Download - Taller Unesco Didac2
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La Web 2.0
Concepto y herramientas
Dídac Margaix-Arnal
Granada,
29 de octubre de 2008
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OBJETIVO
Conocer el concepto de Web 2.0 y sus principales
herramientas
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Guión
Presentación
Herramientas más importantes
Concepto de Web 2.0
Cambios en la web
Datos estadísticos
Actitudes 2.0
Preguntas para pensar
Conclusiones
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Permitan que
ME PRESENTE
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Hola:
Me llamo Dídac
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El futuro
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Mis Sobrinos
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Estudiantes Universitarios
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?Qué herramientas 2.0
PODEMOS UTILIZAR
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BLOGS
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Historia de éxito
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WIKIS
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FLICKR
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PODCAST
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CHATS - IM
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SECOND LIFE
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MUCHOS EJEMPLOS
http://www.librarysuccess.org
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?Pero qué es
LA WEB 2.0
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Tres grupos de servicios Web
2.0La Web como
Plataforma
Remezclar la Web
La Web Social
We
b 2
.0
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La w
eb s
ocia
l
La W
eb c
om
o
pla
tafo
rma
Rem
ezcla
rla
Web
WEB 2.0
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Concepto de Web 2.0
Web 2.0 es un término que agrupa
a sitios web donde se puede reconocer alguna
de las siguientes características:
Sustituyen a las aplicaciones desktop
Comparten o remezclan datos
Los usuarios aportan el valor al servicio.
[!]
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Ya pasó hace tiempo…
Códice Incunable Libro impreso
24
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?Qué ha
CAMBIADO
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Web 1.0
Metadatos
Web 2.0
Diferencias
Popularidad
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Participación del usuario
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Redes sociales
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Reutilizar la información
RSSSindicación de
contenidos
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Información formateada
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Información formateada
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Información estructurada
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Origen de la
información
RSS
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Idea clave
34
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Algunos
DATOS DE USO
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El 41’3% utiliza
una wiki para
la comunicación interna
Wikis
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17’36%Tiene perfil
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Uso por edades
http://www.businessweek.com
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?Cuáles son las
ACTITUDES 2.0
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Base de los cambios
http://www.cluetrain.com/
42
“”
Los mercados son
conversaciones
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Comunicación
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Conversación
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Personas
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Escuchar
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Participar
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Aceptar el resultado
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No tener miedo
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BIBLIOTECA RECEPTIVA
USUARIOSPARTICI-PATIVOS
ESPACIO
WEB
Esto funciona si…
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Preguntas para
REFLEXIONAR
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Qué servicios
necesitarán mis
sobrinos cuando
sean adultos?
¿
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Estamos
dónde
nuestros
usuarios
están?
¿
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Estamos
participando en las
redes sociales
o nos estamos
excluyendo?
¿
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Sabemos conversar
con nuestros
usuarios?
¿
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?
¿Cuándo debemos
reaccionar
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!CONCLUSIONES
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COCLUSIONES
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Una frase
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“
”
Aquellos que
afirman que es
imposible no
deberían molestar
a los que estamos
intentándolo.
[ ?]Thomas Edison
61
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UN FAVOR
No penséis en mi
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Ejemplos citados
http://community.ahml.info/bakersdozen/
http://www.elpais.com/articulo/portada/Bloggers/carc
el/elpeputeccib/20070510elpcibpor_3/Tes
http://projectebibslh20.wikispaces.com/
http://podcast.denverlibrary.org/
http://www.primaryresearch.com/2008031223-
Libraries--Information-Science.html
http://www.businessweek.com/magazine/content/07
_24/b4038405.htm
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Fotografías
http://www.flickr.com/photos/briansolis/1411905457/
http://www.flickr.com/photos/yourdon/2573809867/
http://www.flickr.com/photos/yourdon/2574628438
http://www.flickr.com/photos/freshelectrons/256585295/
http://www.flickr.com/photos/staipale/2281431475/
http://www.flickr.com/photos/lighthearted/113024929/
http://www.flickr.com/photos/lwr/253270631/
http://www.flickr.com/photos/kaptainkobold/213279306/
http://www.flickr.com/photos/tonivc/2283676770/
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Licencia
Esta presentación se comparte bajo una
licencia Creative Commons:
• Reconocimiento
• No comercial
• Sin obra derivada
http://creativecommons.org/licenses/by-nc-nd/3.0/deed.es