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Ducati: la gestione del printing vista da un brand globale Enrico Peroni Brand Design Manager - Ducati Motor Holding spa

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Page 1: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Ducati: la gestione del printing vista da un brand globale

Enrico PeroniBrand Design Manager - Ducati Motor Holding spa

Page 2: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Brand

Brand Identity

Comunicazione Integrata di Brand

Page 3: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Style - Sophistication - PerformanceBrand | Ducati Values

Page 4: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Brand Identity | The World of Ducati

Days of Joy

Riding Experience

Ducati Riding

Experience

Radio

Scrambler Ducati

Road Academy

Enduro Academy

Racetrack Academy

Tribuna Ducati

D.O.C. Clubs

Apparel

Accessories

Licensing

Maintenance

Program

Ducati Approved

Safety

Borgo Panigale

Ducati Corse

Page 5: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Digital

Page 6: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Pubblicità

Page 7: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Press & P.R.

Page 8: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Below The Line

Brochure Fiere & Eventi Influencers & VIP

Page 9: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Punti vendita

Page 10: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Corporate IdentityLa comunicazione integrata di Ducati

Page 11: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Prodotto

Page 12: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Prodotto

Page 13: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Prodotto

Page 14: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

La comunicazione integrata di Ducati

Prodotto

Page 15: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Comunicazione integrata: la gestione del brand

digital press & P.R.pubblicità BTL

punti vendita Corporate Identity Prodotto

BROCHUREFIERE & EVENTI

INFLUENCERS & VIP

Page 16: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

Printing?

Page 17: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

è ancora indispensabile

Printing

Page 18: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

coerenzaPrinting:E anche nel

Page 19: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

PrintingB2B

Page 20: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

CommunicationPrinting

Page 21: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

PrintingCommunication

Page 22: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

CommunicationPrinting

Page 23: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

PrintingB2C

Page 24: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

PrintingB2C

Page 25: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories

PackagingWebsite

Social NetworksFiere

Eventi Punti Vendita

Carta Intestata

Biglietti da visita

Comunicati stampaPagine pubblicitarieCataloghi Moduli

MarchioAttestati Cartelloni

POP

ShopperCasse

BannerVideo

App Divise Automezzi Targhe Buste

Libri

Page 26: Ducati: la gestione del printing vista da un brand globale 19_03_21 v01_distribution.pdfRoad Academy Enduro Academy Racetrack Academy Tribuna Ducati D.O.C. Clubs Apparel Accessories