hercules cf presentation

8/8/2019 Hercules Cf Presentation

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Hercules C.F

A Top League Project


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HistoryH rcules Club de Ftbol, S.A.D. is a Spanish footballteam located in Alicante.

Founded in 1922

Stadium Jose Rico Perez which seats 35.000spectators (Nowadays is been rebuilding)


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Backg round

1996/97 Last Time that Hercules was in the TopLeague

What happened?1. Bad Plannification2. Not well clarify strategy

3. No Project Management defined


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Backg round

This is all that hercules did when they were in the topleague.

http://www.youtube.com/watch?v=KCb0jn FU ib8


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Her cules Obje ctives

Create a strong link between the club andsupporters

To attract investors interested in having their imagein La Liga


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Reach the Europaleague

Have a minimun of 20.000 season ticket holders eachyear

Build new sport facilities for the club and a newstadium


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Buy the best and recognised players

To professionalize all staments of the club


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Her cules Str a te gy


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Her cules str a te gy

Keep the team in La Liga

Make a long term project


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Keep the core team/best players/coachLong term contracts

Definy our own style of playing since juniorplayer category


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Have a strong junior teams which provide localplayers to the main team

Training regimesTo be recognised in Europe


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P roje ct M anag ement Te am Stru cture

Project BoardU sers

1. SupportersGroups

Executive1.Chairman(V.Botella)2.Main Shareholder(E.Ortiz)

Others1. Foundation

Suppliers1. Canal 9 (TV)2. Nike3. CV(L.Govern)4. Football agen.

Project Assurance

Project ManagerTechnical Director (Paquito) +

Coach (Esteban Vigo)

Team ManagerCoach (Esteban Vigo)

Corporate or programme management

Project SupportStage Managers


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R isk A na lysis


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RiskI.D.

Nature of therisk

Likelihood

Impact

Likelihood/

Actions required Who will takeresponsability tomanage the risk

RiskCathegory

1 Injuries 3 2 5 Good medical andphysiotherapist staff.

Good pre-season

Medical staff

Reduction2 Players low

Perfomance2 3 5 Training plan,

motivation meetingsCoach, technical

manager Contingency3 Low mid-

seasonmotivation

2 3 5Psychologist meetigs,

Players rotation

Coach, players

Contingency4 Good

performanceof the new

players

2 3 5 Buy new players inwinter market and

promote juniorplayers

Technical manager

Reduction5 Referee

mistakes3 1 4 No action No responsible

Acceptance6 Short Budget 1 3 4 To look for new

shareholdersPresident, Board of

directors Prevention7 Short player

staff 2 2 4 Buy new players in

winter market and topromote junior players

Technical manager

Prevention


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RiskI.D.

Nature of therisk

Likelihood

Impact

Likelihood/

Actions required Who will takeresponsability tomanage the risk

RiskCathegory

8 Problems withthe most

importantshareholder

1 3 4 To look for newshareholders,

Ask for help to thecitycouncil

President, board of Directors

Contingency9 Coach breach

of contract1 3 4 To look for a new

coach, penalty clausePresident, technical

manager Contingency10 Bad results in

early season2 2 4 New players

To promote juniorplayersTo change the coach

Coach, technicalmanager

Contingency11 Players

suspended3 1 4 Players rotation, to

appeal against thepenalty

Coach, technicalmanager, legal satff

Contingency12 TV budget

reduce1 3 4 To reclaim at L FP

(Spanish leage)President

Transference


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To Sum Up

High 5,11 1

M edium 17 7,10 2,3,4

Low 18,19

13,14,15,1

6 6,8,9,12Low M edium High


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St ak eholder Ana lysis


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Stak eholder An a lysis

Interest or

requerimentfrom theproject

What the

project needsfrom them

Perceived

attitudes and orrisks

Actions

to take

Communication

& frecuency

Players Personalrecogntion,

career,Opportunities

Involvement,motivation &

profesionalism

Nonprofesionalism,

Low motivation

Economicand

sportivepenalties

Daily meetings(coach and

technical)

Coachingstaff

Personalrecogntion,career,Opportunities

Involvement,motivation

Profesionalism

Media pressureand not involveswith the project

Replacethe coach

Daily meetings(players,technical)

