/administracion-articulos/gerencia-y-creatividad-1394166.html