1
“Les TIC i el seu rol crucial en els canvis de comportament isocials”
Societat Catalana de Salut Digital
Manuel ArmayonesDoctor en Psicología
Director de Desenvolupament del eHealth CenterEstudis de Psicologia i Ciències de l’Educació UOC
@armayones
TIC’s i canvis de comportament
3
4
5
7
8
10
11
12
14
15
• BEHAVIORAL ECONOMICS• (comprendiendo como nos comportamos…de verdad)
16
17
18
19
20
21
22
23
24
• Diseñando comportamiento
saludable• (el maletín del Behavioral Chief Officer)
25
• NUDGING…
26
27
28
29
30
31
32
33
34
• CAPTOLOGY• B=MAT
35
36
BJ: Fogg 2013
37
38
39
• Persuasive System Design• Oinas 2009
40
41
• Behavioral Design• O’Really 2013
42
43
ReductionNO Trustwothiness
NO
TunnelingNO Expertise
NO
TailoringNO Surface credibility
NO
PersonalizationNO Real-world face
NO
Self-monitoringSI Authority
NO
SimulationNO 3rd party endorsement NO
RehearsalNO Verifiability
NO
PraiseSI Social learning
NO
RewardsSI Social comparison NO
RemindersSI Normative influence NO
SuggestionSI Social facilitation NO
SimilarityNO Cooperation
NO
LikingSI Competition
NO
Social roleNO Recognition
NO
3_SYSTEM CREDIBILITY SUPPORT
1_PRIMARY TASK SUPPORT
4_SOCIAL SUPPORT
2_DIALOGUE SUPPORT
PERSUASIVE SYSTEM DESIGN
Aplic
acio
nes
eHea
lth(s
ecto
r pr
omoc
ión
mov
imie
nto)
Success
-
Fail
44