B oardmembers

Businesscontacts.Succesful

F inancialsupport,Non personal

interferences

More focus ontheir personalinterests

Look forothers

Weeklymeetings withcaptains andcoach)


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Stak eholder An a lysis

Interest orrequerimentfrom theproject

What theproject needsfrom them

Perceivedattitudesand or risks

Actions totake

Communication &frecuency

Supporter Enjoy. Goodresults

Inconditionalsupport

Lack of supportpress team

Publicrelationships

Mass Media&sporadicmeetings

Technicalstaff

Career,opportunities. Enoughresources

Involvement,motivation&profesionalism

Lowinvolvementon theproject

Substitutethe coreteam

Daily andweeklymeetings,team

H ealth

Staff

Career,

opportunitiesEnoughresources

Involvement,

motivation&profesionalism

Low

involvementon theproject

Substitute

the coreteam

Weekly

meetingswithtechnicaland coach


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F low Di ag r amPromoted Current Team

Football Strategy

Rule-out players Core team Purchasing

New Team

F it/Healthy Players Football Strategy

Tactics Scouting

and tacticalRecovery Training

Physio

Successful La Liga Team

Doctors

Diet

F itnessCoach

Physio

Winter Market

Rule-out

Players

Purchasing

-------------------

PhysicalF itness

Preseason


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Incomes Expenses

Capital increase 30.000.000 P urchasing 7.000.000

TV Incomes 8.000.000 Salaries 18.400.000

Sponsors Journies 600.000

Nike 1.000.000 Maintenance 10.000.000

Canal 9 1.000.000 Social security 11.000.000

Regional Goverment 1.800.000 Taxes 7.000.000

Season Tickets 12.000.000 Insurances 850.000

Match Tickets 11.200.000

Merchandising 200.000

Total Incomes 65 .200.000 Total expenses 54 .85 0.000

Reserves 10.3 5 0.000


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C ommuni ca tion P lanAction

1. Promotion Advertisement2. Season tickets campaign

3. Comunication relationships1. Local Governments2. Mass Media3. Sport

Newspapers/Magazines

4. Web Site (News, Matchesinfo, Tickets and Reports)

5. Mailing season ticketholders

R esponsible/Frecuency

1. Adv. Agency / Preseason2. Adv. Agency / Preseason

3. Club Public Relationships /Season

4. Communication ClubDepartment / Daily5. Communication Club

Department / weekly


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G antt C hartId Nombre de tarea Duracin Comienzo

1 To define Footbal l Strategy 139 das lun 21/06/102 Rule-out Players 33 das lun 12/07/103 Purchasing Players 41 das mi 30/06/104 Plannning pre-season 8 das mi 30/06/105 To evaluate players

Fitness/Healthy7 das dom

11/07/106 Physical and recover fi tness 24 das mi 21/07/107 To define football tactics 28 das mi 21/07/108 First friendly match 1 da dom 01/08/109 Scouting and tactical 229 das dom 01/08/10

10 Performance evaluation 15 das mi 01/12/1011 Managment decision 7 das mi 22/12/1012 (Winter market) Role-Out

Staff/Players15 das sb 01/01/11

13 (Winter market) PurchasePlayers/Staff

15 das sb 01/01/11

14 To define strategy changes 120 das vie 31/12/1015 Recovery injuries and fitness 244 das jue 22/07/1016 Coach evaluation 100 das jue 27/01/11

jun jul ago sep oct nov dic ene feb mar abr may jun jul3er trimestre 4 trimestre 1er trimestre 2 trimestre 3er


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C on clusionsComplex project (people, emotions)

Successful

Continue on the Top League Benefits: Money, contracts, recognition

Failure Go down to the 2nd League Why: Fail to live up the expectations(Team/Coach)


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Solutions

New coaching team, rule-out, purchasingplayers,

More money investmentChange the strategy

http://www.youtube.com/watch?v=fveTQ9-U C_g


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T HANK S FOR YOURHERCULINGAN ATT EN T ION

MACHO HERCU LES!!!

Carolina Arellano MuozF rancisco J. Pomares Rico

Antonio J. Aura IborraPablo Villa Snchez

hercules cf presentation

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